Audience
Theory
Rosa Bettison
• Primary Audience
– 15-19 (teens) because it has
violence and blood and some
bad language
– Male because it appeals to the
male fantasy of saving the day
and the stereo type of that
– Asian(Japan) because it was first
realised
• Secondary Audience
– Female, non-binary-because it
can also power for female and
the art style is very gender
neutral
– White-because it was released in
England and USA after.
Audience Profile
Audience Profile
• Primary Audience
– 14+ it seems a bit violent
because of the weapons
– All genders because it has
representation for all
– White-it was made in America.
• Secondary Audience
– Teens because the characters
seem like teens and it could be
relatable
– Asian- it was released in asia
Audience Profile
• Primary Audience
– 17+because it covers sensitive topics
– Male-because you play as a male that
saves the day going with the stereo
type
– Asian(Japan)-the game was made and
realised in Japan first
• Secondary Audience
– Adults-fans of the older games
– Female-has some female power in the
game and might have play older games
– White -game was released in uk and us
Hypodermic Needle
• Definition
– Where an audience immediately believes and
accepts what it is told by the media
• Example
– news
Uses and Gratifications Information
• Twitter for following news
• Seeking advise from friends over internet
• Go to a revie page
Uses and Gratifications Personal
Identity
• Options on twitter
• Character development
• Join a discord sever of people with same
intrests
Uses and Gratifications Integration and
Social Interaction
• Join a discord sever of people with same
interests
• Talking to friends online
• Talking with people with common intrestsd
• A gaming compaction
Uses and Gratifications Entertainment
• Listening to music online
• Watching YouTube
• Playing a online game
Consumer Generated Content
• Example
– Stuff made by people about something
• What are the advantages to media producers?
– Brings more attention to the product
• Why would the audience generate content?
– Videos
– Songs
– Toys
– Clothing
Psychographics
• Belongers
People who follow others to be popular
• Achievers
What something Strangford
• Emulators
• People who will spend money if there is a deal
Psychographics
• Balanced
People who spend a lot
• Needs Driven
People who spend irresponsibly
• Socially Conscious
- A:selfless people
- B:selfish people

Audience Theory Pro-Forma (2).pptx

  • 1.
  • 2.
    • Primary Audience –15-19 (teens) because it has violence and blood and some bad language – Male because it appeals to the male fantasy of saving the day and the stereo type of that – Asian(Japan) because it was first realised • Secondary Audience – Female, non-binary-because it can also power for female and the art style is very gender neutral – White-because it was released in England and USA after. Audience Profile
  • 3.
    Audience Profile • PrimaryAudience – 14+ it seems a bit violent because of the weapons – All genders because it has representation for all – White-it was made in America. • Secondary Audience – Teens because the characters seem like teens and it could be relatable – Asian- it was released in asia
  • 4.
    Audience Profile • PrimaryAudience – 17+because it covers sensitive topics – Male-because you play as a male that saves the day going with the stereo type – Asian(Japan)-the game was made and realised in Japan first • Secondary Audience – Adults-fans of the older games – Female-has some female power in the game and might have play older games – White -game was released in uk and us
  • 5.
    Hypodermic Needle • Definition –Where an audience immediately believes and accepts what it is told by the media • Example – news
  • 6.
    Uses and GratificationsInformation • Twitter for following news • Seeking advise from friends over internet • Go to a revie page
  • 7.
    Uses and GratificationsPersonal Identity • Options on twitter • Character development • Join a discord sever of people with same intrests
  • 8.
    Uses and GratificationsIntegration and Social Interaction • Join a discord sever of people with same interests • Talking to friends online • Talking with people with common intrestsd • A gaming compaction
  • 9.
    Uses and GratificationsEntertainment • Listening to music online • Watching YouTube • Playing a online game
  • 10.
    Consumer Generated Content •Example – Stuff made by people about something • What are the advantages to media producers? – Brings more attention to the product • Why would the audience generate content? – Videos – Songs – Toys – Clothing
  • 11.
    Psychographics • Belongers People whofollow others to be popular • Achievers What something Strangford • Emulators • People who will spend money if there is a deal
  • 12.
    Psychographics • Balanced People whospend a lot • Needs Driven People who spend irresponsibly • Socially Conscious - A:selfless people - B:selfish people

Editor's Notes

  • #3 Include a poster of a film of your choice and discuss the Primary and Secondary audiences referencing Gender and Age. Discuss audience appeal for each audience.
  • #4 Include a poster of a film of your choice and discuss the Primary and Secondary audiences referencing Gender and Age Discuss audience appeal for each audience.
  • #5 Include a poster of a film of your choice and discuss the Primary and Secondary audiences referencing Gender and Age. Discuss audience appeal for each audience.
  • #6 Provide a definition and example of the Hypodermic needle model
  • #7 Using the information below choose one example from each section and relate to your own life Example- Information > I use the BBC news website to find out information
  • #8 Using the information below choose one example from each section and relate to your own life Example- Information > I use the BBC news website to find out information
  • #9 Using the information below choose one example from each section and relate to your own life Example- Information > I use the BBC news website to find out information
  • #10 Using the information below choose one example from each section and relate to your own life Example- Information > I use the BBC news website to find out information
  • #12 Give an example for a product that would appeal to each psychographic. Write, add images or links as an example for each and explain why it suits that category.
  • #13 Give an example for a product that would appeal to each psychographic. Write, add images or links as an example for each and explain why it suits that category.