The document discusses target audiences for different media properties. It analyzes the primary and secondary target audiences in terms of age, gender, and ethnicity for an anime property, two video games, and provides definitions of audience theory terms like hypodermic needle and uses and gratifications.
2. • Primary Audience
– 15-19 (teens) because it has
violence and blood and some
bad language
– Male because it appeals to the
male fantasy of saving the day
and the stereo type of that
– Asian(Japan) because it was first
realised
• Secondary Audience
– Female, non-binary-because it
can also power for female and
the art style is very gender
neutral
– White-because it was released in
England and USA after.
Audience Profile
3. Audience Profile
• Primary Audience
– 14+ it seems a bit violent
because of the weapons
– All genders because it has
representation for all
– White-it was made in America.
• Secondary Audience
– Teens because the characters
seem like teens and it could be
relatable
– Asian- it was released in asia
4. Audience Profile
• Primary Audience
– 17+because it covers sensitive topics
– Male-because you play as a male that
saves the day going with the stereo
type
– Asian(Japan)-the game was made and
realised in Japan first
• Secondary Audience
– Adults-fans of the older games
– Female-has some female power in the
game and might have play older games
– White -game was released in uk and us
5. Hypodermic Needle
• Definition
– Where an audience immediately believes and
accepts what it is told by the media
• Example
– news
6. Uses and Gratifications Information
• Twitter for following news
• Seeking advise from friends over internet
• Go to a revie page
7. Uses and Gratifications Personal
Identity
• Options on twitter
• Character development
• Join a discord sever of people with same
intrests
8. Uses and Gratifications Integration and
Social Interaction
• Join a discord sever of people with same
interests
• Talking to friends online
• Talking with people with common intrestsd
• A gaming compaction
9. Uses and Gratifications Entertainment
• Listening to music online
• Watching YouTube
• Playing a online game
10. Consumer Generated Content
• Example
– Stuff made by people about something
• What are the advantages to media producers?
– Brings more attention to the product
• Why would the audience generate content?
– Videos
– Songs
– Toys
– Clothing
11. Psychographics
• Belongers
People who follow others to be popular
• Achievers
What something Strangford
• Emulators
• People who will spend money if there is a deal
12. Psychographics
• Balanced
People who spend a lot
• Needs Driven
People who spend irresponsibly
• Socially Conscious
- A:selfless people
- B:selfish people
Editor's Notes
Include a poster of a film of your choice and discuss the Primary and Secondary audiences referencing Gender and Age.
Discuss audience appeal for each audience.
Include a poster of a film of your choice and discuss the Primary and Secondary audiences referencing Gender and Age
Discuss audience appeal for each audience.
Include a poster of a film of your choice and discuss the Primary and Secondary audiences referencing Gender and Age.
Discuss audience appeal for each audience.
Provide a definition and example of the Hypodermic needle model
Using the information below choose one example from each section and relate to your own life
Example- Information > I use the BBC news website to find out information
Using the information below choose one example from each section and relate to your own life
Example- Information > I use the BBC news website to find out information
Using the information below choose one example from each section and relate to your own life
Example- Information > I use the BBC news website to find out information
Using the information below choose one example from each section and relate to your own life
Example- Information > I use the BBC news website to find out information
Give an example for a product that would appeal to each psychographic.
Write, add images or links as an example for each and explain why it suits that category.
Give an example for a product that would appeal to each psychographic.
Write, add images or links as an example for each and explain why it suits that category.