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Media industry at the age of new media

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Media industry at the age of new media

  1. 1. Media Industry In The Age Of New Media December, 2008
  2. 2. “ The media will change as consumers will look for other sources of information…” (Ira Magaziner)
  3. 3. <ul><li>Changes In Media Industry </li></ul><ul><li>- Convergence </li></ul><ul><li>- Participation </li></ul><ul><li>- Citizen Journalism </li></ul><ul><li>- Working Environment </li></ul><ul><li>- Commercialism </li></ul><ul><li>The New Media Consumer </li></ul>
  4. 4. <ul><li>Changes In Media Industry </li></ul><ul><li>- Convergence </li></ul><ul><li>- Participation </li></ul><ul><li>- Citizen Journalism </li></ul><ul><li>- Working Environment </li></ul><ul><li>- Commercialism </li></ul><ul><li>The New Media Consumer </li></ul>
  5. 5. Convergence - Once Digitalized, Always Interacting
  6. 6. <ul><li>Changes In Media Industry </li></ul><ul><li>- Convergence </li></ul><ul><li>- Participation </li></ul><ul><li>- Citizen Journalism </li></ul><ul><li>- Working Environment </li></ul><ul><li>- Commercialism </li></ul><ul><li>The New Media Consumer </li></ul>
  7. 7. <ul><li>Changes In Media Industry </li></ul><ul><li>- Convergence </li></ul><ul><li>- Participation </li></ul><ul><li>- Citizen Journalism </li></ul><ul><li>- Working Environment </li></ul><ul><li>- Commercialism </li></ul><ul><li>The New Media Consumer </li></ul>
  8. 8. Participation – Fueling Digital Communities Collective Intelligence Open Platform Rich Media Content Striving Digital Community
  9. 9. Participation – Interacting With Traditional Media Commenting, blogging and spreading content in social networks.
  10. 10. Participation – The Key For Newspapers’ Survival? 18 out of 26 of the features are related to participation.
  11. 11. <ul><li>Changes In Media Industry </li></ul><ul><li>- Convergence </li></ul><ul><li>- Participation </li></ul><ul><li>- Citizen Journalism </li></ul><ul><li>- Working Environment </li></ul><ul><li>- Commercialism </li></ul><ul><li>The New Media Consumer </li></ul>
  12. 12. <ul><li>Changes In Media Industry </li></ul><ul><li>- Convergence </li></ul><ul><li>- Participation </li></ul><ul><li>- Citizen Journalism </li></ul><ul><li>- Working Environment </li></ul><ul><li>- Commercialism </li></ul><ul><li>The New Media Consumer </li></ul>
  13. 13. Citizen Journalism – Outsourcing News Production
  14. 14. Citizen Journalism – Elite or Common People?
  15. 15. Citizen Journalism – Can We Impose Ethics?
  16. 16. Citizen Journalism – Immediacy Over Quality
  17. 17. Citizen Journalism – Becoming Main Stream Media
  18. 18. <ul><li>Changes In Media Industry </li></ul><ul><li>- Convergence </li></ul><ul><li>- Participation </li></ul><ul><li>- Citizen Journalism </li></ul><ul><li>- Working Environment </li></ul><ul><li>- Commercialism </li></ul><ul><li>The New Media Consumer </li></ul>
  19. 19. <ul><li>Changes In Media Industry </li></ul><ul><li>- Convergence </li></ul><ul><li>- Participation </li></ul><ul><li>- Citizen Journalism </li></ul><ul><li>- Working Environment </li></ul><ul><li>- Commercialism </li></ul><ul><li>The New Media Consumer </li></ul>
  20. 20. Working Environment - Media People On The Move Culture figures Higher mobility within the sector Short term and freelance contract employment Working around the clock 24/7/365 Urban resident Mix between working space and private space
  21. 21. <ul><li>Changes In Media Industry </li></ul><ul><li>- Convergence </li></ul><ul><li>- Participation </li></ul><ul><li>- Citizen Journalism </li></ul><ul><li>- Working Environment </li></ul><ul><li>- Commercialism </li></ul><ul><li>The New Media Consumer </li></ul>
  22. 22. <ul><li>Changes In Media Industry </li></ul><ul><li>- Convergence </li></ul><ul><li>- Participation </li></ul><ul><li>- Citizen Journalism </li></ul><ul><li>- Working Environment </li></ul><ul><li>- Commercialism </li></ul><ul><li>The New Media Consumer </li></ul>
  23. 23. Commercialism – Survival Of The Fittest Reformed Business Model Free content Catch all ads Pay Per View Paid subscription Contextual and targeted Pay Per Click
  24. 24. Commercialism – The Long Tail Theory Addressing smaller crowds with niche products.
  25. 25. <ul><li>Changes In Media Industry </li></ul><ul><li>- Convergence </li></ul><ul><li>- Participation </li></ul><ul><li>- Citizen Journalism </li></ul><ul><li>- Working Environment </li></ul><ul><li>- Commercialism </li></ul><ul><li>The New Media Consumer </li></ul>
  26. 26. <ul><li>Changes In Media Industry </li></ul><ul><li>- Convergence </li></ul><ul><li>- Participation </li></ul><ul><li>- Citizen Journalism </li></ul><ul><li>- Working Environment </li></ul><ul><li>- Commercialism </li></ul><ul><li>The New Media Consumer </li></ul>
  27. 27. The Media Consumer – Threat Or Opportunity?
  28. 28. The Media Consumer - Demand For Bite (or byte) Size News News aggregators for the monitorial citizen.
  29. 29. The Media Consumer – Active Producer Of Media User Generated Content & social media platforms
  30. 30. The Media Consumer – Not Passive Anymore If you won’t let them participate they will take it anyway.
  31. 31. The Media Consumer – Internet Killed The Video Star The list of priorities had changed.
  32. 32. The Media Consumer – It Is All About Mobility The content you receive depends on your position .
  33. 33. The Media Consumer – The Effect of Crowed Sourcing They are not mass audience, but individuals and communities and their ability to influence greater than we think.
  34. 34. The Media Consumer – Know The Price Of Free They might hate ads, but not enough to pay to avoid them.
  35. 35. The Media Consumer – Prime Time, All The Time They decide where, how and when to get their content.
  36. 36. The Media Consumer Is You
  37. 37. Thank You.
  38. 38. Connection Info: Omer Rosenbaum, Sundsvall, Sweden Email: [email_address] Mobil: (+46) 076.566.1028

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