Live mobile voting during guest lecture 'revenue models' presented by Vincent van Witteloostuyn, VoxVote founder. All students in the audience were asked to bring their own device.(BYOD) and vote on 5 questions. The presentation is part of the beta launch campaign in the Netherlands,

1. VoxVoteVoxVoteVoxVoteVoxVote
The Voice of Your Audience
– web based voting - guest lecture NHTV Breda – The Netherlands -
Vincent van Witteloostuyn
Vincent@voxvote.com
Breda, 14-03-2014

2. Who am I?Who am I?Who am I?Who am I?
• Vincent van Witteloostuyn (1969, 6 ft 9)
• In the past, worked 20 years as software developer
and internet team leader, mainly @GfK (in Dongen)
• Entrepeneur, .com startup, bootstrapping from tiny
attic, no money yet, only passion and dreams.
• Today, introduce my latest company VoxVote
– Explain my revenue model
– VoxVote demo - Live data collecting with all of you!
– Discussions & Questions

3. What’s the best revenue model?What’s the best revenue model?What’s the best revenue model?What’s the best revenue model?
From my personal background: digital/internet sector.
The best models:The best models:The best models:The best models:
1. Man-in-the-middle.
Make money from other transactions. (MasterCard/Visa)
movie suggestion: Middle Man
2. Monopoly! (but watch out for cartels) monopolies are like
dinosaurs, they extinct, less innovation!
3. Cash your stocks.
WhatsApp, 55 employees! (but that’s not a planned
business/revenue model)
Realistic:Realistic:Realistic:Realistic:
4. Value for money, great service, word of mouth.
- innovation, listen to your customers
- in ‘app’ purchases
- Freemium => current model from VoxVote

4. VoxVote model:VoxVote model:VoxVote model:VoxVote model: creditscreditscreditscredits //// freemiumfreemiumfreemiumfreemium

5. WhyWhyWhyWhy thisthisthisthis model?model?model?model?
• Use it for free, before trying to sell.
If the product sucks, nobody will buy it later on
• Credits versus monthly subscriptions. (easier to maintain as well)
• Always unlimited audiences.
• Measure the products used, and change regular.
– Promotion codes
– Limited offers
– 10 credits with 10 questions, worth 200 euro?
= free publicity => marketing
• KLM versus Ryanair. Price drop!
There are some competitors in the market, VoxVote is currently 80%
cheaper.
• I prefer thousands of small users above a few heavy paying users.
“Massa is Kassa”

6. VoxVote Live:VoxVote Live:VoxVote Live:VoxVote Live:
Go to (mobile) website live.voxvote.comlive.voxvote.comlive.voxvote.comlive.voxvote.com
It’s anonymous, at the end, you can receive a voting summary when
event is closed.

7. Results from all participating studentsResults from all participating studentsResults from all participating studentsResults from all participating students

8. ResultsResultsResultsResults fromfromfromfrom allallallall participatingparticipatingparticipatingparticipating studentsstudentsstudentsstudents

9. ResultsResultsResultsResults fromfromfromfrom allallallall participatingparticipatingparticipatingparticipating studentsstudentsstudentsstudents

11. Create a new question!Create a new question!Create a new question!Create a new question!
• What do you want to know about NHTV?
• Everything You Always Wanted to Know
About ……..* (*But Were Afraid to Ask)
• Gemeenteraad verkiezingen?
Lets’ create 2 new questions and ask your
fellow students.

12. TeamTeamTeamTeam
• We are looking for trainees, internship
• Marketing & Communication skills?
• Programming skills – Frontend / Backend
contact me personal @vincent_voxvote

13. SummarySummarySummarySummary
• Learned a about my revenue model, and why we
choose for this model.
• Don’t focus on one business model.
To survive you should have multiple business models!To survive you should have multiple business models!To survive you should have multiple business models!To survive you should have multiple business models!
– VoxVote collects a lot of data.
• We will make top 10 lists per country for the best conference
centers with best WiFi / conference facilities.
• We can have sponsored questions.
• We can sell data! => 100 students say….. (Metro/Spits!)
• Questions? Hands please.

14. We areWe areWe areWe are almostalmostalmostalmost live.live.live.live.
You can use VoxVote tomorrow, anytime, anywhere.
Follow @voxvote Like facebook.com/voxvote
Or contact me personal @vincent_voxvote
“If you are not embarrassed by the first version of your product,
you've launched too late.”
---- Reid Hoffman, LinkedIn founder.Reid Hoffman, LinkedIn founder.Reid Hoffman, LinkedIn founder.Reid Hoffman, LinkedIn founder.
“If you are not embarrassed by the first version of your product,
you've launched too late.”
---- Reid Hoffman, LinkedIn founder.Reid Hoffman, LinkedIn founder.Reid Hoffman, LinkedIn founder.Reid Hoffman, LinkedIn founder.

15. AboutAboutAboutAbout VoxVoteVoxVoteVoxVoteVoxVote
VoxVote is a Dutch company founded in 2013, specialized in audience response systems. You can vote anonymous during seminars,
conferences, colleges, training or any other kind of presentation. With one simple motto: Keep it simpleKeep it simpleKeep it simpleKeep it simple. We believe in BYOD (Bring Your
Own Device), the future is webvoting.
Founding father of VoxVote is Vincent van Witteloostuyn, 20 years’ experience in data collecting and market research. Headquarters is in
the Breda, in the south of the Netherlands, and research and development is done in Chandigarh India, you can read more about the
coding ninja's on our team page.
VoxVote is unlimited and free to use for your first 10 events, where you can ask 10 questions per event. And if you want more, you can buy
more credits that will never expire, for a price that can't be compared to others in the market. We are 80% cheaper compared to other
suppliers, and 500% cheaper than renting clickers or other voting hardware. (Stemkastjes, abstimmanlagen, voting boxes).
Vincent, internet veteran, started VoxVote, his 2nd startup after 12 years working within the 2nd largest market research company of the
world (GfK - Grow from Knowledge), so he knows everything about security, reporting and interview techniques. VoxVote combines the
best possible features you can imagine in an audience response system, and we are proud to offer a unique feature: The event summary
with all voting results that the speaker can sent to all participants.
Name history.Name history.Name history.Name history.
Vox has many meanings, but all sound, voice, vote related. Vox Populi is a Latin phrase that literally means voice of the people. In
broadcasting, Vox Populi is an interview with members of the general public. And a combination of interviewing and voting results in the
VoxVote name. We have nothing to do with brown animals ‘The Fox’ or the FOX network, we are VoxVote with a V. This V can also be
found in the initials of our founder Vincent – VvW – and are integrated in our logo as well.
Platform overview.Platform overview.Platform overview.Platform overview.
The VoxVote platform is freely available for end users who are in the audience.
And for speakers on stage, we have the interactive designer for managing events and editing the questions. We call it VaaS - Voting as as
Service
Voting app can be found on https://live.voxvote.com and in the iOS app store.
• Designer platform can be found on https://designer.voxvote.com
• More information our website https://www.voxvote.com or on facebook and twitter.
• We run on Azure, the Microsoft scalable cloud platform, VaaS on a SaaS platform.
VoxVoteVoxVoteVoxVoteVoxVote –––– The Voice of Your AudienceThe Voice of Your AudienceThe Voice of Your AudienceThe Voice of Your Audience

16. endendendend
• Question 2. Dropped your smartphone what happened with your device?
• Dropped it several times, but no damage
• 51.00 %
• I don't have a smartphone
• 41.00 %
• Broken glass, not repaired
• 24.00 %
• Never dropped my phone
• 13.00 %
• Other damage (camera, sound, etc.)
• 13.00 %
• Broken glass, did a repair / new window
• 11.00 %
• Don't want to say/answer
• 5.00 %
• Question 1. Test question, what day is it today?
• Friday
• 56.00 %
• Depends on the continent
• 34.00 %
• Tuesday
• 9.00 %
• Question 3. Can you tell what social app's you used last month?
• WhatsApp
• 97.00 %
• Facebook
• 94.00 %
• Twitter
• 52.00 %
• Snapchat
• 38.00 %
• Instagram
• 34.00 %
• Telegram
• 26.00 %
• Tinder
• 23.00 %
• Pinterest
• 14.00 %
• Google Plus
• 12.00 %
• Other social apps
• 12.00 %
• Don't have a smartphone
• 3.00 %
• FourSquare
• 3.00 %
Question 4. When thinking of Bitcoin, please select what
applies.
Huh? Bitcoin, what's that?
22.00 %
Heard of it vaguely
17.00 %
I wish I bought some a year ago
31.00 %
It will last, great investment
5.00 %
Tricky, because silkroad related.
9.00 %
Will never become mainstream
22.00 %
I had some in the past
2.00 %
I have some now - 455 BTC/EUR
5.00 %
Great algorithm
14.00 %
The future of banking without banks
6.00 %
Something else
6.00 %
Hackers will do it again @Mt.Gox
20.00 %
Nothing, don't have a clue
9.00 %