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Social Analytics


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Social Analytics

  1. 1. Seminar: Paper Presentation <br>Anushree Prasanna Kumar (1PI11IS017)<br>
  2. 2. Title : How Placing Limitations on the Size of Personal Networks Changes the Structural Properties of Complex Networks<br> Authors : Somayeh Koohborfardhaghighi ,<br>Jörn Altmann<br>
  3. 3. Introduction <br>• Social Relationships :- terms of nodes &amp; ties. <br>• Nodes are individuals. Ties are relationships<br>
  4. 4. Background <br>• People U know Vs People U trust <br>• Shrinkage of degree of separation<br>
  5. 5. Dynamic Processes <br>Data point: New Users <br>Data point: Existing Users<br>
  6. 6. Existing Users <br>Data point: FOAF <br>Data point: Random Users<br>
  7. 7. Personal Networks:- Cost of maintaining<br>Hence,Size ???<br>
  8. 8. Network Growth Model <br>1. Variability in individual patters of behaviour <br>2. Different rate of variability of new node entrance and link establishments: <br>3. Limitations on the size of personal networks<br>
  9. 9. Social media:- shrinks avg shortest path length between individuals<br>
  10. 10. Related Work:<br>&quot;small world theory&quot;<br>&quot;degrees of separation&quot;<br>&quot;modular community structure driven by nationality&quot;<br>
  11. 11. The Model : Simulation Params <br>• Preferential attachment + potential links <br>• 3 params :- Pgm,Pfoaf,Pran <br>• Pran = 1-Pfoaf, Range = [0,1]<br>
  12. 12. Structural Properties of the Networks <br>• Average shortest path length (AVL) <br>• shortest distance between node pairs<br>
  13. 13. The Simulation Model <br>Netlogo<br>
  14. 14. Simulation Results<br>
  15. 15. Discussion and Conclusion <br>• Forwarding Critical Info <br>• Patterns to create trusted friends <br>• Simulations to compare AVL in limited personal networks<br>
  16. 16. Empirical Studies Vs Existing Network Growth Models<br>
  17. 17. Thank You<br>