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Pitch Presentation
Canon Project
Pitch Presentation – Front Cover
Pitch Presentation – Front Cover
• The inspiration I have chosen for the advertorial I am going to create.
• I want the advert to possess a large amount of the page rather than it
be filled with uninteresting information.
• I also want the advertorial to contain a muted colour scheme with
using a maximum of about 3 colours.
• The image used in the front cover has to have one singular
‘protagonist’ that is focused on, in my case it will either be a various
visually appealing object or a new canon product that they are trying
to sell to consumers.
Pitch Presentation – Flat Plan
• This is my flat plan, I created in Microsoft
paint and it shows the basic layout of what
my magazine is going to look like.
• With my flat plan I have followed the
codes and conventions which I have
researched from past Canon products.
• The flat plan uses the same layout of the
Canon Logo and the product class in the
top corners of the cover which is like the
existing advertorials.
Pitch Presentation – Flat Plan
• I have created an additional flat plan for
my other magazine that I am going to
create.
• This magazine is going to differ quite a
large amount from the first magazine
that I am going to make.
• I aim to make this magazine more
modern compared to the other one to
appeal the psychographic of today’s
teenage / young adult generation.
THANK YOU FOR LISTENING !

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Canon Pitch Presentation.pptx

  • 3. Pitch Presentation – Front Cover • The inspiration I have chosen for the advertorial I am going to create. • I want the advert to possess a large amount of the page rather than it be filled with uninteresting information. • I also want the advertorial to contain a muted colour scheme with using a maximum of about 3 colours. • The image used in the front cover has to have one singular ‘protagonist’ that is focused on, in my case it will either be a various visually appealing object or a new canon product that they are trying to sell to consumers.
  • 4. Pitch Presentation – Flat Plan • This is my flat plan, I created in Microsoft paint and it shows the basic layout of what my magazine is going to look like. • With my flat plan I have followed the codes and conventions which I have researched from past Canon products. • The flat plan uses the same layout of the Canon Logo and the product class in the top corners of the cover which is like the existing advertorials.
  • 5. Pitch Presentation – Flat Plan • I have created an additional flat plan for my other magazine that I am going to create. • This magazine is going to differ quite a large amount from the first magazine that I am going to make. • I aim to make this magazine more modern compared to the other one to appeal the psychographic of today’s teenage / young adult generation.
  • 6. THANK YOU FOR LISTENING !