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Audience Research

18 Rated:

A movie that is rated 18 cannot be bought/rented or view in the cinema by
anyone under the age of 18. Content usual includes: very strong violence,
frequency strong language, strong portrayals of sexual activity, scenes of
sexual violence, strong horror, strong blood and gore, real sex (in some
circumstances) and discriminatory language and behavior. Strong language is
often of frequent use in an 18 and can be accompanied by strong violence.
Within the movie they must not breach any relevant legislations but there may
be racist, homophobic or other discriminatory language at 18, and the work
could explore themes relating to this. An 18 film or DVD might also contain
depictions of real sex if it is justified by context, as long as the film or DVD is
not a sex work. Sex work is basically porn, containing clear images of real
sex, strong fetish material, sexually explicit animated images, or other very
strong sexual images will be confined to the R18 category. containing clear
images of real sex, strong fetish material, sexually explicit animated images,
or other very strong sexual images will be confined to the R18 category.

15 Rated:

A movie that is rated 15 cannot be purchased/rented or view in the cinema by
anyone under the age of 15. 15 works are stronger than a 12 rated movie and
can include: strong violence, frequent strong language, portrayals of sexual
activity, sexual nudity, strong verbal references to sex, brief scenes of sexual
violence or verbal references to sexual violence, discriminatory language or
behavior and drug taking. There may be racist, homophobic or other
discriminatory language, and the work could explore themes relating to this.
However, at 15 the work as a whole must not endorse discriminatory
language or behavior. At 15 sexual activity can be portrayed, as long as there
is no strong or graphic detail. Though nudity may be allowed in a sexual
context there should be no strong detail. Heterosexual and homosexual sex
and sex references are treated the same. Violence may be strong but should
not dwell on the infliction of pain or injury, however, and the strongest gory
images are unlikely to be acceptable.
Fight Club: 18, contains strong bloody violence

                     Black Swan: 15, contains strong sex, language and bloody
                     images

                     Se7en: 18: contains strong bloody violence, horror and
                     threat

                     Silence of the Lambs: 18: contains very strong language and
                     strong violence and horror

                     The movies mentioned above are all psychological thrillers
                     that have ratings on the BBFC. The image below is the
                     rating system on the website of the BBFC showing what
                     each rating entails. It is clear, from looking at the profiles of
                     the top 100 psychological thrillers, that they whole
                     psychological thriller genre is focused between the ratings
                     of 12 and 18.

                      The highest grossing movie genre of the 2000’s was the
                      comedy genre. Comedy, as a movie genre, appeals to a
                      much wider audience than thriller does because thrillers
tend to be for older audiences, whereas comedies can be suitable for the entire
family. When looking at the table below it has been made clear that the top 15
thriller movies that have been released are rated a 15. Film companies have




targeted the age range that go to the cinema most, teenagers. Only one film, in
the middle section of the able below was rated an 18. Rating a movie an 18
completely rules out the possibility for high ticket sales because cinemas get
more ticket sales through those aged between the ages of 13 and 18.

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Audience research

  • 1. Audience Research 18 Rated: A movie that is rated 18 cannot be bought/rented or view in the cinema by anyone under the age of 18. Content usual includes: very strong violence, frequency strong language, strong portrayals of sexual activity, scenes of sexual violence, strong horror, strong blood and gore, real sex (in some circumstances) and discriminatory language and behavior. Strong language is often of frequent use in an 18 and can be accompanied by strong violence. Within the movie they must not breach any relevant legislations but there may be racist, homophobic or other discriminatory language at 18, and the work could explore themes relating to this. An 18 film or DVD might also contain depictions of real sex if it is justified by context, as long as the film or DVD is not a sex work. Sex work is basically porn, containing clear images of real sex, strong fetish material, sexually explicit animated images, or other very strong sexual images will be confined to the R18 category. containing clear images of real sex, strong fetish material, sexually explicit animated images, or other very strong sexual images will be confined to the R18 category. 15 Rated: A movie that is rated 15 cannot be purchased/rented or view in the cinema by anyone under the age of 15. 15 works are stronger than a 12 rated movie and can include: strong violence, frequent strong language, portrayals of sexual activity, sexual nudity, strong verbal references to sex, brief scenes of sexual violence or verbal references to sexual violence, discriminatory language or behavior and drug taking. There may be racist, homophobic or other discriminatory language, and the work could explore themes relating to this. However, at 15 the work as a whole must not endorse discriminatory language or behavior. At 15 sexual activity can be portrayed, as long as there is no strong or graphic detail. Though nudity may be allowed in a sexual context there should be no strong detail. Heterosexual and homosexual sex and sex references are treated the same. Violence may be strong but should not dwell on the infliction of pain or injury, however, and the strongest gory images are unlikely to be acceptable.
  • 2. Fight Club: 18, contains strong bloody violence Black Swan: 15, contains strong sex, language and bloody images Se7en: 18: contains strong bloody violence, horror and threat Silence of the Lambs: 18: contains very strong language and strong violence and horror The movies mentioned above are all psychological thrillers that have ratings on the BBFC. The image below is the rating system on the website of the BBFC showing what each rating entails. It is clear, from looking at the profiles of the top 100 psychological thrillers, that they whole psychological thriller genre is focused between the ratings of 12 and 18. The highest grossing movie genre of the 2000’s was the comedy genre. Comedy, as a movie genre, appeals to a much wider audience than thriller does because thrillers tend to be for older audiences, whereas comedies can be suitable for the entire family. When looking at the table below it has been made clear that the top 15 thriller movies that have been released are rated a 15. Film companies have targeted the age range that go to the cinema most, teenagers. Only one film, in the middle section of the able below was rated an 18. Rating a movie an 18 completely rules out the possibility for high ticket sales because cinemas get more ticket sales through those aged between the ages of 13 and 18.