1. Экосистема Evernote
и каналы продвижения
партнерских проектов
Дмитрий Ставиский, апрель 2012
Friday, April 27, 2012 1

2. Our Mission
Remember Everything
Evernote is the trusted, permanent
and ubiquitous destination for every
important memory in your life.
Friday, April 27, 2012 2

3. The Evernote Service
• Capture anything you
see or hear
• Keep everything in sync
• Access from anywhere
• Collaborate with friends
and colleagues
• Integrate with hundreds
of apps and services
Friday, April 27, 2012 3

4. Evernote Product Family
Food Hello
Clearly Skitch Peek
Friday, April 27, 2012 4

5. Our Ambition
New Essential Service
• Used by hundreds of millions of users over their lifetime
• New genre: email, social networks, word processors,
spreadsheets, blogs... brain extension
• 100 year company
Friday, April 27, 2012 5

6. At a Glance
End of 2010 Now
Total Users 6,000,000 25,000,000
Active Users in Last 30 Days 2,000,000 9,000,000
Average New Users Per Day 18,000 65,000
Premium Users 200,000 900,000
Evernote Products 1 6
Headcount 43 160
Friday, April 27, 2012 6

7. Registered Users (without Skitch)
Friday, April 27, 2012 7

8. Evernote Offices
Moscow
Beijing
Silicon Tokyo
Valley
Zurich
Austin,
Texas
Operating
Planned for 2012
Friday, April 27, 2012 8

9. Worldwide Reach
Friday, April 27, 2012 9

10. Active Users by Platform
Platforms per User
Friday, April 27, 2012 10

11. Evernote Platform
• More than 9,000
third-party API
developers
• More than 1,200
launched
integrations
• More than 250
items highlighted in
the Evernote Trunk
• Additional revenue
streams for
Evernote and Trunk
partners coming in
2012
Friday, April 27, 2012 15

12. What’s In It For Me?
• Access to users
• Access to data
• Access to revenue - revenue sharing based on referrals
• ... AND ... devcup prizes!
Friday, April 27, 2012 16

13. Why Evernote is Doing This?
• additional functionality we cannot cover - value for our
users
• co-marketing
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14. Marketing Channels
• Evernote website
• In-app promotion
• Mailings
• Trunk
• Blogs/Twitter
• Traditional press
• Events and conferences
Friday, April 27, 2012 18

15. In-App Promotions
• Evernote only promotes
partners, integrations and tips.
No general ads
• Seen by every Evernote desktop/
web users (about 60% of users)
• Average 2.1 impressions per
registered user per month.
• Custom message about the
partnership
Friday, April 27, 2012 19

16. Monthly Mailing
• Monthly mailing to all
Evernote users
• Evernote news, new
features, partners,
promotions
• 35% open rate
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17. Trunk
20% of Evernote users visit the Trunk monthly
Friday, April 27, 2012 21

18. Social Media Co-Marketing
• Evernote is actively involved with its users via social
media channels
• Effective methods to communicate promotions to users
• Typical partner promotion: blog post + Twitter/FB/Habr...
• Selective giveaway campaigns to users: partner device,
app or service + Evernote premium service
Friday, April 27, 2012 22

19. Traditional Press
Friday, April 27, 2012 23

20. Here’s what we’re giving away:
Gold – $20,000 cash prize
Silver – $15,000 cash prize
Bronze – $5,000 cash prize
6 finalists – $10,000 cash prize, and airfare and
lodging to attend ETC 2012 - this year’s Evernote Trunk
Conference in San Francisco
Friday, April 27, 2012 24

21. Thanks
Friday, April 27, 2012 25