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Audience research –
analysis of my survey
In this survey, I asked 10
questions, and collected 25 results.
Question 1: Are you male or
female?

Out of the 25 results I collected, 68%
were female, and 32% were male.
From these results, we can see that to
gain a more balanced survey with
more validity in its results, I should
have asked a more males.
Question 2: How old are you?

Here, I asked the age of the participants. 100%
were of the age of 16-20, however, 5 who skipped
the question added that they’re 14-15.
Question 3: Do you buy music magazines?
36% of participants answered that they buy music
magazines, and 64% do not.
Question 4: What genre of music do you
listen to?

Here, I got a total of 19 responses, with 6
‘Other’ answers, specified. 10% of the 19
answered that they listen to R&B, with the
majority – 52% - listening to rock (metal/ posthardcore/ pop-punk) music, and none listening
to Folk music.
The rest of the 6 who answered
‘Other’, specified their results. However, I
would add ‘scream’ to the Rock category.
Question 5: how much extra money do you have to spend on
magazines, gig tickets, clothes, things of your interest?
Out of the 25, 22 answered this question within
the categories. 40% said they spend £11-£15, and
13% said they spend £5-£7.

The other 3 responses answered with very
varied results. One saying they have no spare
money, one with a lot of spare money compared
to the rest of the results.
Question 6: What do you do in your free time?

This question involved multiple choice
answers. The majority of what people do their
free time includes listening to music
(86%), with the least activity done in peoples
free time includes playing sports.
Question 6 continued:

I also received 6 more specified
answers, 4 of them including
‘Reading’.
Question 7: Do you own a Smartphone?
I asked this question because I thought it
would be useful to know how many people own
a smartphone, to see whether a QR Code
would be effective on my magazine.
I can see that over half (68%) the participants
own a Smartphone, with 32% not owning a
Smartphone.
I can see that by adding a QR Code on my
magazine cover, it would be useful as many
people own one.
Question 8: What do you look for in a
magazine?
From this question, I can see that 71% of people look
for interviews in a magazine, with the least amount
of people looking to buy a magazine because of the
interesting cover lines (47%).

I also received 6 other responses. One of them could
be categorised under crafts.
Question 9: Why would you buy a particular magazine?
For this question, we can see that people would buy
a particular magazine because of certain
bands/musicians (60%) and interviews (47%). With
the least amount buying a particular magazine
because of a free object that’s included (30%).
Question 10: In a typical month, how much do you spend on
physical and download music?
Here, we can see that the majority spend less
than £7.99 per month (59%), and 4% spending
£21-£25 per month.

The other answers can be categorised into illegal
downloading, or using social media sites for
listening to music, and ‘nothing’ going into the
category of ‘Less than £7.99’ .

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Audience research – analysis of my survey

  • 1. Audience research – analysis of my survey In this survey, I asked 10 questions, and collected 25 results.
  • 2. Question 1: Are you male or female? Out of the 25 results I collected, 68% were female, and 32% were male. From these results, we can see that to gain a more balanced survey with more validity in its results, I should have asked a more males.
  • 3. Question 2: How old are you? Here, I asked the age of the participants. 100% were of the age of 16-20, however, 5 who skipped the question added that they’re 14-15.
  • 4. Question 3: Do you buy music magazines? 36% of participants answered that they buy music magazines, and 64% do not.
  • 5. Question 4: What genre of music do you listen to? Here, I got a total of 19 responses, with 6 ‘Other’ answers, specified. 10% of the 19 answered that they listen to R&B, with the majority – 52% - listening to rock (metal/ posthardcore/ pop-punk) music, and none listening to Folk music. The rest of the 6 who answered ‘Other’, specified their results. However, I would add ‘scream’ to the Rock category.
  • 6. Question 5: how much extra money do you have to spend on magazines, gig tickets, clothes, things of your interest? Out of the 25, 22 answered this question within the categories. 40% said they spend £11-£15, and 13% said they spend £5-£7. The other 3 responses answered with very varied results. One saying they have no spare money, one with a lot of spare money compared to the rest of the results.
  • 7. Question 6: What do you do in your free time? This question involved multiple choice answers. The majority of what people do their free time includes listening to music (86%), with the least activity done in peoples free time includes playing sports.
  • 8. Question 6 continued: I also received 6 more specified answers, 4 of them including ‘Reading’.
  • 9. Question 7: Do you own a Smartphone? I asked this question because I thought it would be useful to know how many people own a smartphone, to see whether a QR Code would be effective on my magazine. I can see that over half (68%) the participants own a Smartphone, with 32% not owning a Smartphone. I can see that by adding a QR Code on my magazine cover, it would be useful as many people own one.
  • 10. Question 8: What do you look for in a magazine? From this question, I can see that 71% of people look for interviews in a magazine, with the least amount of people looking to buy a magazine because of the interesting cover lines (47%). I also received 6 other responses. One of them could be categorised under crafts.
  • 11. Question 9: Why would you buy a particular magazine? For this question, we can see that people would buy a particular magazine because of certain bands/musicians (60%) and interviews (47%). With the least amount buying a particular magazine because of a free object that’s included (30%).
  • 12. Question 10: In a typical month, how much do you spend on physical and download music? Here, we can see that the majority spend less than £7.99 per month (59%), and 4% spending £21-£25 per month. The other answers can be categorised into illegal downloading, or using social media sites for listening to music, and ‘nothing’ going into the category of ‘Less than £7.99’ .