Wedding planners can uncover ways to push their content out into the bridal universe to attract and book more brides.

1. 7 Ways to Push Content Out into the Bridal
Universe to Attract More Brides & Book More
Weddings

2. Q&A
● Hold questions until the end
● Leave 15-20 for the Q&A
● Jot down your question so you don’t forget
● Hang in until the end for a JUICY offer you
don’t want to miss

3. About Me
● Kristie Lorette McCauley
● www.actionmarketingcopy.com
● Former Certified Wedding Planner
● Owned and operated event planning
business for 4 years
● President, VP & Secretary on the NAWP
Board for the Miami-Dade/Broward Chapter

4. Kristie Lorette McCauley
● Writing copy and content for wedding
industry for over 8 years
● The Wedding Expert on the Love to Know
Blog Here Comes the Wedding
● Published 1,000s of wedding articles
● Authored books, such as Your Second
Wedding

5. The Problem
You have a big pile of content and now you
don’t know how to get it in front of your DREAM
brides.

6. The Solution
Ways to spread your content out into the bridal
universe, make brides DROOL over it, rush to
your site to find out more, and how to turn that
content into BOOKED weddings.

7. #1 Create an Email Campaign
● Schedule as an autoresponder
● Gets your content in front of the brides that
want to hear from you
● Make it easy to share with other brides
● www.actionmarketingcopy.com/resources

8. #2 Reddit
● www.reddit.com
● It’s free
● Add Reddit button to your blog posts
● Make content shareable
● Wedding subreddit

9. #3 Snip.ly
● www.Snip.ly
● Find an article on a similar topic
● Copy the link and paste it into Snip.ly
● Grab the Snip.ly link for social media sharing

10. #4 YouTube
● Videos, photos, infographics, charts, etc.
● Share powerful, relevant, and useful info
● Mention your name and website or put it on
the slides
● Vimeo is another video option
● Stats speak volumes
● Use video

11. #5 StumbleUpon
● Share your posts
● StumbleUpon gets them in front of interested
parties
● Free to join
● Works similar to Reddit
● Add a button to your posts

12. #6 Pinterest
● BIGGIE
● Electronic bulletin board
● Works for products and service businesses
● Turn content into a visual and share
● Send them to the specific place where the
content is on your site
● Teaser pics

13. #7 Instagram
● Photo-sharing site/app
● Post shots from your events--your own or
pro ones from the photographer
● Use teaser pics (can be the same one as
Pinterest)
● Captions are a biggie with Instagram

14. Special Offer
● Website Copy Review
● ONLY $97
● Receive a complete review and report
detailing recommendations and suggestions
● ONLY 7 slots left for the month of April
● www.actionmarketingcopy.com/website-
copy-review

15. Q&A
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