Masterproef tussentijdse presentatie november

1. Niels Delestinne
MSc in Applied Informatics
nielsdelestinne.wordpress.com
Promoter:
Prof. Dr. Ir. Erik Duval
Mentor:
Sven Charleer
“Second screen”
application for
nature
documentaries
26/11/2014

2. Table of contents
1. Situating
2. Goal of this thesis
3. Literature study
4. Progress
5. Difficulties
6. Planning
7. Statistics

3. 44% of smartphone
and tablet owners
uses their device
daily when
watching TV. [2]
Situating
1,4 billion
smartphone
s worldwide
[1]
7,7 billion
mobile
devices in
use. [1]
TV and Mobile devices
A Second screen stands for the use of an
additional screen, commonly a smartphone
or tablet while watching television.
TV no longer commands the full
attention of its viewers. [3]
Opportunities
[1]: Penny Stocks Lab (2014).
[2]: Nielsen Company (2013). Action figures: How second
screen are transforming TV.
[3]: Anna Van Cauwenberge, Gabi Schaap, Rob van Roy (2014).
"TV no longer commands our full attention”

4. Situating
Second screen applications
A lot of second screen applications exist the
current day.
Story-map : for story-driven
series.
De Ridder: be part of the team
and help solve the cases.
HomeCoach: engage with other
viewers of The Voice.

5. Table of contents
1. Situating
2. Goal of this thesis
3. Literature study
4. Progress
5. Difficulties
6. Planning
7. Statistics

6. Goal of this thesis
With this thesis we investigate whether users can gain added value by using a
second screen application when watching a nature documentary on TV.
Design, develop and evaluate the impact on the user of (a) second screen
application(s).
Specific research question?
So how will we concretely examine this, what will be the research question / problem definition?

7. Research Question
A lot of time went into finding the right
research question. Although the foundations
are in place, a single research question is
not yet pinned down.
“How to manage the attention, the interest and
interaction of the user of a second screen
application for nature documentaries.”
“The optimization of the representation,
interaction and automatisation of second screen
applications for nature documentaries.”
Goal of this thesis
“The optimization of the user experience of a
second screen companion application for nature
documentaries.”

8. “In search of design guidelines for second screen
applications used with nature documentaries.”
“Finding the right amount, presentation and type
of content to show to users of second screen
applications for nature documentaries.”
“Interactivity and concentration: the optimal
balance in second screen applications for nature
documentaries.”
Feedback is greatly appreciated!

9. Table of contents
1. Situating
2. Goal of this thesis
3. Literature study
4. Progress
5. Difficulties
6. Planning
7. Statistics

10. Literature study
Get orientated!
• What research has already been conducted?
• What were the conclusions?
• What are the remaining questions? (starting
points for new research)

11. Literature study
Focus of research
Almost all related research is focused on story-driven
or live TV shows.
Social media: interaction between the
viewers, related to what they’re
watching. “social engagement”. [1]
Viewer participation: let the viewer have
some sort of influence, make him part of
the TV program.
Additional Information: provide the
viewer with extra, related information. [2]
[1] Mark Doughty et al. (2012). Who is on your sofa? TV audience
communities and second screening social networks
[2] Janet H. Murray et al. (2014). Story-map: iPad companion for long
form TV narratives.
[3] Daniel Stein et al. (2012). Semi-automatic video analysis for linking
television to the web.
[4] Anna Van Cauwenberge et al. (2014). "TV no longer commands our
full attention”
[5] Andy Brown et al. (2014). HCI over multiple screens.
Semi-Automatisation: reduce the editorial
work that comes with second screen
application. [3]
Cognitive load: What amount of attention
should / do second screen applications
demand? [4]
Usage of second screen: How do viewers
use their second screen (application)
while watching TV? [5]

12. Literature study
Interesting ‘future work’ advice
[1] Anna Van Cauwenberge et al. (2014). "TV no longer commands our
full attention”
[2] Jeroen Vanattenhoven et al. – Centre for User Experience Research
KUL (2011). Who is on your sofa? TV audience communities and second
screening social networks
[3] Andy Brown et al. (2014). HCI over multiple screens.
“… Researchers may want to focus on how to integrate first and second-screen
information – both in terms of content and format – so that depletion of cognitive
sources is put to a minimal …” [1]
“… With regard to program genres, program-related second-screen applications
should avoid movies, drama and documentaries that require viewers full attention
…” [2]
“… Insights into users’ general frequency of switching attention and durations of
focused attention … could form the basis of design patterns and other guidance for
experienced designers in this domain …“ [3]

13. Literature study
Second screen and nature
documentaries
Very little research and focus on second screen
applications for nature documentaries.
Autumnwatch: companion app for
the BBC nature program
Autumnwatch. [1]
Experiment by BBC Research & Development which
is very relevant to my thesis. Some questions have
been solved in the experiment, but a lot of them
remain open.
[1] BBC Research & development (2011). The Autumnwatch TV Companion
experiment

14. Table of contents
1. Situating
2. Goal of this thesis
3. Literature study
4. Progress
5. Difficulties
6. Planning
7. Statistics

15. Progress
First prototype
• Started out with
sketches on paper.

16. Progress
First prototype
• Started out with
sketches on paper.

17. Progress
First prototype
• Started out with
sketches on paper.

18. Progress
First prototype
• Started out with
sketches on paper.

19. Progress
First prototype
• Started out with
sketches on paper.

20. Progress
First prototype
• Started out with
sketches on paper.

21. Progress
First prototype:
Evaluation
• Decision to remake the
sketches in Photoshop was made,
making the sketches visually
more inviting.

22. Progress
First prototype:
Evaluation
• In an effort to make the
evaluation a more realistic
experience for the participants,
InVision was used.
• Buttons
• Swipe & Touch
• Timed screen changes
• View on Tablet
• For the same reason, GIF
animations were added.

23. Progress
First prototype: Evaluation results
Participants were asked to watch 10 minutes of
Planet Earth Episode 9 while using an Android tablet
on which the prototype was active.
5 participants: ranging from 20 to 23
years old.
Average SUS of 73: the lowest being
60, the highest 87,5

24. Progress
First prototype: Evaluation results
Some of the conclusions and interpretations of the
first evaluation were the following:
• More interactivity is required.
• Rather distracting.
• Rewatching information-blocks is useful.
• When to watch to the TV, when to second-screen is
difficult.
• Easy to use.

25. Progress
Second prototype, digital prototype
• Native Android application
• Few elements hard coded
• Data dynamically loaded and displayed from
database
• Companion application for Planet Earth (series)

26. Progress
Second prototype, digital prototype
Core functionalities
• Synchronization with a Planet Earth episode.
• Receive information-blocks while watching an
episode.
• Navigate between the already received
information-blocks
• Image, Fact, Map & Quiz information-blocks
• Rewatch information-blocks from previously
watched episodes.
• Visually styled

27. Progress
Second prototype, digital prototype:
Evaluation
Participants were asked to perform certain tasks in
order to determine some aspects of the usability
of the prototype.
Afterwards, participants were asked to
watch 11minutes of Planet Earth Episode
10 while using an Android tablet on which
the prototype was active.
A scenario consisting out of 26 steps was
created and used during the evaluation.

28. Progress
Second prototype, digital
prototype: Evaluation results
The Main goal of this evaluation was to check
the usability, usefulness and aesthetic
qualities of the prototype.
5 participants: ranging from 20
to 56 years old.
Average SUS of 82,5 the lowest
being 77,5 the highest 92,5
73
82.5
100
0
AVG SUS
PROTOTYPE 1
AVG SUS
PROTOTYPE 2

29. Table of contents
1. Situating
2. Goal of this thesis
3. Literature study
4. Progress
5. Difficulties
6. Planning
7. Statistics

30. Difficulties
Stated below are the main difficulties I had while
working on the thesis during the past 2 months.
Research Question: Finding the
right research question has and still
is a difficulty I’m facing.
Limitations of nature
documentaries: More possibilities
for other formats
than for nature documentaries.
Android: Programming (and
especially fixing the layout) for
Android is time consuming.

31. Table of contents
1. Situating
2. Goal of this thesis
3. Literature study
4. Progress
5. Difficulties
6. Planning
7. Statistics

32. 27 JAN –
11 FEB
10 JAN –
27 JAN
End of
DEC - 10
JAN
Planning
Now - end
of DEC
Start creating prototype
V4. Continue writing
literature study.
Finalizing research Preparing prototype V3
Studying for finals.
question. Extending /
for evaluation and
modifying the digital
evaluating it.
prototype and by doing so
creating a new version
(V3) that can be
evaluated.

33. 23 MAR – 22
MAY
23 MAR
2 MAR –
22 MAR
12 FEB –
1 MAR
Complete writing thesis
text. (and if time) Creating
prototype V5 and
evaluating it.
Trip to China! (Checked in Creating prototype V4
Second presentation
advance with my mentor if
and evaluating it.
Finish up literate study,
start with writing
remaining thesis text.
this was okay.)

34. 22 MAY 6 JUN END OF JUN
Hand in draft of thesis Hand in thesis. Defending the thesis.
text.

35. Table of contents
1. Situating
2. Goal of this thesis
3. Literature study
4. Progress
5. Difficulties
6. Planning
7. Statistics

36. Blog posts created.
Reactions made, of which
18 on my own blog.
Statistics
The Wordpress statistics
16
39

37. Statistics
The Toggl statistics
Very accurately tracked the time
Hours worked, and
counting.
142
57 hours went into the implementation of the
digital prototype.
• 29th Sep - 5th Oct
4 h 30 min
• 06 - 12 October
15 h 35 min
• 13 - 19 October
15 h 38 min
• 20 - 26 October
18 h 44 min
• 27th Oct - 2nd Nov
11 h 25 min
• 03 - 09 November
22 h 36 min
• 10 - 16 November
22 h 23 min
• Last week
21 h 17 min
• This week
9 h 33 min (and counting)

38. Papers skimmed.
Papers read.
Statistics
The TiNYARM statistics
7
17

39. Expected
score:
15/20

40. Demo

41. Questions?