The document analyzes survey results about fans of the band Led Zeppelin. It summarizes that most fans are male, between 40-50 years old, who enjoy rock music, reading, and playing instruments. They typically dress casually and listen to music on devices like iPods. Many visit the band's official website and YouTube to watch concerts. The document supports most assumptions about Led Zeppelin fans, except that they do not seem to enjoy sports as much as initially predicted due to their older age.

1. ~ Led Zeppelin ~
AUDIENCE RESEARCH
SURVEY

2. ASSUMPTIONS:
• I assume that Led Zeppelin fans are particularly the older type.
This is because that they were a band in their prime in the late
60′s to mid 70′s, a good 40+ years ago. Many people would have
grown up with that music and still listen to it so I expect Led
Zeppelin fans to be in their late 40′s or 50′s. I wouldn’t expect
many younger fans aged between 10 and 20 to like them as they
are more influence by their generation of music which is mainly
pop but does have a range of genres, however some younger
people may have grown up with their mums or dads playing it, and
so they may find the music attractive.
• I would assume that more males would be into Led Zeppelin, this
is because they like to demonstrate their power and male
presence on stage in various ways. Although however they may
have been seen as female icons, with their dashing good looks
and typical 70′s fashion. There of course are many concert
pictures with females in as well as males.

3. ASSUMPTIONS:
• However I would also expect that Led Zeppelin fans like to read fantasy or
comic books. As some Led Zeppelin songs take inspiration from fantasy
fiction such as Lord Of The Rings. I would also assume that Led Zeppelin
fans play a musical instrument of some sort, particularly guitar, bass,
drums or vocals as this is what Led Zeppelin used to create their unique
sound and listeners would try to emulate them.
• Although the fashion that was worn was very unique, with open chested
shirts and glittery costumes, I would expect most Led Zeppelin fans to
dress casually, with jeans and a polo. This may be because they are older
and less likely to flaunt about in open denim shirts. but also because Led
Zeppelin themselves demonstrates wearing casual clothes in their early
days, such as tank tops and trousers.

4. ANALYTICAL RESULTS –
AGE AND GENDER

5. ANALYSIS
• This graph shows that many of the people that answered my question
were between the ages of 10 and 19 years. This does not support my
assumption, however this may be to do with my broadcasting of my
survey as I posted my survey on various social media such as Twitter and
Facebook first off. However I did notice that when I posted my survey of
the official Led Zeppelin Forum I acquired many more older users
answering, supporting my assumption that the majority of the people who
like Led Zeppelins style of music are primarily older. Typically 40 and
above.
• This graph asking the answerers gender supports my assumptions well.
Again I noticed that when I posted my survey on the Led Zeppelin Forum I
acquired more male answerers which shows that more males like Led
Zeppelin which could be explained by Led Zeppelins power on stage, their
hard hitting guitar riffs and even their lyrics which are typically about
women. Some females also answered my survey, again supporting my

6. ANALYTICAL RESULTS
GENRE AND HOBBIES

7. ANALYSIS
• This graph shows that many of my viewers preferred Rock and Roll as their
favourite genre. This supports my assumption that my participants would like
this genre. Primarily because Led Zeppelin were a Rock and Roll band,
however there are also genres of music that are ticked as well as the “other”
section, which included answers such as techno and RnB, as Led Zeppelin
experimented with various genres such as blues and folk, I expected my
answerers to also have a various style of music. As most music fanatics have
today.
• This graph shows the hobbies that people may enjoy, I predicted that some
Led Zeppelin fans would like reading, particular comics and fantasy books as
some Led Zeppelin songs were inspired by fantasy readings, such as Lord of
The Rings. I would also expect that some fans would play a musical instrument
as Led Zeppelin utilised the guitar, drums, bass, mandolin, harmonica etc. One
thing that I did not assume is that Led Zeppelin fans don’t like to play sports,
unlike Led Zeppelin who enjoyed playing football in their spare time like many
musicians in the 1970′s. This could also be because of the age of the fans is
primarily elderly. Therefore most of my assumptions were correct, however the
sports one was incorrect.

8. ANALYTICAL RESULTS
DRESS AND
TECHNOLOGY

9. ANALYSIS
• This graph shows how people dress. I assumed that Led Zeppelin fans
would dress casually, maybe with jeans and a t-shirt, as this is what
mainly Led Zeppelin dressed like in their early and late days. Although
Zeppelin did wear some outrageous clothes such as glittery suits and
open chested denim shirts, they normally utilised flared jeans, polo shirts
and typical 70′s fashion. I expected fans to follow them in their fashion
sense and this explains why so many people said they dress in casual
wear and therefore this graph supports my assumption.
• I expected most people to say they listen to their music on an iPod or the
internet, and this was supported by the graph as the majority of people
like to listen to their favourite music on the go. I expected some people to
say they listen to music on record players. I would expect an older person
to utilise one as they would have grown up with this particular style of
listening to their favourite music. However my assumption mainly
supports that most people would listen to their favourite music on the go,
as it is conventionally easier.

10. ANALYTICAL RESULTS
WEBSITES AND OPINI

11. ANALYSIS
• I would mainly expect fans of Led Zeppelin to visit the Official Led
Zeppelin website as well as YouTube and some social media sites
such as twitter and Facebook. YouTube has a large source of Led
Zeppelin concerts and bootlegs available, which fans can easily
access. My graph mainly supports these ideas, certainly a lot of Led
Zeppelin fans visit the official website. I got a lot more responses to
this question when I posted this on the official forum compared to
when I posted this on social media. I would expect some fans are on
social media websites as there can be easily broadcasted news to do
with Led Zeppelin such as what the artists are doing now they have
broken up. Therefore these answers support my assumptions.
• Answers I got, were the fact they were amazing, and that know one
will ever match them. The answer of “Page”, referring to Jimmy Page,
the guitarist and “four talented musicians” supports my assumption
that fans find the band very likeable, like many people who obsess
over one particular band. The answer at the top supports most of my
assumptions. “variation in music style”, relating to Led Zeppelin using
different genres in their song production and “impromptu methods in

12. ANALYTICAL RESULTS
OPINIONS

13. ANALYSIS
• This question was very unique. It related to Led Zeppelin’s
roots and also the roots of the rock and roll genre. I assumed
that most answers would be that Led Zeppelin did take their
roots and the blues were an inspiration to the band. Indeed
most people did say that the blues had an impact on Led
Zeppelin, but some answers also said that they wouldn’t have
mattered.
• Overall this somewhat supports and contradicts my
assumptions as i acquired a vary of answers. However the
blues roots were significant in Led Zeppelins sound by
evidence given from previous tracks. “…“The Lemon Song,”
included on the 1969 album
Led Zeppelin II, is another of
Led Zeppelin’s homages to
the blues….”
http://turnmeondeadman.co
m/led-zeppelin-plagiarism-

14. CONCLUSION
• Many of my assumptions were correct. I could sum Led Zeppelin fans up
as mostly male in the 40/50′s age group who like to read and play musical
instruments. They dress casually and often listen to hits on an iPod but
they may also have a record player in their home. Their favourite websites
to visit are the official website as well as YouTube to find bootlegs and old
concerts. Led Zeppelin appeals to people who enjoy a variety of genres
but mostly rock and roll. The only assumption I did not get correct
answers or is that Led Zeppelin fans play sports, however they may have
done in their early days, however as they are older now in their 50′s they
may not play as much sport as they used to.
• In Maslow’s “seven types of people” I believe Led Zeppelin fans would be
“explorers”, these people like to try different adventures similar to how Led
Zeppelin strove to create new interesting music by diverging all genres.
Even though Led Zeppelin was a primarily rock and roll band, they wanted
difference and they wanted to explore
• http://www.4cs.yr.com/public/

15. THE EXPLORER

16. THE END