The document summarizes audience research conducted on Surveymonkey.com for a horror film project. It found that 73% of respondents were aged 16-20, males are the primary horror audience but there is a female minority market. Psychological horror and zombies were the most popular subgenres. 73% of respondents enjoyed gore. 58% preferred both handheld and stationary camerawork. The most important film aspects were plot, characters, and special effects. 72% found human monsters most scary. The most popular settings were abandoned environments, houses, and urban areas.