2. Demographic
• The audience that we expect to know the song we are doing will be those
aged between 15-30. The demographic will be from C1 to E this includes
everything from nurses to students.
• It is important for us to identify our target audience as it will be essential for
the codes and conventions of our music video. For our relatively young and
urban demographic we are likely to feature more recognizable places in
London for example primrose hill and Camden town, this will be effective
and it allows the audience to relate immediately to the character of the
music video because of the locations she's seen in.
• It is also important for us to represent the characters as normal working
class individuals as this matches the demographic we are aiming for, if they
are represented as being overly middle-class it will not be an accurate
account for the initial demographic.
3. Mood board
The mood board would consist of things that I
expect the audience who will watch the music
video will have interests in.
