Audience profile on what my target audience might be for my opening sequence.

1. Audience Profile
Abbie Shuttleworth

2. Introduction
Looking at all my information so far I am
going to create an audience profile in which I
will develop to get a clear profile of my
audience members. I will include information
such as age, gender, likes and interests,
dislikes, lifestyle, geographical location, social
class and psychological groups. This will be
helpful as my audience is important. For
example if I didn’t have people to view my
product then it wouldn’t successful.

3. Dislikes – Our audience might
dislike to much gore and films
that contain too much strong
violence.
Age – We have targeted the age range of 15 – 30
as we thought it would be most suitable. Age 15 –
30 is suitable as its my age range where as I can
relate to it. I know what people of my age like.
Lifestyle – We estimate that the
typical lifestyle of our audience
would be people that are
educated or maybe working. We
think that our audience would be
outgoing that is maybe a family
person.
Social class – B, C1, C2 and D
would be the main audience
for our opening sequence.
This means that intermediate
managers, junior managers,
skilled manual workers and
semi unskilled manual
workers would be the
audience. I disagreed that
social class grade e would be
my main audience as they
tend to be people that rely on
the state therefore they might
not be able to have spare
money in order to go to the
cinema.
Psychographic group – Our audience psychographic
group would be an ‘Aspirer’. It means that the person is
materialistic, acquistive, affiliative, oriented to extrics,
image appearance, charisma, persona and fashion,
attractive packaging more important than quality. I
think this as our film is going to be based on a celebrity
so the audience will be into the media and care about
image/fashion. My audience will care more about who
the celebrity is rather than how good the content of it is.
Gender – We feel that our opening
sequence will fulfil both genders.
However it would appeal more towards
the female gender as females tend to
relate to the female characters more in
which is going to be our main character.
This is why in the image the women
figure appears to be bigger than the
male.
Interest – Our audience is going to be
interested in following celebrities lives. For
example they would like to keep up with
the media and read lots of magazines as
our opening sequence is going to be based
on a celebrities life. Our audience likes to
know a lot about different celebrities by
following gossip from magazines and the
TV.
Affluence – We think that our audience
would have a range of wealth. For example
I don’t just think that people who have a
lot of wealth are going watch it, maybe
also people with a low wealth will.
Geographical location – Our
audiences geographical location will be
in cities and suburbs that have access to
TV’s/cinema’s etc.

4. Conclusion
In conclusion, looking at my audience profile it shows that my target audience
is age 15- 30 with a gender of both male and female, they are interested in
keeping up with top celebrity gossip and read lots of magazines. They dislike
too much gore or violence. Have a range of wealth with a social class of B, C1, C2
and D. Their psychographic group is aspirer. Our audience will live in a city and
suburbs. This information has helped me as it has developed an idea of what
my target audience members might be.