This document analyzes the target audience for the film "The Descent" and justifies why different demographic groups may be interested in watching it. The primary target audience is 15-25 year old males and females from social economic group E. Some of the key reasons identified for their interest include: - An interest in monster and horror films, as "The Descent" features monsters that kill people in caves - The director Neil Marshall having worked on successful previous films - Sex appeal of the female cast that would attract male viewers - Strong female leads that would interest female viewers - Graphic blood and gore scenes that many horror fans expect and enjoy - The film featuring adventurous female athletes engaged

1. Audience Themes and Content Justification
15 to 25 Year Olds. Males
and females will watch
this film. Social economic
group E.
Monsters Men and Females will
watch this film because
they are interested in
monsters. The Descent,
which was made in 2005,
has monsters that kill
people in the cave.
15 to 25 year old males
who are interested in
films that Neil Marshall
has directed. This may
include films before the
descent, Like ‘ Dog
Soldiers ‘. Social economic
group E.
Neil Marshall One of the reasons 15 to
25 year old men will
watch The Descent is
because of the director.
Neil marshal worked on
successful films like
Centurion and Dog
Soldiers.
15 to 25 year old males
and females. Men will be
will watch it because of
Sex Appeal that the
women portray. Females
will watch it because of
the women being strong
willed and they might
have watched other films
that the actresses been in.
Social Economic Group E.
Actorsand Actresses Nora – Jane – Noone is
the actress who plays
Holly. She is best known
for her role in The
Magdalene Sisters and
the descent. Men find her
attractive and would
watch it because of her
sex appeal. This shows
that men will watch it
because of the all female
film cast.
15 to 25 Year old men and
female will watch it
because of the blood and
Gore that is endlessly
promoted throughout.
Men and female go to
watch a good horror
knowing that there is
going to be loads of blood
guts and gore. Social
Economic Group E.
Blood and Gore In a horror film there is a
load of blood and gore.
People go to the cinema
to watch this. Like for
example everybody will
react to holly when she
has an Alice in
wonderland moment
falls down the hole and
break her leg. Her bone is
hanging out.
Male and Female sports
lovers aged 15 to 25 will
be interested in watching
this because they are
seeing strong willed
females doing sports.
Females will watch this
because they are
interested in watching
their own gender doing
SportsI.e. Extreme
Sport.
This is suitable for male
and female who are
sporty. Strong willed
females will intrigue
females. They will watch
it because it is an
adventurous film.

2. extreme sports.
Both males and females
who are 15 to 25 year
olds will go and watch the
Descent if they are horror
fans. Social economic
group E.
Horror There is suspense in
horror films and a lot of
jumpy bits that the
audience goes to see for
entertainment.
Females 15 to 25 year
olds will love this kind of
film due to the adventure.
It it shown at the beginng
of the descent shown with
the women having fun.
Adventure They will watch this film
because of the adventure
and idea of the women
having fun. Also maybe
because they enjoy
adventure.
15 to 25 year old men
and women. Men
because of the women
and there sex appeal and
women because they are
interested in strong
willed females. Social
economic group E.
Women The reason why 15 to 25
year old men will watch
it is because of the
women in it. The women
are basically sex appeal
to the men.