This document analyzes the target audiences for the horror film "The Descent". It identifies young women who enjoy horror and drama as the primary audience. Additional audiences include fans of extreme sports, action, and adventure genres due to intense scenes of survival in the cave setting. Secondary audiences consist of fans of the film's cast, director, and graphic gore content. Finally, the film aims to attract audiences who prefer films featuring women protagonists.

1. Audience Content Justification
Primary Horror The main audience
for horror films is
generally young
women. They often
go watch it with
other groups of
girls or other
friends who are
male.
Primary Drama Drama is a very
popular theme for
audiences and in
the case of The
Descent young
women will be
attracted by the
drama because
they generally like
drama.
Additional Extreme Sports Extreme sports
fans will like this
because it will
appeal to them and
they will want to
watch something
they enjoy.
Primary Action Fans of action
movies will watch
this because there
is a lot of action in
it trying to survive
in the cave etc.
This is why fans of
action films will
like this film.
Primary Adventure Adventure film

2. fans will like this
because of the
amount of
adventure scenes
in this film. All
types of aged
adventure fans
will like this.
Secondary Fans of the Cast People who like
the cast in this film
will probably go
and watch this film
because they are
fans of the cast so
this is why it will
attract this
audience.
Secondary Fans of the
Director
Fans of the
director, which in
this case is Neil
Marshall, will
watch this because
they will be fans of
this probably if
they enjoyed
previous films
directed by this
director.
Secondary Gore People who like
gore in films will
be another
audience of this
film because it
contains a lot of
gore such as the
scene where the
woman breaks her

3. leg and there is
lots blood and
gore.
Additional Women People who like
women in films
will like this and
this is another
audience that The
Descent will
appeal to because
all of the main
characters in this
film are women.