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Audience Research
Age?
To get a better understanding of who my
audience is and what knowledge they
know about advertorials, I created a
questionnaire for my class members to fill
out as they are within the target audience
range. The first question I asked was their
age, I did this because I wanted to
double-check that my class members are
within the target audience range even
though I know they are, I still needed
proof of this.
Gender
The next question that I asked was
their gender, I asked this because I
wanted to know the percentage of
males and females in my class, I did
this mainly for my audience profile.
Which one do you
prefer?
The third question that I asked was what
device they prefer to use, the options
were phone, camera or both. Of the 6
responses, 50% of the responses
preferred to their phone, 33.3% of the
responses preferred to use a camera and
16.7% preferred to use both devices. I
asked this question because I wanted to
know what devices people prefer to use
so that I could understand their main
choice for taking photos on.
Do you have a
camera?
The fourth question that I asked was if
they have a camera before. I asked this to
understand whether or not people liked
using cameras, this question links in with
the last question as it makes me
understand that those who have a
camera are more likely to use their
camera instead of their phone.
Have you ever used a
camera? (either in/outside
college)
The next question I asked was if they
have even used a camera before whether
it be in college or outside of college. I
asked this because I wanted to
understand if my classmates had
experience using a camera so that I could
understand how we have taken my
photos and how I have tried to get my
personality and creativity out through the
camera lens.
What do you
think is a
journey?
The next question that I asked
was what they think a journey is.
Out of the responses that I got; I
understand that many people
think that a journey is only when
you travel somewhere, and only a
few understand that is also
personal growth or an experience
in life.
Do you prefer lots of
writing or lots of
images on/in a
magazine?
The last question that I asked was
whether they preferred to have more
writing or more images on/in a
magazine. I asked this to understand
what my audience prefers to see in a
magazine, and this also tells me what
makes a magazine appealing to them. A
lot of the responses said they prefer to
have more images than writing and only
a couple said a bit of both, this will help
me decide how my magazine and print
advert will look like.

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Audience Feedback (Questionnaire).pptx

  • 2. Age? To get a better understanding of who my audience is and what knowledge they know about advertorials, I created a questionnaire for my class members to fill out as they are within the target audience range. The first question I asked was their age, I did this because I wanted to double-check that my class members are within the target audience range even though I know they are, I still needed proof of this.
  • 3. Gender The next question that I asked was their gender, I asked this because I wanted to know the percentage of males and females in my class, I did this mainly for my audience profile.
  • 4. Which one do you prefer? The third question that I asked was what device they prefer to use, the options were phone, camera or both. Of the 6 responses, 50% of the responses preferred to their phone, 33.3% of the responses preferred to use a camera and 16.7% preferred to use both devices. I asked this question because I wanted to know what devices people prefer to use so that I could understand their main choice for taking photos on.
  • 5. Do you have a camera? The fourth question that I asked was if they have a camera before. I asked this to understand whether or not people liked using cameras, this question links in with the last question as it makes me understand that those who have a camera are more likely to use their camera instead of their phone.
  • 6. Have you ever used a camera? (either in/outside college) The next question I asked was if they have even used a camera before whether it be in college or outside of college. I asked this because I wanted to understand if my classmates had experience using a camera so that I could understand how we have taken my photos and how I have tried to get my personality and creativity out through the camera lens.
  • 7. What do you think is a journey? The next question that I asked was what they think a journey is. Out of the responses that I got; I understand that many people think that a journey is only when you travel somewhere, and only a few understand that is also personal growth or an experience in life.
  • 8. Do you prefer lots of writing or lots of images on/in a magazine? The last question that I asked was whether they preferred to have more writing or more images on/in a magazine. I asked this to understand what my audience prefers to see in a magazine, and this also tells me what makes a magazine appealing to them. A lot of the responses said they prefer to have more images than writing and only a couple said a bit of both, this will help me decide how my magazine and print advert will look like.