A2 Media Studies
I have used online website, SurveyMonkey. The website
lets you create and publish surveys more the public to
answer. I used this source to find an audience for my short
film. I wanted to know more about my audience and if my
short film would have a chance in the market.
I published my survey online on social network websites
like FaceBook and also asked many students at my Sixth
Form to answer them. By asking the variety of people, this
allowed me to gain feedback from a wider audience.
I have used all closed questions to gain quantitative
research from the replies. This shows me facts and
statistics from the responses and is easier to read.
How old are you?
This question has been asked to understand the age of my audience answering
the question. This gives me an idea who my film would be aimed at.
Is it evident that the majority
of replies came from 15-20
year-olds. Most probably
higher education students.
These are students exploring
the film industry and
watching different genres of
film. When in higher
education, you come out of
the mainstream films and
explore more films.
What film genre do you prefer/regularly
This question was asked to see
what genres my replies were
familiar with and what was
more popular. It was seen in
the responses that the highest
was social realism and
comedy. By social realism
being one of the highest was
surprising as it doesn’t get
much publicity and
advertisements like the other
genres. This helps me with my
film as the genre of my film is
social realism. This shows me
that there is an interest in the
genre, therefore an interest in
Are you interested in different genres?
I have asked this question to see if the audience were interested in different
genres. This was just in case my responses had not watched or heard of the genre
social realism. This was to see if the audience would try different movie genres.
It is shown that
my audience are
and are very
open to a
Have you watched any short films?
This is asked to see if my audience had experienced watching short films. It has
shown me that the majority of my replies were use to watching short films.
If so, how often to you watch short films?
In this question, it is
shown that half of my
audience watch short
films on a monthly
basis. A third of my
replies watch short
films every fourtnight.
This shows me that my
audience are familiar
with short films.
Have you ever heard of the following short
I have asked this to see if my
audience had watched or heard
of the well known social realism
short films. Only 1 of my
responses missed the questions,
this shows that all the rest of my
replies had heard or watched
Do you think that the subject of disability is
shown regularly in films?
I wanted to get the
audience’s opinion on the
theme of disability shown
in films. The majority of
my replies have said no.
This shows me that there
is a gap in the market for
my film to enter. This also
shows that my film will
show something different
and is not regularly seen.
Would you watch a short film what shows
the issues of being a young carer and
dealing with someone with disability?
This is a follow
This showed me
be interested in
a short about
the themes and
will be shown in
What would you like to see in a short film?
“I would like to see wider social
extension as working class are
represented too often. I would like it to
be engaging, as well as showing true
to life issues relevant to today”
“I would like to see the portrayal
of people having someone with
disabilities in their life and the
responsibilities and difference in
“I like technical innovation rather than plot. I couldn't care
less for characters I'm only exposed to for a matter of
minutes, and would rather a filmmaker makes use of the
filmic medium to the best of its advantages rather than
painstakingly thought of a plot that's over before you have
the chance to really invest yourself in it”
I had an open question had the
end to just gain more detail from
my audience. I have asked them
what they would want. Meeting
their wants and needs.
One of replies mention about the
plot instead of the characters. In
my film, it is all about the life of the
home and the characters are just
there to represent this situation.
My film is primarily focusing on the
difficultly of being a young carer.
One of the replies say that they
would like the themes and issues
of disability and the difference,
difficultly and responsibilities for
their family life.