What kind of media institution might distribute your media product and why?

1. Question 3 –What kind of media institution might distribute your media
product and why?

2. The film distribution company is in charge of the
marketing and exhibition of a product.
A distributor can be in charge of: setting the release
date, setting the way in which the film will be
exhibited etc.
It was important when making my film to choose a
distribution company that what my film would fit into.
I had to look at the general target audience for each
distribution company and the films that have been
distributed by them and after doing research I decided
that New Line Cinema would distribute my film.

3. New Line Cinema was founded in 1967 by Robert Shaye
as a film distribution company and later became an
independent film studio.
The company merged withTimeWarner in 1996 and
was then merged again to the large conglomerate
Warner Bros. Entertainment in 2008.
New Line Cinema now produces critically acclaimed
films that are popular in both niche and mainstream
audiences which attracted my interest when doing
research as I aimed my target audience to be a fairly
niche audience due to my thriller genre and the
company operated in theatrical distribution, marketing
and home video as well.

4.  New Line Cinemas highest grossing and most popular products have beenThe Lord of the
Rings (2001 – 2003) film trilogy a rounded combined total gross of $1 billion dollars.The
fantasy trilogy's spin off The Hobbit (2012 – 2014) makes the next popular product with a
rounded total gross of $800 million.
 Another popular genre of films in New
Line Cinema is the comedy genre with
films such as Wedding Crashers (2005),
Horrible Bosses (2011), Sex and the city
(2008) and Dumb and Dumber (1994)

5.  When researching New Line Cinema I found out that it was one of the few film
distribution companies still actively and regularly distributing films in the thriller and
horror genre and for my film, which is of the thriller genre, the fact that New Line
Cinema was successfully producing films of this genre gave me the confidence as my
film will have similar codes and conventions to these films targeted and a specific and
similar audience to my film ‘Derailed’.
 Films distributed by New Line Cinema that have been particularly successful or famous
are A Nightmare on Elm Street (1985),The Conjuring (2013) which grossed a total of $318
million in the box office, and Final Destination (2000) which grossed a total of $112.9
million. I expect these films to have similar/the same target audience of a wide age of
people but predominantly male and working to upper middle class as these films are
stereotypically more appealing to men and require attention when watching as there is
usually a puzzle to work out in the film.
 The success of these films shows to me that New Line Cinema is a consistent and
reliable distribution company to distribute my film especially in the thriller genre.

6. For my film ‘Derailed’ I felt that it was more important to choose a
distribution company that has more successful films in one or two
genres, like New Line Cinema with horror and thriller films, rather
than many successful films in many genres and this is because these
companies will have more experience in my genre of film to
distribute it allowing the film to have as much success as possible.
Choosing New Line Cinema means that my film would also be
automatically be distributed to a fan base of people that have
previously enjoyed films produced by them.The fact that New Line
Cinema are apart of the massive conglomerate Warner Bros.
Entertainment means that there is a potential for a higher
distribution/marketing budget for the film consolidating the success
of the product.This is why I have chosen New Line Cinema to be the
distribution company for my film.