The document summarizes a student's media evaluation of a slasher film opening sequence they created. They chose to follow conventions of the genre like setting it in a house and including unexplained happenings. However, they challenged the convention of it being at night by setting it during the day to scare viewers. They targeted their product at males and females aged 16-26 and used a young female victim as is common in slasher films. Through creating the opening, the student learned new editing and filmmaking skills using iMovie and gained experience following and challenging genre conventions.