Research and analysis of the relationship between audience, exhibition and my products.

1. Audience and Exhibition
Research
Researching my target audience’s consumer
habits in relation to my products and exhibitors
Courtney O’Donnell

2. Channel 4
• Interested in politics – appropriate for documentary on sexism.
• ABC1 audience category – appropriate for my target audience.
• Relies on TV to inform them – appropriate for the documentary genre.
• Their favourite magazine is the Radio Times, which is my ancillary product
exhibitor – linking them together.
• Their favourite newspaper is The Guardian, which is similarly formal to my
ancillary product exhibitor, ‘i’.

3. Radio Times
• Older, upper-class ABC1 people – meeting my older demographic.
• Interested in politics – also making sexism appropriate for a theme.
• Mute TV advertisements – making the Radio Times appropriate for this
demographic, as they won’t be interested in my newspaper advertisement which
is targeted at my younger demographic.

4. i Newspaper
• Target readers 18-24 within ABC1, which is appropriate for targeting to my
younger demographic.
• Interested in politics, women’s issues and human rights charities – appropriate for
targeting audiences interested in my similar documentary theme.
• Watch Channel 4 news – interested with informative content from this genre, like
my documentary.