This document outlines an automobile market segmentation analysis conducted to develop 5 segments to better understand customer needs. The segmentation process identified key drivers such as behaviors, psychographics, benefits, and demographics to create optimal segments. The 5 segments identified are Experiencers, Confident Achievers, Rulers, Caregivers, and Thinkers. Each segment is profiled with images, names, profiles, attitudes, personalities, demographics, passions and benefits sought. The document concludes with an example Facebook ad targeted towards the Confident Achievers segment.
Introductory Session to E-Tourism East Africa Conference September 2-3rd 2010 Nairobi by Damian Cook CEO E-Tourism Frontiers
www.e-tourismfrontiers.com
A quick analysis of MINI's digital brand, specific to the company's recent "Miniac" campaign. Includes brand information (and industry rating), asset/content audits and recommendations.
Marketing Social Definition, Marketing AMA Definition & Kotler Definition of Marketing Management. Plus Marketing demand states, Marketing Concepts, Company Orientation & Marketing Task.
Introductory Session to E-Tourism East Africa Conference September 2-3rd 2010 Nairobi by Damian Cook CEO E-Tourism Frontiers
www.e-tourismfrontiers.com
A quick analysis of MINI's digital brand, specific to the company's recent "Miniac" campaign. Includes brand information (and industry rating), asset/content audits and recommendations.
Marketing Social Definition, Marketing AMA Definition & Kotler Definition of Marketing Management. Plus Marketing demand states, Marketing Concepts, Company Orientation & Marketing Task.
Integrated marketing communication presentation on how to market your startup...Kartik Mehta
PURPOSE:
FOR BETTERMENT OF INDIA
EXAMPLE: TO PROMOTE AND CREATE AWARENESS ABOUT THE SOCIAL CAMPAIGNS, Challenges LIKE SWACHA BHARAT ABHIYAN, ICE BUCKET CHALLENGE through our website.
EXISITING PROBLEM:
To create awareness for such events, even though people are aware about such campaigns they do not take initiative to participate.
SOLUTION:
So, we are providing a huge platform for those who love to take this as a challenge and Enjoy being a part of such social campaigns while having fun at the same time in nominating others as well.
The Science Behind Economic Development BrandingAtlas Integrated
The Science Behind Economic Development Branding: going beyond logos and taglines; the value of an economic development brand; why economic development branding is important; how prospects, site selectors, and visitors experience brands; and how to leverage a brand for the largest impact.
11 Ways to Turn Your Digital Strategy Upside DownCourtney Herda
Marketing can be a scary place, filled with hazardous pitfalls and dastardly villains that sidetrack your plans, derail your ROI, and endanger your productivity. In this session, we will discuss the most important 11 digital strategies and tools that will dramatically impact your marketing efforts, turning your efforts upside down. From repurposing content to telling powerful stories and supercharging your analytics, we will explore not only the best strategies but the best tools to help you maximize your marketing, whether you are a team of one or a team of one hundred.
Efactor - Startup Marketing What You Need to Do Before You BeginEFactor Global
Efactor is a Smart Network that matches entrepreneurs with the very people who can help them grow. Here's some startup marketing idea you need to focus on.
http://www.efactor.com
Presentation by Sean Moffitt of Agent Wildfire from SMC Seattle's 9/29 event. Uses case studies of brands successfully using social media along with trends in community engagement, and stats on the impact social media makes on a company's bottom line.
Right Message, Right Medium, Right Customer: Using Demographic Data to Find t...dpradel
The data exists today to tell you what models you should be marketing where, and more importantly, what the people buying those models want to hear from you and how they prefer to hear it. Join String Automotive and Experian Automotive to learn how you can access this rich demographic data and use it to craft highly tactical, hyper-targeting marketing campaigns to sell more cars, more efficiently.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Integrated marketing communication presentation on how to market your startup...Kartik Mehta
PURPOSE:
FOR BETTERMENT OF INDIA
EXAMPLE: TO PROMOTE AND CREATE AWARENESS ABOUT THE SOCIAL CAMPAIGNS, Challenges LIKE SWACHA BHARAT ABHIYAN, ICE BUCKET CHALLENGE through our website.
EXISITING PROBLEM:
To create awareness for such events, even though people are aware about such campaigns they do not take initiative to participate.
SOLUTION:
So, we are providing a huge platform for those who love to take this as a challenge and Enjoy being a part of such social campaigns while having fun at the same time in nominating others as well.
The Science Behind Economic Development BrandingAtlas Integrated
The Science Behind Economic Development Branding: going beyond logos and taglines; the value of an economic development brand; why economic development branding is important; how prospects, site selectors, and visitors experience brands; and how to leverage a brand for the largest impact.
11 Ways to Turn Your Digital Strategy Upside DownCourtney Herda
Marketing can be a scary place, filled with hazardous pitfalls and dastardly villains that sidetrack your plans, derail your ROI, and endanger your productivity. In this session, we will discuss the most important 11 digital strategies and tools that will dramatically impact your marketing efforts, turning your efforts upside down. From repurposing content to telling powerful stories and supercharging your analytics, we will explore not only the best strategies but the best tools to help you maximize your marketing, whether you are a team of one or a team of one hundred.
Efactor - Startup Marketing What You Need to Do Before You BeginEFactor Global
Efactor is a Smart Network that matches entrepreneurs with the very people who can help them grow. Here's some startup marketing idea you need to focus on.
http://www.efactor.com
Presentation by Sean Moffitt of Agent Wildfire from SMC Seattle's 9/29 event. Uses case studies of brands successfully using social media along with trends in community engagement, and stats on the impact social media makes on a company's bottom line.
Right Message, Right Medium, Right Customer: Using Demographic Data to Find t...dpradel
The data exists today to tell you what models you should be marketing where, and more importantly, what the people buying those models want to hear from you and how they prefer to hear it. Join String Automotive and Experian Automotive to learn how you can access this rich demographic data and use it to craft highly tactical, hyper-targeting marketing campaigns to sell more cars, more efficiently.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Search Engine Optimization Strategies for Local Businesses.pdfseodigitalbraino
Maximize your online presence and drive growth with Digital Braino, your go-to for digital marketing services in Indore. Our expert team specializes in a wide range of services including SEO, social media marketing, content creation, and online advertising. With our innovative strategies and client-focused approach, we help businesses enhance their online presence and achieve their marketing objectives. Let Digital Braino propel your business to new heights.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
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The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
2. 2
Project Objectives and Scope
• Overall Goal: Develop 5 different
segments to automobile market to better
understand the customer needs and wants.
• Objective: Understand detailed profiles of
consumers as an input to developing creative
and messaging strategy through Facebook or
Instagram ad.
3. 3
AUTOMOBILE MARKET
• Sales to consumers represent the
main source of revenue.
• Brands are constantly trying to build
their image in the minds of their
audiences.
• Manufacturers market their vehicles
to attend the needs and desires of
their public.
Know your market segmentation facilitate:
- understanding of what type of audience
is a priority for the marketing
- Conveying product characteristics focused
on the desired consumer group
- Optimizing and directing marketing
efforts
4. SEGMENTATION PROCESS
IDENTIFY
4
• The segmentation is based on a wide range of inputs
“KEY DRIVERS” OF
SEGMENTATION
▪Behaviors
▪Psychographics
▪Benefits
▪Demographics
CREATE
FIVE
OPTIMAL
SEGMENTATIONS
5. 5
EXPERIENCERS CONFIDENT ACHIEVERES RULERS CAREGIVERS THINKERS
FIVE OPTIMAL SEGMENTATION OVERVIEW
All images source: Pixabay, CC0 creative commons
N
A
M
E
I
M
A
G
E
P
R
O
F
I
L
E
Technology is a passion for
this group. They prefer all
products in their lives to have
the latest/greatest technology
Technology is always
changing and they are open
to EXPERIENCE the new.
This image represents a group
that is young, independent,
tech-savvy. Don’t matter what
they do, technology is always
part of it.
This group is confident
in their choices. Driving
is a very personal
experience.
This family-oriented group
is looking for durability
and versatility in a vehicle.
They’re driven to ACHIEVE
goals and They’re
CONFIDENT in their choices
This image represents a
group that is self- confident
For them, appearance is
everything and like to show
off.
Families have their own
RULES. They create what
they believe to be the right
for their family.
This image represents a
group that is family-
oriented.
This group seeks products
that simplify and enhance
their lives and are not
harmful to the environment
They CARE about the
society, the environment
and want help.
This image represents a
group that is intellectual,
who is updated with the
latest news about the
environment
The most price sensitive
and practical, this group is
looking for the best deal.
Price is the key drive of their
purchase and before they do
it, they always THINK if it’s
the right choice.
This image represents a
group that is elderly,
retired. They’re rational
and practical.
6. B
EXPERIENCERS
CURIOUS
CHALLENGING
TECHNOLOGY
MODERN
• Technology helps me stay connected with the world
• I can’t imagine life without the internet anymore
• I prefer products, and vehicles, with the latest
technology
• I like to challenge and push myself to be the best
• It’s very important to be an individual and not part
of the crowd
• I like to try new products and brands
ATTITUDES PERSONALITY
DEMOGRAPHICS
• Age: 25- 35
• HH Income: ~ 80K
• Geographic: Urban/High Suburban
• Education: College / University
Curious
(interested in everything,
exploring)
Freedom
(freedom of action and thought)
Independent
(self-reliant, self-sufficient)
BENEFITS
PASSIONS, INTERESTS AND PURSUITS:
Shopping
Stay Fit
Weekend
getaways
• Status
• “Smart” Technology
• Advanced Connectivity
• Styling that attracts attention
Music festivals
Likes to share
opinions online
Technology is a passion for this group. They prefer all products in
their lives to have the latest/greatest technology. The styling of a
vehicle needs to be attractive but more important is the technology
on the inside.
7. B
CONFIDENT ACHIEVERS
GOALS=SUCCESS
PERSONAL
CONFIDENT
LUXURIOUS
ATTITUDES PERSONALITY
DEMOGRAPHICS
• Age: 32 - 44
• HH Income: ~ 150K
• Geographic: Urban Elite
• Education: University / Master
BENEFITS
PASSIONS, INTERESTS AND PURSUITS:
• Risk taking is exciting to me
• Money is the best measure of success
• People come to me for advice before buying things
• The type of vehicle I drive needs to reflect my social
position
• I like having a vehicle that attracts attention
• My driving time is my 'personal time' when I can shut
out the rest of the world
Driven to reach goals
(filled with challenge,
novelty, change)
Wealth
(material possessions,
money)
Going to
“beach”
Keep up
with the
latest fashion
trendy
Shopping
Road Trips
Belong to
exclusive clubs -
Yatch Club
• Luxurious
• Styling that attracts attention
• Proud to own
This group is confident in their choices. Driving is a very personal
experience. A vehicle needs to appeal to their senses and reflect their
achievements and social status by being attractive and luxurious.
8. B
RULERS
ATTITUDES PERSONALITY
DEMOGRAPHICS
• Age: 38- 55
• HH Income: ~ 110K
• Geographic: Urban / High Suburban
• Education: College / University
• Marital Status: Married
BENEFITS
PASSIONS, INTERESTS AND PURSUITS:
FAMILY
TRADITIONAL
DURABLE
INDEPENDENCE
• My family comes before anything else
• Religion plays an important role in my life
• It's very important to be an individual and not just
part of the crowd
• I can become anything I want as long as I put my
mind to it and work hard
• A vehicle helps me explore new places
• I keep a vehicle as long as possible
Honoring Parents & Elders
(showing respect)
Respect for Tradition
(preservation of time-
honored customs)
Camping
Visiting with Family/
Friends
Fan of
baseball
Stay Fit/
Play Sports
Going to
beach/countryside
•Proud to Own
•Durable
•Accommodates Passenger/Cargo Needs
This family-oriented group is looking for durability and versatility in a
vehicle. Owning a vehicle provides them with the freedom to go places
and is a realization of a dream. Technology is not a priority for them.
It’s important for them to be seen as an individual, not just following
the crowd.
9. B
CAREGIVERS
ATTITUDES PERSONALITY
DEMOGRAPHICS
• Age: 37-48
• HH Income: ~ 110K
• Geographic: Urban/ Suburban
• Education: University
BENEFITS
PASSIONS, INTERESTS AND PURSUITS:
Purpose-Driven
(goal oriented, determined)
Environmentally Conscious
(cares about environment,
sustainable world)
• Engine Technologies (Environment & Fuel Economy)
• Latest Technology
• I’m environmentally conscious
• I want provide a bright future to my children
• The type of vehicle I drive needs to reflect my
beliefs.
• Driving is a social activity I share with others
'friends/family‘
ENVIRONMENTAL
PURPOSEFUL
FUEL ECONOMY
TECHNOLOGY
Visiting
museums
Going to the
theatre
Follows
Politics/
World
Affairs
Volunteer
work
Rational and purpose-driven, this group seeks products that
simplify and enhance their lives and are not harmful to the
environment.
10. B
THINKERS
PRACTICAL
LOW PRICE
COST OF OWNERSHIP
ATTITUDES PERSONALITY
DEMOGRAPHICS
• Age: 60-75 (retired)
• HH Income: ~ 90k
• Geographic: High Suburban
• Education: College/ University
BENEFITS
PASSIONS, INTERESTS AND PURSUITS:
• When I shop price takes precedence over brand
name and design
• To me, vehicles are simply transportation
• I'll acquire the easiest to maintain vehicle or one
with lowest expected maintenance costs
• I keep a vehicle as long as possible
Honest
(genuine, sincere)
Self-Discipline
(resistance to temptation)
Cooking
Visiting with family/
friends
Go to the
movies
•Lowest priced vehicle in class
•Low maintenance costs
The most price sensitive and practical, this group is looking for
the best deal. For them the vehicle is a long-term investment.
11. 11
The Facebook ad targets the “confident achievers" segment of
the automobile market. These are people driven to achieve
their goals and they are confident in their choices. The image
selected represents the target market in terms of lifestyle,
attitude, age and gender. The idea is to showcase success and
how it can empower you. All the elements in this image
contributes to it, the luxurious house in the background , the
well dressed woman and the black car with a prestigious
design. It´s elegant, sophisticated and show determination. This
is the positioning of the luxurious cars at Autus Motors. The
message “Be power and sophisticated with Autus Motors"
suggests that when you have a luxurious car with Autus Motors,
you achieve success, you attract attention and you became
unique.
FACEBOOK AD – Confident Achievers Segment
Source: Pixabay, CC0 creative commons
• Understand the segment, helps to build the Facebook Ad that will talk to this public and attract their attention.
12. 12
WORK CITED
Badski007. "Free Image on Pixabay - Commerce, Hair Salon, Family." Free Photo: Commerce, Hair Salon, Family - Free Image on Pixabay - 2811003.
Pixaby, 4 Oct. 2017. Web.
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Carbonaro, Carolina. "Mock up." Facebook. Facebook, 22 Oct. 2017. Web.
"Marketing Cars." Marketing Cars | Understanding Consumer Psychology and Marketing Cars ... Marketing School.org, n.d. Web.
MarleneBitzer. "Free Image on Pixabay - Businesswoman, Mercedes, Black." Free Photo: Businesswoman, Mercedes, Black - Free Image on Pixabay -
1063389. Pixaby, 26 Nov. 2015. Web.
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ixaby, 3 Oct. 2015. Web.
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2178740. Pixaby, 7 Nov. 2016. Web.
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2592247. Pixabay, Aug. 2017. Web.
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Pixabay, 19 Aug. 2016. Web.