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This document outlines a jeep advertisement project aimed at parents looking to buy a safe vehicle to transport their children to and from school. The target audience is defined as parents prioritizing child safety and comfort above other concerns. Their needs, attitudes, and constraints - such as costs of petrol, repairs, and insurance - are evaluated. The document recommends the advertisement emphasize the jeep's child safety, comfort, and control without portraying reckless behavior.
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The document analyzes the target audience for a Jeep advertising campaign - seniors ages 50-70. It identifies key considerations for this audience as cost, reliability, and safety features. While the audience will be knowledgeable about reliability, they may not understand new technical features. Ads should focus on fuel efficiency, ergonomics, exploration, and safety features while avoiding messages about speed or flashy aesthetics that do not appeal to seniors. The objective is to inform seniors of the Jeep's benefits in a relaxed, non-flashy style.
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The document analyzes the target audience for a Jeep advertising campaign - seniors ages 50-70. It identifies key considerations for this audience as cost, reliability, and safety features. While some seniors will be open-minded to new technology, others are more conservative. Successful advertising ideas would promote the Jeep's low fuel consumption, ergonomic design, reliability and safety features to appeal to this rational audience. Highlighting exploration opportunities but avoiding ads focused on speed or young drivers would resonate best.
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Audience Analysis
Audience Analysis. Our client requires brochures/posters to promote the purchase of Jeeps to the senior's audiences
Damienchrysler
DaimlerChrysler Australia/Pacific imports and wholesales passenger cars and commercial vehicles including Jeep four-wheel drives. The client wants to promote Jeep purchases through brochures and posters targeting adventure seekers who enjoy outdoor activities and prioritize performance, reliability, and rugged terrain over approval from others or work. Effective messaging will showcase Jeeps conquering rugged landscapes through dramatic images and slogans while avoiding direct competitor comparisons or inappropriate placements.
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The document analyzes the target audience for an advertising campaign promoting Jeep sales to "Grey Nomads" - retired seniors traveling around Australia. The primary audience is wealthy seniors looking to explore the country. Key considerations include that the audience wants to feel informed and make their own decision without pressure. Ideas that will likely resonate include promoting adventure, safety, comfort and value. Messages that could cause negative reactions include implying the audience should buy just to keep up with others.
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This document discusses various advertising techniques:
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The document analyzes the target audience for a Jeep advertising campaign - seniors ages 50-70. It identifies key considerations for this audience as cost, reliability, and safety features. While the audience will be knowledgeable about reliability, they may not understand new technical features. Ads should focus on fuel efficiency, ergonomics, exploration, and safety features while avoiding messages about speed or flashy aesthetics that do not appeal to seniors. The objective is to inform seniors of the Jeep's benefits in a relaxed, non-flashy style.
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The document analyzes the target audience for a Jeep advertising campaign - seniors ages 50-70. It identifies key considerations for this audience as cost, reliability, and safety features. While some seniors will be open-minded to new technology, others are more conservative. Successful advertising ideas would promote the Jeep's low fuel consumption, ergonomic design, reliability and safety features to appeal to this rational audience. Highlighting exploration opportunities but avoiding ads focused on speed or young drivers would resonate best.
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Audience Analysis. Our client requires brochures/posters to promote the purchase of Jeeps to the senior's audiences
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DaimlerChrysler Australia/Pacific imports and wholesales passenger cars and commercial vehicles including Jeep four-wheel drives. The client wants to promote Jeep purchases through brochures and posters targeting adventure seekers who enjoy outdoor activities and prioritize performance, reliability, and rugged terrain over approval from others or work. Effective messaging will showcase Jeeps conquering rugged landscapes through dramatic images and slogans while avoiding direct competitor comparisons or inappropriate placements.
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The document analyzes the target audience for an advertising campaign promoting Jeep sales to "Grey Nomads" - retired seniors traveling around Australia. The primary audience is wealthy seniors looking to explore the country. Key considerations include that the audience wants to feel informed and make their own decision without pressure. Ideas that will likely resonate include promoting adventure, safety, comfort and value. Messages that could cause negative reactions include implying the audience should buy just to keep up with others.
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This document discusses various advertising techniques:
- Beauty appeal uses attractive models to make people think the product will make them look good. Celebrity endorsement makes people trust products because they trust the celebrity promoting it.
- Escape advertising shows beautiful destinations to make people want to go on holiday when the weather is bad.
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- Lifestyle advertising portrays a product as part of a new lifestyle. Nurture techniques try to make people care about charities to donate money.
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The document discusses common advertising strategies used to appeal to consumers' emotions and persuade them to purchase products. It explains that advertisements often target people's needs for acceptance, security, variety, attractiveness and self-acceptance. They also exploit common fears around being unattractive, rejected, ridiculed or unsafe. Some strategies discussed include using idealized families and kids to set unrealistic standards, implying consumers won't be cool or fit in without the product, exaggerating a toy's abilities, using vague or misleading words, putting down competitors, eliciting emotions through moods and imagery, employing celebrity endorsements, bandwagon appeals, creating a sense of excitement, and manipulating perceptions of size.
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1. Advertising is a form of communication used to persuade potential customers to purchase or consume a particular brand of product or service.
2. Advertisements are designed to generate more consumption through creating and reinforcing brand image and loyalty. They may include factual information to support persuasive messages.
3. Major media like television, radio, magazines, and the internet are used to deliver advertising messages, often through agencies representing companies.
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2. Parody or borrowed format advertising copies other media formats to create comedic effect and surprise viewers.
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4. Associated user imagery shows potential customers using the product to increase relatability.
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Presentation on the FAB system of describing your products for successful marketing. Includes handy tools to help you develop your own powerful and punchy marketing tools.
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1. The document presents a research project on brand awareness and consumer perception of AegonReligare Life Insurance.
2. The research objectives are to study consumer tastes, preferences, and buying behavior in urban areas as well as the buying behavior of middle class consumers.
3. The research methodology includes a survey of 50 consumers of life insurance using convenience sampling over 6 weeks.
Chapter08 (1).ppt
The document discusses various aspects of developing creative strategies and big ideas for advertising campaigns. It covers:
1) Determining the advertising message and how it will be executed are parts of the creative strategy and tactics.
2) Developing a unique selling proposition or major selling idea that positions the brand and attracts attention to the key benefits.
3) Researching the target audience and problem/opportunity to inform the creative strategy and major selling idea.
3) The creative strategy statement forms the basis of the advertising campaign theme that is then implemented across different media over time.
Auto Dealerships Offer Tips on Finding a Safe Car for Your Teen Driver
When shopping for your teen’s first car, safety should be your number one priority. Auto dealerships can offer you some great advice on this matter.
Suzuki
This document provides a creative brief for a Suzuki automobile marketing campaign. The target audience is practical adults ages 25-54 looking for a dependable, quality car at a reasonable price. The objective is to establish Suzuki as a well-made, quality brand. The strategy is to position Suzuki vehicles as "value-packed" products that meet consumers' needs affordably. The insight is that consumers want a car that strikes the right balance of quality and affordability. The tone of advertising should be practical, sporty, and emphasize dependability.
Concepts of marketing -ahmad faraz
The document discusses the five key concepts of marketing:
1) The production concept focuses on improving efficiency to increase production and profits.
2) The product concept emphasizes improving product quality, performance and features to attract customers.
3) The selling concept relies on aggressive promotion and selling efforts to move existing products.
4) The marketing concept aims to determine customer needs and satisfy them better than competitors through market research.
5) The societal marketing concept considers the interests of customers, businesses and society as a whole.
Suzuki
This document provides a creative brief for a Suzuki automobile marketing campaign. It outlines the target audience as practical adults aged 25-54 looking for a quality, dependable car at a reasonable price. The objective is to establish Suzuki as a well-made brand. The strategy is to position Suzuki vehicles as "value-packed" products that meet consumers' needs affordably. The tone of advertising should be practical, sporty, and dependable to highlight Suzuki's focus on quality and affordability.
Making your sales pitch by www.jobbazzar.com
The document provides tips for creating an effective sales pitch. It advises understanding the customer's unique buying criteria and motivations. Salespeople should probe into the contact person, organization, decision process, current suppliers, competition, finances, problems, and needs. With this knowledge, an effective pitch will identify interested products, set objectives, clarify presentation style, establish a key message relating to customer needs, anticipate objections, and include a beginning, middle, and end. It should be rehearsed and include supporting evidence, while reminding the customer of prior discussions and asking for feedback through trial closes.
Boss2 ppt ch10
The document discusses marketing strategies and advertising. It explains that marketing is an essential component of business in a consumer culture like the United States. Successful marketing involves identifying customer wants and providing products and services at a reasonable cost. Businesses use marketing research and strategic planning to determine target markets and effective approaches. The document also examines different types of advertising, their purposes and techniques. It emphasizes the importance of critically evaluating advertising claims and being aware of common logical fallacies used in advertisements.
ding_life_plan_zuihou
- IMAGiFLY is a new automobile design studio founded by Heyu Ding and 3 other designers from his college.
- The company aims to fill a gap in the automobile industry by providing high quality designs on a regular basis.
- The financial plan projects income from Heyu's parents while in school, then a starting salary of $60,000 after graduation with 18% annual raises over 3 years. Expenses are estimated to stay below income levels allowing the company to grow.
Final creative-1.brief
Progressive is developing a new "Pay as You Drive" auto insurance plan targeted at 18-25 year old Millennial drivers. The plan aims to personalize coverage based on individual driving habits rather than a one-size-fits-all approach. Progressive will promote the new plan through media channels popular with Millennials like mobile, online, and out of home advertising to introduce a more innovative approach and differentiate from competitors still using traditional strategies.
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Advertising Campaign Management Part 3Jennifer Sundstrom-F.docx
Advertising Campaign Management Part 3Jennifer Sundstrom-F.docx
Auto Dealerships Offer Tips on Finding a Safe Car for Your Teen Driver
Auto Dealerships Offer Tips on Finding a Safe Car for Your Teen Driver
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Feasibility Pres
The feasibility report proposes three suggestions to rebrand the HMV logo: 1) Replace the gramophone image with a more modern device like an iPod. 2) Change the font to something exciting like Daredevil. 3) Change the logo colors from pink and white to eye-catching green or red. The report finds that changing only the colors is the most feasible option as it is inexpensive, simple, and does not require significantly altering the original logo design.
Organisation chart
The document discusses a general manager's role in business sales and design for both business to business clients and local suppliers. It focuses on managing business sales and design for both other businesses and local clients.
web 2.0A
Web 2.0 refers to second-generation web-based services that emphasize online collaboration and sharing among users. Examples include social networking sites like MySpace and blogs that allow people to post content and comment on each other's posts. Web 2.0 facilitates communication across geographic boundaries and transforms websites into platforms where users can add their own content and functionality. Key characteristics of Web 2.0 include users owning the data, encouraging contributions from users, and interactive interfaces that are easy for users.
Web 2.0
Web 2.0 refers to second-generation web-based services that emphasize online collaboration and sharing among users. Examples include social networking sites like MySpace and blogs that allow people to post content and comment on each other's posts. Web 2.0 facilitates communication across geographic boundaries and transforms websites into platforms where users can add their own content and functionality. Key characteristics of Web 2.0 include users owning the data, encouraging contributions from users, and interactive interfaces that are easy for users.
Web 2.0 research
Web 2.0 refers to second-generation web-based services that emphasize online collaboration and sharing among users. Examples include social networking sites like MySpace and blogs that allow people to post content and comment on each other's posts. Web 2.0 facilitates communication across geographic boundaries and transforms websites into platforms where users can add their own content and functionality. Key characteristics of Web 2.0 include users owning the data, encouraging contributions from users, and interactive interfaces that are easy for users.
Michael's PowerPoint
Michael studied a Certificate 4 in Digital Media at Randwick TAFE in 2006 and is now studying for a diploma. He has studied IT and Multimedia since 2003 and has interests in many digital areas. He has also been caring for his 97-year-old great grandmother who has dementia for two years.
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target Audience
- 1. Jeep Advertisement By Michael Andrew
- 2. Purpose The purpose of the project is to design to help DaimlerChrysler sell jeeps. I have been asked to design posters or brochures parents who want to buy a car to safely drive their children to and from school. I will be focussing on the target audience and examine their attitudes, needs, wants and constraints that they may face.
- 3. Target Audience The target audience for my project are parents who want to buy a vehicle to drive their children to and from school. Their main concerns are child safety and comfort.
- 4. Audience Evaluation Attitudes -The target audience are looking for a vehicle which is safe and comfortable and efficient to run. Needs -Child safety, good control,space Constraints -Costs eg petrol, repairs, insurance. Here we will examine the needs, wants and constraints the audience may face when buying a car.
- 5. Ideas Ideas that will work well: Emphasis on the positives such as child safety, comfort and control. Ideas that won’t work: Portrayal of the jeep as a vehicle to be used recklessly eg speeding.