Audience 1e
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The document discusses Abraham Maslow's hierarchy of needs and Young & Rubicam's 4Cs model of audience classification. Maslow's hierarchy proposes that people are motivated to fulfill basic physiological needs before moving on to more advanced needs. Young & Rubicam segmented audiences according to seven categories that map to different levels in Maslow's hierarchy, including Explorer, Mainstream, and Resigned. Examples are given of how The Mighty Boosh appeals to Explorers and how Toy Story 3 appeals to Mainstream audiences.
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4cs
There are seven types of people according to Maslow's hierarchy of needs and the 4Cs segmentation system:
1) Explorers are driven by a need for discovery and new experiences.
2) Aspirers are motivated by status and how others perceive them.
3) Succeeders seek control and prestige and feel they deserve the best.
4) Reformers value independence of thought and being at the forefront of social change.
5) Mainstreamers prioritize security through family and established brands.
6) Strugglers live for the present and seek escape through indulgence.
7) The Resigned celebrate tradition and focus on basic survival.
4cs
There are seven types of people according to Maslow's hierarchy of needs and the 4Cs system:
1) Explorers are driven by a need for discovery and new experiences.
2) Aspirers are motivated by status and how others perceive them.
3) Succeeders seek control and prestige and feel they deserve the best.
4) Reformers value independence of thought and being at the leading edge of social issues.
5) Mainstreamers focus on family and security within a daily routine.
6) Strugglers live for today and seek escape through sensation.
7) The Resigned celebrate tradition and surviving with familiar brands.
Audience 1f
This document discusses categorizing people into different lifestyle types or attitudes. It provides 14 potential lifestyle categories, including cowboys, cynics, drifters, drop-outs, egoists, groupies, innovators, puritans, rebels, traditionalists, trendies, and utopians. The categories are based on people's attitudes towards life and how they want to experience and impact the world.
7 kinds of people
Dr. Abraham Maslow was an American psychologist who studied human motivation and created the hierarchy of needs. He found that monkeys and humans seek to fulfill basic needs like food, water, and shelter before pursuing higher needs. Maslow's research led him to identify 7 types of people based on their core motivations: explorers who seek discovery, aspirers who value others' opinions, succeeders who crave control, reformers who prioritize enlightenment, mainstream who want security, strugglers who seek escape, and resigned who aim to survive.
Who Am I? Presenting Cultural Identities
"If we cannot now end our differences, at least we can help make the world safe for diversity", said John F. Kennedy. Presenting one's cultural identity reinforces recognition of the sheer diversity of individuals and their groups. Strikingly, even where cultural identity structures are similar, cultural identity mapping can—and usually does—reveal different individual interpretations of where, how, and to what degree a group's culture is represented in the self. Awareness raising and more effort can build intergroup understanding in organizations.
Social identity theory
Henri Tajfel created social identity theory in 1979 to explain how people derive self-esteem and identity from the social groups they belong to. People seek to positively distinguish their in-group from out-groups to enhance their self-image. Stereotyping helps categorize people into in-groups and out-groups based on similarities within groups and differences between them, which can lead to prejudice. The theory involves three processes: social categorization where people are stereotyped into groups, social identification where people adopt their in-group identity, and social comparison where in-groups are compared to out-groups to maintain self-esteem.
Social Identity
This document discusses social identity theory, which proposes that people have both personal identities and social identities based on their group memberships. It describes how social identity impacts communication and behavior. Key points include:
- Social identity is how people define themselves based on their group memberships rather than individual attributes.
- Groups use prototypes or ideals to define themselves and differentiate from other groups.
- Stereotyping can occur when viewing other groups through the lens of a prototype rather than as individuals.
- Communication helps shape social identities and how groups understand themselves.
Presentation6
This thesis presents the hypothesis that humans have multiple personalities and expressing these different personas in an online community can help achieve self-understanding and a less frustrating life. Repressing parts of oneself can lead to frustration and aggression, as society often encourages choosing just one aspect of one's identity. The exploration of different perspectives through assuming new online identities may allow people to experience life from various viewpoints, leading to greater self-acceptance and tolerance of others. Expressing one's different personas online is hypothesized to make people emotionally and socially more mature.
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4cs
There are seven types of people according to Maslow's hierarchy of needs and the 4Cs segmentation system:
1) Explorers are driven by a need for discovery and new experiences.
2) Aspirers are motivated by status and how others perceive them.
3) Succeeders seek control and prestige and feel they deserve the best.
4) Reformers value independence of thought and being at the forefront of social change.
5) Mainstreamers prioritize security through family and established brands.
6) Strugglers live for the present and seek escape through indulgence.
7) The Resigned celebrate tradition and focus on basic survival.
4cs
There are seven types of people according to Maslow's hierarchy of needs and the 4Cs system:
1) Explorers are driven by a need for discovery and new experiences.
2) Aspirers are motivated by status and how others perceive them.
3) Succeeders seek control and prestige and feel they deserve the best.
4) Reformers value independence of thought and being at the leading edge of social issues.
5) Mainstreamers focus on family and security within a daily routine.
6) Strugglers live for today and seek escape through sensation.
7) The Resigned celebrate tradition and surviving with familiar brands.
Audience 1f
This document discusses categorizing people into different lifestyle types or attitudes. It provides 14 potential lifestyle categories, including cowboys, cynics, drifters, drop-outs, egoists, groupies, innovators, puritans, rebels, traditionalists, trendies, and utopians. The categories are based on people's attitudes towards life and how they want to experience and impact the world.
7 kinds of people
Dr. Abraham Maslow was an American psychologist who studied human motivation and created the hierarchy of needs. He found that monkeys and humans seek to fulfill basic needs like food, water, and shelter before pursuing higher needs. Maslow's research led him to identify 7 types of people based on their core motivations: explorers who seek discovery, aspirers who value others' opinions, succeeders who crave control, reformers who prioritize enlightenment, mainstream who want security, strugglers who seek escape, and resigned who aim to survive.
Who Am I? Presenting Cultural Identities
"If we cannot now end our differences, at least we can help make the world safe for diversity", said John F. Kennedy. Presenting one's cultural identity reinforces recognition of the sheer diversity of individuals and their groups. Strikingly, even where cultural identity structures are similar, cultural identity mapping can—and usually does—reveal different individual interpretations of where, how, and to what degree a group's culture is represented in the self. Awareness raising and more effort can build intergroup understanding in organizations.
Social identity theory
Henri Tajfel created social identity theory in 1979 to explain how people derive self-esteem and identity from the social groups they belong to. People seek to positively distinguish their in-group from out-groups to enhance their self-image. Stereotyping helps categorize people into in-groups and out-groups based on similarities within groups and differences between them, which can lead to prejudice. The theory involves three processes: social categorization where people are stereotyped into groups, social identification where people adopt their in-group identity, and social comparison where in-groups are compared to out-groups to maintain self-esteem.
Social Identity
This document discusses social identity theory, which proposes that people have both personal identities and social identities based on their group memberships. It describes how social identity impacts communication and behavior. Key points include:
- Social identity is how people define themselves based on their group memberships rather than individual attributes.
- Groups use prototypes or ideals to define themselves and differentiate from other groups.
- Stereotyping can occur when viewing other groups through the lens of a prototype rather than as individuals.
- Communication helps shape social identities and how groups understand themselves.
Presentation6
This thesis presents the hypothesis that humans have multiple personalities and expressing these different personas in an online community can help achieve self-understanding and a less frustrating life. Repressing parts of oneself can lead to frustration and aggression, as society often encourages choosing just one aspect of one's identity. The exploration of different perspectives through assuming new online identities may allow people to experience life from various viewpoints, leading to greater self-acceptance and tolerance of others. Expressing one's different personas online is hypothesized to make people emotionally and socially more mature.
Social identity theory pp
This document summarizes key aspects of social identity theory and stereotypes. Social identity theory proposes that people derive their self-concept from membership in social groups. Individuals favor their in-groups over out-groups, which can lead to stereotyping of out-groups. Studies discussed include Tajfel's minimal group experiments showing in-group favoritism and Cialdini's research on basking in reflected glory. The formation of stereotypes is explained by theories of social categorization, the grain of truth hypothesis, and illusionary correlations. Stereotypes can impact behavior through confirmation bias but their avoidance is difficult due to human tendencies towards categorization and bias.
Audience 1a
This document discusses different ways to define and understand audiences. It introduces the concept of audiences as a mass - people experiencing the same media texts individually without interaction. However, this theory from 1950 that audiences are anonymous and isolated is now outdated, as people often share their media experiences with others. The learning objectives are to understand how audiences can be defined, particularly key ways of defining them.
Abraham maslow
Abraham Maslow was an American psychologist best known for creating Maslow's hierarchy of needs, which identifies physiological needs, safety needs, love/belonging, esteem, and self-actualization as aspects of motivation. Maslow believed humans have a need to grow and fulfill their potential. He distinguished between basic motivation to satisfy needs and growth-oriented metamotivation. Maslow's hierarchy proposes that lower level needs must be met before higher level needs can be pursued.
Therapeutic Censorship vs. Intellectual Freedom
This document discusses the shift from traditional censorship models to a "therapeutic culture" model in America and its implications for intellectual freedom. It defines censorship as the suppression of ideas that some find offensive in order to impose personal or moral values on others. Under the therapeutic model, censorship occurs in the name of promoting harmony by restricting speech that threatens how people get along, or in the name of preventing trauma by restricting speech that could cause people to relive or recall past trauma. The document argues that censorship takes away intellectual freedom and the open exchange of ideas. It quotes others who recognize the importance of protecting free speech for groups across the political spectrum.
Maslow
Abraham Maslow developed a hierarchy of needs consisting of 5 levels: physiological needs, safety needs, love and belonging needs, esteem needs, and self-actualization needs. Maslow asserted that lower level needs must be satisfied before higher level needs can be pursued. He studied what motivated human growth and development, focusing on normal human psychology rather than clinical studies. Maslow's hierarchy of needs theory remains influential in business applications and is used in education to support student well-being and development.
Maslow's hierarchy
Maslow's hierarchy of needs is a theory in psychology that proposes humans have five levels of basic needs: physiological needs, safety needs, love and belonging, esteem, and self-actualization. Physiological needs are basic needs like food, water, and shelter. Safety needs include security and stability. Love and belonging involve relationships and acceptance. Esteem relates to achievement and respect. Self-actualization is realizing one's full potential. The theory holds that lower level needs must be satisfied before higher needs can be addressed.
Hierarchy of needs final report
Abraham Maslow was an American psychologist best known for creating Maslow's hierarchy of needs, which proposes that people are motivated to fulfill innate needs beginning with physiological needs and moving up to needs for safety, love, esteem and self-actualization. Maslow's hierarchy suggests that lower level needs must be satisfied before higher level needs can be fulfilled. The theory provides a framework for understanding human motivation and development.
Social identity theory
Social Identity Theory proposes that people define themselves by their group memberships and will act to positively distinguish their own group from others in order to enhance their self-esteem. Groups prescribe beliefs for their members and individuals will favor their own group and work to advance it over other groups. People can achieve enhancement of their social identity through social mobility, social change, believing the status quo is unstable, or employing strategies that improve their group's status without directly challenging others.
Presentation1 - Thesis 1
This document presents two hypotheses:
1) That people are made up of multiple personalities and tend to express only one, repressing others, leading to frustration.
2) That exploring one's selves in less constrained environments allows people to experience different perspectives and identities, leading to greater self-understanding, acceptance of others, and a less frustrating life.
The document outlines research on this topic, including the history of theater and role playing, benefits of expressing different personalities in therapy, education, and moral development, and how virtual worlds can serve as platforms for publicly expressing multiple identities.
4cs
There are seven types of people according to Maslow's hierarchy of needs and the 4Cs system:
1) Explorers are driven by a need for discovery and new experiences.
2) Aspirers are motivated by status and how others perceive them.
3) Succeeders seek control and prestige and feel they deserve the best.
4) Reformers value independence of thought and being at the leading edge of social issues.
5) Mainstreamers focus on family and security within a daily routine.
6) Strugglers live for today and seek escape through sensation.
7) The Resigned celebrate tradition from the past and prioritize survival.
Audience & Media
This document discusses concepts related to media audiences, including different audience reception models and ways to segment audiences. It introduces Maslow's Hierarchy of Needs and compares the Hypodermic Needle and Uses and Gratifications audience reception models. The document also discusses Young & Rubicam's 4Cs cross-cultural consumer characterization model for segmenting audiences into seven types based on motivations like security, control, and individuality. Students are prompted to analyze ads using these audience concepts and segmentation models.
Audience 1b
This document discusses four models for classifying audiences: the Income/Status model, Audience Profiling, Young & Rubicam's '4Cs', and Lifestyle Categories. It is important for media students to understand these theories and be able to apply them when analyzing media, though some models may be more appropriate than others depending on the context.
Audience 3d
This document discusses applying uses and gratifications theory to analyze magazine audiences. It prompts the reader to consider what types of audiences would consume the magazine based on demographic and lifestyle categories. It then asks the reader to think about the needs of those audiences and what uses they might have for the magazine according to the uses and gratifications model.
Audience 3b
Uses and Gratifications theory proposes that audiences actively engage with media to fulfill certain needs. Blumer and Katz identified four main needs fulfilled by television viewing: entertainment and escapism, information and surveillance of current events, exploring personal identity, and facilitating social interaction.
Audience 3c
The Uses and Gratifications model posits that audiences actively seek out media to fulfill certain needs. It suggests audiences are active, rather than passive, in interpreting media. However, the model may oversimplify how audiences engage with media and assume media can directly meet audiences' needs, rather than audiences having a variety of potential needs. It also takes a simplistic view of the relationship between audiences and texts.
Audience 3e
This document discusses how the uses and gratifications model has been adapted to various media and genres, using quiz shows as an example. It suggests that some key gratifications or reasons for watching quiz shows include self-rating one's own knowledge, social interaction in watching or competing with others, excitement in seeing who wins and what they win, and education in gaining knowledge from the show. The document examines the enjoyable and rewarding aspects of quiz shows from a uses and gratifications perspective.
Audience 3a
The document discusses early media effects theories that assumed audiences were passive, including the hypodermic needle theory, narcotizing dysfunction model, and inoculation model. It notes that these theories must be replaced with recognizing that people are active with media rather than media acting on people. The opposite of a passive audience is an active one that can make use of media in various ways.
Audience 1c
This document outlines an income/status model for classifying audiences into 6 groups: upper middle class, middle class, lower middle class, skilled working class, working class, and those with the lowest income levels. It categorizes audiences based on the occupation and income level of the main wage earner in a household. However, this model has problems for media producers and other industries because it oversimplifies audiences and does not account for other important factors beyond income and occupation.
Audience 1d
The document discusses audience classification and profiling by discussing how media producers define a "typical" audience member based on subjectivities like gender, age, education, family, self-image, class, nation, ethnicity, religion, politics, and location. It provides a list of subjectivities that are used to help define the social position of individual audience members. Producers are encouraged to use 15 questions to build a profile of someone without meeting them based solely on these subjectivities.
Lines of appeal model answers
This document contains summaries of 7 questions related to advertising techniques.
Question 1 summarizes an Intersport advert that uses humor and juxtaposition to convey the message that sporting activities can be part of everyday life.
Question 2 analyzes the effectiveness of Nike's famous "Just Do It" slogan by breaking down the meaning and impact of its short, imperative phrase.
Question 3 discusses a controversial Dolce & Gabbana advert that was banned for depicting violence against women and how it provokes shock by challenging audiences' needs for safety and protection.
LoA
This document discusses theories of consumer needs and how advertisers appeal to those needs. It summarizes Maslow's hierarchy of needs and how advertisers seek to tap into consumers' physiological, safety, love, esteem, and self-actualization needs. It then outlines 15 common lines of appeal used in advertising, such as affiliation, nurturing, achievement, prominence, and escape. Finally, it analyzes persuasive techniques in advertising including humor, repetition, stereotypes, intertextual references, music, and signs conveyed through camera positioning, lighting, and image composition.
Ms2 intro
This document outlines the requirements for a media studies coursework project worth 50% of the student's final grade. It consists of three linked pieces: pre-production research and planning (20%), a production piece (40%) developing from the pre-production, and a 1200-1600 word evaluation report (40%). Students must choose one of two options - a charity advertising campaign or a music video project - and submit drafts to receive feedback to improve their grade. Group work of up to four students is allowed only for video productions.
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Social identity theory pp
This document summarizes key aspects of social identity theory and stereotypes. Social identity theory proposes that people derive their self-concept from membership in social groups. Individuals favor their in-groups over out-groups, which can lead to stereotyping of out-groups. Studies discussed include Tajfel's minimal group experiments showing in-group favoritism and Cialdini's research on basking in reflected glory. The formation of stereotypes is explained by theories of social categorization, the grain of truth hypothesis, and illusionary correlations. Stereotypes can impact behavior through confirmation bias but their avoidance is difficult due to human tendencies towards categorization and bias.
Audience 1a
This document discusses different ways to define and understand audiences. It introduces the concept of audiences as a mass - people experiencing the same media texts individually without interaction. However, this theory from 1950 that audiences are anonymous and isolated is now outdated, as people often share their media experiences with others. The learning objectives are to understand how audiences can be defined, particularly key ways of defining them.
Abraham maslow
Abraham Maslow was an American psychologist best known for creating Maslow's hierarchy of needs, which identifies physiological needs, safety needs, love/belonging, esteem, and self-actualization as aspects of motivation. Maslow believed humans have a need to grow and fulfill their potential. He distinguished between basic motivation to satisfy needs and growth-oriented metamotivation. Maslow's hierarchy proposes that lower level needs must be met before higher level needs can be pursued.
Therapeutic Censorship vs. Intellectual Freedom
This document discusses the shift from traditional censorship models to a "therapeutic culture" model in America and its implications for intellectual freedom. It defines censorship as the suppression of ideas that some find offensive in order to impose personal or moral values on others. Under the therapeutic model, censorship occurs in the name of promoting harmony by restricting speech that threatens how people get along, or in the name of preventing trauma by restricting speech that could cause people to relive or recall past trauma. The document argues that censorship takes away intellectual freedom and the open exchange of ideas. It quotes others who recognize the importance of protecting free speech for groups across the political spectrum.
Maslow
Abraham Maslow developed a hierarchy of needs consisting of 5 levels: physiological needs, safety needs, love and belonging needs, esteem needs, and self-actualization needs. Maslow asserted that lower level needs must be satisfied before higher level needs can be pursued. He studied what motivated human growth and development, focusing on normal human psychology rather than clinical studies. Maslow's hierarchy of needs theory remains influential in business applications and is used in education to support student well-being and development.
Maslow's hierarchy
Maslow's hierarchy of needs is a theory in psychology that proposes humans have five levels of basic needs: physiological needs, safety needs, love and belonging, esteem, and self-actualization. Physiological needs are basic needs like food, water, and shelter. Safety needs include security and stability. Love and belonging involve relationships and acceptance. Esteem relates to achievement and respect. Self-actualization is realizing one's full potential. The theory holds that lower level needs must be satisfied before higher needs can be addressed.
Hierarchy of needs final report
Abraham Maslow was an American psychologist best known for creating Maslow's hierarchy of needs, which proposes that people are motivated to fulfill innate needs beginning with physiological needs and moving up to needs for safety, love, esteem and self-actualization. Maslow's hierarchy suggests that lower level needs must be satisfied before higher level needs can be fulfilled. The theory provides a framework for understanding human motivation and development.
Social identity theory
Social Identity Theory proposes that people define themselves by their group memberships and will act to positively distinguish their own group from others in order to enhance their self-esteem. Groups prescribe beliefs for their members and individuals will favor their own group and work to advance it over other groups. People can achieve enhancement of their social identity through social mobility, social change, believing the status quo is unstable, or employing strategies that improve their group's status without directly challenging others.
Presentation1 - Thesis 1
This document presents two hypotheses:
1) That people are made up of multiple personalities and tend to express only one, repressing others, leading to frustration.
2) That exploring one's selves in less constrained environments allows people to experience different perspectives and identities, leading to greater self-understanding, acceptance of others, and a less frustrating life.
The document outlines research on this topic, including the history of theater and role playing, benefits of expressing different personalities in therapy, education, and moral development, and how virtual worlds can serve as platforms for publicly expressing multiple identities.
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4cs
There are seven types of people according to Maslow's hierarchy of needs and the 4Cs system:
1) Explorers are driven by a need for discovery and new experiences.
2) Aspirers are motivated by status and how others perceive them.
3) Succeeders seek control and prestige and feel they deserve the best.
4) Reformers value independence of thought and being at the leading edge of social issues.
5) Mainstreamers focus on family and security within a daily routine.
6) Strugglers live for today and seek escape through sensation.
7) The Resigned celebrate tradition from the past and prioritize survival.
Audience & Media
This document discusses concepts related to media audiences, including different audience reception models and ways to segment audiences. It introduces Maslow's Hierarchy of Needs and compares the Hypodermic Needle and Uses and Gratifications audience reception models. The document also discusses Young & Rubicam's 4Cs cross-cultural consumer characterization model for segmenting audiences into seven types based on motivations like security, control, and individuality. Students are prompted to analyze ads using these audience concepts and segmentation models.
Audience 1b
This document discusses four models for classifying audiences: the Income/Status model, Audience Profiling, Young & Rubicam's '4Cs', and Lifestyle Categories. It is important for media students to understand these theories and be able to apply them when analyzing media, though some models may be more appropriate than others depending on the context.
Audience 3d
This document discusses applying uses and gratifications theory to analyze magazine audiences. It prompts the reader to consider what types of audiences would consume the magazine based on demographic and lifestyle categories. It then asks the reader to think about the needs of those audiences and what uses they might have for the magazine according to the uses and gratifications model.
Audience 3b
Uses and Gratifications theory proposes that audiences actively engage with media to fulfill certain needs. Blumer and Katz identified four main needs fulfilled by television viewing: entertainment and escapism, information and surveillance of current events, exploring personal identity, and facilitating social interaction.
Audience 3c
The Uses and Gratifications model posits that audiences actively seek out media to fulfill certain needs. It suggests audiences are active, rather than passive, in interpreting media. However, the model may oversimplify how audiences engage with media and assume media can directly meet audiences' needs, rather than audiences having a variety of potential needs. It also takes a simplistic view of the relationship between audiences and texts.
Audience 3e
This document discusses how the uses and gratifications model has been adapted to various media and genres, using quiz shows as an example. It suggests that some key gratifications or reasons for watching quiz shows include self-rating one's own knowledge, social interaction in watching or competing with others, excitement in seeing who wins and what they win, and education in gaining knowledge from the show. The document examines the enjoyable and rewarding aspects of quiz shows from a uses and gratifications perspective.
Audience 3a
The document discusses early media effects theories that assumed audiences were passive, including the hypodermic needle theory, narcotizing dysfunction model, and inoculation model. It notes that these theories must be replaced with recognizing that people are active with media rather than media acting on people. The opposite of a passive audience is an active one that can make use of media in various ways.
Audience 1c
This document outlines an income/status model for classifying audiences into 6 groups: upper middle class, middle class, lower middle class, skilled working class, working class, and those with the lowest income levels. It categorizes audiences based on the occupation and income level of the main wage earner in a household. However, this model has problems for media producers and other industries because it oversimplifies audiences and does not account for other important factors beyond income and occupation.
Audience 1d
The document discusses audience classification and profiling by discussing how media producers define a "typical" audience member based on subjectivities like gender, age, education, family, self-image, class, nation, ethnicity, religion, politics, and location. It provides a list of subjectivities that are used to help define the social position of individual audience members. Producers are encouraged to use 15 questions to build a profile of someone without meeting them based solely on these subjectivities.
Lines of appeal model answers
This document contains summaries of 7 questions related to advertising techniques.
Question 1 summarizes an Intersport advert that uses humor and juxtaposition to convey the message that sporting activities can be part of everyday life.
Question 2 analyzes the effectiveness of Nike's famous "Just Do It" slogan by breaking down the meaning and impact of its short, imperative phrase.
Question 3 discusses a controversial Dolce & Gabbana advert that was banned for depicting violence against women and how it provokes shock by challenging audiences' needs for safety and protection.
LoA
This document discusses theories of consumer needs and how advertisers appeal to those needs. It summarizes Maslow's hierarchy of needs and how advertisers seek to tap into consumers' physiological, safety, love, esteem, and self-actualization needs. It then outlines 15 common lines of appeal used in advertising, such as affiliation, nurturing, achievement, prominence, and escape. Finally, it analyzes persuasive techniques in advertising including humor, repetition, stereotypes, intertextual references, music, and signs conveyed through camera positioning, lighting, and image composition.
Ms2 intro
This document outlines the requirements for a media studies coursework project worth 50% of the student's final grade. It consists of three linked pieces: pre-production research and planning (20%), a production piece (40%) developing from the pre-production, and a 1200-1600 word evaluation report (40%). Students must choose one of two options - a charity advertising campaign or a music video project - and submit drafts to receive feedback to improve their grade. Group work of up to four students is allowed only for video productions.
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People behave according to certain principles of human nature.
Hb
The document discusses human behavior and explains that it is driven by attempts to satisfy various needs, ranging from basic survival needs for food and shelter to more complex needs for respect and acceptance. It outlines Abraham Maslow's hierarchy of five basic human needs - physiological, safety, social belonging, esteem, and self-actualization - and how satisfying lower level needs allows people to focus on meeting higher level needs. Understanding these needs and how they drive behavior can help leaders identify what motivates people and influence behavior in a way that satisfies both individual and organizational objectives.
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Maslow’s hierarchy theory
Maslow's hierarchy theory proposes that human motivation is based on a hierarchy of five needs: physiological needs, safety needs, social needs, esteem needs, and self-actualization needs. Maslow argued that lower level needs must be satisfied before higher level needs can motivate behavior. The hierarchy moves from basic survival needs at the bottom to growth needs at the top. Maslow introduced this concept in 1943 to explain what motivates human behavior.
Humanistic theory
1) The document discusses the origins and key concepts of humanistic psychology. It originated in the 1950s and 1960s through the work of psychologists like Abraham Maslow and Carl Rogers who were interested in studying the whole person.
2) Maslow developed his hierarchy of needs which proposes that people are motivated to fulfill basic physiological needs and then progress to seeking safety, love, esteem and self-actualization.
3) Humanistic psychology rejects behaviorism and psychoanalysis and believes people have free will and an inherent drive for personal growth. It focuses on concepts like self-realization, choice, and meaningfulness.
Probably the most basic human needs can aid
The document discusses how understanding basic human needs can help effectively target messages in direct marketing and advertising. It describes Abraham Maslow's hierarchy of needs, which includes physiological needs, safety, social belonging, esteem, and self-actualization needs. By tapping into these universal human needs, marketers can intelligently engage people and get the outcomes they desire.
MS1 ideological theories
False consciousness is a Marxist concept that describes how the ruling class maintains power by promoting an ideology that encourages subordinate groups to accept their roles. For example, media representations promote narrow definitions of femininity that encourage women to conform to stereotypes. The Frankfurt School coined the term "false needs" to describe how advertisers create consumer desires for products that would not otherwise exist through psychological techniques that appeal to emotions like envy and aspirations. Maslow's hierarchy of needs proposes that human motivations are ordered based on priority from physiological to self-actualization needs, and while not about media, provides a framework to analyze how lifestyle magazines may relate to audiences' real or portrayed needs. Uses and gratifications theory recognizes that media are used in various ways
Abraham maslow
This document provides a biography and overview of Abraham Maslow's hierarchy of needs theory. It discusses Maslow's life and education, leading to his interest in human motivation and development of the hierarchy of needs. The hierarchy consists of basic physiological needs, safety needs, love and belonging needs, esteem needs, and self-actualization needs. It describes the characteristics that Maslow identified in self-actualized individuals based on his studies of historical figures.
Abraham maslow
This document provides a biography and overview of Abraham Maslow's hierarchy of needs theory. It discusses Maslow's life and education, leading to his interest in human motivation and development of the hierarchy of needs. The hierarchy consists of basic physiological needs, safety needs, love and belonging needs, esteem needs, and self-actualization needs. It describes the characteristics that Maslow identified in self-actualized individuals based on his studies of historical figures.
Question no 1 Please read the article attached here write 1- Summary o.docx
Question no 1
Please read the article attached here write 1. Summary of the article; 2. How the article changed your view; 3. How you would apply the information in your article as an entrepreneur.
Confronted with life's hardships, some people snap, and others snap back. Resine? Diane L. Coutu A HEN I BEGAN MY CAREER in illnesses, and a third was killed in a traf- eral months, howewer, I have looked on joumalism-I was a reporter fic accident. Despite all this-or maybe it with a new urgency, for it seems tome at a national magazine in because of it -he milled around the that the terrorism, war, and recession of hose days - there was a man I'll call newsroom day after day, mentoring recent months have made understandlaus Schmidt. He was in his mid-fifties, the cub reporters, talking about the now - ing resilience more important than ever. nd to my impressionable eyes, he was els he was writing-always looking for- 1 have considered both the nature of he quintessential newsman: cynical at ward to what the future held for him. individual resilience and what makes imes, but unrelentingly curious and full Why do some people suffer real hard- some organizations as a whole more ref life, and often hilariously funny in a ships and not falter? Claus Schmidt silient than others. Why do some people andpaper-dry kind of way. He churned could have reacted very differently. and some companies buckle under presut hard-hitting cover stories and fea- We've all seen that happen: One per- sure? And what makes others bend and ures with a speed and elegance I could son cannot seem to get the confidence ultimately bounce back? nly dream of. It always astounded me back after a layoff, another, persistently My exploration has taught me much hat he was never promoted to manas- depressed, takes a few years off from about resilience, although it's a subject ag editor. life after her divorce. The question we none of us will ever understand fully. But people who knew Claus better would all like answered is, Why? What Indeed, resilience is one of the great han I did thought of him not just as a exactly is that quality of resilience that puzzles of human nature, like creativity reat newsman but as a quintessential carries people through life? or the religious instinct. But in sifting urvivor, someone who had endured in It's a question that has fascinated me through psychological research and in n environment often hostile to talent. ever since I first leamed of the Holo- reflecting on the many stories of rete had lived through at least three caust survivors in elementary school. silience I've heard, I have seen a little najor changes in the magazine's lead- In college, and later in my studies as more deeply into the hearts and minds rship, losing most of his best friends an affiliate scholar at the Boston Psy of people like Claus Schmidt and, in nd colleagues on the way. At home, two choanalytic Society and Institute, I re- doing so, looked more deeply into the f his childre.
Maslows marketing theory
Abraham Maslow developed a theory of motivation known as Maslow's Hierarchy of Needs. [1] The hierarchy suggests that people are motivated to fulfill basic needs before moving on to other needs. The hierarchy consists of physiological needs, safety needs, love and belonging needs, esteem needs, and self-actualization needs. [2] Maslow believed that people are motivated to fulfill needs that they have not yet met and that lower level needs must be satisfied before progressing to meet higher level needs. [3] Maslow's theory suggests that human motivation is based on people seeking fulfillment and purpose.
Behavioral approach
1. Maslow's hierarchy of needs proposes that people are motivated to fulfill basic physiological needs before moving up to safety, social, esteem, and self-actualization needs.
2. Douglas McGregor suggested managers hold either Theory X or Theory Y assumptions about human motivation and behavior at work. Theory X views people as inherently lazy, while Theory Y sees work as natural and people as self-motivated.
3. Different management approaches flow from these theories, with Theory X relying on tight controls and threats, and Theory Y emphasizing open communication and self-managing teams.
Behavioral approach
This document summarizes Abraham Maslow's hierarchy of needs and Douglas McGregor's Theory X and Theory Y approaches to management. Maslow proposed that human needs are arranged in a hierarchy from basic physiological needs to safety, social belonging, esteem, and self-actualization needs. McGregor suggested managers have either Theory X assumptions that employees dislike work and need close supervision, or Theory Y assumptions that employees can self-manage with the right environment. The document provides organizational examples of applying these theories to motivate employees and encourage responsibility.
Friendship is born at that moment when one person says to an.docx
Friendship is born at that moment
when one person says to another,
‘What! You too? I thought I was the only one.’
—C. S. Lewis
British scholar and novelist (1898–1963)
iStockphoto/Thinkstock
Overview of Interpersonal
Communication
2
soL6612X_02_c02_021-044.indd 21 4/1/11 10:18 AM
CHAPTER 2Section 2.1 Purposes of Interpersonal Communication
Chapter 2 provides an overview of the purposes and elements of interper-
sonal communication. It also examines the evolution of theories and mod-
els and how interpersonal communication is viewed today. Chapter 2 also
discusses the interpersonal skills that are crucial to master to be a competent
communicator.
We humans seem to be “hard wired” for communication, to be programmed from birth
for symbolic communication with other people. At a basic level, interpersonal commu-
nication is the interaction between people; however, the interaction is far more complex
than it might first seem. Interpersonal communication is a process composed of multiple
elements, and skill and practice are required to be an effective communicator. This chapter
begins the study of interpersonal communication by examining its purposes and elements
and the communication process itself. What are the purposes for which we communicate
with other people?
2.1 Purposes of Interpersonal Communication
As social animals, we want and need connections with other people. Interpersonal communication is a social process, and we usually communicate for one of three primary purposes: (1) to meet personal needs; (2) to learn about ourselves, other
people, and the world; and (3) to build and maintain relationships with others.
Meeting Personal Needs
One of the most basics reasons people interact with others is to satisfy personal needs. In
1943, psychologist Abraham Maslow developed a theory of human motivation that he
expanded upon in his 1954 book Motivation and Personality and his 1962 book Toward a
Psychology of Being. He believed that all humans have an essential nature and a set of basic
human needs that are good or, at the very least,
neutral and not evil. Maslow said that these
needs motivate us to seek psychological health
and full humanness, or self-actualization
(Maslow, 1968).
According to Maslow, healthy, self-actualizing
people are good, strong, and successful and can
act unselfishly. They are winners rather than
losers. They give to others as well as to society,
and they construct rather than destroy things
(Maslow, 1968). If self-actualization guides
your life, believed Maslow, you will have a
sense of achievement, healthy self-esteem, and
self-confidence, and grow into a healthy, pro-
ductive, and happy adult.
Jack Hollingsworth/Asia Images RM/Photolibrary
Maslow believed that self-actualizing
people are more likely to be productive and
happy.
soL6612X_02_c02_021-044.indd 22 4/1/11 10:18 AM
CHAPTER 2Section 2.1 Purposes of Interpersonal Communication
People have basic needs.
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Audience 1e
- 1. Audience Classification #3 Young & Rubicam’s ‘4Cs’
- 2. Maslow’s: ‘Hierarchy of Needs’ (1943) One humanist psychologist who is constantly referred to in the study of Communication is Abraham Maslow He believed that human Decide actions and emotional which behaviours are governed needs are by ‘motivation’. most This involves fulfilling our basic, needs. which are Maslow believed that you the have to satisfy basic needs highest, before you can be aware of Justify your and fulfil higher ones answers and give examples.
- 3. Maslow’s: ‘Hierarchy of Needs’ (1943) Safety Needs Esteem Needs Physiological / Survival Needs Self Actualisation Love and Belonging Social Needs
- 4. Maslow’s: ‘Hierarchy of Needs’ (1943)
- 5. KS5 NSD Maslow’s: ‘Hierarchy of Needs’ (1943) Where do you think you are Self positioned? Actualisation Esteem Needs Social Needs Love and Belonging Safety Needs Physiological / Survival Needs
- 6. Young and Rubicam 3. Young and Rubicam are a Complete Y&R’s questionnaire to find out what motivation is world leading marketing most important in your life: company that divided the http://www.4cs.yr.com/uk/ entire consumer basis of the planet into seven segments, this is known as the 4Cs. Discovery Status Y&R's Cross Cultural Consumer Characterisation Enlightenment (4Cs for short) is a consumer segmentation that 'characterises' Control people into recognisable Security stereotypes that reflect the operation of each of a set of Survival well-known human motivations. Escape Young and Rubicam base these within Maslow’s ‘Hierarchy of needs’.
- 7. Maslow compared with 4Cs Character Type: Enlightenment The Reformer Discovery The Explorer Self Actualisation Self-esteem Control The Succeeder Esteem Needs From others Status The Aspirer Social Needs Love and Belonging Security The Mainstream Safety Needs Escape The Struggler Physiological / Survival Needs Survival The Resigned
- 8. KS5 NSD Applying the 4Cs Model The Mighty Boosh is a British situation comedy (sitcom) that would appeal to the Explorer audience category. Whilst there are many elements of traditional sitcoms, The Mighty Boosh is experimental in its use of a humour through strange & unconventional characters and unrealistic settings. It also uses a combination of live action and occasional animated scenes, and added to the unusual mix are musical numbers which makes for a bizarre hybrid show that offers a new experience and challenges an audiences expectations of the traditional sitcom Toy Story 3 is a computer animated film from Disney/Pixar that would appeal to the Mainstream audience category. Not only is Disney a well trusted and household brand name, but the Toy Story series of films is also very well known as two of the most popular animated films of recent years. The audience would be aware that this film has ‘something for everyone’, the subject matter & story for children and potentially some humour appealing to parents. It would also provide an opportunity to enjoy something as a group. The Mainstream audience could be secure in the knowledge that their expectations would be met.