August Horch founded A. Horch & C in 1899 in Germany. He later founded August Horch Motorwagenwerke AG which became Audi in 1909 after he left. Audi merged with other German car companies DKW, Horch, and Wanderer to form Auto Union AG in 1932. Auto Union AG chose the four interlocking ring logo to represent the four car companies. Audi's slogan "Vorsprung durch Technik" translates to "Advancement through Technology" and emphasizes Audi's focus on engineering and innovation.

2. • Introduction
History of the brund
August Horch
Logo
Slogan
Marketing Mix
Product
Price
Promotion
Place

3. Management stratégie
• Statéstiques
Compétiters
I. Direct
II. Indirect
Advertising strategie
Conclusion

4. Introduction

5. • August Horch: Born12 October 1868
Winningen, Rhenish PrussiaDied3 February
1951 (aged 82)
Münchberg, BavariaKnown forFounder of AudiAugust
Horch (12 October 1868 – 3 February 1951) was
a German engineer and automobile pioneer, the
founder of the manufacturing giant which would
eventually become Audi.
• Horch was born in Winningen, Rhenish Prussia. His
initial trade was as a blacksmith, and then was
educated at Hochschule Mittweida (Mittweida
Technical College). After receiving a degree in
engineering, he worked in shipbuilding. Horch worked
for Karl Benz from 1896, before founding A. Horch &
Co. in November 1899, in Ehrenfeld,
Cologne, Germany
https://en.wikipedia.org/wiki/August_Horch

6. • 1899:August Horch establishes the company August Horch & Cie in Cologne.
• 1901:The first Horch automobile is built.
• 1902:August Horch & Cie Motor- and Motorwagenbau is established in
Reichenbach im Vogtland on March 3.
• 1909:Following a quarrel with the Supervisory Board, August Horch leaves August
Horch Motorwagenwerke AG, which had been based in Zwickau since 1904, and
founds a new company, also in Zwickau. He chooses the Latin translation of his
surname as the name of the new company: Horch (“hark”) thus becomes Audi.
• 1921:Audi is the first car manufacturer in Germany to introduce left-hand drive and
central gear change as a standard.
• 1931:The world’s first volume-produced car with front-wheel drive is introduced:
the DKW Front (F1).
• 1932:The carmakers Audi, DKW and Horch in Saxony and the automobile division of
Wanderer-Werke merge to form Auto Union AG, based in Chemnitz. The company
chooses four interlinked rings as its logo.
• 1945:Auto Union AG in Saxony is seized by the Soviet occupying forces and the
factories are dismantled. A few months after the war, a central depot for Auto
Union parts is set up in Ingolstadt to supply the vehicles traveling in the Western
zones.
• 1948:Auto Union AG is removed from the commercial register in the city of
Chemnitz.

7. Auto Union logo (1932)
The Audi symbol is four ceiling rings that reflect the four
manufacturers of Auto Union. This Audi emblem signs
the association of the brand Audi with
others: Horch, DKW, Wanderer: the initial ring from at
the left side represents Audi, the next represents
DKW, the third is Horch, then the fourth ring is
Wanderer

8. • Color of the Audi Logo:
• Darker coloration used in Audi symbol added to it
a more defined and shiny look. The aluminum
color in the rings reflects innovative power and
slight design, an Audi bottom competency that
positions the brand apart. It is slick and bright
which attaches it a sophisticated touch. The font
depicts the look of more sleek, efficient and
innovative designs. In a whole Audi’s color
spectrum corresponds to the modern design
technologies.

9. • Evolotion logo AUDI:
https://www.la-boite-a.com/levolution-des-plus-celebres-logos/

10. • The German phrase that is the Audi slogan was coined
in 1971;This German phrase is usually translated into
English as 'progress through technology'. A literal
translation would be 'advancement through
technology'. There's no single English word which is an
exact English equivalent of 'vorsprung'; 'to leap ahead'
comes close.
• This phrase has been used as a strapline in adverts for
Audi cars since the 1980s, capitalizing on the German
reputation for technical expertise
• https://www.phrases.org.uk/meanings/399450.html

11. Other Audi Slogans
• “Keeping Ahead Through Technology”
• “Everyone Dreams of an Audi”
• “Never Follow”
• “Following Your Own Rules. Audi A6”
• “Audi S line. More Horses, Fewer Seconds”
• “Protection on All Sides”
• “It’s a Miracle But We’ve Made It”
• http://www.audigrid.com/audi-slogan-best-brand/