Download as PDF, PPTX
KP
Uploaded byKrystal Plomatos
PDF, PPTX2,614 views
Audi - presented by SWOT Team
The document outlines strategies for Audi to improve its brand perception among millennials, comparing it to competitors like BMW. It discusses insights gained from various surveys, interviews, and experiential events that highlight Audi's appeal as a luxury brand that stands apart from the mainstream. The goals outlined include becoming a pop culture phenomenon in the short term and solidifying Audi's presence as a top choice in luxury vehicles for millennials in the long term.
