The document outlines a strategic plan for Successful Study Skills 4 Students (S4) to expand their business. It reviews their current marketing efforts and develops a strategy with goals to educate parents and get them to request S4's program from schools. It provides recommendations to optimize their website, leverage social media, and pursue partnerships with local media. The plan also discusses performance monitoring, operational and financial reviews, and strategies to increase profitability and drive expansion.
MARKETING STRATEGY FOR A BUSINESS SCHOOLSajna Fathima
The document outlines a marketing strategy for BIMS business school with the goal of establishing it as the best business school in South India. It discusses why marketing is important for a business school's success and reputation. The strategy includes establishing a marketing team, promoting the school's unique strengths in media and on its website, holding events to showcase the school, and monitoring key metrics to evaluate the strategy's effectiveness. The overall purpose is to actively communicate the school's values and programs to students, parents, and the community.
This document discusses how schools can use inbound and content marketing to boost enrollment. It recommends developing student personas to build a targeted digital content strategy. Content should be tailored to where prospects are in their journey from awareness to enrollment. Tactics include blogging, social media, email marketing, and virtual campus tours. The goal is to engage prospects at each stage and provide answers to their concerns through useful content. Calls to action should be optimized for awareness, consideration, decision, and enrollment stages. Measurement of tactics is important to continuously improve the inbound strategy.
New & Next Series | The Modern Campus: How to Differentiate through Brand Sto...Converge Consulting
In this webinar, Jay Sharman, CEO of TeamWorks Media, shares case studies of the modern campus experience. From MIT’s Building 20 to Cornell Tech’s 2043 Plan, higher education institutions across the country are working to inspire collaboration and better ideas through their facilities.
Increase enrollment through Inbound Marketing - Presentation at Assocation of...Schola Inbound Marketing
How do you find more prospective students? What is the difference between inbound marketing and traditional marketing? Do you know the first steps to take in implenting an inbound marketing campaign? This presentation will answer all these questions. It was presented by Ralph Cochran at the 2013 Association of Classical Christian Schools Conference.
Recruitment 2016: Playing the Long Game with Your Lead PoolConverge Consulting
The enrollment game has shifted dramatically in the last few years in higher education. Lead flow is sluggish, conversion rates are soft, and overall enrollment is not on a strong upward trajectory anymore. Many colleges and universities are struggling to understand why they aren’t getting the same strong results they used to. The most common answer to that question is that the institution is not doing anything different than they have in the past.
Like it or not the enrollment game is getting far more complex and schools have to push themselves to critically analyze many aspects of their current recruitment practices. Participants will learn more about:
Evaluating the messaging of your communication flow
Expanding your touch-points after an initial lead is generated
Developing a long game with your lead pool
Reinvigorating your past leads
If you are interested in learning more about what it takes to effectively recruit in the 2016 adult and graduate market in higher education, recruitment expert Dr. Brenda Harms of Harms Consulting shares insights and best practices.
MARKETING STRATEGY FOR A BUSINESS SCHOOLSajna Fathima
The document outlines a marketing strategy for BIMS business school with the goal of establishing it as the best business school in South India. It discusses why marketing is important for a business school's success and reputation. The strategy includes establishing a marketing team, promoting the school's unique strengths in media and on its website, holding events to showcase the school, and monitoring key metrics to evaluate the strategy's effectiveness. The overall purpose is to actively communicate the school's values and programs to students, parents, and the community.
This document discusses how schools can use inbound and content marketing to boost enrollment. It recommends developing student personas to build a targeted digital content strategy. Content should be tailored to where prospects are in their journey from awareness to enrollment. Tactics include blogging, social media, email marketing, and virtual campus tours. The goal is to engage prospects at each stage and provide answers to their concerns through useful content. Calls to action should be optimized for awareness, consideration, decision, and enrollment stages. Measurement of tactics is important to continuously improve the inbound strategy.
New & Next Series | The Modern Campus: How to Differentiate through Brand Sto...Converge Consulting
In this webinar, Jay Sharman, CEO of TeamWorks Media, shares case studies of the modern campus experience. From MIT’s Building 20 to Cornell Tech’s 2043 Plan, higher education institutions across the country are working to inspire collaboration and better ideas through their facilities.
Increase enrollment through Inbound Marketing - Presentation at Assocation of...Schola Inbound Marketing
How do you find more prospective students? What is the difference between inbound marketing and traditional marketing? Do you know the first steps to take in implenting an inbound marketing campaign? This presentation will answer all these questions. It was presented by Ralph Cochran at the 2013 Association of Classical Christian Schools Conference.
Recruitment 2016: Playing the Long Game with Your Lead PoolConverge Consulting
The enrollment game has shifted dramatically in the last few years in higher education. Lead flow is sluggish, conversion rates are soft, and overall enrollment is not on a strong upward trajectory anymore. Many colleges and universities are struggling to understand why they aren’t getting the same strong results they used to. The most common answer to that question is that the institution is not doing anything different than they have in the past.
Like it or not the enrollment game is getting far more complex and schools have to push themselves to critically analyze many aspects of their current recruitment practices. Participants will learn more about:
Evaluating the messaging of your communication flow
Expanding your touch-points after an initial lead is generated
Developing a long game with your lead pool
Reinvigorating your past leads
If you are interested in learning more about what it takes to effectively recruit in the 2016 adult and graduate market in higher education, recruitment expert Dr. Brenda Harms of Harms Consulting shares insights and best practices.
This exclusive webinar shows schools how to make the most out of CRM and marketing automation technology by outlining the most helpful, practical, and effective features these programs offer.
This document provides information about the UGBA 198 Marketing & Networking course offered at UC Berkeley's Haas School of Business in Spring 2016. The course will cover topics like social media marketing, networking, and internships. Evaluation will be based on assignments like journals, speaker series, a final project, and participation. The instructor is Tai Tran and course assistants include Lexa Gundelach, Julian Gamboa, Heather Romero, and Arash Virk. Students must complete all required work to receive a passing grade and no late assignments will be accepted.
From the awareness stage right up to enrollment, this exclusive webinar walks through each point of the admissions process and shows schools how to craft a social media strategy that effectively generates inquiries and applications.
Here we’ll present some expert advice for creating authentic, actionable personas, plus offer up some of our own tips from working with schools on this nuanced, highly valuable process.
Too often membership programs are siloed or do not get the internal support membership efforts deserve. Competing for internal resources, institutional email schedules, IT, and limited marketing resources can stifle membership’s full potential.
Case Study: History Colorado
The campaign integrated traditional direct mail and on-site sales with a series of social media contests, a mobile scavenger hunt, and an interactive Facebook tabs to expose audiences to History Colorado’s mission and membership messaging.
Case Study: Museum of Science, Boston
Leveraging digital marketing, the Museum acquired new gift givers and members from untapped sources. Successes included testing a set of messaging and offers, leveraging website retargeting and Facebook advertising, and reaching new audiences through an expanded email program and a partnership with a local parents magazine.
Best Practices
• Use social media contests to raise awareness, drive traffic to membership webpages, and capture prospect data
• Invest in highly targeted advertising to reach new and existing audiences
• Thread in mission-oriented messaging throughout
• Capture member stories
• Integrate online/offline
• Support with PR
• Ensure all touch points use the same message, creative, across channels
• Email is a critical channel to tie everything together
A Seat at the Table
Membership should be involved in:
• Shared goals, metrics, schedules, and reporting
• Google Analytics for membership pages (traffic and conversion goals)
• Google Grants and display advertising strategy
• Email communications schedules and use of in-house lists
• Landing pages, e-commerce systems, and product packaging
• Social media strategy and content management
Philippe Taza, CEO of Higher Education Marketing, presented on the essentials of an effective inbound marketing strategy. The presentation covered developing personas, creating targeted content, optimizing websites for SEO, leveraging social media, email marketing, and considering mobile. It emphasized using inbound tactics like quality content, SEO, social sharing, and analytics to attract and engage prospective students throughout their decision journey. The goal is to provide a consistent student-focused experience from first encounter to enrollment through meaningful dialogue and relationship building.
This document discusses using digital micro-campaigns to maximize lead generation from events at higher education institutions. It defines micro-campaigns as smaller, targeted initiatives centered around events. It provides examples of types of events that can be promoted, such as sporting events and open days. It also discusses creating tailored content, building social media campaigns with hashtags, using targeted advertising, and integrating physical and digital marketing to maximize leads from event micro-campaigns.
Maximizing the effectiveness of your student recruitment campaigns with Googl...Higher Education Marketing
This webinar demonstrates how, with just a few hours of work a week, online student recruitment professionals can use Google Analytics to drive continuous improvement in their campaigns, increasing lead generation, targeting prospective students more effectively, and seeing more accurate and measurable results.
For prospective students, a university with a strong reputation for research holds a certain amount of prestige, and publicizing research is an ideal way to demonstrate the expertise of your faculty.
If you’re still grappling with refining your school’s identity, or hoping to re-brand and re-position yourself in the marketplace, consider these steps to cultivate a unique and impactful school brand.
The document provides market research and strategies for WREST Corporation to enter the Nigerian education market. It outlines key details about the Nigerian market such as annual education expenditure, average income, number of students studying abroad annually, and popular fields of study. It then discusses several strategies WREST could employ to recruit Nigerian students including developing an exclusive agent network, establishing feeder links with local schools and colleges, participating in education fairs, conducting advertising campaigns, and using e-marketing. The challenges of each strategy are also noted.
This document discusses demand generation and lead management programs in higher education, including yield programs, search programs, stealth programs, marketing collateral, and company stores. It provides examples of customized programs for various universities and colleges and highlights results such as improved deposit and application rates from these programs.
Content Strategy is the Heart of Social MediaTai Tran
The document discusses content strategy and its importance for social media marketing. It emphasizes the need for alignment between corporate branding, business objectives, and marketing objectives. It also discusses using frameworks like the 5C's to develop a content strategy and managing content over time and across different platforms. Finally, it provides a case study example of UC Berkeley's content strategy of showcasing campus diversity, quirkiness, and pride through social media.
Health Sciences Program Marketing Plan for Notre Dame of Maryland UniversityMary Ann Davis
I delivered this presentation to Notre Dame of Maryland University. The focus of the presentation was my approach in creating a marketing plan for a possible new Health Sciences program, offered by the university.
BBCON 2010 - Creating A Successful Online Communication StrategyRachel Welsh
Creating A Successful Online Communication Strategy outlines best practices for developing an effective online communication strategy, including segmenting audiences, launching multi-channel marketing efforts, educating audiences on website use, utilizing targeted content, analyzing web traffic, soliciting feedback, encouraging participation, building connections, promoting stewardship, using multimedia, keeping content fresh, celebrating small successes, and working efficiently. The key is understanding each audience, engaging them through various online and offline channels, and continually improving based on data and feedback.
gShift University Information Session - January 2018gShift
What can you expect from gShift University?
gShift University can help you and your team excel at digital marketing in 2018. In one hour per week sessions for 15 weeks, we will provide your team with a foundation in key digital concepts and online marketing best practices while exploring industry trends and emerging technologies.
This exclusive webinar shows schools how to make the most out of CRM and marketing automation technology by outlining the most helpful, practical, and effective features these programs offer.
This document provides information about the UGBA 198 Marketing & Networking course offered at UC Berkeley's Haas School of Business in Spring 2016. The course will cover topics like social media marketing, networking, and internships. Evaluation will be based on assignments like journals, speaker series, a final project, and participation. The instructor is Tai Tran and course assistants include Lexa Gundelach, Julian Gamboa, Heather Romero, and Arash Virk. Students must complete all required work to receive a passing grade and no late assignments will be accepted.
From the awareness stage right up to enrollment, this exclusive webinar walks through each point of the admissions process and shows schools how to craft a social media strategy that effectively generates inquiries and applications.
Here we’ll present some expert advice for creating authentic, actionable personas, plus offer up some of our own tips from working with schools on this nuanced, highly valuable process.
Too often membership programs are siloed or do not get the internal support membership efforts deserve. Competing for internal resources, institutional email schedules, IT, and limited marketing resources can stifle membership’s full potential.
Case Study: History Colorado
The campaign integrated traditional direct mail and on-site sales with a series of social media contests, a mobile scavenger hunt, and an interactive Facebook tabs to expose audiences to History Colorado’s mission and membership messaging.
Case Study: Museum of Science, Boston
Leveraging digital marketing, the Museum acquired new gift givers and members from untapped sources. Successes included testing a set of messaging and offers, leveraging website retargeting and Facebook advertising, and reaching new audiences through an expanded email program and a partnership with a local parents magazine.
Best Practices
• Use social media contests to raise awareness, drive traffic to membership webpages, and capture prospect data
• Invest in highly targeted advertising to reach new and existing audiences
• Thread in mission-oriented messaging throughout
• Capture member stories
• Integrate online/offline
• Support with PR
• Ensure all touch points use the same message, creative, across channels
• Email is a critical channel to tie everything together
A Seat at the Table
Membership should be involved in:
• Shared goals, metrics, schedules, and reporting
• Google Analytics for membership pages (traffic and conversion goals)
• Google Grants and display advertising strategy
• Email communications schedules and use of in-house lists
• Landing pages, e-commerce systems, and product packaging
• Social media strategy and content management
Philippe Taza, CEO of Higher Education Marketing, presented on the essentials of an effective inbound marketing strategy. The presentation covered developing personas, creating targeted content, optimizing websites for SEO, leveraging social media, email marketing, and considering mobile. It emphasized using inbound tactics like quality content, SEO, social sharing, and analytics to attract and engage prospective students throughout their decision journey. The goal is to provide a consistent student-focused experience from first encounter to enrollment through meaningful dialogue and relationship building.
This document discusses using digital micro-campaigns to maximize lead generation from events at higher education institutions. It defines micro-campaigns as smaller, targeted initiatives centered around events. It provides examples of types of events that can be promoted, such as sporting events and open days. It also discusses creating tailored content, building social media campaigns with hashtags, using targeted advertising, and integrating physical and digital marketing to maximize leads from event micro-campaigns.
Maximizing the effectiveness of your student recruitment campaigns with Googl...Higher Education Marketing
This webinar demonstrates how, with just a few hours of work a week, online student recruitment professionals can use Google Analytics to drive continuous improvement in their campaigns, increasing lead generation, targeting prospective students more effectively, and seeing more accurate and measurable results.
For prospective students, a university with a strong reputation for research holds a certain amount of prestige, and publicizing research is an ideal way to demonstrate the expertise of your faculty.
If you’re still grappling with refining your school’s identity, or hoping to re-brand and re-position yourself in the marketplace, consider these steps to cultivate a unique and impactful school brand.
The document provides market research and strategies for WREST Corporation to enter the Nigerian education market. It outlines key details about the Nigerian market such as annual education expenditure, average income, number of students studying abroad annually, and popular fields of study. It then discusses several strategies WREST could employ to recruit Nigerian students including developing an exclusive agent network, establishing feeder links with local schools and colleges, participating in education fairs, conducting advertising campaigns, and using e-marketing. The challenges of each strategy are also noted.
This document discusses demand generation and lead management programs in higher education, including yield programs, search programs, stealth programs, marketing collateral, and company stores. It provides examples of customized programs for various universities and colleges and highlights results such as improved deposit and application rates from these programs.
Content Strategy is the Heart of Social MediaTai Tran
The document discusses content strategy and its importance for social media marketing. It emphasizes the need for alignment between corporate branding, business objectives, and marketing objectives. It also discusses using frameworks like the 5C's to develop a content strategy and managing content over time and across different platforms. Finally, it provides a case study example of UC Berkeley's content strategy of showcasing campus diversity, quirkiness, and pride through social media.
Health Sciences Program Marketing Plan for Notre Dame of Maryland UniversityMary Ann Davis
I delivered this presentation to Notre Dame of Maryland University. The focus of the presentation was my approach in creating a marketing plan for a possible new Health Sciences program, offered by the university.
BBCON 2010 - Creating A Successful Online Communication StrategyRachel Welsh
Creating A Successful Online Communication Strategy outlines best practices for developing an effective online communication strategy, including segmenting audiences, launching multi-channel marketing efforts, educating audiences on website use, utilizing targeted content, analyzing web traffic, soliciting feedback, encouraging participation, building connections, promoting stewardship, using multimedia, keeping content fresh, celebrating small successes, and working efficiently. The key is understanding each audience, engaging them through various online and offline channels, and continually improving based on data and feedback.
gShift University Information Session - January 2018gShift
What can you expect from gShift University?
gShift University can help you and your team excel at digital marketing in 2018. In one hour per week sessions for 15 weeks, we will provide your team with a foundation in key digital concepts and online marketing best practices while exploring industry trends and emerging technologies.
The document describes the Digital Destinations project run by Bournemouth University. The project aims to help tourism businesses improve their use of digital technologies through workshops. One participating business, New Forest Activities, received help analyzing their digital marketing and developing a new plan. The plan focuses on improving their website, email marketing, social media, and analytics to better engage customers and grow key areas of their business.
Digital Marketing Plan - Lead GenerationMark Johnson
The marketing plan summarizes Rutgers Online's objectives to increase awareness of its online programs and drive qualified leads. It outlines the campaign components, including a competitive analysis, branding, media strategy focused on SEM, display and LinkedIn, and messaging emphasizing the MLIS program. Analytics will track goals from the interim MLIS landing page to improve attribution of marketing investments. Next steps include approving materials and recommendations for the initial media plan launch in September.
Arya X. Etemad-Haeri graduated from Cal State San Marcos with a B.S. in Business Administration with an emphasis in Marketing. She led multiple team projects involving marketing research, data analytics, social media, advertising, and consulting local businesses. During her time in college, she also gained experience through internships in social media, sales, data analysis, and product marketing. She served as President of her university's Marketing Society club and managed various social media campaigns and research projects for local businesses to expand their reach.
How to Launch a New School Program: Online Marketing to Stand Out and Bring S...Higher Education Marketing
Since the end of the pandemic, the online landscape for education options can oftentimes feel more crowded and competitive than ever before. In situations like this, how do you ensure that your latest program or course offering that you're looking to launch receives the attention it deserves from the prospective students you need?
HEM will walk you through the best practices and the top tips for promoting new programs in the webinar, "How to Launch a New School Program: Online Marketing to Stand Out and Bring Students In." We'll cover the groundwork of what you need before you start advertising, what channels and strategies your school should consider, and how to take your offerings to the next level and stand out. We'll also clear up common misconceptions about when it's the right time to advertise.
Introduction to Inbound Marketing for Independent SchoolsBlackbaud
This document provides an introduction to inbound marketing for independent schools. It discusses defining target audiences through personas, identifying keywords for SEO, creating content to attract prospective students and parents, using calls to action and forms to convert visitors, and developing email nurturing streams to close leads. The presentation provides examples for how Proctor Academy implements these inbound strategies, and discusses challenges schools may face with content creation, data management, and institutional agility.
Introduction to Inbound Marketing for Independent Schools - Leigh Fitzgerald ...Blackbaud
Blackbaud K-12 User Conference Breakout Sessions
Introduction to Inbound Marketing for Independent Schools - Leigh Fitzgerald, Hubspot
Scott Allenby, Proctor Academy
TxGAP Webinar: Sizing Up A Monumental Task: Building Your Recruitment Funnel ...Marcus Hanscom
Presented on behalf of the Texas Association of Graduate Admissions Professionals on December 14, 2011.
As graduate admissions offices warm up to new technology, flashy CRM systems and social networking, the number of channels available to reach prospective students is immense. With a shaky economy and growing competition, growing the top of the recruitment funnel is crucial to boosting enrollments and deepening the applicant pool. Take your recruitment to the next level by determining which channels yield the best results, leveraging social media to expand your reach beyond your "fans," appropriately assessing results from each of your lead sources and identifying ways to efficiently allocate your resources. This session will delve into each stage of the recruitment funnel and discuss how you can collect your leads, engage them to inquire and apply and assess the results.
Presented by Marcus Hanscom, Associate Director of Graduate Recruitment and Outreach at the University of New Haven and President of the New England Association of Graduate Admissions Professionals (NEGAP)
As graduate admissions offices warm up to new technology, flashy CRM systems and social networking, the number of channels available to reach prospective students is immense. With a shaky economy and growing competition, growing the top of the recruitment funnel is crucial to boosting enrollments and deepening the applicant pool. Take your recruitment to the next level by determining which channels yield the best results, leveraging social media to expand your reach beyond your "fans," appropriately assessing results from each of your lead sources and identifying ways to efficiently allocate your resources. This session will delve into each stage of the recruitment funnel and discuss how you can collect your leads, engage them to inquire and apply and assess the results.
Presented by Marcus Hanscom, Associate Director of Graduate Recruitment and Outreach at the University of New Haven and President of the New England Association of Graduate Admissions Professionals (NEGAP)
Learn how to tailor your message for where your audience is in the buying cycle, and what channels work best during different times of the school year.
5 Ways to Increase the Effectiveness of Your Compensation ProgramsHuman Capital Media
Escalating competition for talent has made it substantially more challenging to attract, retain and motivate employees, while competitive markets have made it more important to control compensation costs. During this spotlight webinar, Dow Scott, professor of human resources in the Graduate School of Business at Loyola University Chicago, will examine five ways to increase the effectiveness of your compensation programs:
Align your business strategy and compensation programs.
Understand employee pay preferences.
Communicate pay information effectively.
Utilize incentive pay strategically.
Evaluate pay programs to achieve continuous improvement.
The 3rd New Directions in Online Learning Summit will take place from September 29th to October 1st, 2014 in San Diego, CA. The summit will address challenges in online learning programs related to business models, faculty development, and predictive analytics. Speakers will provide insights into differentiating online programs, improving financials, inspiring faculty, and using data to improve student performance and enrollment. Workshops will cover improving online learning business models and understanding corporate needs for skills development. The conference aims to help participants succeed in online education through strategic planning.
The document discusses using inbound marketing strategies to recruit students. It defines inbound marketing and outlines three scenarios: building awareness, nurturing consideration and decision making, and driving enrollment. Persona development is emphasized to create targeted content matching prospects' motivations, concerns and journey stages. Content should provide value and engage audiences through social media, blogs, emails and events. Calls to action should be used at each stage. Measurement allows continuous improvement of strategies. Understanding audiences and their journeys is key to an effective inbound marketing approach for student recruitment.
Dylene Diaz is a senior at the University of Central Florida studying marketing. She has worked as a digital media marketing intern and coordinator for customer service. Diaz has held leadership roles such as Vice President of Merchandise for her sorority where she designed and sold merchandise. She is active in the American Marketing Association and has received academic honors including being named to the Dean's List.
Integrated Marketing in the Digital EraSteve Drake
Summary slides of 12 case studies from four seasoned association marketing professionals. Based on the success of last year's program, this panel of association management company marketing specialists returns with a dozen case studies highlighting integrated marketing programs for membership, meetings, public awareness, and product launches. Learn what works and what doesn’t. Explore the tools used to create, deliver and measure marketing programs. Walk away with loads of ideas you can use right away! From the 2013 ASAE annual meeting in Atlanta.
PSEWEB: Paying your way to the top. Paid advertising on Facebook and Twitter. JP Rains, MBA
You should think that you can get to the top of the social networks organically. This should be the “right” way to get ahead. Well, it isn’t exclusively the way to get there. Advertising on Facebook and Twitter, with a budget, can yield significant results for your business goal as well as positive results for your brand.
Having spent the last 4 years advertising campaigns on Facebook and Twitter totalling in the six figures, I’d like to share insights, failures and successes.
Here’s an overview of the presentation:
- Earning executive support
- Proposing and implementing a plan
- Adjusting your strategy
Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
4 Benefits of Partnering with an OnlyFans Agency for Content Creators.pdfonlyfansmanagedau
In the competitive world of content creation, standing out and maximising revenue on platforms like OnlyFans can be challenging. This is where partnering with an OnlyFans agency can make a significant difference. Here are five key benefits for content creators considering this option:
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
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[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineCIOWomenMagazine
In this article, we will dive into the extraordinary life of Ellen Burstyn, where the curtains rise on a story that's far more attractive than any script.
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
Negotiation & Presentation Skills regarding steps in business communication, ...
S4 shu presentation
1. Successful Study Skills 4 Students, LLC
Strategic Plan
Michael Colonnese
Megan Girard
Christopher Sutherland
Daniella Matias
2. Review of Action Items:
▪ Evaluate current online marketing efforts
▪ Develop strategy for marketing communications (on and offline)
▪ Bring awareness to the lack of study skills being taught in local
education institutions
▪ Provide tactical opportunities for online advertising and
interactive communication using the organization’s website, and
social media
▪ Use social media to help establish S4 as a local/regional brand
and thought leader in study skills
3. S4’s Strategy Statement:
“To create a need by building
awareness around the lack of
study skills taught in the
education system and provide
specialized service in that area
of deficit in at least 30
workshops or more within the
Fairfield County area.”
4.
5. The Closed-Loop Management System
▪ Mastering the Management System
by. Kaplan & Norton (2004)
▪ Loop has 5 stages
1. Develop the Strategy
2. Translate the Strategy
3. Plan Operations
4. Monitor and Learn
5. Test and Adapt the Strategy
▪ At the end of the 5 stage, the loop
restarts.
6. Stage 1: Develop the Strategy
▪ S4 current marketing strategy is good but flawed
– Social media & email correspondence reach intended market
– Newsletters filled with great information
▪ Lots of great marketing, but often sporadic and over
extended
7. Stage 2: Translate the Strategy
▪ S4’s 3 main goals for marketing strategy:
– Help parents understand study skills aren’t taught
– Encourage parents to ask their schools and districts for S4
– Ease apprehensions of educators
▪ We’ve shortened goals into 2 themes for suggested
marketing objectives:
– Educate Parents
– Get Parents to Request the Program from Schools
8. Educate Parents
▪ Create succinct & approachable messages
▪ Explore platforms in which to deliver messages
▪ Deliver messages and develop relationship with parents
9. Get Parents to Request S4 from
Schools
▪ Create understanding of “Study Skills” issue
▪ Develop incentives for “Referral Programs”
▪ Target Parents with more than 1 school-age child
10.
11. Process Improvements: Website
Optimizations
▪ Homepage:
– The homepage looks very dated design wise. It brings the question
of whether or not S4’s study skill methods are also dated.
▪ Color Scheme:
– Red font often is associated with bad grades or errors. The excessive
use of red font should be minimized to help bring a positive feeling
to the site and feel more inviting to new visitors.
▪ Logo Leverage
– The logo can be difficult to read when it is transposed onto other
media vehicles such as Facebook and Patch.
12. Process Improvements: Website
Optimizations
▪ Social Media drivers:
– It is great that S4 has social media links to their other efforts. It is confusing to
the user why these are duplicated on the site in various places.
▪ Improve Staff Bio’s:
13. Content Transformation
Content is consumed on mobile/tablet
devices about 60% of internet usage
Focus on:
– Creating a “snackable” content
experience through existing email
content that is friendly “on-the-go”
– Provides value to target consumer
– Content that creates and builds trust
between brand and consumer
▪ eBook is a great example of this
14.
15. Social Media: Opening the lines of
communication
Leverage S4’s existing social presence:
▪ Acquiring:
– Gain Fan Base
▪ Engaging
Paid > Earned > Owned
16. Acquiring: Invest and drive results
Research finds customers who engage with companies over social media are
more loyal-and-spend 20-40% more-with those companies than other
customers.
17. Acquiring: Social Media: A Model for
Success
2
3
4
5
Invest in the Right Fans Monitor Fan Statistics
1
Leverage
Company
Presence
Attract Fans
Engage Fans
Amplify
thru
Network
Analyze and
Refine
Develop Content Plan
18. Marketing that pays for itself
$
Value of a Fan
Unlimited ability to
message over time
# of marketing messages sent over time
Value
Cost
19. Engage: Value Your “Owned” Investment
Asks a short simple open ended
question that asks for fans to “Join
the Conversation”.
It also is capitalizing on page views to
their website by including a link to a
related article hosted on their site.
Fans engage. Can be used as a mini
focus group to get real time feedback.
20. National Public Radio: “Where We
Live”.
▪ What it is
▪ How it can work
▪ Frequency of listeners in target
demo
▪ How to leverage across other media
vehicles
21. Local Television: WTNH (ABC)
Back to School Campaign
▪ August – Got Your Back to School
– Campaign Goal: backpack & school supply drive to
benefit area organizations. Event hosted at a partner’s
location/s
– Timeline: event mid to late August with promotion
beginning a few weeks in advance
– Elements:
▪ On-air and online promotional campaign to drive viewers to donate
at the Got your Back to School Drive
▪ Connecticut Style segments with benefiting organizations
▪ News coverage – pre event promotion & event coverage
22.
23. Google Adwords
▪ Great for small businesses
▪ Total control over costs and daily budgets
▪ Great tool for lead capture
24. Getting the Most from Google Adwords
▪ Keyword on website relevant to AdWords
ad
▪ Compelling ad text with strong call to
action driving to relevant page
– Drive to lead collector page
– Or drive to learn more
▪ Landing page must be updated
▪ The higher the Quality Score the lower
the bid
26. The world is talking about your
products and services
26
81%
say friends’ posts
influence their
purchases.
78%
say companies’ posts
influence their
purchases
27.
28. Profitability Analysis
▪ From the Information Given, S4 is profitable with
great margins
▪ Schools currently receive $100/hr as commission
– As S4 becomes more popular, alternate commission opportunities may exist
▪ A per student commission would be an option as
well.
29. Expansion Strategies
▪ Divide the Program
– Analyze each student, see what skills they need
– Enter students in their needed sections of the workshop
– Alternate sections of the workshop
▪ Referral Incentives
– Offer discounts or rebates to students that refer other families.
– Examples: A free refresher course, any incentive to attract new families (financial
or non-financial)
30. Expansion Strategies
▪ Class Specific Sections
– A “How to prepare for exams” workshop exists.
– Offer Subject Specifics workshops
– Offer course specific workshops for each school
▪ Offer a Tester Lesson
– A preview lesson to attract unsure parents and students
– This lesson would be unique to the lessons learned in the workshop
31. Expansion Strategies
▪ Digital Courses
– Offer Skype classes, or paid downloadable lessons.
– A full workshop would offer more than the downloadable lessons.
▪ Membership to S4
– A paid membership would entitle students to refresher lessons, and unique
lessons that are released each year. These can be downloaded online
– This would be beneficial to students beginning middle school or high school.
32.
33. Monitor Performance and Strategy
▪ Hold periodic Operational and Strategic Reviews
▪ Highlight and monitor Key Performance Indicators
▪ Adjust Targets for Seasonality (most volume in summer
months)
▪ Leverage CRM platform to track data
▪ Analyze historical figures to create forecasts
▪ Ensure operational plan aligns with strategy
34. Operational Reviews,
Recommendations and Measures
▪ New and existing venues for
workshops
▪ Physically interactive workshops
‘study games’
▪ Shorter sessions
▪ Re-occurring visits
– Plan to maintain relationships
over time
▪ Expansion beyond Fairfield
County
Monthly Target Plan Target Actual
Number of inbound calls
Number of inbound email
communications
Number of meetings with prospects
Number of new accounts / contacts
Number of Workshops
Students per Workshop
Number of Parent Sessions
Number of Tutoring Sessions
35. Marketing Reviews and
Recommendations
Website, Google Ad Words, Social Media, Radio, etc.
Referral Promotions
– Percentage of cost
– Small gift offer
Total leads generated from each source
– Survey, other tracking system
– Allocate more resources to most effective lead source
36. Financial Review and Recommendations
▪ Reduce teacher’s pay from $100 to $50 per hour
– Increase margins
– Reduce breakeven point by 1 student
▪ Price discounting
– Larger groups
▪ Purchase or rent venue in high volume location(s)
▪ Establish target budget for costs
▪ Ongoing profitability analysis
▪ Measure revenues from each type of session offered
– Establish targets
– Review percentage of total revenues
Editor's Notes
Sponsored updates are a great way to gain access to your target market’s news feed on Facebook. They are integrated well into the user experience and have a higher success rate.
The research from Forrester shows that US consumers make 500 billion impressions on one another about products and services within social environments every year.2 And survey after survey indicates that these impressions are having an impact. The latest is a recent Market Force survey of 12,000 consumers in the US and UK where 81% of US respondents indicated posts from their friends directly influenced their purchase.3
It’s not surprising that we’re having these conversations about the companies and brands in our lives. What surprises some, however, is the extent to which we’re inviting companies and brands into those conversations to help us cut through the noise and make informed decisions.
And these direct relationships are having a significant impact on our purchases, as well. We know this because 78% of respondents in the same Market Force study said that companies’ social media posts influence their purchases. 3
81% say their purchases are influenced by friends; 78% say their purchases are influenced by companies. Clearly, your company needs to participate in social media to ensure your brand messages cut through the noise.
Key Takeaway: The world is engaging in conversations about your products and services in social networks. Ensure your brand messages cut through the noise.
1 eMarketer, 2012
2Forrester Case Study: Ameriprise Uses LinkedIn To Help Consumers Find Advisors, Feb 22, 2012)
3 Market Force survey of 12,000 consumers in the US and UK, 2012 http://www.marketforce.com/latest-news/item/research-social-media-influence/start/0/num/20/