For almost the entire first century, Rotary experienced sustained membership growth virtually every year. During our first decade, annual membership more than doubled, and in our second decade, we grew, on average, by 20%. During the third through fifth decades, Rotary’s growth slowed, but still averaged 5%, adding 10 to 15 thousand Rotarians each year, except for small losses two years during the Great Depression, and two years during World War II.During the 50’s, 60’s, 70’s, 80’s and early 90’s, as our concept and organization spread globally, our average membership increase ranged from 1.5 to 4%, growing by 12 to 40 thousand Rotarians each year. For almost a century, Rotary knew only membership growth.
And then, almost suddenly, in 1997, Rotary’s regular, sustained growth all but stopped. Since then, we have experienced eight years where our membership numbers declined from one year to the next, the most we ever experienced in our history. Except for one year, our membership growth has been measured in tenths of a percent, when it occurred at all.
For sixteen years, since 1997, we have been stuck on 1.2 million members.
While membership in certain parts of the Rotary world increased, other parts have stopped growing and are losing members. The growth in Latin America, Sub-Saharan Africa, Central and Southeast Asia, Korea and India have been offset by the losses in North America, Great Britain and Ireland, Japan and Australia/New Zealand.
In 1997, worldwide, the average club size was 42 members; currently it is 35.
Clearly, one size does not fit all parts of the world. What increases membership in Korea, cannot address the challenges in North America. The successes in India would be hard to repeat in Great Britain and Ireland. The traditions of Japan are not the traditions of Sub-Saharan Africa.
What is clear however is that globally, Rotary is faced with a membership Challenge. We need to strengthen and to grow our membership, beyond the 1.2 million members, that has virtually been static for the last 16 years.
To lead our discussion today, I have two experienced Rotarians from two different parts of the world…
Virginia Kirn from the United States will look at strategies for Attracting and Engaging younger members, while Haresh Ramchandani from Jamaica will discuss opportunities for the Growth and Future of your Club.
IC13 - Strengthen Your Membership: Opportunities for the Growth and Future of Your Club
2013 RI CONVENTIONStrengthen Your Membership: Opportunitiesfor the Growth and Future of Your ClubModerator: Patrick ChisangaPanelist: Virginia KirnPanelist: Haresh Ramchandani
2013 RI CONVENTIONStrengthen Your Membership:Opportunities for the Growth and Future of Your ClubVice Chair of the Membership Development and Retention CommitteePatrick Chisanga
2013 RI CONVENTIONROTARY MEMBERSHIPSince 1997, we havebeen stuck on 1.2million members.
2013 RI CONVENTIONTRENDS WORLDWIDEThe Rotary membershipexperience is differentaround the world.
2013 RI CONVENTIONTRENDS WORLDWIDE42 35The averageclub size hasshrunk
2013 RI CONVENTIONREGIONALAPPROACH TO MEMBERSHIPA one sizefits allapproachdoes notwork
2013 RI CONVENTIONWE CAN DO THIS!We need togrowbeyond 1.2millionmembers
2013 RI CONVENTIONMOVING FORWARDToday we willshare someideas to helpyou growmembership
2013 RI CONVENTIONGET READY FOR SOME NEW IDEAS!Virginia Kirn will sharesome strategies forattracting andengaging youngprofessionalsHaresh Ramchandaniwill discussopportunities for thegrowth and future ofyour club
2013 RI CONVENTIONAttracting & Engaging Younger MembersBy Virginia Kirn
2013 RI CONVENTIONAttracting & Engaging Younger MembersRotary Club of SeattleSeattle, WA
2013 RI CONVENTIONThe Rotary Club of SeattleWe recruited 75 new members under the age of 35 to our club.
2013 RI CONVENTIONThe Rotary Club of Seattle• We are the 4th oldest club inthe world, founded in 1909• We are the largest club inthe world with 600members
2013 RI CONVENTIONThe Rotary Club of Seattle• We are a formaldowntown club thatmeets for lunch• Historically we havesought only Executivesfor membership
2013 RI CONVENTIONCulture Shift• Old Attitude - Executives make the best members
2013 RI CONVENTIONCulture Shift• New Attitude – Capture the hearts of up and coming leaders andmake them Rotarians for life!
2013 RI CONVENTIONMake Membership Attractive• Generous discount on the dues• On-site day care• Happy Hour meeting times• Hands on service in lieu of lunchDISCOUNTHappy HourHands onServiceDay care
2013 RI CONVENTIONMake Membership Attractive• Young Rotary LeadersCommittee• Leadership Opportunities• Facilitate access to theirinterests• Invest yourself in theirsuccess
2013 RI CONVENTIONHow the Young Rotary Leaders Program works1. Creates a welcomingenvironment W E L C O M E
2013 RI CONVENTIONHow the Young Rotary Leaders Program worksMonthly meetingsfor Young RotaryLeaders• 24 Fellowshipsevery year • 34 CommunityService Activitiesevery year• 4
2013 RI CONVENTIONHow the Young Rotary Leaders Program worksVet out prospectiveYoung Rotary Leaders • 5Welcome new YoungRotary Leaders • 6
2013 RI CONVENTIONHow the Young Rotary Leaders Program works1 Young Rotary Leaderon each committee • 7100% participationtowards TRF and ourSeattle Rotary ServiceFoundation• 8
2013 RI CONVENTIONFind out more• The Rotarian Magazine September 2012www.rotary.org/en/MediaAndNews/TheRotarian/Pages/Seattle1209.aspx• Recruiting video focused on younger members – watch for thecameo appearance of Bill Gates Senior at the end!Youtube.com/seattle4rotary
2013 RI CONVENTIONStrengthen Your Membership: Opportunities forthe Growth & Future of Your Club.By Haresh Ramchandani
2013 RI CONVENTIONOverview of my club: Rotary Club of Montego Bay East
2013 RI CONVENTIONMy club focuses on innovation
2013 RI CONVENTIONClub Visioning: A Membership Development Tool
2013 RI CONVENTION2010 – 2013 RI Strategic Plan
2013 RI CONVENTIONInterdependence of the 3 RI PrioritiesEnhancePublic Imageand AwarenessFocus andIncreaseHumanitarianServiceSupport andStrengthenClubs
2013 RI CONVENTION34Rotary Happens At The Club levelClubDistrictRI
2013 RI CONVENTIONIt is a living management tool that:• Defines a shared commitment• Provides long-term direction• Creates a framework to establish goals and objectives• Optimizes use of resources (M&M)35What is club visioning?
2013 RI CONVENTION36Sharing a common destinationPulling in the same directionwith a common destinationin mind…
2013 RI CONVENTION37Why is a plan needed?Tradition ofannual cycleshas not beeneffectiveEstablishes amulti-yearcoordinatedplanNeed forgreaterContinuity, Consistency, andConsensusAbility of ALLclub members tovoice the focusof the club
2013 RI CONVENTION38Effective clubs are able to…Sustain andIncreaseMembershipImplementSuccessfulServiceProjectsSupportThe RotaryFoundationDevelopLeadersBeyond theClub Level
2013 RI CONVENTION395 Planning QuestionsWho are we?Where arewe?Where do wewant to be?How will weget there?How will weknow whenwe’ve arrived?
2013 RI CONVENTION40Planning StepsVisionLongRange planActions &programs
2013 RI CONVENTIONClub Visioning Topics41Club VisioningTopicsWhat do westand for inthecommunityClub sizeandattributesAll Avenuesof ServiceFoundationSuccessPublic ImageRI StrategicPlan
2013 RI CONVENTIONThe Benefits of Club Visioning1. Plan-Long range (strategic)2. Annual goals (Actions and plans)3. Continuity in projects/decision making4. Consensus for decision making5. Club members know “what we stand for”42
2013 RI CONVENTIONThe Benefits of Club Visioning6. Larger/stronger field of club leaders7. Succession planning for club leadership8. Involve all members in club activities9. Membership Development– Vision is what we recruit and retain to10. Relevance to the community43
2013 RI CONVENTIONThemed MeetingsPut the FUN back into meetings!
2013 RI CONVENTIONDID YOU KNOW?MeetingsI didn’t knowthat!I want tolearnmore.I have somanyquestions.
2013 RI CONVENTIONI am going to ask you 2 questions, for each question I will give 3 options.Please applaud for the option you think is the answer!We are going to have some FUN with a ‘Did you know?’meeting right now!
2013 RI CONVENTIONWhat Rotary memorabilia was left on theMoon’s surface?
2013 RI CONVENTIONThe correct answer is:A FOUR WAY TEST PIN!
2013 RI CONVENTIONWhich one of these famous people wasNOT a Rotarian?
2013 RI CONVENTIONThe correct answer is:British Prime Minister Winston Churchill!