GETTING SERIOUS     ABOUT  MEMBERSHIP              By Geeta Manek       DISTRICT GOVERNOR 2012-2013                   D920...
DISTRICT 9200   •We are comprised of 6 East African   countries:      •KENYA      •SOUTH SUDAN      •TANZANIA      •ERITRE...
DISTRICT 9200
How Was Growth Achieved?1.   Increasing our presence in untapped territories, particularly rural and     remote towns.2.  ...
CHALLENGES FACED• Spreading Rotary into rural areas where  infrastructure was a significant barrier, this led to:   – Insu...
MEMBERSHIP• The value of DEDICATED AND PASSIONATE members  cannot be stressed enough - retention is more important  than r...
EXISTING CHALLENGES• Weekly Attendance       • Rotary has to compete with the other priorities and hectic lifestyle       ...
2012-2013 MEMBERSHIP                GOALS• Last year as one collective District, therefore, it is imperative we  have a st...
FUTURE APPROACH & STRATEGIES • Ensuring Professionals are consciously invited and followed   up:    – Earlier in July we h...
FUTURE APPROACH &         STRATEGIES• Encouraging youth and women to assume leadership  roles since they can offer a fresh...
FUTURE APPROACH & STRATEGIES• Social Media  – I encourage Clubs to harness the Internet, in particular Social    Media, to...
THANK YOU
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Membership- Geeta Manek

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Geeta Manek's presentation at the Reach out to Africa "Off and Running" Meeting in Livingstone, Zambia on 22-23 July, 2012

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  • Number of Clubs and members Comparing the growth from January to July
  • By reaching into untapped territories, particularly rural and remote towns Conducting Membership Drives such as cocktails and open events to explain Rotary and share our success stories from community intervention Through successful Community-Owned Service Projects that attracted the attention of individuals in the community District 9200’s strong foundation We have found strength in continuity Our current leaders are able to seek guidance from past leaders and are answerable to them We strive to promote leadership beyond the Club and even District level, which ensures we are well-versed in Rotary procedures We have a district strategic plan that delineates a 15 to 20% increment annually hence we have to better where we take off from
  • Spreading Rotary into rural areas where communication was a significant barrierLack of information reaching Clubs Insufficient membership in fledgling Clubs Minimum standards were laid out initially, thus some Clubs failed to live up to their potential
  • The value of DEDICATED, committed, enthusiastic and PASSIONATE members cannot be stressed enough because this is the means to achieving success in Rotary and fulfilling our potential. I always insist on holding the sponsoring member responsible for the wellbeing and retention of the new comer to ensure participation, attendance and payment I offer the Rotarians of my District a simple analogy comparing each member to a cog in the Rotary Wheel, without one we cannot achieve anything. Therefore, when growing Clubs in Rotary we aimed at inducting people who would make good future Rotarians by ensuring they understood their responsibilities as Rotarians.
  • WEEKLY ATTENDANCE Constraints on membersRotary has to compete with the other priorities and hectic lifestyle that occupies members Failing to meet the expectations of new membersMeetings run too long New generations finding some protocols to be ‘outdated’Most of Clubs are concentrated in urban centers, those in remote areas are not supported enough
  • This is our last year as one collective District, therefore, it is imperative we have a stable foundation going forwardWe have a challenging target of increasing membership by 1100 to reach 5000This is a net growth taking into account attrition
  • Approaching ProfessionalsEarlier in July we hosted a Corporate Breakfast to extend a hand of friendship to Corporations in the community and share our values, transparency, intervention, credible partners, 6 areas of Focus Continuing Membership DrivesInviting those who work and live around us to attend meetings, fundraisers and service projects
  • Encouraging youth and women to assume leadership roles since they can offer a fresh perspective and enthusiasm From my own experience I can say that it is not easy to rise through the ranks of Rotary as a woman since people assume you are silly… Easing the transition for Rotaractors from Rotaract into Rotary –Through mentorship By encouraging Rotaractors to form new Rotary clubs stemming from their Rotaract Club  This allowed them to maintain their own traditions and tailor meetings to their needs 
  • Social Media I encourage Clubs to harness the Internet, in particular Social Media, to their advantage for widespread PR and effective communication All Clubs should have a Blog or Website that is regularly updatedYou can follow me on Twitter and/or Facebook
  • Membership- Geeta Manek

    1. 1. GETTING SERIOUS ABOUT MEMBERSHIP By Geeta Manek DISTRICT GOVERNOR 2012-2013 D9200 Rotary International
    2. 2. DISTRICT 9200 •We are comprised of 6 East African countries: •KENYA •SOUTH SUDAN •TANZANIA •ERITREA •ETHIOPIA •UGANDA •The total population of all six countries is about 130 million in an area of 3,139,000 square kilometers.
    3. 3. DISTRICT 9200
    4. 4. How Was Growth Achieved?1. Increasing our presence in untapped territories, particularly rural and remote towns.2. Conducting Membership Drives such as cocktails and open events to explain Rotary and share our success stories from community intervention3. Through successful Community-Owned Service Projects that attracted the attention of individuals in the community4. District 9200’s strong foundation: • Our current leaders are able to seek guidance from past leaders and are answerable to them • We strive to promote leadership beyond the Club and even District level, which ensures we are well-versed in Rotary procedures
    5. 5. CHALLENGES FACED• Spreading Rotary into rural areas where infrastructure was a significant barrier, this led to: – Insufficient information reaching Clubs – Poor communication• Poor membership in fledgling Clubs which weakened their efforts• Minimum standards were laid out initially, thus some Clubs were satisfied with just the bare minimum and not challenged further
    6. 6. MEMBERSHIP• The value of DEDICATED AND PASSIONATE members cannot be stressed enough - retention is more important than recruitment• I always insist on holding the sponsoring member responsible for the wellbeing and retention of the new- comer to ensure participation, attendance and payment• Each member is a COG in the ROTARY WHEEL.• Therefore, we aim to induct people who will make good future Rotarians by ensuring they understand their responsibilities and the demands of Rotary.
    7. 7. EXISTING CHALLENGES• Weekly Attendance • Rotary has to compete with the other priorities and hectic lifestyle that diverts members’ focus away from Rotary • Youth interests are social and they want to do hands-on service as opposed to weekly meetings• Failing to meet the expectations of new members • Time Management • Content has to be relevant • New generations finding some protocols to be ‘outdated’• Most of Clubs are concentrated in urban centers, those in remote areas are not supported sufficiently
    8. 8. 2012-2013 MEMBERSHIP GOALS• Last year as one collective District, therefore, it is imperative we have a stable foundation going forward• We have a challenging target of increasing membership by 1100 to reach 5000 • This is a net growth taking into account attrition • 40% FEMALE, 20% NEW GENERATIONS • 50 INTERACT CLUBS • AWARDS – MEMBERSHIP, ETHICS, DIVERSITY, NEW GENERATIONS
    9. 9. FUTURE APPROACH & STRATEGIES • Ensuring Professionals are consciously invited and followed up: – Earlier in July we hosted a Corporate Breakfast to extend a hand of friendship to Corporations in the community – Continuing Membership Drives – Regular evaluation of Classification List – Check the ageing of members through the duration of membership – Inviting those who work and live around us to attend meetings, fundraisers and service projects
    10. 10. FUTURE APPROACH & STRATEGIES• Encouraging youth and women to assume leadership roles since they can offer a fresh perspective and identify impediments they face• Easing the transition for Rotaractors from Rotaract into Rotary – Through mentorship – Encouraging Rotaractors to form new Rotary clubs stemming from their Rotaract Club – Rotary/Rotaract simultaneous conference
    11. 11. FUTURE APPROACH & STRATEGIES• Social Media – I encourage Clubs to harness the Internet, in particular Social Media, to their advantage for widespread PR and effective communication – Rotaractors and Rotarians have begun to follow me on TWITTER and/or FACEBOOK – Hotline for those thinking of ‘throwing in the towel’• Making Service the focus
    12. 12. THANK YOU

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