Regional Perspectives on Re-engaging and Rotarians

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Regional Perspectives on Re-engaging and Rotarians

  1. 1. 2013 RI CONVENTIONRegional Perspectives on Re engagingand Rotarians
  2. 2. 2013 RI CONVENTIONREGIONAL PERSPECTIVES ON RE-ENGAGING AND ROTARIANSPanelistsEun-Soo Moon, RC Zone 10AYen-Shen “Electronics” Hsieh, RC Zone 10BJennifer Scott, Past IA Training LeaderModeratorBrad HowardMembership Development and RetentionCommittee Member
  3. 3. Regional Perspective on Re-engaging and Rotarians International Convention
  4. 4. Regional Perspective on Re-engaging and Rotarians International ConventionRotary Korea MagazineMTV Best Music Video AwardRegional Perspective on Re engaging and Rotarians International ConventionSupport for LASpecial lecture at Harvard
  5. 5. Solutions for Membership Development
  6. 6. Regional Perspective on Re-engaging and Rotarians International Convention
  7. 7. Regional Perspective on Re-engaging and Rotarians International ConventionChallenge of Rotary1. Shortage of Motivationand Participation!“Most new member will be left silentlywithout giving proper motivation andthe atmosphere where they can participate,even if we attracted themfor membership development..”2. Shortage of youngmembers!“Rotary is aging and decreasingits membership by around 10% each year.So, to make vibrant club andprevent the situation, we are facing,we need to recruit young members.”3. Shortage of Educationfor the New!“If there are any new memberswho don’t really know what Rotary is,then the clubs could be weakenedby those members.”
  8. 8. Regional Perspective on Re-engaging and Rotarians International Convention
  9. 9. Regional Perspective on Re-engaging and Rotarians International Convention(2013.6.7 data)
  10. 10. Regional Perspective on Re-engaging and Rotarians International Convention
  11. 11. Regional Perspective on Re-engaging and Rotarians International ConventionGuestSpeakersRecruitmentPlanIncrease WomenParticipation Joint ProjectsWithChung-nam province officeEducational officeRed-Cross
  12. 12. Regional Perspective on Re-engaging and Rotarians International Convention
  13. 13. Regional Perspective on Re-engaging and Rotarians International Convention[Features]
  14. 14. Regional Perspective on Re-engaging and Rotarians International Convention….
  15. 15. Regional Perspective on Re-engaging and Rotarians International Convention
  16. 16. Regional Perspective on Re-engaging and Rotarians International Convention[ Survey based on former Members ]Target:Past 3 yearsformer membersRepliesReceivedWithin a year62.75%
  17. 17. Regional Perspective on Re-engaging and Rotarians International ConventionDo not planto rejoinThroughfamiliar RotariansContact inperson
  18. 18. Regional Perspective on Re-engaging and Rotarians International Convention
  19. 19. Regional Perspective on Re-engaging and Rotarians International Convention
  20. 20. Regional Perspective on Re-engaging and Rotarians International ConventionCommemorative PhotosFounding CeremonyRotary Badge AwardingCeremony
  21. 21. Regional Perspective on Re-engaging and Rotarians International ConventionMentoringWeak distinctclub styleWeakautonomyClub isolationDisadvantagesAdvantagesRapid learning ofRotaryclubstyleClear club vision장점Efficentcommunication
  22. 22. Regional Perspective on Re-engaging and Rotarians International Convention50%13%24%Rotary volunteerservice programMembership fee andobligatory paymentAttendance21%Member Developmentand managementWhat were the most useful topics?Strive for an 85% satisfactionrate of new information acquisitionand understanding by workshopattendees.
  23. 23. Regional Perspective on Re-engaging and Rotarians International ConventionHolding Seminars and Parties forAll New Club Leaders and Spouses
  24. 24. Regional Perspective on Re-engaging and Rotarians International Convention“Making clubs withdynamic and meaningful projects,Remembering the importance of membershipbased on consideration among members,Making strong fellowship and friendship”PRIPCarl- Wilhelm Sten-hammar“If clubs are interesting and fun,members will never leave!”
  25. 25. Regional Perspective on Re-engaging and Rotarians International ConventionEvent Meetings-Health Courses, Lectures byProfessionalsVocational Meetings-Commendation ofProfessional MembersGuest Speaker Meetings-Local Figures, CelebritiesRotaryInformativeMeetings- Invite leaders from every regionService Meetings-Outdoor Service, Kimchi Making,MulticulturalStandard Meetings
  26. 26. Regional Perspective on Re-engaging and Rotarians International Convention[Special lectures from celebrities & local figures]Urologist as guest speaker:“General Health Knowledge Lecture” Event
  27. 27. Regional Perspective on Re-engaging and Rotarians International ConventionSomewhere over the rainbowWay up high…and,Have to endure the rain and the stormto see the shiny and beautiful rainbow.
  28. 28. Regional Perspective on Re-engaging and Rotarians International Convention
  29. 29. How to recruit the formerRotarian againYen-Shen HsiehZone 10B Rotary Coordinator(PDG Electronics)
  30. 30. 30Zone 10B MapHong Kong – Macau – Mongolia – TaiwanD3450 ; D3460 ; D3470 ; D3480 ; D3490 ; D3500 ; D3510 ; D3520
  31. 31. 31RotaryInternationalZone 10BDistrict 532 8Club 34,502 689Member 1,220,758 25,214Rotary international and Zone 10BMembership as June 13, 2013
  32. 32. 321,234,5271,227,5631,223,4131,227,1891,220,2701,215,0001,220,0001,225,0001,230,0001,235,0001,240,00030-Jun-0930-Jun-1030-Jun-1130-Jun-1213-Jun-13RI Membership growth in 5 yearsMembership as June 13, 2013
  33. 33. 3320,147 20,35721,10422,85923,74625,21420,00021,00022,00023,00024,00025,00026,00030-Jun-0830-Jun-0930-Jun-1030-Jun-1130-Jun-1213-Jun-13Zone 10B Membership growth in 5 yearsMembership as June 13, 2013
  34. 34. 3434 (Membership as 2012.6.30)
  35. 35. 3535Primary Reason For JoiningTop Three Reasons for Joining1. I want to get involved in community service2. Networking3. Rotarians’ good reputation35
  36. 36. 3636Primary Reason For StayingTop Three Reasons for Staying1. I want to get involved in community service2. Networking3. Personal development 36
  37. 37. 37Primary Reason For LeavingTop Three Reasons for Leaving1. Personality issues within my club2. Club leadership issue3. My club was unwilling to adapt and make change37
  38. 38. 38How to recruit the return rotarians?• Invite him/her to participate the Club activities(such as tournament)1• Provide opportunities to these formermembers to experience the true Rotary serviceprojects to inspire or re-inspire their passions2• Organize fellowship specially for formermembers to celebrate their birthday oranniversary3• Show him/her the Rotary care, such as seasongreeting orkeep in touch4• To remind them the pride of being a Rotarian5
  39. 39. 39Innovative& Flexible
  40. 40. 2013 RI CONVENTION 40
  41. 41. 2013 RI CONVENTIONRe-engaging RotariansAn Australian PerspectivePDG Jennifer ScottBlue Mountains Australia
  42. 42. 2013 RI CONVENTIONZone 8• Australia• 31792 Rotarians• 22 districts• 1,138 clubs• +.52%
  43. 43. 2013 RI CONVENTIONZone 7B• New Zealand & PacificIslands• 9,212 Rotarians• 6 districts• 269 clubs• -.66%
  44. 44. 2013 RI CONVENTIONRetention v Engagement• Membership retention refers to keepingmembers from year to year.• Engagement concerns keeping thosemembers involved and excited about yourclub every day.
  45. 45. 2013 RI CONVENTIONEngaged MembersEngaged members have a strong bondwith their clubs.They feel connected, valued, and committedto Rotary’s work and to achieving theirclub’s objectives
  46. 46. 2013 RI CONVENTIONBe Active in Community Service
  47. 47. 2013 RI CONVENTIONIt is still OK to cook sausages!Be Active in Your Community
  48. 48. 2013 RI CONVENTIONParticipate in Community Celebrations
  49. 49. 2013 RI CONVENTIONVolunteer Beyond Your Community
  50. 50. 2013 RI CONVENTIONThe Family of RotaryEncourage members to involvetheir family and friends inservice projects
  51. 51. 2013 RI CONVENTIONPublic Recognition In The Media
  52. 52. 2013 RI CONVENTIONAppreciating Your Members – Recognizing Their Skills
  53. 53. 2013 RI CONVENTIONHave Fun
  54. 54. 2013 RI CONVENTIONCelebrating Together
  55. 55. 2013 RI CONVENTIONGet to knowRotarians beyondyour club and districtReach Out
  56. 56. 2013 RI CONVENTIONGet the younger generations involvedConnect With Our Youth
  57. 57. 2013 RI CONVENTIONEngagement ResearchList all club members and the place theminto categories:• Who is fully engaged in the club? Why?How?• Who is disengaged? Why? And How canyou get them re-engaged?
  58. 58. 2013 RI CONVENTIONEngagement ResearchWho is likely to leave the club in the nextyear? Why?–Relocating?–Work?–Family?–Health?–Conflict?–Loss of interest/disengaged?
  59. 59. 2013 RI CONVENTIONIf clubs are reflective of the diversity of theircommunity, doing great work in theircommunity, enjoying good fellowship andtheir public image reflects this, they will be adynamic club where people want to stay.Such a club is created by good planning andimplementation;it doesn’t happen by accident.To Sum Up
  60. 60. 2013 RI CONVENTIONQUESTIONS&ANSWERS

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