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How to Recruit New Members and Strengthen Your Club

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Part 5 of 5 in the Membership Matters! webinar series. This webinar will focus on growing and strengthening clubs by inviting new and diverse groups of professionals to club meetings, asking friends and colleagues to participate in a service project and reaching out to Rotary Program Alumni.

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How to Recruit New Members and Strengthen Your Club

  1. 1. How to Recruit New Members and Strengthen Your Club Moderator: Sarah Remijan, Rotary International Panelists: RI Director-elect Jennifer Jones Rotary Coordinator Robin Brown Date: 6 May 2015
  2. 2. HOW TO RECRUIT NEW MEMBERS AND STRENGTHEN YOUR CLUB | 2 Welcome to the Webinar: • Welcome to the fifth and last webinar in the Membership Matters! webinar series • 5 part series dedicated to discussing the fundamentals of Rotary club membership • Each webinar focuses on steps you can take in your club to improve and grow members’ experience with Rotary
  3. 3. HOW TO RECRUIT NEW MEMBERS AND STRENGTHEN YOUR CLUB | 3 Special Remarks: John Hewko RI General Secretary Rotary Club of Kyiv, Ukraine District 2230
  4. 4. HOW TO RECRUIT NEW MEMBERS AND STRENGTHEN YOUR CLUB | 4 Webinar Series: • Membership: It’s Now or Never • Perception vs. Reality: Club Evaluation & Visioning • Simple Steps to Innovate Your Club • Member Engagement: The Key to Retention • How to Recruit New Members & Strengthen Your Club – *Available at Rotary.org/webinars
  5. 5. Reinventing Membership: The New Dynamics Rotary International August 13, 2014
  6. 6. 6 Do you know / understand their needs? Is your value proposition relevant in today’s world?
  7. 7. Perception vs. Reality | 7 It is a living management tool that: – Defines a shared commitment – Provides long-term direction – Creates a framework to establish goals and objectives – Optimizes use of resources What is a Club Vision?
  8. 8. Perception vs. Reality | 8 Vision to Plan Process: Actions and Programs Long- Range Plan Vision
  9. 9. Steps to Innovate Your Club: STEP #1 Rethink Your Meetings
  10. 10. Steps to Innovate Your Club: STEP #3 Foster Fellowship in Your Club
  11. 11. Member Engagement | 11 After Orientation:
  12. 12. Member Engagement | 12 Make Sure They Feel “Heard”
  13. 13. Member Engagement | 13 Building Towards the Future: Membership Matters! Evaluate & Plan Innovate Your Club Engagement is the Key Attract New Members
  14. 14. HOW TO RECRUIT NEW MEMBERS AND STRENGTHEN YOUR CLUB | 14 Thank You John!
  15. 15. HOW TO RECRUIT NEW MEMBERS AND STRENGTHEN YOUR CLUB | 15 Webinar Series: • Membership: It’s Now or Never • Perception vs. Reality: Club Evaluation & Visioning • Simple Steps to Innovate Your Club • Member Engagement: The Key to Retention • How to Recruit New Members & Strengthen Your Club – *Available at Rotary.org/webinars
  16. 16. HOW TO RECRUIT NEW MEMBERS AND STRENGTHEN YOUR CLUB | 16 Meet Our Moderator: Sarah Remijan Director of Rotary Learning & Development Started with Rotary in 2001
  17. 17. HOW TO RECRUIT NEW MEMBERS AND STRENGTHEN YOUR CLUB | 17 Meet Our Panelists: RI Director-elect Jennifer Jones Rotary Club of Windsor-Roseland Canada, District 6400 RC Robin Brown Rotary Club of Crewkerne District England, District 1200
  18. 18. HOW TO RECRUIT NEW MEMBERS AND STRENGTHEN YOUR CLUB | 18 Goals of Today’s Webinar: • Understand the challenges in attracting new members into Rotary • Learn about what other clubs are doing successfully • Explore ideas that could work for you/your club
  19. 19. HOW TO RECRUIT NEW MEMBERS AND STRENGTHEN YOUR CLUB | 19 Meet our Panelist: RIDE Jennifer Jones Rotary Club of Windsor- Roseland Canada, District 6400 Director-elect (2015-17)
  20. 20. HOW TO RECRUIT NEW MEMBERS AND STRENGTHEN YOUR CLUB | 20 THERE IS NO EASY ANSWER
  21. 21. HOW TO RECRUIT NEW MEMBERS AND STRENGTHEN YOUR CLUB | 21 THERE IS NO EASY ANSWER
  22. 22. HOW TO RECRUIT NEW MEMBERS AND STRENGTHEN YOUR CLUB | 22 THERE IS NO EASY ANSWER
  23. 23. HOW TO RECRUIT NEW MEMBERS AND STRENGTHEN YOUR CLUB | 23 THERE IS NO EASY ANSWER
  24. 24. HOW TO RECRUIT NEW MEMBERS AND STRENGTHEN YOUR CLUB | 24 SURVEY RESULTS
  25. 25. HOW TO RECRUIT NEW MEMBERS AND STRENGTHEN YOUR CLUB | 25 THE PRIMARY REASONS PEOPLE JOIN ROTARY… Why did you initially join Rotary? To positively impact my community Friendship and fellowship Professional networking/ business development opportunities To have a positive impact globally Potential for personal/ professional recognition Development and training opportunities 10% 0% 30% 20%
  26. 26. HOW TO RECRUIT NEW MEMBERS AND STRENGTHEN YOUR CLUB | 26 Why do you stay with Rotary? To positively impact my community Friendship and fellowship Professional networking/ business development opportunities To have a positive impact globally Potential for personal/ professional recognition Development and training opportunities 10% 0% 30% 20% …ARE THE SAME REASONS THEY STAY ROTARIANS
  27. 27. HOW TO RECRUIT NEW MEMBERS AND STRENGTHEN YOUR CLUB | 27 WHAT IS OUR VALUE PROPOSITION?
  28. 28. HOW TO RECRUIT NEW MEMBERS AND STRENGTHEN YOUR CLUB | 28 WHO SHOULD JOIN? IDENTIFIYING OUR PROSPECTS
  29. 29. HOW TO RECRUIT NEW MEMBERS AND STRENGTHEN YOUR CLUB | 29 WHOSE RESPONSIBILITY IS IT?
  30. 30. HOW TO RECRUIT NEW MEMBERS AND STRENGTHEN YOUR CLUB | 30 THE SALES PITCH: OUR ESSENCE STATEMENT Rotary joins leaders from all continents, cultures and occupations to exchange ideas and take action for communities around the world.
  31. 31. HOW TO RECRUIT NEW MEMBERS AND STRENGTHEN YOUR CLUB | 31 THE SALES PITCH: OUR ESSENCE STATEMENT Rotary joins leaders from all continents, cultures and occupations to exchange ideas and take action for communities around the world.
  32. 32. HOW TO RECRUIT NEW MEMBERS AND STRENGTHEN YOUR CLUB | 32 WHAT TO DO NEXT?
  33. 33. HOW TO RECRUIT NEW MEMBERS AND STRENGTHEN YOUR CLUB | 33 D6400: Innovative Club Meetings
  34. 34. HOW TO RECRUIT NEW MEMBERS AND STRENGTHEN YOUR CLUB | 34 Past President Nick Krayacich – Rotary Club of LaSalle Centennial
  35. 35. HOW TO RECRUIT NEW MEMBERS AND STRENGTHEN YOUR CLUB | 35 D6450: Partnering for Success
  36. 36. HOW TO RECRUIT NEW MEMBERS AND STRENGTHEN YOUR CLUB | 36 Rotary Club of Downers Grove: Rotary Grovefest
  37. 37. HOW TO RECRUIT NEW MEMBERS AND STRENGTHEN YOUR CLUB | 37 Orland Park Rotary Club/Kiwanis Partnership
  38. 38. HOW TO RECRUIT NEW MEMBERS AND STRENGTHEN YOUR CLUB | 38 D5970: Same Rules – New Approach
  39. 39. HOW TO RECRUIT NEW MEMBERS AND STRENGTHEN YOUR CLUB | 39 D5970: Same Rules – New Approach
  40. 40. HOW TO RECRUIT NEW MEMBERS AND STRENGTHEN YOUR CLUB | 40 Serve. Act. Inspire. Lead. - S.A.I.L. Satellite Club
  41. 41. HOW TO RECRUIT NEW MEMBERS AND STRENGTHEN YOUR CLUB | 41 Serve. Act. Inspire. Lead. - S.A.I.L. Satellite Club
  42. 42. HOW TO RECRUIT NEW MEMBERS AND STRENGTHEN YOUR CLUB | 42 D7330: Community “Inventory”
  43. 43. HOW TO RECRUIT NEW MEMBERS AND STRENGTHEN YOUR CLUB | 43 Meet the Community – Meet their Needs
  44. 44. HOW TO RECRUIT NEW MEMBERS AND STRENGTHEN YOUR CLUB | 44 Thank you Jennifer!
  45. 45. HOW TO RECRUIT NEW MEMBERS AND STRENGTHEN YOUR CLUB | 45 POLL
  46. 46. HOW TO RECRUIT NEW MEMBERS AND STRENGTHEN YOUR CLUB | 46 Meet our Panelist: RC Robin Brown Rotary Club of Crewkerne District England, District 1200 Chairman of RIBI Membership Committee Rotary Coordinator Zone 18A
  47. 47. HOW TO RECRUIT NEW MEMBERS AND STRENGTHEN YOUR CLUB | 47
  48. 48. HOW TO RECRUIT NEW MEMBERS AND STRENGTHEN YOUR CLUB | 48 Rotary Fact: Age 29 & Younger 1% Age 30-39 9% Age 40-49 20% Age 50-59 27% Age 60-69 25% Age 70 & Older 18% Worldwide Age Detailed Breakdown of Age Demographics
  49. 49. HOW TO RECRUIT NEW MEMBERS AND STRENGTHEN YOUR CLUB | 49 RIBI Fact:
  50. 50. HOW TO RECRUIT NEW MEMBERS AND STRENGTHEN YOUR CLUB | 50 Current Trends: Average age of Rotarians in Great Britain and Ireland? 72 years
  51. 51. HOW TO RECRUIT NEW MEMBERS AND STRENGTHEN YOUR CLUB | 51 Age Distribution : Current
  52. 52. HOW TO RECRUIT NEW MEMBERS AND STRENGTHEN YOUR CLUB | 52 Age Distribution: + 10 years 0 100 200 300 400 500 600 700 20-29 30-39 40-49 50-59 60-69 70-79 80 + Ladies Gent s
  53. 53. HOW TO RECRUIT NEW MEMBERS AND STRENGTHEN YOUR CLUB | 53 Age Distribution: + 20 years 0 100 200 300 400 500 600 700 20-29 30-39 40-49 50-59 60-69 70-79 80 + Ladies Gent s
  54. 54. HOW TO RECRUIT NEW MEMBERS AND STRENGTHEN YOUR CLUB | 54
  55. 55. HOW TO RECRUIT NEW MEMBERS AND STRENGTHEN YOUR CLUB | 55 Recruitment to Existing Clubs: The first Rotary Club
  56. 56. HOW TO RECRUIT NEW MEMBERS AND STRENGTHEN YOUR CLUB | 56 Traditional New Club Formation: Gap analysis Survey Form Interest Meetings Mentoring Building a Team Chartering
  57. 57. HOW TO RECRUIT NEW MEMBERS AND STRENGTHEN YOUR CLUB | 57
  58. 58. HOW TO RECRUIT NEW MEMBERS AND STRENGTHEN YOUR CLUB | 58
  59. 59. HOW TO RECRUIT NEW MEMBERS AND STRENGTHEN YOUR CLUB | 59
  60. 60. HOW TO RECRUIT NEW MEMBERS AND STRENGTHEN YOUR CLUB | 60
  61. 61. HOW TO RECRUIT NEW MEMBERS AND STRENGTHEN YOUR CLUB | 61
  62. 62. HOW TO RECRUIT NEW MEMBERS AND STRENGTHEN YOUR CLUB | 62 Annual Fireworks Display 2014; Rotary Membership Tent
  63. 63. HOW TO RECRUIT NEW MEMBERS AND STRENGTHEN YOUR CLUB | 63 Packing bags for “School in a Bag”
  64. 64. HOW TO RECRUIT NEW MEMBERS AND STRENGTHEN YOUR CLUB | 64
  65. 65. HOW TO RECRUIT NEW MEMBERS AND STRENGTHEN YOUR CLUB | 65
  66. 66. HOW TO RECRUIT NEW MEMBERS AND STRENGTHEN YOUR CLUB | 66
  67. 67. HOW TO RECRUIT NEW MEMBERS AND STRENGTHEN YOUR CLUB | 67
  68. 68. HOW TO RECRUIT NEW MEMBERS AND STRENGTHEN YOUR CLUB | 68
  69. 69. HOW TO RECRUIT NEW MEMBERS AND STRENGTHEN YOUR CLUB | 69 Watchwords of Rotary today: Innovation Relevance Flexibility Value
  70. 70. HOW TO RECRUIT NEW MEMBERS AND STRENGTHEN YOUR CLUB | 70 Rotary GO (Growth Opportunities): •Satellite Clubs •Innovative and Flexible Clubs •eClubs
  71. 71. HOW TO RECRUIT NEW MEMBERS AND STRENGTHEN YOUR CLUB | 71 • Existing Club acts as sponsor • No minimum number needed to form a satellite club • No time limit to how long a club exists as a satellite Main Points on Satellite Clubs:
  72. 72. HOW TO RECRUIT NEW MEMBERS AND STRENGTHEN YOUR CLUB | 72
  73. 73. HOW TO RECRUIT NEW MEMBERS AND STRENGTHEN YOUR CLUB | 73 • Clubs can make changes to the RIBI Standard Club Constitution. • More focus on service and less on holding meetings. • Generous interpretation on those qualified for membership. Main Points on Innovative and Flexible Clubs:
  74. 74. HOW TO RECRUIT NEW MEMBERS AND STRENGTHEN YOUR CLUB | 74 • Follows the same policies as all Rotary clubs. • Conducts its weekly meeting on the club’s website. • Members may attend meetings at any time and any day of the week. Main Points on eClubs:
  75. 75. HOW TO RECRUIT NEW MEMBERS AND STRENGTHEN YOUR CLUB | 75 Regional Membership Plan Focus 2014 – 15:
  76. 76. HOW TO RECRUIT NEW MEMBERS AND STRENGTHEN YOUR CLUB | 76 The Gift of Looking Forward:
  77. 77. HOW TO RECRUIT NEW MEMBERS AND STRENGTHEN YOUR CLUB | 77 Thank you Robin!
  78. 78. HOW TO RECRUIT NEW MEMBERS AND STRENGTHEN YOUR CLUB | 78 What Have We Learned Today? The strategies you use to recruit new members is correlated to the types of people that will be attracted to your club The members you attract into your club will reflect the personality and culture of your club
  79. 79. TITLE | 79 Building Towards the Future: Membership Matters! Evaluate & Plan Innovate Your Club Engagement is the Key Attract New Members
  80. 80. HOW TO RECRUIT NEW MEMBERS AND STRENGTHEN YOUR CLUB | 80 Q & A Session
  81. 81. HOW TO RECRUIT NEW MEMBERS AND STRENGTHEN YOUR CLUB | 81 REMINDER: All attendees will receive a link to the slides and a recording of today’s session via email within 48 hours.
  82. 82. HOW TO RECRUIT NEW MEMBERS AND STRENGTHEN YOUR CLUB | 82 Questions?
  83. 83. HOW TO RECRUIT NEW MEMBERS AND STRENGTHEN YOUR CLUB | 83 Rotary Resources for Clubs and Districts: •Strengthening Your Membership (Now Available) •Strategic Planning Guide •Rotary Club Central •Governors, Assistant Governors, and Rotary Coordinators
  84. 84. HOW TO RECRUIT NEW MEMBERS AND STRENGTHEN YOUR CLUB | 84 WHAT ARE YOU WAITING FOR? BE A VIBRANT CLUB Be a Vibrant Club includes: • A club success story from your region • Ideas for your club to try • Resources for your club on My Rotary
  85. 85. HOW TO RECRUIT NEW MEMBERS AND STRENGTHEN YOUR CLUB | 85
  86. 86. HOW TO RECRUIT NEW MEMBERS AND STRENGTHEN YOUR CLUB | 86 Membership Best Practices Discussion Group: Search for “Membership Best Practices” on Rotary.org
  87. 87. HOW TO RECRUIT NEW MEMBERS AND STRENGTHEN YOUR CLUB | 87 Membership Matters!
  88. 88. HOW TO RECRUIT NEW MEMBERS AND STRENGTHEN YOUR CLUB | 88 Thank you! Register for upcoming webinars and access recordings of past webinars at www.rotary.org/webinars

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