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Membership Engagement: The Key to Retention

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View the recording: https://vimeo.com/123234534 This webinar focuses on member engagement as a path to member retention. Clubs that keep existing and new members involved in club leadership, decisions and activities are much more likely to have members that feel connected to the club and as a result, have higher retention rates.

Published in: Government & Nonprofit
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Membership Engagement: The Key to Retention

  1. 1. Membership Engagement: The Key to RetentionMembership Engagement: The Key to Retention Membership Development Moderator: Christine Grodecki, Senior Engagement Associate Panelists: PDG Jeremy Hurst, PDG Yeşim Yöney Date: 25 March 2015
  2. 2. Member Engagement | 2 Welcome to the Webinar: • Welcome to the fourth webinar in the Membership Matters! webinar series • 5 part series dedicated to discussing the fundamentals of Rotary club membership • Each webinar focuses on steps you can take in your club to improve and grow members’ experience with Rotary
  3. 3. Member Engagement | 3 Webinar Series: • Membership: It’s Now or Never – (Now available on demand at Rotary.org/webinars) • Perception vs. Reality: Club Evaluation & Visioning – (Now available on demand at Rotary.org/webinars) • Simple Steps to Innovate Your Club – (Now available on demand at Rotary.org/webinars) • Member Engagement: The Key to Retention – (Will be available in 48 hours at Rotary.org/webinars) • How to Recruit New Members & Strengthen Your Club - (Coming 6 May 2015)
  4. 4. Member Engagement | 4 Meet Our Moderator: • Christine Grodecki • Senior Engagement Associate, Regional Leader Support • Joined RI in 2009
  5. 5. Member Engagement | 5 Objectives for Today’s Webinar: • What do we mean by engagement? • Differences between engaging new(er) vs. long- term members • What you need to consider if you’re losing members • Sharing best practices for member engagement and retention
  6. 6. Member Engagement | 6 Our Guest Panelists: PDG Yeşim Yöney Rotary Club of Cesme Turkey, District 2440 PDG Jeremy Hurst Rotary Club of Grand Cayman Cayman Islands, District 7020
  7. 7. Member Engagement | 7 POLL
  8. 8. Member Engagement | 8 What is “Engagement?” Engagement can mean many things…
  9. 9. Member Engagement | 9 What is “Engagement?” Engagement is Knowing your Members!
  10. 10. Member Engagement | 10 What is “Engagement?” Engagement is Reaching Out to Members
  11. 11. Member Engagement | 11 What is “Engagement?” Engagement is Putting your Members to Work!
  12. 12. Member Engagement | 12 Engaging by Audience Separate Strategies for Separate Segments
  13. 13. Member Engagement | 13 Meet our Panelist: PDG Yeşim Yöney Rotary Club of Cesme Turkey, District 2440 Assistant Rotary Coordinator Rotary Program Alumni
  14. 14. Member Engagement | 14 Engaging New Rotarians: Welcoming New Members
  15. 15. Member Engagement | 15 Engaging New Rotarians: Welcoming New Members - New member orientation with resources - New member activities and socialization - Learn their interests, strengths and goals (what do you want to do in Rotary?) - Recognizing new members - New member mentor program
  16. 16. Member Engagement | 16 New Member Orientation: • Rotary policies and procedures • Opportunities for service • Rotary history and achievements
  17. 17. Member Engagement | 17 New Member Resources: • Connect For Good (formerly Rotary Basics) • My Rotary E-learning center – www.Rotary.org/learning-reference • RI Directory • Manual of Procedure • Rotary Club Constitution
  18. 18. Member Engagement | 18 After Orientation:
  19. 19. Member Engagement | 19 Mentor’s Responsibilities: • Introduce the new member(s) to every club member • Accompany new member to club meetings • Ensure new member’s involvement in the club • Inform the new member about special meetings and social events held throughout the year • Monitor new member’s attendance • Make sure the new member understands club policies and procedures
  20. 20. Member Engagement | 20 Family Involvement: Invite family members to attend Rotary meetings and to participate in club projects
  21. 21. Member Engagement | 21 Engaging New Rotarians: Get them Involved and Invested - Let them learn the joy of service work - Help them find a role inside the club - Club Officer/committee position - Put their skills to work (service project)
  22. 22. Member Engagement | 22 Engaging New Rotarians: Learn What is Working by asking them…
  23. 23. Member Engagement | 23 Make Sure They Feel “Heard”
  24. 24. Member Engagement | 24 District Level New Member Orientation Camp: • Provides a fun learning experience • A great opportunity to meet new members from other clubs • A great way to gain a broader view of the organization • Makes members feel part of the whole picture • Enchances Rotary Pride
  25. 25. Member Engagement | 25 Three Turkish Districts Joint New Member Orientation Camp 7-8 March 2015
  26. 26. Member Engagement | 26 Three Turkish Districts Joint New Member Orientation Camp 7-8 March 2015
  27. 27. Member Engagement | 27 Three Turkish Districts Joint New Member Orientation Camp 7-8 March 2015
  28. 28. Member Engagement | 28 POLL
  29. 29. Member Engagement | 29 Meet our Panelist: PDG Jeremy Hurst Rotary Club of Grand Cayman Cayman Islands, District 7020 Assistant Rotary Coordinator
  30. 30. Member Engagement | 30 Engaging Experienced Rotarians: My District: 84 Clubs • 10 Countries • 16 Islands • 3 languages • 1300 Miles across • 10 to 100+ members • Small islands to large countries • Wealth to dire poverty
  31. 31. Member Engagement | 31 Engaging Experienced Rotarians: Challenges: • Traditional societies •Aging clubs • Struggling economies • Integrating young members. • Global issue Full Member Engagement Essential: • To deliver Great Humanitarian Service • Literally matter of life and death.
  32. 32. Member Engagement | 32 Engaging Experienced Rotarians: Quantifying the challenge: Percentage of Members2014/15 29 and under 30 - 39 40 - 49 50 - 59 60 - 69 70 and over RI Member Age Demographics: Rotary Central 22/3/15 - sample size 457,692 70 year+: 23.3% 60 year+: 49.9% 50 year+: 74.4% Members aged 60+ are our primary “customer base”
  33. 33. Member Engagement | 33 Engaging Experienced Rotarians: • Engaged “Seasoned” Rotarians – Greatest asset - Disengaged - Significant Liability. • Re-engage or lose an irreplaceable knowledge bank/data base. • Need their “buy in” to encourage young members. • Combine new and old.
  34. 34. Member Engagement | 34 Engaging Experienced Rotarians: When I was President that would never have happened…. When I was President that would never have happened…. Things aren’t what they used to be….. Things aren’t what they used to be….. I wish someone would ask me how I can help? I wish someone would ask me how I can help? I could really be part of the solution! I could really be part of the solution! RE-ENGAGE RE-INVEST RETAIN RE-ENERGISE
  35. 35. Member Engagement | 35 Engaging Experienced Rotarians: • Whose Responsibility to re-engage? Club President/Membership Chair/District Governor/Assistant Governor/District Membership Chair/Friend within the club ……everyone – it’s a culture!
  36. 36. Member Engagement | 36 Engaging Experienced Rotarians: My experience: • Joined at 27 in 1988. • Youngest President at 33 in 1995/96. • Average age around 60. • Club having transition challenges. • Needed strategy for winning over & engaging “Seasoned Members”
  37. 37. Member Engagement | 37 Engaging Experienced Rotarians: My Solution: • Engage members …. one by one. • Key target - older disengaged members. • Asked each member to do one thing for the club • Disengaged Past President responded. • Arranged a fellowship and service trip to Jamaica
  38. 38. Member Engagement | 38 Engaging Experienced Rotarians: Strategies to re-engage: • Ask them to mentor • Let them pick their projects and enjoy them. • Value their knowledge and experience • Involve with the next generations Rotaract/Interact/Earlyact • Ask them what they want • Talk to them & listen
  39. 39. Member Engagement | 39 What Have We Learned Today?
  40. 40. Member Engagement | 40 POLL
  41. 41. Member Engagement | 41 Q & A Session
  42. 42. Member Engagement | 42 Questions?
  43. 43. Member Engagement | 43 Rotary Resources for Clubs and Districts: •Strengthening Your Membership (Now Available) •Strategic Planning Guide •Rotary Club Central •Governors, Assistant Governors, and Rotary Coordinators
  44. 44. Member Engagement | 44 Q & A Session
  45. 45. Member Engagement | 45 WHAT ARE YOU WAITING FOR? BE A VIBRANT CLUB Be a Vibrant Club includes: •A club success story from your region •Ideas for your club to try •Resources for your club on My Rotary
  46. 46. Member Engagement | 46
  47. 47. Member Engagement | 47 Q & A Session
  48. 48. Member Engagement | 48 Membership Best Practices Discussion Group: Search for “Membership Best Practices” on Rotary.org
  49. 49. Member Engagement | 49 Thank you! Register for upcoming webinars and access recordings of past webinars at www.rotary.org/webinars

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