In this free webinar with John Haydon, author of Facebook Marketing for Dummies, we learn how to set up a marketing funnel to attract and retain new members. Check it out!
How to use emails to grow, engage and retain membersWild Apricot
Shiv will show you to use Emails to Grow, Engage and Retain Your Members.
In this presentation you will learn how to:
- Leverage reminder emails to increase renewals and event attendance
- Engage new and existing members by using welcome emails
- Convince prospective members to join your organize using “Nurture Campaigns”
Competing with social networks: Why should someone join or support your organ...Wild Apricot
Being a member of a business association or volunteering for a charity used to be the ultimate ways to network -- that is, until LinkedIn, Facebook and Twitter came along! How can your membership-driven organization survive and even thrive within a landscape of always-on social networking?
Wild Apricot Expert Webinar Series: How to Build an Amazing Volunteer Recruit...Wild Apricot
Barry Altland, author and volunteer recruitment expert, reveals powerful everyday techniques for building an organization of passionate, dedicated and motivated volunteers.
Wild Apricot Expert Webinar Series: Leading Engagement From the Outside-InWild Apricot
Join Anna Caraveli, PhD and Elizabeth Weaver Engel, M.A., CAE, as they share insights that radically shift our understanding of member engagement – to one based on an outside-in approach that encourages viewing the world from your members perspective and focussing on the outcomes they want to achieve.
Expert Webinar Series - Converting Volunteers From Joiners to Stayers with To...Wild Apricot
Expert Webinar - Converting Volunteers From Joiners to Stayers with Tobi Johnson
Tobi Johnson will help you understand what drives volunteer satisfaction and show you how to design an onboarding process that speeds up engagement. Plus, we'll share a list of volunteer orientation "must haves".
Webinar participants will learn:
-What motivates today’s skilled volunteers
-Why onboarding is all about emotions and expectations
-Why all volunteers shouldn’t be treated the same
-How to improve key touch points for volunteers throughout the screening, matching, orientation, and training processes
-How to promote volunteer leadership through peer-to-peer knowledge sharing
Wild Apricot Free Expert Webinar: Build a Culture of Leadership in 6 StepsWild Apricot
John Mattone – a world authority in leadership training – shares his 6-step process to transform your organization's culture and unlock the leadership potential at all levels of membership - including YOU!
How to use emails to grow, engage and retain membersWild Apricot
Shiv will show you to use Emails to Grow, Engage and Retain Your Members.
In this presentation you will learn how to:
- Leverage reminder emails to increase renewals and event attendance
- Engage new and existing members by using welcome emails
- Convince prospective members to join your organize using “Nurture Campaigns”
Competing with social networks: Why should someone join or support your organ...Wild Apricot
Being a member of a business association or volunteering for a charity used to be the ultimate ways to network -- that is, until LinkedIn, Facebook and Twitter came along! How can your membership-driven organization survive and even thrive within a landscape of always-on social networking?
Wild Apricot Expert Webinar Series: How to Build an Amazing Volunteer Recruit...Wild Apricot
Barry Altland, author and volunteer recruitment expert, reveals powerful everyday techniques for building an organization of passionate, dedicated and motivated volunteers.
Wild Apricot Expert Webinar Series: Leading Engagement From the Outside-InWild Apricot
Join Anna Caraveli, PhD and Elizabeth Weaver Engel, M.A., CAE, as they share insights that radically shift our understanding of member engagement – to one based on an outside-in approach that encourages viewing the world from your members perspective and focussing on the outcomes they want to achieve.
Expert Webinar Series - Converting Volunteers From Joiners to Stayers with To...Wild Apricot
Expert Webinar - Converting Volunteers From Joiners to Stayers with Tobi Johnson
Tobi Johnson will help you understand what drives volunteer satisfaction and show you how to design an onboarding process that speeds up engagement. Plus, we'll share a list of volunteer orientation "must haves".
Webinar participants will learn:
-What motivates today’s skilled volunteers
-Why onboarding is all about emotions and expectations
-Why all volunteers shouldn’t be treated the same
-How to improve key touch points for volunteers throughout the screening, matching, orientation, and training processes
-How to promote volunteer leadership through peer-to-peer knowledge sharing
Wild Apricot Free Expert Webinar: Build a Culture of Leadership in 6 StepsWild Apricot
John Mattone – a world authority in leadership training – shares his 6-step process to transform your organization's culture and unlock the leadership potential at all levels of membership - including YOU!
On March 1, the Community Foundation of Sarasota County attended the North Port Art Association's "Where Art Meets Community," an evening gathering of nonprofits staff, board members and others in the community. Presented by Susie Bowie.
Nonprofit Insights: Stories & Solutions Shaping the Future of Volunteer Scree...VolunteerMatch
It’s undeniable: vetting volunteers is essential in securing your nonprofit’s work.
The way in which you vet volunteers is equally as important. It could make all the difference as to whether a volunteer is mistakenly screened or not. It’s one reason why we’re sharing positive volunteer screening experiences and other stories of how crises happened or were averted from peers in the field.
Using WhatsApp to Increase Engagement with Multicultural CommunitiesBloomerang
https://bloomerang.co/resources/webinars/
Naira Bonilla will show you how to connect with diverse communities and create strong relationships using WhatsApp, the #1 messaging app in the world.
An overview of public relations and social media guidelines, suggestions, tips and best practices for sports nonprofit organizations. This was presented at the Up2Us Regional Executive Director's meeting in Los Angeles, CA, on August 26, 2013 by Howard Brodwin, Sports and Social Change.
http://www.sportsandsocialchange.org
In this webinar, we’ll explore Mission-Driven volunteering - a new model that allows associations and our volunteers to focus our limited resources, measuring everything we do by how well it supports and contributes to the mission of our organizations. You’ll hear examples from other small associations and learn about some tools (free ones too) to help your association embrace adhocracy and micro-volunteering.
Small World Labs & American Cancer Society Present 'Best Practices for Conver...Small World Labs
Many organizations struggle with how best to build vibrant, engaged online communities for their peer-to-peer donors. Whether this includes email; social-media channels like Facebook, Twitter, LinkedIn and YouTube; or even an online environment integrated into the organization’s website — it can be confusing to determine where to start and which channel is best for what. Find out how the American Cancer Society and other organizations are developing cohesive strategies to build community by approaching these challenges with an integrated approach.
In this session, you’ll learn how to develop and execute an online community strategy that:
* Focuses each channel on what it does best;
* Connects these disparate viewers, fans, and followers; and
* Moves donors from initial connections toward deeper engagement with your organization.
Nonprofit Blogging Best Practices: Why Your Nonprofit Needs a Blog and How to...4Good.org
Despite the popularity of social media including “micro-blogging” sites like Tumblr and twitter, traditional blogging is still one of the most important tools in your digital marketing arsenal.
Larger nonprofits have been early adopters of blogging, seeing the benefits in increased website traffic, email sign ups and online donations. A consistent, quality blog has been proven to have a direct benefit on marketing and fundraising efforts – so why do so many nonprofits ignore this powerful tool?
The question remains: How can smaller nonprofits get on board with blogging and create a dynamic outlet that grows their supporters and helps them accomplish their goals?
How people want to spend their volunteer time is changing. What volunteers are looking for today, and will be looking for tomorrow, is different from what volunteers wanted just a few years ago. Whether you're looking to invite volunteers into your organization or send employees out into the community as volunteers this session can help. 2015 VolunteerMatch Summit attendees learned how to design opportunities that provide the right experience for volunteers by rethinking the work (and the way it's talked about), focusing on the impact of the work, and thinking about the skills, experiences and characteristics of the "right" volunteer for the role.
Increase Membership Engagement with Social MediaWild Apricot
In this webinar, Amy Sample Ward (CEO, the Nonprofit Technology Network), shows you how to align your organization's mission, goals and audience with the right kind of content and tools. Enjoy!
Workshop - Convert Event Guests into Paying Members with Wild ApricotWild Apricot
Events are a great way to attract non-member guests to your organization, but do you have a full strategy in place to convert them into paying members?
If not, you're missing a huge opportunity!
We’ve come up with a novel strategy that uses the existing functionality of Wild Apricot, to pursue nonmembers who register themselves as guests at your events.
Interested in how Wild Apricot's event features can help your organization? Sign up for a demo here: http://www.wildapricot.com/wild-apricot-demo-registration
On March 1, the Community Foundation of Sarasota County attended the North Port Art Association's "Where Art Meets Community," an evening gathering of nonprofits staff, board members and others in the community. Presented by Susie Bowie.
Nonprofit Insights: Stories & Solutions Shaping the Future of Volunteer Scree...VolunteerMatch
It’s undeniable: vetting volunteers is essential in securing your nonprofit’s work.
The way in which you vet volunteers is equally as important. It could make all the difference as to whether a volunteer is mistakenly screened or not. It’s one reason why we’re sharing positive volunteer screening experiences and other stories of how crises happened or were averted from peers in the field.
Using WhatsApp to Increase Engagement with Multicultural CommunitiesBloomerang
https://bloomerang.co/resources/webinars/
Naira Bonilla will show you how to connect with diverse communities and create strong relationships using WhatsApp, the #1 messaging app in the world.
An overview of public relations and social media guidelines, suggestions, tips and best practices for sports nonprofit organizations. This was presented at the Up2Us Regional Executive Director's meeting in Los Angeles, CA, on August 26, 2013 by Howard Brodwin, Sports and Social Change.
http://www.sportsandsocialchange.org
In this webinar, we’ll explore Mission-Driven volunteering - a new model that allows associations and our volunteers to focus our limited resources, measuring everything we do by how well it supports and contributes to the mission of our organizations. You’ll hear examples from other small associations and learn about some tools (free ones too) to help your association embrace adhocracy and micro-volunteering.
Small World Labs & American Cancer Society Present 'Best Practices for Conver...Small World Labs
Many organizations struggle with how best to build vibrant, engaged online communities for their peer-to-peer donors. Whether this includes email; social-media channels like Facebook, Twitter, LinkedIn and YouTube; or even an online environment integrated into the organization’s website — it can be confusing to determine where to start and which channel is best for what. Find out how the American Cancer Society and other organizations are developing cohesive strategies to build community by approaching these challenges with an integrated approach.
In this session, you’ll learn how to develop and execute an online community strategy that:
* Focuses each channel on what it does best;
* Connects these disparate viewers, fans, and followers; and
* Moves donors from initial connections toward deeper engagement with your organization.
Nonprofit Blogging Best Practices: Why Your Nonprofit Needs a Blog and How to...4Good.org
Despite the popularity of social media including “micro-blogging” sites like Tumblr and twitter, traditional blogging is still one of the most important tools in your digital marketing arsenal.
Larger nonprofits have been early adopters of blogging, seeing the benefits in increased website traffic, email sign ups and online donations. A consistent, quality blog has been proven to have a direct benefit on marketing and fundraising efforts – so why do so many nonprofits ignore this powerful tool?
The question remains: How can smaller nonprofits get on board with blogging and create a dynamic outlet that grows their supporters and helps them accomplish their goals?
How people want to spend their volunteer time is changing. What volunteers are looking for today, and will be looking for tomorrow, is different from what volunteers wanted just a few years ago. Whether you're looking to invite volunteers into your organization or send employees out into the community as volunteers this session can help. 2015 VolunteerMatch Summit attendees learned how to design opportunities that provide the right experience for volunteers by rethinking the work (and the way it's talked about), focusing on the impact of the work, and thinking about the skills, experiences and characteristics of the "right" volunteer for the role.
Increase Membership Engagement with Social MediaWild Apricot
In this webinar, Amy Sample Ward (CEO, the Nonprofit Technology Network), shows you how to align your organization's mission, goals and audience with the right kind of content and tools. Enjoy!
Workshop - Convert Event Guests into Paying Members with Wild ApricotWild Apricot
Events are a great way to attract non-member guests to your organization, but do you have a full strategy in place to convert them into paying members?
If not, you're missing a huge opportunity!
We’ve come up with a novel strategy that uses the existing functionality of Wild Apricot, to pursue nonmembers who register themselves as guests at your events.
Interested in how Wild Apricot's event features can help your organization? Sign up for a demo here: http://www.wildapricot.com/wild-apricot-demo-registration
Use Google Analytics to Improve Your Website & Attract More MembersWild Apricot
Google Analytics is a powerful, free tool that tells you what is going on with your website, email and social media. It can also be really overwhelming, until you learn the short cuts.
This session will focus on basic techniques with Google Analytics that will help you understand what is working and what is not with your website, so you can sign up more members, raise more money and reach more people.
Wild Apricot Free Expert Webinar - Leading Great Board MeetingsWild Apricot
Do your board meetings go on and on without any decisions getting made? Or do you feel like there is never enough action between meetings?
This session will introduce you to key principles and essential tools for building clear decisions and effective follow-up actions to make your board more active and engaged!
http://www.wildapricot.com/academy/expert-webinar-series/leading-great-board-meetings
Wild Apricot Free Expert Webinar - How Top Nonprofit Leaders Avoid BurnoutWild Apricot
Do you care so much about your nonprofit’s cause that you push yourself too far? If so, you have lots of company.
Most people who join nonprofits find it hard to look after themselves. Take a step to help yourself and join our special webinar with Beth Kanter and Aliza Sherman, coauthors of The Happy, Healthy Nonprofit, described by Arianna Huffington as an “essential guide for nonprofits.”
In this webinar, you’ll learn:
- 3 easy-to-fix sources of burnout you’re probably ignoring
- The 5 most effective stress-reducing habits for professionals in the nonprofit sector
- The number one way top nonprofits create a culture of care
Wild Apricot Free Expert Webinar - Top Database Expert Reveals How to Use Dat...Wild Apricot
To be successful, every organization needs to manage its database effectively and efficiently.
In this webinar, data management expert Wes Trochlil will share 10 questions you should ask within your organization to help determine if your data management is effective and mission-focused. These questions will give you the guidance you need to have the important conversations within your organization that will propel you to greater heights with your data management.
Empower Anyone To Fundraise On Your Behalf!
http://wedid.it
Allow folks to create their own personal page to fundraise for your organization or for things like joining your walk-a-thon.
Gen-Y donors not only like to give, but they love to invite their friends to contribute. Empower staff and your most engaged supporters to boost your fundraising efforts by using peer-to-peer fundraising.
Social Media Best Practices for Non-Profit & Public Sector Organizations - p...Wild Apricot
A presentation on the motivations for using social media to forward the goals of non-profits, public sector and member driven organizations. How can social media help you meet goals such as fundraising, event promotion and member recruiting? Where should you start? How do you define success? Originally presented at the Canadian Institute "Managing Social Media 2009" conference in Toronto.
An overview of the upcoming programs and promotions brought to you by the American Marketing Association, including local networking opportunities in the Milwaukee area.
Facebook Marketing Mini-Series Day 2: Using Facebook to power dynamic on-site...Peter Messmer
Day 2: Using Facebook to Power Dynamic On-Site Marketing
* Why and how to treat your Facebook traffic differently
* How to use data from Facebook to power personalization
* How to use your existing audience to drive new leads on Facebook
5 Ways Nonprofits can Get Started with Marketing AutomationIdealist Consulting
Agenda:
What is Marketing Automation?
How can nonprofits use it?
5 ways to get started
Case Study: Jefferson Awards Foundation
Putting it all together/Q&A
Presented before young community leaders during the breakout session of TechCamp Philippines on March 10, 2018 at Xavier University, Cagayan de Oro City.
The Social Funnel for entrepreneurs, business leads, marketers, coaches, and consultants. Learn to engage your perfect audience, automate sales, and use the resulting data to fuel growth.
- When to use non-paid vs. paid social posts
- Identifying and messaging to your perfect audience
- Automate follow up
- The one thing you should be doing RIGHT NOW no matter what with your website
Social Media Marketing: Success Stories & Case Studies Vanessa CEO
This seminar analyzes examples of how companies and brands have been able to successfully put the power of social media marketing to advance their business success. The plan for this class is to analyze between 4 and 6 difference cases. Social media sites discussed include: Facebook, LinkedIn, Twitter & YouTube. The goal is also to attempt to help attendees convert their own social media business activity into a potential success stories.
Presented during the Cagayan de Oro leg of TechCamp Philippines last March 2018.
This was for youth leaders supporting various organizations and causes.
As an early adopter of all things social media Gillian has harnessed the awesome power of social media to fuel the growth of Fandotech’s rebranding efforts with great success. Specifically spearheading their email marketing efforts since 2008, Gillian brings 10 years of Graphic Design and Marketing experience to the organization. Fandotech’s strategy to build both brand and revenue through trust relationships, has been achieved through effective email campaigns that deliver relevant content to their audience. Gillian has attended multiple training seminars on email marketing best practices. Today the company has received numerous accolades and is one of the fastest growing IT Services Company in CT.
Referal marketing both Online and OfflineAbraham John
Referal Marketing is a method of mouth to mouth marketing. This can be done through both online and offline methods.This is the most effective form of inboud as well as outbound marketing
How to Use New Wild Apricot Features to Grow Your MembershipWild Apricot
In this webinar, we give you tips and tricks on using recent Wild Apricot features to grow your membership. For the full recorded webinar, including the in-product demonstrations, click this link: https://www.wildapricot.com/using-new-wild-apricot-features
How to Design an Irresistible Website that Attracts the Right MembersWild Apricot
Is your website’s look and feel modern and professional? Or is it holding you back from growing your membership?
In this digital age, your nonprofit’s website can make or break member engagement and donations — visitors are often wary of websites that look dated or don’t give a good online experience.
In this webinar, nonprofit design expert Sarah Henry from Elevation Web will show you how to appeal to your potential members, so you can design a website that builds trust, surpasses expectations, and increases membership applications.
8 Super Easy Tips to Skyrocket Your Email List to Grow Your MembershipWild Apricot
If you want to reach a larger audience but aren’t sure where to start, we invite you to join us for our upcoming webinar with nonprofit communications expert Sean Kosofsky. Sean will share his steps for boosting your email list, and show how a bigger list can help you increase donations, find more volunteers, and build power to achieve your mission.
5 Ways to Build Buzz with Young Members on InstagramWild Apricot
Is your organization trying to engage with more young members, but finding it a challenge to get (and keep) their attention? It can feel like you’ve tried everything — emails, posters, events — but new research suggests that Instagram could be the key.
Almost half of Millennials and Gen Z keep up with their association's updates using Instagram, and members are spending more time on the platform than ever before.
In this free webinar, research author Amanda Myers will share the hacks, tips and tricks of making your organization Insta-worthy and show you how to attract more young members by creating posts that get noticed.
4 Steps to Creating a Team to Deliver on Your MissionWild Apricot
If you’re trying to drive impact or increase membership by yourself, it can feel almost impossible — but luckily, you don’t have to do it alone. Many organizations know their staff, members, volunteers, and board members already talk about them on a regular basis. With the right training and motivation, your entire team could be spreading the word about the benefits of membership, helping you attract more new and returning members and increase your impact. To learn how to ask, train and support your team, please join us for this free webinar. We’ve invited nonprofit marketing expert Nancy Schwartz, of GettingAttention.org, to present on this highly effective but under-used approach.
3 New Strategies to Boost Your Member Onboarding, Engagement, and RetentionWild Apricot
Is your organization struggling to increase your member retention rate? Do you wonder how to engage both new and long-time members even more? In this webinar, membership research expert Amanda Kaiser will share insights from over 400 interviews with members to help you boost member engagement and increase renewals. You’ll learn how members really think about renewals, how membership organizations of all sizes are delighting their newest members, and the steps you can take to engage new members fast, in order to engage them for life!
How to Build Memberships at Every Step in Your Organization's Life CycleWild Apricot
Have you ever wondered how some organizations manage to keep growing and growing? Join this free webinar with nonprofit legal expert Erin McClarty to learn how being more intentional about your infrastructure, partnerships and contracts can help you keep growing steadily. In this webinar, Erin will show you the techniques that will help you grow your organization’s membership at every stage in its life cycle.
The Three Keys to Growing your Organization with ContentWild Apricot
Content marketing expert Tatiana Morand will show you how to create a growth engine for your organization built around content, so you can attract new contacts and members while you sleep. You’ll learn what types of content are worth your time and what types you shouldn’t bother with, as well as the tools you need to ensure you get a positive return on your content investment.
3 Keys to Growing Your Organization with ContentWild Apricot
Content marketing expert Tatiana Morand will show you how to create a growth engine for your organization built around content, so you can attract new contacts and members while you sleep. You’ll learn what types of content are worth your time and what types you shouldn’t bother with, as well as the tools you need to ensure you get a positive return on your content investment.
By the end of this webinar, you will learn:
- Why using content is key to getting more members
- How to pick content topics that actually get read
- The key to attracting potential new members to your website again and again
3 Ways For Your Organization to Maintain Tax-Exempt StatusWild Apricot
Is your organization ready for tax season? For many nonprofits, and particularly for newly elected leaders, handling important tax compliance needs can be daunting. In this webinar, nonprofit tax expert Elena Dedman will share her tips on how US organizations can maintain their tax-exempt status, and show how to fill out your paperwork perfectly first time.
3 Ways For Your Organization to Maintain Tax-Exempt StatusWild Apricot
Is your organization ready for tax season? For many nonprofits, and particularly for newly elected leaders, handling important tax compliance needs can be daunting. In this webinar, nonprofit tax expert Elena Dedman will share her tips on how US organizations can maintain their tax-exempt status, and show how to fill out your paperwork perfectly first time.
Choosing and Setting Up Wild Apricot Payments WebinarWild Apricot
In this webinar, our live coaches will show how to set up or switch your online payment system in Wild Apricot, and answer any questions you have. During the webinar, our live coaches will be available for Q & A sessions throughout.
15 Easy Tech Tools to Grow Your MembershipWild Apricot
Some membership managers are able to get everything done and still have a life. How do they do it? The quick answer is that they use tech tools to do as much of their work as possible. If you want to learn how membership organizations use tech tools to automate tasks and save hours and hours each week, please join our free webinar with SEO tech expert Terry Ibele.
Wild Apricot Payment System Servicing Fee Webinar Wild Apricot
In this webinar, our live coaches will show how to set up or switch your online payment system in Wild Apricot, and answer any questions you have. During the webinar, our live coaches will be available for Q & A sessions throughout.
3 Steps to Effective Storytelling to Grow Your MembershipsWild Apricot
Are you finding it a challenge to grow your membership? For many organizations, the culprit is not telling the right stories to motivate your target audience. If you want to learn how some of the most successful membership organizations use strategic storytelling to attract and engage members, please join our free webinar on January 29 with storytelling expert Vanessa Chase Lockshin.
Mazarine Treyz: How to Get the Dream Nonprofit Job You DeserveWild Apricot
Do you want to build a successful career in the nonprofit sector? If so, please join our free webinar on Dec 18 with nonprofit expert Mazarine Treyz to learn the steps successful nonprofit professionals follow to keep progressing in their career.
Mazarine Treyz: How to Get the Dream Nonprofit Job You DeserveWild Apricot
Do you want to build a successful career in the nonprofit sector? If so, please join our free webinar on Dec 18 with nonprofit expert Mazarine Treyz to learn the steps successful nonprofit professionals follow to keep progressing in their career.
Summit Day 5: How to Use Data to Grow Your Membership in Just 1 Hour a MonthWild Apricot
With just one hour of your time and a few free tools, you could be increasing your membership every month. To learn how, join our free webinar on November 16th with Jason Jensen, data-driven marketing evangelist and nonprofit consultant. Jason will show you the tried-and-tested process that any nonprofit can use to increase membership and donations using data-driven marketing. Even if you’ve never measured a single campaign, you’ll be able to implement these strategies.
With just one hour of your time and a few free tools, you could be increasing your membership every month. To learn how, join our free webinar on November 16th with Jason Jensen, data-driven marketing evangelist and nonprofit consultant. Jason will show you the tried-and-tested process that any nonprofit can use to increase membership and donations using data-driven marketing. Even if you’ve never measured a single campaign, you’ll be able to implement these strategies.
Summit Day 5: How to Use Data to Grow Your Membership in Just 1 Hour a MonthWild Apricot
With just one hour of your time and a few free tools, you could be increasing your membership every month. To learn how, join our free webinar on November 16th with Jason Jensen, data-driven marketing evangelist and nonprofit consultant. Jason will show you the tried-and-tested process that any nonprofit can use to increase membership and donations using data-driven marketing. Even if you’ve never measured a single campaign, you’ll be able to implement these strategies.
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
GridMate - End to end testing is a critical piece to ensure quality and avoid...ThomasParaiso2
End to end testing is a critical piece to ensure quality and avoid regressions. In this session, we share our journey building an E2E testing pipeline for GridMate components (LWC and Aura) using Cypress, JSForce, FakerJS…
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Maruthi Prithivirajan, Head of ASEAN & IN Solution Architecture, Neo4j
Get an inside look at the latest Neo4j innovations that enable relationship-driven intelligence at scale. Learn more about the newest cloud integrations and product enhancements that make Neo4j an essential choice for developers building apps with interconnected data and generative AI.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Attract and Retain Members with a Marketing Funnel
1. Membership
Growth Online
SummitWhere Nonprofit Leaders and Growth
Strategies Converge
@wildapricot
April 4th – April 8th, 2016
#WAsummit2016
Presenter: John Haydon
Digital Marketing Expert
Attract & Retain
New Members with
a Marketing Funnel
Monday, April 4th @ 3:00 - 4:00 PM (ET)
Membership Growth
Online Summit
Where Nonprofit Leaders and Growth
Strategies Converge
April 4th – April 8th, 2016
@wildapricot #WAsummit2016
2. Attract and Retain Members with
a Marketing Funnel
presented by John Haydon
3. Attract and Retain Members with a Marketing Funnel
@johnhaydon
WHAT IS A MEMBER FUNNEL?
4. Attract and Retain Members with a Marketing Funnel
@johnhaydon
Member funnel [noun]:
1. a useful model that lets you
visualize a member-centric
sales strategy.
What is a member funnel?
5. Attract and Retain Members with a Marketing Funnel
@johnhaydon
A member funnel is a series of traffic sources,
landing pages and emails that work together to:
1. Capture interest
2. Nurture interest and build arousal
3. Convert new members
4. Partner and build loyalty
What is a member funnel?
6. Why aren’t more people
becoming members?
What is a member funnel?
9. Attract and Retain Members with a Marketing Funnel
@johnhaydon
HOW DO PEOPLE DECIDETO JOIN?
10. Attract and Retain Members with a Marketing Funnel
@johnhaydon
AWARE
1. Nonmembers become
aware of your campaign.
Via search, social, etc.
How do people decide to join?
11. Attract and Retain Members with a Marketing Funnel
@johnhaydon
CAPTURE
How do people decide to join?
2. They join your email list.
Via free webinars, free
events, ebooks, and other
valuable offers.
12. Attract and Retain Members with a Marketing Funnel
@johnhaydon
NURTURE
3. Their interest is aroused.
Via email, social, and
personalized offers.
How do people decide to join?
13. Attract and Retain Members with a Marketing Funnel
@johnhaydon
CONVERT
4. They become a member.
Via email, social, and
personalized offers.
How do people decide to join?
14. Attract and Retain Members with a Marketing Funnel
@johnhaydon
PARTNER
5. They recruit friends.
Via social sharing and WOM.
How do people decide to join?
16. Attract and Retain Members with a Marketing Funnel
@johnhaydon
AWARE
1. Nonmembers become
aware of your campaign.
Via search, social, etc.
Member funnel basics
17. Attract and Retain Members with a Marketing Funnel
@johnhaydon
Members invite friends to free a event:
Member funnel basics
18. Attract and Retain Members with a Marketing Funnel
@johnhaydon
AWARE
Goal: Eyeballs
Nonmembers don’t know
about your awesome
organization until…
they become:
Member funnel basics
19. Attract and Retain Members with a Marketing Funnel
@johnhaydon
AWARE
Goal: Eyeballs
Nonmembers don’t know
about your awesome
organization until…
they become:
Stories that engage
• That your members love
• That are easy to share
• And easy to find
Community that raves
• About how great you
make them feel
• About others in the
community
• To their friends
What creates awareness?
Advertising:
• Paid reach
• Native Ads
• Google ads
Member funnel basics
20. Attract and Retain Members with a Marketing Funnel
@johnhaydon
CAPTURE
2. They join your email list.
Via free webinars, ebooks,
other valuable offers.
Member funnel basics
21. Attract and Retain Members with a Marketing Funnel
@johnhaydon
Guests join your list on a laptop at your free event:
Member funnel basics
22. Attract and Retain Members with a Marketing Funnel
@johnhaydon
CAPTURE
Member funnel basics
Goal: Optins
People join your list when:
• You offer value
• Expectations are clear
• Offer is relevant
Examples:
• Register for free event
• Download a resource
• Attend a webinar
23. Attract and Retain Members with a Marketing Funnel
@johnhaydon
NURTURE
3. Their interest is aroused.
Via email, social, and
personalized offers.
Member funnel basics
24. Attract and Retain Members with a Marketing Funnel
@johnhaydon
Member funnel basics
Guests receive special offers to become a member:
25. Attract and Retain Members with a Marketing Funnel
@johnhaydon
NURTURE
What builds arousal?
• Less email blasting and more
personalized email responses
• Stories are targeted to their interests
• Native ads supporting email offers
Email messages are:
• Invited by their interests
• Triggered by their actions
• Simple and easy to opt out
Contact or lead is updated with campaign
/ interest / other criteria.
Goal: Build arousal and intimacy
Member funnel basics
26. Attract and Retain Members with a Marketing Funnel
@johnhaydon
CONVERT
4. They become a member.
Via email, landing pages,
and personalized offers.
Member funnel basics
27. Attract and Retain Members with a Marketing Funnel
@johnhaydon
Guest decides to become a member:
Member funnel basics
28. Attract and Retain Members with a Marketing Funnel
@johnhaydon
CONVERT
Goal: Sales
What makes people buy a membership?
• Relevant offers
• Demonstrated value and trust
• Painless process
Contact or lead is updated as member.
Member funnel basics
29. Attract and Retain Members with a Marketing Funnel
@johnhaydon
PARTNER
5. They recruit friends.
Via social sharing and WOM.
Member funnel basics
30. Attract and Retain Members with a Marketing Funnel
@johnhaydon
BUILDING A MEMBER FUNNEL FORYOUR ORGANIZATION
31. Attract and Retain Members with a Marketing Funnel
@johnhaydon
Jane becomes aware
of free webinar and
registers to attend.
Capture
Building a member funnel
32. Attract and Retain Members with a Marketing Funnel
@johnhaydon
Jane receives
personalized email
messages.
Capture Nurture
Jane becomes aware
of free webinar and
registers to attend.
Building a member funnel
33. Attract and Retain Members with a Marketing Funnel
@johnhaydon
Jane decides to
join as a member.
Capture Nurture Convert
Jane becomes aware
of free webinar and
registers to attend.
Jane receives
personalized email
messages.
Building a member funnel
34. Attract and Retain Members with a Marketing Funnel
@johnhaydon
Capture Nurture Convert Share
Jane shares free
webinars with her
friends.
Jane becomes aware
of free webinar and
registers to attend.
Jane receives
personalized email
messages.
Jane decides to
join as a member.
Building a member funnel
35. Attract and Retain Members with a Marketing Funnel
@johnhaydon
Building a member funnel
5 parts of every member funnel:
1. Thank you / sharing page
2. Free offer
3. Landing page
4. Email messages
5. Other marketing
36. Attract and Retain Members with a Marketing Funnel
@johnhaydon
III) Set up your donation page for maximum social sharing
5 parts of every member funnel:
1. Thank you / sharing page
37. Attract and Retain Members with a Marketing Funnel
@johnhaydon
Building a member funnel
5 parts of every member funnel:
1. Thank you / sharing page
2. Free offer
38. Attract and Retain Members with a Marketing Funnel
@johnhaydon
Building a member funnel
5 parts of every member funnel:
1. Thank you / sharing page
2. Free offer
3. Landing page
4. Email messages
5. Other marketing
39. Attract and Retain Members with a Marketing Funnel
@johnhaydon
Building a member funnel
5 parts of every member funnel:
1. Thank you / sharing page
2. Free offer
3. Landing page
4. Email messages
5. Other marketing
40. Attract and Retain Members with a Marketing Funnel
@johnhaydon
When someone takes action, it’s critical that you
immediately follow up via email.
This is where drip campaigns are useful.
Follow up via email •Nurture new contacts with a drip campaign
41. Attract and Retain Members with a Marketing Funnel
@johnhaydon
Day 1
Trigger:
Signs
petition
NOTE: The “trigger” is the action that kicks off a drip campaign, like joining your list,
opening or clicking.
Follow up via email •Nurture new contacts with a drip campaign
42. Attract and Retain Members with a Marketing Funnel
@johnhaydon
Day 1 Day 1
NOTE: The “trigger” is the action that kicks off a drip campaign, like joining your list,
opening or clicking.
Message 1
“Learn
more and
share”
Trigger:
Signs
petition
•Nurture new contacts with a drip campaignFollow up via email
43. Attract and Retain Members with a Marketing Funnel
@johnhaydon
Message 1 Message 2
Day 1 Day 1 Day 3
NOTE: The “trigger” is the action that kicks off a drip campaign, like joining your list,
opening or clicking.
“Donate
now”
Trigger:
Signs
petition
•Nurture new contacts with a drip campaignFollow up via email
44. Attract and Retain Members with a Marketing Funnel
@johnhaydon
Day 1 Day 1 Day 3
Messag
e 3
Day 5
NOTE: The “trigger” is the action that kicks off a drip campaign, like joining your list,
opening or clicking.
“Matching
donor,
donate
now”
Message 1 Message 2Trigger:
Signs
petition
•Nurture new contacts with a drip campaignFollow up via email
45. Attract and Retain Members with a Marketing Funnel
@johnhaydon
Day 1 Day 1 Day 3
Message 3
Day 5
NOTE: The “trigger” is the action that kicks off a drip campaign, like joining your list,
opening or clicking.
Message 1 Message 2Trigger:
Signs
petition
•Nurture new contacts with a drip campaignFollow up via email
46. Attract and Retain Members with a Marketing Funnel
@johnhaydon
Day 1 Day 1 Day 3 Day 5
NOTE: The “trigger” is the action that kicks off a drip campaign, like joining your list,
opening or clicking.
Benefits
Drive traffic to your website
Nurture secondary actions
Set it and forget it
Message 3Message 1 Message 2Trigger:
Signs
petition
•Nurture new contacts with a drip campaignFollow up via email
47. Attract and Retain Members with a Marketing Funnel
@johnhaydon
Building a member funnel
5 parts of every member funnel:
1. Thank you / sharing page
2. Free offer
3. Landing page
4. Email messages
5. Other marketing
48. Attract and Retain Members with a Marketing Funnel
@johnhaydon
5WAYSTO MEASURE FUNNEL HEALTH
5 ways to measure funnel health
49. Attract and Retain Members with a Marketing Funnel
@johnhaydon
1. Consumption metrics
2. Engagement metrics
3. Acquisition metrics
4. Nurture metrics
5. Conversion metrics
5 ways to measure funnel health
50. Attract and Retain Members with a Marketing Funnel
@johnhaydon
Capture Nurture Convert Share
Jane shares free
webinars with her
friends.
Jane becomes aware
of free webinar and
registers to attend.
Jane receives
personalized email
messages.
Jane decides to
join as a member.
5 ways to measure funnel health
51. Attract and Retain Members with a Marketing Funnel
@johnhaydon
5 ways to measure funnel health
52. Attract and Retain Members with a Marketing Funnel
@johnhaydon
Page views, unique visitors, time on site
Tool: Google Analytics
1) Consumption metrics
5 ways to measure funnel health
53. Attract and Retain Members with a Marketing Funnel
@johnhaydon
Social engagement and social traffic
Tools: Google Analytics + Social
2) Engagement metrics
5 ways to measure funnel health
54. Attract and Retain Members with a Marketing Funnel
@johnhaydon
New subscribers, advocates, pledges
Tool: Email
3) Acquisition metrics
5 ways to measure funnel health
55. Attract and Retain Members with a Marketing Funnel
@johnhaydon
Website visits, open and click rates
Tools: Google Analytics + Email
4) Nurture metrics
5 ways to measure funnel health
56. Attract and Retain Members with a Marketing Funnel
@johnhaydon
New donors, conversion rates
Tools: Google Analytics (Goals)
5) Conversion metrics
5 ways to measure funnel health
57. Attract and Retain Members with a Marketing Funnel
@johnhaydon
http://members.johnhaydon.com/product-category/online-courses/
Marketing training for nonprofits
58. Attract and Retain Members with a Marketing Funnel
@johnhaydon
Marketing training for nonprofits
http://www.johnhaydon.com/hdcb
59. Attract and Retain Members with a Marketing Funnel
@johnhaydon
Consultant, Trainer, Coach - Helping nonprofits get more from their digital marketing and online
fundraising. Consultancy based in Cambridge, MA.
Instructor at Marketing Profs University, regular contributor at Social Media Examiner
Author: Facebook Marketing for Dummies, 3rd , 4th and 5th Editions
Speaker: The Nonprofit Technology Conference, Social Media 4 Nonprofits, Blackbaud’s BBCon, New
Media Expo, AFP New Jersey, TechSoup, GrantSpace, Chronicle of Philanthropy, NetworkForGood and
various local Chambers of Commerce.
Clients include: Habitat for Humanity, EpicChange, Share Our Strength, Environmental Defense Fund,
Shriners Hospitals for Children, Boston Medical Center, Community TechKnowledge, Scholastic,
TechSoup, WaterAid America, University of Massachusetts, Community Music Center of Boston,
National Wildlife Federation, Razoo Foundation.
About John
60. @johnhaydon
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