LunaSol Media leverages the power of Email, SMS, Affiliates and Influencers to connect brands to Latino Consumers. If you are searching for a digital agency who can focus on enabling REAL connections that are culturally relevant then reach out today. Here are a few things to consider when crafting your campaigns: Not every Latino identifies as Latinx and vice versa. Not every Latino speaks Spanish and some do not speak English. Latinos are first generation, second generation, third generation, immigrants, non-immigrants, college graduates, and entrepreneurs. Latinos can identify as Colombian, Cuban, Puerto Rican, Guatemalan, Dominican, Venezuelan, Honduran, Panamanian, Spaniard, Brazilian, Argentinian, Peruvian, Mexican, Salvadorian, Ecuadorian, Nicaraguan, Uruguayan.

1. Hispanic / Latino
Marketing
Email, Affiliates, Influencers

2. HOLA!
Gracias for taking the time to learn
about us and our capabilities.
We leverage the power of Email,
Affiliates and Influencers to deliver
Hispanic / Latino Customers for your
brand.
We focus on RESULTS.

3. 100%
This is where we would place
a quote about how lucrative
the Hispanic / Latinx market
is, but we know you already
know this.
Now let’s talk about how we
can help you reach them.

4. Distribution
Channels
Email Marketing
• Over 15 million Latino consumers have signed up for our
newsletters.
SMS Marketing
• Over 10 million Latinos have signed up for our text
messaging services.
Co-Registration
• Reach Latino consumers at highly affordable rates.
Affiliate Marketing
• Leverage thousands of bloggers, emailers and websites to
drive commission-based results.
Influencer Marketing
• Create a wave of excitement and awareness about your
brand/promotion with Latinx influencers.

5. Email Marketing
Reach your target with our database
of over 15 Million unique Hispanic
consumer records.
 Age
 Gender
 Income
 Home Owner
 Marital Status
 Spanish Speaking
 ZIP
 Behavior

6. Campaign: Citibank
Client: Citibank
500K Emails
10% Open Rate
12% Clickthru Rate
14% Conversion Rate
840 New Leads

7. SMS Marketing
Accessible
• Americans
spent an
average of
4 hours on
their phone
each day
Immediate
• 90% of SMS
are read in
the first
three
minutes.
Engagement
1/3 of SMS
recipients
engage
with the
message’s
CTA

8. Affiliate Marketing
Increase your reach
with thousands of
affiliates offering
billions of monthly
impressions and
millions of clicks, leads
and sales with
Mira.Click.
• Podcasts
• YouTube/
Vimeo
• Facebook
• Instagram
• Twitter
• Mobile
• Apps
• Coupons
• Email/
Newsletters
• Blogs
• SMS
• Co-reg

9. Campaign: Grant Agency
Client: Grant Non-Profit
Agency
Created a mini-site to capture
targeted leads
 Recruited 300+ New
Affiliates
 Generated 100,170 New
Leads

10. Influencer Marketing
Support your new product launch
with the immediate buzz that only
Influencer campaigns can deliver.
• Sponsored Content
• Ambassador
Campaigns
• Contests &
Promotions
• Twitter Chats,
Pinterest Parties &
Facebook Watch
Parties
• Event Attendance

11. Influencer
Campaigns
 Sponsored Content: Why pay an agency to try and
create content that resonates with your target
consumer when you can have those very consumers do
it better? We will select influencers who will create the
perfect Instagram photo, video or blog post and
everything in between whose content and audience are
the perfect fit for your brand.
 Ambassador Campaigns: Let’s create a collaboration
with influencers who will represent your brand by
telling authentic stories while integrating your brand
message.
 Contests & Promotions: Need a quick boost of
consumers turned into big fans of your brand? Let’s
create a contest and have our army of influencers
spread the word on their channels to amplify your
message and increase sign-ups.

12. Influencer Campaign: Ford Latino
Client: Ford
Latino
• 244 Instragram
Stories Mentions
• Brand Mentioned in
71 IG posts
• 59,702 IG VIEWS
• 19,684 IG Likes
• 473 IG Comments
• 6800 Facebook
Views
• 250+ Facebook
Engagements

13. Influencer Campaign: Exotico Tequila
Client: Exotico
Tequila
• Brand Mentioned in 71
Instagram posts
• 78,466 IG VIEWS
• 17,268 IG Likes
• 629 IG Comments
• Brand Mentioned in 84 IG
Stories

14. Benefits of
Influencer
Marketing
Of course you’re more interested in the bottom line, and so
are we! So let’s go over the benefits of an influencer
campaign:
 Exciting buzz about your brand.
 Increased traffic to your site and social media accounts.
 Increased press awareness. Reporters can’t ignore a
brand who is constantly showing up in their social feeds.
 Evergreen content. Unlike a banner ad that just shows
up for the time you purchased it, sponsored posts stay
up for at least a year. Most stay indefinitely.
 Increased leads and sales. That’s the whole point, right!

15. Co-Registration Campaigns
Co-Registration is a common type of Hosted
Lead Generation where a consumer can opt-in
for multiple offers while registering for one
primary offer or website.
 Cost effective lead generation generally at a
fraction of a regular leadgen campaign.
 High volume enables you to build your leads
list rapidly. These campaigns can generate
thousands of leads daily.
 Pay for performance. You only pay for valid
deals who have opted in to be contacted by
you.
 Best suited

16. Landing Page
 The landing page is a
main registration.
 Users visit a site and
sign up for a specific
offer.

17. Co-Registration Offers are presented
 User is presented with
1 – 10 additional offers
to opt in to.
 The fields that were
already collected in
the main registration
are sent to the lead
buyer along with any
new filters required.

18. You’re In Good Company

19. What our
clients are
saying
“I will hire Danay over and over again to run affiliate
marketing campaigns because of her deep knowledge of the
US Hispanic and Latin American Internet market.” Danielle
Newman, Microsoft
“I have known and worked with Danay for many years now
and have always enjoyed partnering with her on different
projects that needed her expertise. If you need someone who
knows the ins and outs of online marketing... Danay is your
lady! “
Adam Hoyt, CEO at eGENTIC North America
“Danay is a highly driven professional that understands what
it takes to be successful in the online marketing industry. My
experience working with Danay was nothing short of a
pleasure and a great experience to learn the ins and outs of
the business. She goes above and beyond to ensure optimal
results for her clients.”
Greg May, Senior Director at Lending Tree

20. Listo?
Contact:
Danay Escanaverino
305.792.8315
danay@lunasolmedia.com