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Connect with Latinx Consumers with LunaSol Media
The document outlines a marketing strategy targeting Hispanic and Latino consumers using email, SMS, affiliate, and influencer marketing. It details their extensive reach through a database of over 15 million subscribers and successful campaigns for various clients, emphasizing the effectiveness of influencer partnerships. Additionally, it highlights the cost-effectiveness and rapid lead generation capabilities of co-registration campaigns.
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Connect with Latinx Consumers with LunaSol Media
- 1. Hispanic / Latino Marketing Email,Affiliates, Influencers
- 2. HOLA! Gracias for takingthe time to learn about us and our capabilities. We leverage the power of Email, Affiliates and Influencers to deliver Hispanic / Latino Customers for your brand. We focus on RESULTS.
- 3. 100% This is wherewe would place a quote about how lucrative the Hispanic / Latinx market is, but we know you already know this. Now let’s talk about how we can help you reach them.
- 4. Distribution Channels Email Marketing • Over15 million Latino consumers have signed up for our newsletters. SMS Marketing • Over 10 million Latinos have signed up for our text messaging services. Co-Registration • Reach Latino consumers at highly affordable rates. Affiliate Marketing • Leverage thousands of bloggers, emailers and websites to drive commission-based results. Influencer Marketing • Create a wave of excitement and awareness about your brand/promotion with Latinx influencers.
- 5. Email Marketing Reach yourtarget with our database of over 15 Million unique Hispanic consumer records. Age Gender Income Home Owner Marital Status Spanish Speaking ZIP Behavior
- 6. Campaign: Citibank Client: Citibank 500KEmails 10% Open Rate 12% Clickthru Rate 14% Conversion Rate 840 New Leads
- 7. SMS Marketing Accessible • Americans spentan average of 4 hours on their phone each day Immediate • 90% of SMS are read in the first three minutes. Engagement 1/3 of SMS recipients engage with the message’s CTA
- 8. Affiliate Marketing Increase yourreach with thousands of affiliates offering billions of monthly impressions and millions of clicks, leads and sales with Mira.Click. • Podcasts • YouTube/ Vimeo • Facebook • Instagram • Twitter • Mobile • Apps • Coupons • Email/ Newsletters • Blogs • SMS • Co-reg
- 9. Campaign: Grant Agency Client:Grant Non-Profit Agency Created a mini-site to capture targeted leads Recruited 300+ New Affiliates Generated 100,170 New Leads
- 10. Influencer Marketing Support yournew product launch with the immediate buzz that only Influencer campaigns can deliver. • Sponsored Content • Ambassador Campaigns • Contests & Promotions • Twitter Chats, Pinterest Parties & Facebook Watch Parties • Event Attendance
- 11. Influencer Campaigns Sponsored Content:Why pay an agency to try and create content that resonates with your target consumer when you can have those very consumers do it better? We will select influencers who will create the perfect Instagram photo, video or blog post and everything in between whose content and audience are the perfect fit for your brand. Ambassador Campaigns: Let’s create a collaboration with influencers who will represent your brand by telling authentic stories while integrating your brand message. Contests & Promotions: Need a quick boost of consumers turned into big fans of your brand? Let’s create a contest and have our army of influencers spread the word on their channels to amplify your message and increase sign-ups.
- 12. Influencer Campaign: FordLatino Client: Ford Latino • 244 Instragram Stories Mentions • Brand Mentioned in 71 IG posts • 59,702 IG VIEWS • 19,684 IG Likes • 473 IG Comments • 6800 Facebook Views • 250+ Facebook Engagements
- 13. Influencer Campaign: ExoticoTequila Client: Exotico Tequila • Brand Mentioned in 71 Instagram posts • 78,466 IG VIEWS • 17,268 IG Likes • 629 IG Comments • Brand Mentioned in 84 IG Stories
- 14. Benefits of Influencer Marketing Of courseyou’re more interested in the bottom line, and so are we! So let’s go over the benefits of an influencer campaign: Exciting buzz about your brand. Increased traffic to your site and social media accounts. Increased press awareness. Reporters can’t ignore a brand who is constantly showing up in their social feeds. Evergreen content. Unlike a banner ad that just shows up for the time you purchased it, sponsored posts stay up for at least a year. Most stay indefinitely. Increased leads and sales. That’s the whole point, right!
- 15. Co-Registration Campaigns Co-Registration isa common type of Hosted Lead Generation where a consumer can opt-in for multiple offers while registering for one primary offer or website. Cost effective lead generation generally at a fraction of a regular leadgen campaign. High volume enables you to build your leads list rapidly. These campaigns can generate thousands of leads daily. Pay for performance. You only pay for valid deals who have opted in to be contacted by you. Best suited
- 16. Landing Page Thelanding page is a main registration. Users visit a site and sign up for a specific offer.
- 17. Co-Registration Offers arepresented User is presented with 1 – 10 additional offers to opt in to. The fields that were already collected in the main registration are sent to the lead buyer along with any new filters required.
- 18. You’re In GoodCompany
- 19. What our clients are saying “Iwill hire Danay over and over again to run affiliate marketing campaigns because of her deep knowledge of the US Hispanic and Latin American Internet market.” Danielle Newman, Microsoft “I have known and worked with Danay for many years now and have always enjoyed partnering with her on different projects that needed her expertise. If you need someone who knows the ins and outs of online marketing... Danay is your lady! “ Adam Hoyt, CEO at eGENTIC North America “Danay is a highly driven professional that understands what it takes to be successful in the online marketing industry. My experience working with Danay was nothing short of a pleasure and a great experience to learn the ins and outs of the business. She goes above and beyond to ensure optimal results for her clients.” Greg May, Senior Director at Lending Tree
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