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Attack cement Marketing strategy management project

The document provides information about Attock Cement Pakistan Limited (ACPL), including: 1) ACPL started commercial production in 1988 with a capacity of 2,400 MTPD and plans to increase capacity to 5,400 MTPD with a new plant. 2) The board of directors and management committees are listed. 3) The vision is to be the leading cement organization providing high quality cement and excelling in business. The mission is to be an industry leader through quality, service, customer satisfaction and shareholder value. 4) Strategic planning matrices are presented including SWOT analysis, competitive profile matrix, SPACE matrix, and BCG matrix to evaluate ACPL's strategies.

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1 BENAZIR BHTTO SHAHEED UNIVERSITY LYARI KARACHI Name = Rehman khan Department = Commerce Semester = 8th Batch = 4th Project = Attack cement marketing strategy management Instructor = Sir Mudasir Husain Subject =Marketing strategy management Email = REHMANSHAMA54@GMAIL.COM
2 Content History of the company team management 2 Vision mission and acknowledge 3 Formulation implementation and evaluation 4 Stages of the matrix 5 Vision mission statement graph 6 Swot internal external access 7 to 10 Competitive profile matrix 1 to 12 Space matrix 13 Qspm matrix 14 Products and brand types 15 to 15 Boston consultant group matrix 17 to 23 Internal external matrix of BCG 24 Grand matrix 25 Product life cycle 26 Conclusion 27
3 Attock cement private limited . Company Information. History of the attock cement company . Attock Cement Pakistan Limited (ACPL) was incorporatedin Pakistan on October 14, 1981 as a Public Limited Company and is listed on the Karachi Stock Exchange. The company started its commercial production on June 1, 1988. ACPL’s current production capacity is 2,400 MTPD. Due to an overall surge in cement demand in the country over the last couple of years coupled by growth in regional market, ACPL has decided to increase its production capacity to 5,400 MTPD by setting up a new plant with a capacity of 3,000 MTPD. The new plant was scheduled to be completed and start trial production by January 2007. Board of Directors  Dr. Ghaith R. Pharaon (Chairman)  Laith G. Pharaon  Wael G. Pharaon  Shuaib A. Malik  Abdus Sattar  Agha Sher Shah  Babar Bashir Nawaz  Chief Executive  Babar Bashir Nawaz  Alternate Directors  Shuaib A. Malik  Irfan Amanullah  Fakhrul Islam Baig  Audit Committee of the Board  Abdus Sattar  Chairman  Shuaib A. Malik  Agha Sher Shah  Member HR & Remuneration Committee  Shuaib A. Malik  Chairman  Abdus Sattar  Member  Babar Bashir Nawaz
4  Company Secretary  Irfan Amanullah Vision To be the leading organization continuously providing high quality cement, excelling in every aspect of its business and to remain market leader in Cement Industry. Mission To be a premier and reputable cement manufacturing company dedicated to become an industry leader by producing quality products, providing excellent services, enhancing customer satisfaction and maximizing shareholders’ value through professionalism and dedicated team work. Acknowledgement The Company deeply acknowledges and offers its sincere thanks to the support it has received from both Federal and Provincial Governments, regulatory bodies, its customers, bankers and suppliers. The Company offers its sincere thanks to Federal Minister of Commerce, Ministry of Commerce and Pakistan’s High Commission to South Africa for their continuous support and help in the matter of anti-dumping duty. The Company also recognizes the efforts put in by both management and non-management staff and the support it has always received from the Collective Bargaining Agent.
5 Strategy formulation The first step in forming a strategy is to review the information gleaned from completing the analysis. Determine what resources the business currently has that can help reach the defined goals and objectives. Identify any areas of which the business must seek external resources..  Vision & Mission  External opportunity and threat  Internal strength and weakness  Long term object  Alternative strategy  Select strategy StrategyImplementation Successful strategy implementation is critical to the success of the business venture. This is the action stage of the strategic management process. 1. Annual objective 2. Policies 3. Employee motivation. 4. Resource allocation
6 Evaluation and Control Strategy evaluation and control actions include performance measurements, consistent review of internal and external issues and making corrective actions when necessary. Any successful evaluation of the strategy begins with defining the parameters to be measured. 1. Internal Review 2. External Review 3. Performance Metrics 4. Corrective Actions THREE STAGES OF THE MATRIX. 1 INPUT STAGE. 1. EFE MATRIX (EXTERNAL FACTOR EVALUTION ) 2. IFE MATRIX (INTERNAL FACTOR EVALUTION ) 3. CPM MATRIX (COMPETITIVE PROFILE MATRIX) 2 STAGE MATCHING 1. SWOT ANALYSIS 2. SPACE MATRIX 3. BCG MATRIX 4. IF MATRIX 5. GRAND STRATEGY MATRIX 3 STAGE DECESION
7 1. QSPM Statement strategyfor attackcement industry 0 10 20 30 40 50 60 (VISION) growth mission marketing mission customer service mission products mission technology mission organization mission team management mission Mission strategy planning
8 The statement of vision and mission are 1st strategy for the any industry. The vision statement unachievable objective of the firm and mission statement is should be known to write down every manager and apply in his planning .there is different statement of mission planning for make to strongly a industry .the mission statement strategy well be follow for as 1st one team management ,organization , technology ,product ,customer, marketing growth and profitability. SWOT ANALYSIS STRATEGY External & internal factor of attock cement company. (Internal Factor Evalution) Strength of falcon cement  Strong industry bas.  Production growth  Products export  Essay available products resource.  Surplus products in local and export market. Weakness of falcon cement.  Lac of technology development  Absence of vision identifying weakness.  Lac of fund to take of new project .  Lac of research development.  Lac of professional experience in industry. Weight 0.10 0.10 0.20 0.10 0.05 0.05 0.05 0.05 0.20 0.10 Rate 3 3 4 3 2 2 3 1 1 2 Score 030 015 040 035 010 010 030 010 015 020 1.oo 2.7 For industry actiondecision Weakness opportunity(WO) Strength opportunity (SO) Improve the internal weakness by take advantage of opportunity . SO use firm internal strength to take advantage of external opportunity. Strength threat (ST) Weakness threat (WT)
9 This strategy use for to reduce the external threat . This strategy use for defensive tactic aimed to reduce internal weakness and external threat . There is graph show strength factor data of the attock cement /falcon for making a new decision for strategy planning of the coming future. and estimated of weight rate and out the score result 2.70 of the weight 1.00.and data has been converted on 2 categories and show by the two graphs. 0.1 0.1 0.2 0.1 0.05 3 3 4 3 20.3 0.3 0.8 0.3 0.1 STRONG INDUSTRY BAS PRODUCTION GROWTH PRODUCTS EXPORT ESSAY AVAILABLE PRODUCTS RESOURCE. SURPLUS PRODUCTS IN LOCAL AND EXPORT MARKET Strenght Weight Rate Score
10 There is graph show weakness factor data of the attock cement /falcon for making a new decision for strategy planning of the coming future. and estimated of weight rate and out the score result 2.65 of the weight 1.00.and data has been converted on 2 categories and show by the two graphs External Factor Evolution of the attock falcon cement Opportunity Gowader Cpec export froing country. Earning export global market. Future growth potential . Strong value of share in Pakistan. Research develop to new product. Threat external Accident of high taxes High prices oils increase cost. Decrease the profitability Decrease export resource . Political issue Weight 0.2 0.1 0.1 0.05 0.05 0.1 0.2 0.05 0.05 0.1 Rate 3 4 2 2 1 3 3 1 1 3 Score 060 040 040 010 05 030 060 05 05 030 1.00 2.65 0.05 0.05 0.05 0.2 0.1 2 2 2 3 10.1 0.1 0.1 0.6 0.1 0 1 2 3 4 · Lac of technology development· Absence of vision identifying weakness.· Lac of fund to take of new project .· Lac of research development.· Lac of professional experience in industry. weakness internal factor Weight Rate Score
11 There is graph show opportunity factor data of the attock cement /falcon for making a new decision for strategy planning of the coming future. and estimated of weight rate and out the score result 2.65 of the weight 1.00.and data has been converted on 2 categories and show by the two graphs. There is graph show threat factor data of the attock cement /falcon for making a new decision for strategy planning of the coming future. and estimated of weight rate and out the score result 2.65 of the weight 1.00.and data has been converted on 2 categories and show by the two graphs. 0.2 0.1 0.1 0.05 0.05 3 4 2 2 1 0.6 0.4 0.2 0.1 0.05 0 1 2 3 4 5 Gowader Cpec export froing country. Earning export global market. Future growth potential . Strong value of share in Pakistan. Research develop to new product. opportunity external factor Opportunity Weight Opportunity Rate Opportunity Score 0.1 0.2 0.05 0.05 0.1 3 3 1 1 3 0.3 0.6 0.05 0.05 0.3 0 0.5 1 1.5 2 2.5 3 3.5 Accident of high taxes High prices oils increase cost. Decrease the profitability Decrease export resource . Political issue Threat external factor Threat external Weight Threat external Rate Threat external Score
12 COMPETITIVE PROFILE MATRIX (CPM) KEY FACTOR ATTOCK CEMENT LUCKY CEMENT DEEWAN CEMENT Weight Rating Score Rating Score Rating Score Price 0.15 3 0.45 3 0.45 2 0.3 Market share 0.05 2 0.1 4 0.2 2 0.1 Advertising 0.15 4 0.6 4 0.6 1 0.15 Export 0.15 3 0.45 3 0.45 1 0.15 Quality 0.05 2 0.1 2 0.1 2 0.1 Technology 0.05 1 0.05 2 0.1 1 0.05 Financial position 0.1 3 0.3 2 0.2 2 0.2 Customer loyalty 0.1 3 0.3 2 0.2 1 0.1 Product distribution 0.15 4 0.6 3 0.45 3 0.45 Customer service 0.05 3 0.15 3 0.15 2 0.1 TOTAL 1.00 3.1 2.9 1.7 There is the table show weight rating score of the competitive profile of the tree industries . the weight and rating well be estimated for known to CPM of the compare growth ratio with two other cement industries in the market of internal external levels of the attock cement .And we have use the different method to show the data by graph and sample table .there is two graphs and one table for clear understand. 1st one graph show of total data and 2nd one only show the got ratio as Attock cement has 3.1 ratio Lucky cement 2.9 ratio and Deewan cement 1.7 ratio .this result of the three industries are only estimated.
13 This graph show total value of the CPM of cement industries . This graph show only ratios of the cement industries. 0 2 4 6 total CMP chart KEY FACTOR Wieght ATTOCK CEMENT Rating ATTOCK CEMENT Score LUCKY CEMENT Rating LUCKY CEMENT Score DEEWAN CEMENT Rating DEEWAN CEMENT Score 3.1 2.9 1.7 1 0 0.5 1 1.5 2 2.5 3 3.5 ATTOCK FALCON CEMENT LUCKY CEMENT DEEWAN CEMENT TOTAL WIEGHT SHORT CPM CHART
14 Strength Position and Action Evaluation (SPACE) internal strategy position External strategy position Competitive CA (-1 to -6) Industry (+1 to +6) AXIS X Product quality Market share. Brand and image Products life cycle -3 -5 -1 -2 Barrier to entry. Growth potential. Access to financing Consolidation +2 +5 +6 +2 Financial FS 2014-15 Environment 3.75 Total axes x average ( 1) 2.75 AXES Y ROA 23.85%/24.69% Liquidity 2.57% / 2.75 Net profit 16.05% / 16.86% Debt Equity Ration ROCE 31.55%/36.38% Earnings per share 17.59% /19.26% +5 +2 +4 +3 +5 +6 Inflation Technology Demand elasticity Taxation -2 -5 -1 -5 Total axes Y average (0.19) 4.16 3.25 This space matrix data uses annual report of Attock cement. There is use 2014 to 2015 annual financial report and used financial report ratios by sex year glace of the attock cement company.ROA return on asset, current asset, net profit, debt equity ,return on capital employment. FP + 1 +2 +3 +4 +5 CP +6 IP -1 -2 -3 +1 +2 +3 +4 +5 +6 -1 -2 - 3 -4 -5 -6 Aggressive Backward,forward.horizantal integration Market penetration Market development Product development Diversification/related unrelated Conservative Market penetration Market development Product development Diversification/relate d Defensive Retrenchment Divestiture Liquidation Competitive Backward,forward.horizantal integration Market penetration Market development Product development
15 -4 -5 -6 SP This last stage of strategy QUANTITIVE STRATEGY PLANNING MATRIX(QSPM) Key external factor weight Strategy 1 Strategy 2 Strategy 3 Economy Political legal/government Social culture/demographic Environment Technological Competitive Key internal factor Management Marketing finance and accounting Production/operation Research and development Management information system
16 MARKETING STARTEGY Products  Falcon regular cement  Falcon black cement  Falcon Ordinary Portland cement
17 PRODUCT LEVEL Colored cement The cement of desired color may be obtained by intimately mixing mineral pigments with ordinary cement. The amount of coloring material may vary from 5 to 10 percent. If this percentage exceeds 10 percent, the strength of cement is affected.
18 Low heat cement The considerable heat is produced during the setting of cement. In order to reduce the amount of heat, this type of cement is used. Hydrophobic cement This type of cement contains admixtures which decreases the wetting ability of cement grains.
19 Boston Consulting Group matrix(BCG) Star Falcon Block cement  Market penetration  Market development  Product development.  Backward integration  forward integration vertical  Invest for growth Question? Attock Ordinary Portland cement.  Investment should be high  Market penetration  Market development  Product development  Divestiture Cow/cash Falcon regular cement  Products development .  Diversification  Divestiture.  Retrenchment Dog OPC (ordinary Portland cement)  Divestiture  Retrenchment  Liquidation
20 QUESTION MARKS OF ATTOCK CEMENT? Attocck cement brand ordinary Portland cement OPC in line of the question there for there is high growth and low share of this brand .before the OPC brand was in dog line due to expensive have increased and not to recover the benefit from markets as transportation ,taxes and other expensive increase and sells go to in decrease there is brand is go to the dog line and company want to increase value this OPC brand and decision to make a best planning new strategy for bring again once more to exist in the market to known for purchasing with low prices and there is need position to perceive the mind of peoples as customer and consumers .the production of brand of Attock OPC don’t known that how investment again in this brand for create position in market share and to purchasing product new customer and consumer. DOG STRATEGY OF ATTOCK CEMENT 0 10 20 30 40 50 60 70 80 investment market growth share benefit 80 80 5 1
21 There is attock falcon cement OPC brand go to the dog line this brand loss every thing and get down into the market not have growth market and not have market share. but the company can recover to this brand from dog line and do it stand on line in the market on foot but the company will be change brand quality and name in the market. Star of attock falcon cement 0 2 4 6 8 10 12 14 16 18 20 investment market growth market share benefit 20 3 3 0.5
22 There is t brand of the production as attock falcon BLOCK cement the following brand is go to the high growth in market and share high in market. the great opportunity to increased values and growth in exist market and good performance in market. Cash cow of Attock cement Their attock regular cement brand and attock block cement brand go in the cash cow line .the cash cow line of the bcg matrix show good position take in market and increase benefits with to strongly performance of the company .And good result become and bets by competition with to others brand in market. 0 10 20 30 40 50 60 70 80 investment market growth market share benefit 20.4 70 80 50
23 Boston consultant group matrix 0 10 20 30 40 50 60 70 invetment marke growth market share benefit 20 50 70 40
24 MARKET PENERATION OF ATTOCK CEMENT The attack cement strategy is when we sell the present product in the present market as attack regular cement and falcon cement. The attack regular cement is competitive in all Pakistan and attock falcon cement competitive in Karachi with others brand of different companies. Now the brand of acttock cement regular and brand of falcon cement block both brands are pricing is equal in the existing market and existing brand with the other competitive. MARKET DEVELOPMENT OF ATTOCK CEMENT The ATTOCK cement development in new market and sell present product of FALCON cement therefore we want increase sell and gain to new customers from out side the countries. So we have targeted new market to abroad countries as Afghanistan, iraq, sham syria. and Seri lanka, the new market of Afghanistan there is need to create new home roads building and we want to enter new market of Afghanistan and as other countries like iraq .sham.syria and serilanka PRODUCT DEVELOPME IN PRESENT MARKET (AF). We develop new product of attock cement in the present market for increase share and growth .we decided to new produce launch or create new packing for facility to customer for purchase falcon cement before we issue order to retailer seller to sell open cement by kg 1t to 50 kg for less then purchasing power people .and another we targeted open cement supply to huge by containers to reach the plant of constructor for save the time in the big cities as Karachi khyder abad Lahore ,Islamabad .and other sell falcon cement open by retailer shopkeeper for different areas as colonies , villages and home repairing etc. 20 10 5 0.50.5 6 5 0 0.5 0.5 5 0.01 0.5 5 5 0.010 0 5 0 6 0 0 0.50 5 10 15 20 25 question star cow /cash dog BCGM chat bar Attock cement investment market peneration market development products development divestiture back ward /Hor/vertical
25 DIVERSIFICATION STRATEGY OF (AF) The attock cement industries to decided new product development in the new market. now this decided producer is un relative diversification to launch new product of tire plan and power generators plan in new market .the customer of purchasing generator to expectations by Japanese and china product of generator and as tire also want to bring from abroad therefore this product will be not success in Pakistan and other countries .according to me REHMAN khan if attack y cement to launch new product opposite as iron steels launch to new market so that’s this product relative diversification with the falcon cement .the iron steel uses necessary with cement concrete .if iron steel price increase in the market so they will be sell on old price due to the increase the price of cement product . the loss in the price of iron steel will be save in the profit of cement product so theirs Internal external matrix IE Strong average weak 4.0 3.0 2.0 1.0
26 HIGH 3.to 40 3.0 MEDIUM 2.0 to 2.99 2.0 LOW 1.0 t0 1.99 1.0 Harvest or divest Grow and build Hold & maintain GRAND STRATEGY MATRIX 1 2 3 4 5 6 7 8 9 Back forward, horizontal integration. Market penetration. Market development . Product development . Retrenchment . Divesture . Market development . Product development .
27 RAPID MARKET GROWTH SLOWMARKET The 1st one attock falcon cement regular brand is very rapid market in with increase growth share to have strong and make to place high development. 2nd one falcon block cement brand is go to slowly market due to weak competition with other products in the market. 3rd one falcon ordinary Portland cement product is break down and go to liquidation. 4th one products is related diversification with cement products in market this product will be going to increase growth and value in market. PRODUCT CYCLE LIFE ATTOCK CEMENT The product cycle is through which every product goes trough from introduction when product is brought in the market. WEAK COMPETITVE POSITION STRONG COMPETITVE
28 QUESTION STAR COW CASS DOG This strategy called life cycle business this strategy show the product life . The introduction line show new product launch and first time bring to market as called in a question in BCG matrix 2nd one line show growth when a product going to high level in market as called star in BCG matrix .and 3rd one maturity this line show the as cow in BCG matrix product will be coming down in market .and 4th one the product growth share value and everything get down in market as called dog . Conlosion The strategy applied on attock cement industry and used three stage as input stage matching stage and decision stage .there is used strategies vision mission swot analysis matrix internal external ,space matrix ,Boston consultant group matrix, grand matrix ,competitive profile matrix .and business life cycle matrix used .first one strategy vision mission strategy Introduction Growth Maturity Decline
29 show by the graph for easy understand .the attock cement industry have increase growth and value in market due to good performance .and there is use annual report during the processing for making project data for this project. This strategy management all estimated planning for all strategies matrix to leaning study for future .and there is help to me for prepared and guide project mr sir mudasir Husain This project of attock falcon cement .and I have created this project and not 100% percent correct there is may be same mistake therefore I am a student of BBSUL not a parts of the attock cement industry .thanks so much for sir mudasir Husain . Thanks………

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Attack cement Marketing strategy management project

  • 1.
    1 BENAZIR BHTTO SHAHEEDUNIVERSITY LYARI KARACHI Name = Rehman khan Department = Commerce Semester = 8th Batch = 4th Project = Attack cement marketing strategy management Instructor = Sir Mudasir Husain Subject =Marketing strategy management Email = REHMANSHAMA54@GMAIL.COM
  • 2.
    2 Content History of thecompany team management 2 Vision mission and acknowledge 3 Formulation implementation and evaluation 4 Stages of the matrix 5 Vision mission statement graph 6 Swot internal external access 7 to 10 Competitive profile matrix 1 to 12 Space matrix 13 Qspm matrix 14 Products and brand types 15 to 15 Boston consultant group matrix 17 to 23 Internal external matrix of BCG 24 Grand matrix 25 Product life cycle 26 Conclusion 27
  • 3.
    3 Attock cement privatelimited . Company Information. History of the attock cement company . Attock Cement Pakistan Limited (ACPL) was incorporatedin Pakistan on October 14, 1981 as a Public Limited Company and is listed on the Karachi Stock Exchange. The company started its commercial production on June 1, 1988. ACPL’s current production capacity is 2,400 MTPD. Due to an overall surge in cement demand in the country over the last couple of years coupled by growth in regional market, ACPL has decided to increase its production capacity to 5,400 MTPD by setting up a new plant with a capacity of 3,000 MTPD. The new plant was scheduled to be completed and start trial production by January 2007. Board of Directors  Dr. Ghaith R. Pharaon (Chairman)  Laith G. Pharaon  Wael G. Pharaon  Shuaib A. Malik  Abdus Sattar  Agha Sher Shah  Babar Bashir Nawaz  Chief Executive  Babar Bashir Nawaz  Alternate Directors  Shuaib A. Malik  Irfan Amanullah  Fakhrul Islam Baig  Audit Committee of the Board  Abdus Sattar  Chairman  Shuaib A. Malik  Agha Sher Shah  Member HR & Remuneration Committee  Shuaib A. Malik  Chairman  Abdus Sattar  Member  Babar Bashir Nawaz
  • 4.
    4  Company Secretary Irfan Amanullah Vision To be the leading organization continuously providing high quality cement, excelling in every aspect of its business and to remain market leader in Cement Industry. Mission To be a premier and reputable cement manufacturing company dedicated to become an industry leader by producing quality products, providing excellent services, enhancing customer satisfaction and maximizing shareholders’ value through professionalism and dedicated team work. Acknowledgement The Company deeply acknowledges and offers its sincere thanks to the support it has received from both Federal and Provincial Governments, regulatory bodies, its customers, bankers and suppliers. The Company offers its sincere thanks to Federal Minister of Commerce, Ministry of Commerce and Pakistan’s High Commission to South Africa for their continuous support and help in the matter of anti-dumping duty. The Company also recognizes the efforts put in by both management and non-management staff and the support it has always received from the Collective Bargaining Agent.
  • 5.
    5 Strategy formulation The firststep in forming a strategy is to review the information gleaned from completing the analysis. Determine what resources the business currently has that can help reach the defined goals and objectives. Identify any areas of which the business must seek external resources..  Vision & Mission  External opportunity and threat  Internal strength and weakness  Long term object  Alternative strategy  Select strategy StrategyImplementation Successful strategy implementation is critical to the success of the business venture. This is the action stage of the strategic management process. 1. Annual objective 2. Policies 3. Employee motivation. 4. Resource allocation
  • 6.
    6 Evaluation and Control Strategyevaluation and control actions include performance measurements, consistent review of internal and external issues and making corrective actions when necessary. Any successful evaluation of the strategy begins with defining the parameters to be measured. 1. Internal Review 2. External Review 3. Performance Metrics 4. Corrective Actions THREE STAGES OF THE MATRIX. 1 INPUT STAGE. 1. EFE MATRIX (EXTERNAL FACTOR EVALUTION ) 2. IFE MATRIX (INTERNAL FACTOR EVALUTION ) 3. CPM MATRIX (COMPETITIVE PROFILE MATRIX) 2 STAGE MATCHING 1. SWOT ANALYSIS 2. SPACE MATRIX 3. BCG MATRIX 4. IF MATRIX 5. GRAND STRATEGY MATRIX 3 STAGE DECESION
  • 7.
    7 1. QSPM Statement strategyforattackcement industry 0 10 20 30 40 50 60 (VISION) growth mission marketing mission customer service mission products mission technology mission organization mission team management mission Mission strategy planning
  • 8.
    8 The statement ofvision and mission are 1st strategy for the any industry. The vision statement unachievable objective of the firm and mission statement is should be known to write down every manager and apply in his planning .there is different statement of mission planning for make to strongly a industry .the mission statement strategy well be follow for as 1st one team management ,organization , technology ,product ,customer, marketing growth and profitability. SWOT ANALYSIS STRATEGY External & internal factor of attock cement company. (Internal Factor Evalution) Strength of falcon cement  Strong industry bas.  Production growth  Products export  Essay available products resource.  Surplus products in local and export market. Weakness of falcon cement.  Lac of technology development  Absence of vision identifying weakness.  Lac of fund to take of new project .  Lac of research development.  Lac of professional experience in industry. Weight 0.10 0.10 0.20 0.10 0.05 0.05 0.05 0.05 0.20 0.10 Rate 3 3 4 3 2 2 3 1 1 2 Score 030 015 040 035 010 010 030 010 015 020 1.oo 2.7 For industry actiondecision Weakness opportunity(WO) Strength opportunity (SO) Improve the internal weakness by take advantage of opportunity . SO use firm internal strength to take advantage of external opportunity. Strength threat (ST) Weakness threat (WT)
  • 9.
    9 This strategy usefor to reduce the external threat . This strategy use for defensive tactic aimed to reduce internal weakness and external threat . There is graph show strength factor data of the attock cement /falcon for making a new decision for strategy planning of the coming future. and estimated of weight rate and out the score result 2.70 of the weight 1.00.and data has been converted on 2 categories and show by the two graphs. 0.1 0.1 0.2 0.1 0.05 3 3 4 3 20.3 0.3 0.8 0.3 0.1 STRONG INDUSTRY BAS PRODUCTION GROWTH PRODUCTS EXPORT ESSAY AVAILABLE PRODUCTS RESOURCE. SURPLUS PRODUCTS IN LOCAL AND EXPORT MARKET Strenght Weight Rate Score
  • 10.
    10 There is graphshow weakness factor data of the attock cement /falcon for making a new decision for strategy planning of the coming future. and estimated of weight rate and out the score result 2.65 of the weight 1.00.and data has been converted on 2 categories and show by the two graphs External Factor Evolution of the attock falcon cement Opportunity Gowader Cpec export froing country. Earning export global market. Future growth potential . Strong value of share in Pakistan. Research develop to new product. Threat external Accident of high taxes High prices oils increase cost. Decrease the profitability Decrease export resource . Political issue Weight 0.2 0.1 0.1 0.05 0.05 0.1 0.2 0.05 0.05 0.1 Rate 3 4 2 2 1 3 3 1 1 3 Score 060 040 040 010 05 030 060 05 05 030 1.00 2.65 0.05 0.05 0.05 0.2 0.1 2 2 2 3 10.1 0.1 0.1 0.6 0.1 0 1 2 3 4 · Lac of technology development· Absence of vision identifying weakness.· Lac of fund to take of new project .· Lac of research development.· Lac of professional experience in industry. weakness internal factor Weight Rate Score
  • 11.
    11 There is graphshow opportunity factor data of the attock cement /falcon for making a new decision for strategy planning of the coming future. and estimated of weight rate and out the score result 2.65 of the weight 1.00.and data has been converted on 2 categories and show by the two graphs. There is graph show threat factor data of the attock cement /falcon for making a new decision for strategy planning of the coming future. and estimated of weight rate and out the score result 2.65 of the weight 1.00.and data has been converted on 2 categories and show by the two graphs. 0.2 0.1 0.1 0.05 0.05 3 4 2 2 1 0.6 0.4 0.2 0.1 0.05 0 1 2 3 4 5 Gowader Cpec export froing country. Earning export global market. Future growth potential . Strong value of share in Pakistan. Research develop to new product. opportunity external factor Opportunity Weight Opportunity Rate Opportunity Score 0.1 0.2 0.05 0.05 0.1 3 3 1 1 3 0.3 0.6 0.05 0.05 0.3 0 0.5 1 1.5 2 2.5 3 3.5 Accident of high taxes High prices oils increase cost. Decrease the profitability Decrease export resource . Political issue Threat external factor Threat external Weight Threat external Rate Threat external Score
  • 12.
    12 COMPETITIVE PROFILE MATRIX(CPM) KEY FACTOR ATTOCK CEMENT LUCKY CEMENT DEEWAN CEMENT Weight Rating Score Rating Score Rating Score Price 0.15 3 0.45 3 0.45 2 0.3 Market share 0.05 2 0.1 4 0.2 2 0.1 Advertising 0.15 4 0.6 4 0.6 1 0.15 Export 0.15 3 0.45 3 0.45 1 0.15 Quality 0.05 2 0.1 2 0.1 2 0.1 Technology 0.05 1 0.05 2 0.1 1 0.05 Financial position 0.1 3 0.3 2 0.2 2 0.2 Customer loyalty 0.1 3 0.3 2 0.2 1 0.1 Product distribution 0.15 4 0.6 3 0.45 3 0.45 Customer service 0.05 3 0.15 3 0.15 2 0.1 TOTAL 1.00 3.1 2.9 1.7 There is the table show weight rating score of the competitive profile of the tree industries . the weight and rating well be estimated for known to CPM of the compare growth ratio with two other cement industries in the market of internal external levels of the attock cement .And we have use the different method to show the data by graph and sample table .there is two graphs and one table for clear understand. 1st one graph show of total data and 2nd one only show the got ratio as Attock cement has 3.1 ratio Lucky cement 2.9 ratio and Deewan cement 1.7 ratio .this result of the three industries are only estimated.
  • 13.
    13 This graph showtotal value of the CPM of cement industries . This graph show only ratios of the cement industries. 0 2 4 6 total CMP chart KEY FACTOR Wieght ATTOCK CEMENT Rating ATTOCK CEMENT Score LUCKY CEMENT Rating LUCKY CEMENT Score DEEWAN CEMENT Rating DEEWAN CEMENT Score 3.1 2.9 1.7 1 0 0.5 1 1.5 2 2.5 3 3.5 ATTOCK FALCON CEMENT LUCKY CEMENT DEEWAN CEMENT TOTAL WIEGHT SHORT CPM CHART
  • 14.
    14 Strength Position andAction Evaluation (SPACE) internal strategy position External strategy position Competitive CA (-1 to -6) Industry (+1 to +6) AXIS X Product quality Market share. Brand and image Products life cycle -3 -5 -1 -2 Barrier to entry. Growth potential. Access to financing Consolidation +2 +5 +6 +2 Financial FS 2014-15 Environment 3.75 Total axes x average ( 1) 2.75 AXES Y ROA 23.85%/24.69% Liquidity 2.57% / 2.75 Net profit 16.05% / 16.86% Debt Equity Ration ROCE 31.55%/36.38% Earnings per share 17.59% /19.26% +5 +2 +4 +3 +5 +6 Inflation Technology Demand elasticity Taxation -2 -5 -1 -5 Total axes Y average (0.19) 4.16 3.25 This space matrix data uses annual report of Attock cement. There is use 2014 to 2015 annual financial report and used financial report ratios by sex year glace of the attock cement company.ROA return on asset, current asset, net profit, debt equity ,return on capital employment. FP + 1 +2 +3 +4 +5 CP +6 IP -1 -2 -3 +1 +2 +3 +4 +5 +6 -1 -2 - 3 -4 -5 -6 Aggressive Backward,forward.horizantal integration Market penetration Market development Product development Diversification/related unrelated Conservative Market penetration Market development Product development Diversification/relate d Defensive Retrenchment Divestiture Liquidation Competitive Backward,forward.horizantal integration Market penetration Market development Product development
  • 15.
    15 -4 -5 -6 SP This last stageof strategy QUANTITIVE STRATEGY PLANNING MATRIX(QSPM) Key external factor weight Strategy 1 Strategy 2 Strategy 3 Economy Political legal/government Social culture/demographic Environment Technological Competitive Key internal factor Management Marketing finance and accounting Production/operation Research and development Management information system
  • 16.
    16 MARKETING STARTEGY Products  Falconregular cement  Falcon black cement  Falcon Ordinary Portland cement
  • 17.
    17 PRODUCT LEVEL Colored cement Thecement of desired color may be obtained by intimately mixing mineral pigments with ordinary cement. The amount of coloring material may vary from 5 to 10 percent. If this percentage exceeds 10 percent, the strength of cement is affected.
  • 18.
    18 Low heat cement Theconsiderable heat is produced during the setting of cement. In order to reduce the amount of heat, this type of cement is used. Hydrophobic cement This type of cement contains admixtures which decreases the wetting ability of cement grains.
  • 19.
    19 Boston Consulting Groupmatrix(BCG) Star Falcon Block cement  Market penetration  Market development  Product development.  Backward integration  forward integration vertical  Invest for growth Question? Attock Ordinary Portland cement.  Investment should be high  Market penetration  Market development  Product development  Divestiture Cow/cash Falcon regular cement  Products development .  Diversification  Divestiture.  Retrenchment Dog OPC (ordinary Portland cement)  Divestiture  Retrenchment  Liquidation
  • 20.
    20 QUESTION MARKS OFATTOCK CEMENT? Attocck cement brand ordinary Portland cement OPC in line of the question there for there is high growth and low share of this brand .before the OPC brand was in dog line due to expensive have increased and not to recover the benefit from markets as transportation ,taxes and other expensive increase and sells go to in decrease there is brand is go to the dog line and company want to increase value this OPC brand and decision to make a best planning new strategy for bring again once more to exist in the market to known for purchasing with low prices and there is need position to perceive the mind of peoples as customer and consumers .the production of brand of Attock OPC don’t known that how investment again in this brand for create position in market share and to purchasing product new customer and consumer. DOG STRATEGY OF ATTOCK CEMENT 0 10 20 30 40 50 60 70 80 investment market growth share benefit 80 80 5 1
  • 21.
    21 There is attockfalcon cement OPC brand go to the dog line this brand loss every thing and get down into the market not have growth market and not have market share. but the company can recover to this brand from dog line and do it stand on line in the market on foot but the company will be change brand quality and name in the market. Star of attock falcon cement 0 2 4 6 8 10 12 14 16 18 20 investment market growth market share benefit 20 3 3 0.5
  • 22.
    22 There is tbrand of the production as attock falcon BLOCK cement the following brand is go to the high growth in market and share high in market. the great opportunity to increased values and growth in exist market and good performance in market. Cash cow of Attock cement Their attock regular cement brand and attock block cement brand go in the cash cow line .the cash cow line of the bcg matrix show good position take in market and increase benefits with to strongly performance of the company .And good result become and bets by competition with to others brand in market. 0 10 20 30 40 50 60 70 80 investment market growth market share benefit 20.4 70 80 50
  • 23.
    23 Boston consultant groupmatrix 0 10 20 30 40 50 60 70 invetment marke growth market share benefit 20 50 70 40
  • 24.
    24 MARKET PENERATION OFATTOCK CEMENT The attack cement strategy is when we sell the present product in the present market as attack regular cement and falcon cement. The attack regular cement is competitive in all Pakistan and attock falcon cement competitive in Karachi with others brand of different companies. Now the brand of acttock cement regular and brand of falcon cement block both brands are pricing is equal in the existing market and existing brand with the other competitive. MARKET DEVELOPMENT OF ATTOCK CEMENT The ATTOCK cement development in new market and sell present product of FALCON cement therefore we want increase sell and gain to new customers from out side the countries. So we have targeted new market to abroad countries as Afghanistan, iraq, sham syria. and Seri lanka, the new market of Afghanistan there is need to create new home roads building and we want to enter new market of Afghanistan and as other countries like iraq .sham.syria and serilanka PRODUCT DEVELOPME IN PRESENT MARKET (AF). We develop new product of attock cement in the present market for increase share and growth .we decided to new produce launch or create new packing for facility to customer for purchase falcon cement before we issue order to retailer seller to sell open cement by kg 1t to 50 kg for less then purchasing power people .and another we targeted open cement supply to huge by containers to reach the plant of constructor for save the time in the big cities as Karachi khyder abad Lahore ,Islamabad .and other sell falcon cement open by retailer shopkeeper for different areas as colonies , villages and home repairing etc. 20 10 5 0.50.5 6 5 0 0.5 0.5 5 0.01 0.5 5 5 0.010 0 5 0 6 0 0 0.50 5 10 15 20 25 question star cow /cash dog BCGM chat bar Attock cement investment market peneration market development products development divestiture back ward /Hor/vertical
  • 25.
    25 DIVERSIFICATION STRATEGY OF(AF) The attock cement industries to decided new product development in the new market. now this decided producer is un relative diversification to launch new product of tire plan and power generators plan in new market .the customer of purchasing generator to expectations by Japanese and china product of generator and as tire also want to bring from abroad therefore this product will be not success in Pakistan and other countries .according to me REHMAN khan if attack y cement to launch new product opposite as iron steels launch to new market so that’s this product relative diversification with the falcon cement .the iron steel uses necessary with cement concrete .if iron steel price increase in the market so they will be sell on old price due to the increase the price of cement product . the loss in the price of iron steel will be save in the profit of cement product so theirs Internal external matrix IE Strong average weak 4.0 3.0 2.0 1.0
  • 26.
    26 HIGH 3.to 40 3.0 MEDIUM 2.0 to2.99 2.0 LOW 1.0 t0 1.99 1.0 Harvest or divest Grow and build Hold & maintain GRAND STRATEGY MATRIX 1 2 3 4 5 6 7 8 9 Back forward, horizontal integration. Market penetration. Market development . Product development . Retrenchment . Divesture . Market development . Product development .
  • 27.
    27 RAPID MARKET GROWTH SLOWMARKET The1st one attock falcon cement regular brand is very rapid market in with increase growth share to have strong and make to place high development. 2nd one falcon block cement brand is go to slowly market due to weak competition with other products in the market. 3rd one falcon ordinary Portland cement product is break down and go to liquidation. 4th one products is related diversification with cement products in market this product will be going to increase growth and value in market. PRODUCT CYCLE LIFE ATTOCK CEMENT The product cycle is through which every product goes trough from introduction when product is brought in the market. WEAK COMPETITVE POSITION STRONG COMPETITVE
  • 28.
    28 QUESTION STAR COWCASS DOG This strategy called life cycle business this strategy show the product life . The introduction line show new product launch and first time bring to market as called in a question in BCG matrix 2nd one line show growth when a product going to high level in market as called star in BCG matrix .and 3rd one maturity this line show the as cow in BCG matrix product will be coming down in market .and 4th one the product growth share value and everything get down in market as called dog . Conlosion The strategy applied on attock cement industry and used three stage as input stage matching stage and decision stage .there is used strategies vision mission swot analysis matrix internal external ,space matrix ,Boston consultant group matrix, grand matrix ,competitive profile matrix .and business life cycle matrix used .first one strategy vision mission strategy Introduction Growth Maturity Decline
  • 29.
    29 show by thegraph for easy understand .the attock cement industry have increase growth and value in market due to good performance .and there is use annual report during the processing for making project data for this project. This strategy management all estimated planning for all strategies matrix to leaning study for future .and there is help to me for prepared and guide project mr sir mudasir Husain This project of attock falcon cement .and I have created this project and not 100% percent correct there is may be same mistake therefore I am a student of BBSUL not a parts of the attock cement industry .thanks so much for sir mudasir Husain . Thanks………