A 53-slide presentation by Internet Authtor and CEO of E-consultancy.com Ashley Friedlein looking at what he calls 'atomisation'. Ashley shows how internet content and services are increasingly being 'atomised' across the internet; your would-be site users are consuming your content in many other places than your actual site. So what can you do about it? How can you embrace this trend?

1. “ Atomisation” - what is it, and what are you going to do about it? Ashley Friedlein CEO E-consultancy.com

3. Jakob's Law of the Web User Experience “Users spend most of their time on other sites”

7. http://www.touchgraph.com/TGGoogleBrowser.php?start=www.e-consultancy.com&signed=false

8. The Atomisation of E-consultancy

9. iRobot

16. The Big Boys are at it (of course)

17. 3 types of widget have been made available:- 1. One showing item information for an auction listing 2. Another enabling a slideshow for multiple selected items 3. And another showing multiple thumbnails related to keyword search queries “ eBay has launched a Flash widget applet that allows sellers to embed their auctions on sites around the web.” eBay

21. Amazon

22. And some interesting applications of it…

23. www.nfp2.co.uk

26. OK… So what am I meant to do about it?

29. A Website

33. Microformats – the atomisation of content

34. hCard hCalendar Adr / geo hResume hReview http://microformats.org/

35. hReview – corkd.com

36. hCalendar – upcoming.org

37. hResume – LinkedIn.com

38. Widgets and APIs – the atomisation of functionality

40. www.nfp2.co.uk

41. OpenID, Google Open Social etc. – the atomisation of identity

42. APML – the atomisation of behavioural data

44. You want my Amazon profile? My last.fm profile?

45. My financial services profile? My medical profile?

46. Browsers – evolving to make these ‘atoms’ configurable

47. From: Alex Faaborg (Firefox user experience developer)

48. From: Alex Faaborg (Firefox user experience developer) Netvibes

49. In Summary…

51. “ The customer is in control” … yada yada…

53. Thank you / Q&A Ashley Friedlein CEO E-consultancy http://www.e-consultancy.com