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The State of Marketing Attribution in Asia-Pacific


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This is a summary of the findings from the Econsultancy/Datalicious study into The State of Marketing Attribution in Asia-Pacific.

The full report looks at the benefits of marketing attribution across multiple channels, various approaches and technologies used, and the keys to success.

It’s based on a survey of more than 400 client-side and agency marketers based in the APAC region.

Download the full report:

Published in: Marketing
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The State of Marketing Attribution in Asia-Pacific

  1. 1. STATE OF MARKETING ATTRIBUTION In association with Datalicious, Sep 2015
  2. 2. Main goals for Marketing Attribution in Asia Pacific
  3. 3. Benefits of Marketing Attribution according to Brands and Agencies in Asia Pacific
  4. 4. Top 3 vendors used for attribution by Brands
  5. 5. Visit us at London | New York | Singapore To find out more about Subscriptions | Trainings | Events For APAC enquiries, email us at or call us at +65 6653 1911