Monday's #AtomicChat was all about the don'ts of content marketing. Featuring comments from ‏@JuliaEMcCoy, ‏@KG7MAJ, @wakefly, ‏@chevd80, ‏@LindsayFultz, ‏@adhutchinson, @di_wo, ‏@joegullo and @BH_Social.

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#ATOMICCHAT
#ATOMICCHAT
February 23, 2015
Avoiding content
marketing mistakes
How bad is duplicate content?
Do you think SEO is still important in
2015? How should we treat keywords?
What are spammy title tags?
What is considered as low or bad
quality content?
How should we evaluate our content?
@JuliaEMccoy@Atomic_reach
special guest:Hosted By:
The Middle Child @LindsayFultz
Don’t produce content strictly for SEO. Create for value. Add in key words after &
tailor to audience to discover #atomicchat
Julia McCoy @JuliaEMcCoy
In all seriousness though, duplicate content can get your site penalized,
de-ranked, and is a bad practice. Google will know. #AtomicChat
Julia McCoy @JuliaEMcCoy
SEO has changed. Content marketing is really what SEO has become now. This
new SEO of 2015 is very much alive. #AtomicChat
Clair Wyant @KG7MAJ
Duplicate content is bad, but if you know Google, you know Google hates
duplicate content. #AtomicChat
Julia McCoy @JuliaEMcCoy
First, let’s clarify a title tag. Example (remove the spaces): < head
><title>Example Title</title> </head> #AtomicChat
To write title tags correctly focus on natural, well written content. If it doesn’t
sound proper English, it’s probably spam. #AtomicChat
Julia McCoy @JuliaEMcCoy
Low quality content typically focuses on keywords alone. Good titles/topics +
natural use of keywords = winner. #AtomicChat
Julia McCoy @JuliaEMcCoy
Make sure you rely on a human (not software) audit evaluation when you employ
an agency or audit your own content. #AtomicChat
Joe Gullo @joegullo
Low quality = no story, bland, or content without emotional connections.
#AtomicChat
The Middle Child @LindsayFultz
Need to establish goals of content in order to measure. Some obv: CTR, bounce
rate, shares, pg views, time spent, sign up, $ #atomicchat
Julia McCoy @JuliaEMcCoy
Also, content that doesn’t pass Copyscape and has any amount of duplicate hits
online is always low quality content. #AtomicChat
Brandon H @BH_Social
Content should be analyzed about ongoing business purposes behind it & how it
compliments existing #branding. Stay safe! #AtomicChat
Andrew Hutchinson @adhutchinson
These days it’s just more diversified - need to understand the search steps and
processes your audience is undertaking #AtomicChat
Diana Wolff @di_wo
Organic keywords bring a more filtered audience to your content. Be yourself and
you’ll attract the right people. #atomicchat
Wakefly @Wakefly
We’ve mostly seen duplicate content have negative effects. Syndication can be
beneficial in limited cases #AtomicChat
Cheval John @chevd80
If you repurpose a blog post for another site, then it is really o.k. #atomicchat
Wakefly @wakefly
Titles become spammy when keywords are stuffed, there are too many
characters, or a robot is writing it #AtomicChat
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