SlideShare a Scribd company logo
New Media vs. Old
              Media
               How to apply tested communication
                    methods to new media



@ThomasHynes
#prnedu
Thomas Hynes

   Manager, Blogger
    Relations

   @thomashynes




@ThomasHynes
#prnedu
Jian DeLeon

   Staff Writer at Complex
    Magazine

   @jiandeleon




@ThomasHynes
#prnedu
Thomas Miale

   Director, Multimedia
    Engagement, MultiVu

   Blogger: notafoodie.com

   @tmiale



@ThomasHynes
#prnedu
The Old Guard




@ThomasHynes
#prnedu
The New Guard




@ThomasHynes
#prnedu
It’s Just Media




@ThomasHynes
#prnedu
Blog Posts Indexed in Last 24 Hours




                      1,085,907
 Source: Technorati

 @ThomasHynes
 #prnedu
Total Number of Identified Blogs




                 169,467,575
Source: Technorati

@ThomasHynes
#prnedu
New Blogs in Last 24 Hours




                     171,022
Source: Technorati

@ThomasHynes
#prnedu
The Reach of the Blogosphere




@ThomasHynes
#prnedu
SF Gate Traffic
               Last 6 Months




@ThomasHynes
#prnedu
SFist.com Traffic
                Last 6 Months




@ThomasHynes
#prnedu
But Do Blogs Matter?
               Ask Congressman Lee




@ThomasHynes
#prnedu
Gawker Traffic
               Last 6 Months




@ThomasHynes
#prnedu
The Mom Family Bloggers
   Nearly 4 million strong

   77% will write about
    brands they like

   14% will write about
    brands they don’t like


Source: Technorati

@ThomasHynes
#prnedu
Where Bloggers Blog




@ThomasHynes
#prnedu
Bloggers Won’t Bite




@ThomasHynes
#prnedu
Read the Blogs




@ThomasHynes
#prnedu
Bad Engagement




@ThomasHynes
#prnedu
Have a Conversation




@ThomasHynes
#prnedu
Good Engagement




@ThomasHynes
#prnedu
Takeaways
   Don’t be afraid of blogs
   Do your research
   Don’t spam
   Be helpful
   Be relevant
   Have a conversation
   It’s still just media

@ThomasHynes
#prnedu
Questions?
Did we miss something? Shoot us a line.

   Tom Miale @tmiale
   Jian DeLeon @jiandeleon
   Thomas Hynes @thomashynes




@ThomasHynes
#prnedu

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