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VLAD CAVALCANTI • EXPERTS MANAGER • ATLASSIAN
VLAD CAVALCANTI • EXPERTS MANAGER • ATLASSIAN
4
Software
is eating
the world.
6 offices
worldwide
1,300+
Atlassians
San Francisco
Austin
Amsterdam
Sydney
Manila
Japan
9
We believe behind every great 

human achievement, there is a team. 

Our mission is to unleash the
potential in every team.
9
Our experience: Software teams driving innovation
Player statistics & analytics
platform through NHL.com
Order pizza through web, phone,
watch, TV, voice.
UPS plans routes with 

real-time traffic data
Nike is turning the shoe 

into a connected platform
SOFTWARE SUPPORT
Success with software teams leads the way for all teams
HR
LEGAL
FINANCE
IT
MARKETING
Today teams face increasing complexity
Which
email?
Huh?
I sent that
to you
already
Is this thing
done?
That file is
outdated
I think
Luanne is on
that
Multi-device

workflows
Distributed

workforce
Information

overload
Speed of

change
Tasks &

projects
Pages &

files
Messages,

& calls
Requests 

& SLAs
Code &

reviews
ORGANIZE
DISCUSS
COMPLETE
What we do for teams
What Atlassian does for teams
SOFTWARE
IT
BUSINESS
Plan & track
Adopt agile best practices. Plan
projects, manage dependencies
and track team progress.
Build & ship
Collaborate on code with inline
comments and pull requests.
Manage and share your Git and
Mercurial repositories.
Collaborate & document
Keep teams connected with chat.
Collaborate on product
requirements, roadmaps and
technical documentation.
Automate & deploy
Embrace continuous delivery.
Automate builds, tests and releases
in a single workflow.
Atlassian for software teams
Everything your team needs to build & deliver great software, fast
Service Management
Manage incidents, problems,
changes, and service requests. Give
your IT team the tools they need to
be fast and responsive.
Make help easy
Give people an easy way to ask for
help and let them self-serve for
simple issues.
Document Knowledge
Manage your support documents as
well as your IT policies & procedures
in one central and collaborative
place.
Bring the team together
Connect agents with experts to
solve problems faster. Centralize
team communication so you never
miss an update.
Atlassian for IT teams
Simple & smart service for happier customers
Atlassian for business teams
Organize, discuss and do work across all your teams
Organize for success
The path from inspiration to
realization of your business
initiatives requires organized
teamwork. Always keep your
team informed every step of the
way.
Manage approvals
Don't get slowed down by finding
an approver. Organize and
standardize your approval
process so you can uncover
blockers and speed the flow from
'idea' to 'done'.
Create, share & discuss
Collaborate with your team on the
work needed to keep your
projects moving forward -
meeting notes, project plans,
office files, and more - all in one
place.
Stop email chains
Don't bury important communication
in email silos. Connect teams to share
ideas, plans and more.
Quickly find, try and buy over 1,800 add-ons for
Atlassian products
2000
add-ons
Built & refined, for teams
Using the insights of 

50,000 customers, we design
products that help teams work
better together
Easy to use & adopt
We invest in making products that
are easy to access, easy to use, and
immediately put

to work
Versatile & adaptable
Our products are designed to be
useful in a broad range of workflows
and projects
Integrated & open
Our products are designed to
work well together, and with
critical third-party platforms/
applications
Atlassian products are focused on helping
teams organize, discuss, and complete work
Atlassian is not your traditional
enterprise software company
The old way The Atlassian way
Z z
Do-it-yourself software

Fits any budget

Predictable pricing

Bottoms up

Day cycles

E-commerce business model
Hard to try & deploy

Expensive to buy

Heavy discounting

Top down

Month cycles

Offline business model
Customers of all sizes in every industry
Tesla drives the
auto industry
into the future.
Atlassian helps Tesla work more efficiently in the
name of energy efficiency.
#1 in the UK,
Daily Telegraph
reaches 3M readers
a day.
The Daily Telegraph uses Atlassian to keep the presses – and
other media channels – running.
Splunk unlocks
the intelligence
in machine data.
Atlasssian’s Bitbucket helps Splunk’s software
development teams work faster and release more
quality code.
Code.org brings
computer science
to students aged
4 to 104.
Atlassian helps Code.org connect with millions of
teachers and students around the world. 

For Cochlear, 

it’s all about
connections.
Atlassian helps Cochlear bring missing sounds
to young and old.
Sotheby’s refines
the art of selling
masterpieces.
Atlassian helps Sotheby’s evolve its business of selling
and moving the extraordinary.
Twitter helps
300M people
worldwide
exchange ideas.
Atlassian supports the fast-growing teams and
technologies at Twitter.
Individual > Team
Individual > Team
Team > Individual
Oct 11th - 13th, San Jose
Thank you!
VLAD CAVALCANTI • EXPERTS MANAGER • ATLASSIAN • @VCAVALCANTI

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Atlassian Roadshow 2016 - Vlad Cavalcanti

  • 1. VLAD CAVALCANTI • EXPERTS MANAGER • ATLASSIAN
  • 2. VLAD CAVALCANTI • EXPERTS MANAGER • ATLASSIAN
  • 3.
  • 5.
  • 8.
  • 9. 9 We believe behind every great 
 human achievement, there is a team. 
 Our mission is to unleash the potential in every team. 9
  • 10. Our experience: Software teams driving innovation Player statistics & analytics platform through NHL.com Order pizza through web, phone, watch, TV, voice. UPS plans routes with 
 real-time traffic data Nike is turning the shoe 
 into a connected platform
  • 11. SOFTWARE SUPPORT Success with software teams leads the way for all teams HR LEGAL FINANCE IT MARKETING
  • 12. Today teams face increasing complexity Which email? Huh? I sent that to you already Is this thing done? That file is outdated I think Luanne is on that Multi-device
 workflows Distributed
 workforce Information
 overload Speed of
 change
  • 13. Tasks &
 projects Pages &
 files Messages,
 & calls Requests 
 & SLAs Code &
 reviews ORGANIZE DISCUSS COMPLETE What we do for teams
  • 14. What Atlassian does for teams SOFTWARE IT BUSINESS
  • 15. Plan & track Adopt agile best practices. Plan projects, manage dependencies and track team progress. Build & ship Collaborate on code with inline comments and pull requests. Manage and share your Git and Mercurial repositories. Collaborate & document Keep teams connected with chat. Collaborate on product requirements, roadmaps and technical documentation. Automate & deploy Embrace continuous delivery. Automate builds, tests and releases in a single workflow. Atlassian for software teams Everything your team needs to build & deliver great software, fast
  • 16. Service Management Manage incidents, problems, changes, and service requests. Give your IT team the tools they need to be fast and responsive. Make help easy Give people an easy way to ask for help and let them self-serve for simple issues. Document Knowledge Manage your support documents as well as your IT policies & procedures in one central and collaborative place. Bring the team together Connect agents with experts to solve problems faster. Centralize team communication so you never miss an update. Atlassian for IT teams Simple & smart service for happier customers
  • 17. Atlassian for business teams Organize, discuss and do work across all your teams Organize for success The path from inspiration to realization of your business initiatives requires organized teamwork. Always keep your team informed every step of the way. Manage approvals Don't get slowed down by finding an approver. Organize and standardize your approval process so you can uncover blockers and speed the flow from 'idea' to 'done'. Create, share & discuss Collaborate with your team on the work needed to keep your projects moving forward - meeting notes, project plans, office files, and more - all in one place. Stop email chains Don't bury important communication in email silos. Connect teams to share ideas, plans and more.
  • 18. Quickly find, try and buy over 1,800 add-ons for Atlassian products
  • 20. Built & refined, for teams Using the insights of 
 50,000 customers, we design products that help teams work better together Easy to use & adopt We invest in making products that are easy to access, easy to use, and immediately put
 to work Versatile & adaptable Our products are designed to be useful in a broad range of workflows and projects Integrated & open Our products are designed to work well together, and with critical third-party platforms/ applications Atlassian products are focused on helping teams organize, discuss, and complete work
  • 21. Atlassian is not your traditional enterprise software company The old way The Atlassian way Z z Do-it-yourself software Fits any budget Predictable pricing Bottoms up Day cycles E-commerce business model Hard to try & deploy Expensive to buy Heavy discounting Top down Month cycles Offline business model
  • 22. Customers of all sizes in every industry
  • 23. Tesla drives the auto industry into the future. Atlassian helps Tesla work more efficiently in the name of energy efficiency.
  • 24. #1 in the UK, Daily Telegraph reaches 3M readers a day. The Daily Telegraph uses Atlassian to keep the presses – and other media channels – running.
  • 25. Splunk unlocks the intelligence in machine data. Atlasssian’s Bitbucket helps Splunk’s software development teams work faster and release more quality code.
  • 26. Code.org brings computer science to students aged 4 to 104. Atlassian helps Code.org connect with millions of teachers and students around the world. 

  • 27. For Cochlear, 
 it’s all about connections. Atlassian helps Cochlear bring missing sounds to young and old.
  • 28. Sotheby’s refines the art of selling masterpieces. Atlassian helps Sotheby’s evolve its business of selling and moving the extraordinary.
  • 29. Twitter helps 300M people worldwide exchange ideas. Atlassian supports the fast-growing teams and technologies at Twitter.
  • 31.
  • 32.
  • 33.
  • 36.
  • 37. Oct 11th - 13th, San Jose
  • 38. Thank you! VLAD CAVALCANTI • EXPERTS MANAGER • ATLASSIAN • @VCAVALCANTI