Presentation given by Marcela Reyes at #ata54.
As you think about your approach to increasing your client base, growing your language business, making your name known, and having an effective strategy in the current economy, you need to apply 10 essential principles to creating a sustainable, profitable, and ultimately successful business. Some of the things you will learn during this session include how to develop a solid and distinctive brand, advance your business through social media, and how to build the reputation of your business to separate it from the competition.
Business today is technology driven - especially for the solo professional. This presentation gives you the secrets you need to know to set your business up - step by step - and what tools to use. It also gives you a peak into different strategies which are so important to succeeding in today's fast-pace business reality.
Updating your profile on LinkedIn - the 3 basic stepsMelanie Ferreira
How to optimise your LinkedIn profile in 3 easy steps. Start with the basics, to ensure that your personal brand is optmised, build brand visibility and credibility by having an outstanding profile.
iMPR Trade show Marketing - Enhancing ROI Ilissa Miller
Ever wonder what goes into planning and executing an effective trade show participation? Wonder no more!
This presentation will provide you with the tools and information to plan effectively:
• Timeline Management
• Pre-Tradeshow Planning
• On-site Tradeshow Participation
• Effective Follow-Up
It's all about the who, what, why, where, when and of course... how.
iMPR Presents: Social Media for BusinessIlissa Miller
Social Media for Business Success is a webinar program provided by iMiller Public Relations in conjunction with Host in Ireland to provide an overview of key social media programs, strategies and tools to help your business succeed.
During this one-hour program, participants will learn:
• What social media sites you company should consider using
• Where opportunities exist to grow your social media presence
• What goals you should set and how you should set them
• Key metrics to measure success
To learn more about iMiller Public Relations, visit www.imillerpr.com
Business today is technology driven - especially for the solo professional. This presentation gives you the secrets you need to know to set your business up - step by step - and what tools to use. It also gives you a peak into different strategies which are so important to succeeding in today's fast-pace business reality.
Updating your profile on LinkedIn - the 3 basic stepsMelanie Ferreira
How to optimise your LinkedIn profile in 3 easy steps. Start with the basics, to ensure that your personal brand is optmised, build brand visibility and credibility by having an outstanding profile.
iMPR Trade show Marketing - Enhancing ROI Ilissa Miller
Ever wonder what goes into planning and executing an effective trade show participation? Wonder no more!
This presentation will provide you with the tools and information to plan effectively:
• Timeline Management
• Pre-Tradeshow Planning
• On-site Tradeshow Participation
• Effective Follow-Up
It's all about the who, what, why, where, when and of course... how.
iMPR Presents: Social Media for BusinessIlissa Miller
Social Media for Business Success is a webinar program provided by iMiller Public Relations in conjunction with Host in Ireland to provide an overview of key social media programs, strategies and tools to help your business succeed.
During this one-hour program, participants will learn:
• What social media sites you company should consider using
• Where opportunities exist to grow your social media presence
• What goals you should set and how you should set them
• Key metrics to measure success
To learn more about iMiller Public Relations, visit www.imillerpr.com
Moving the first steps in the translation industryMartina Eco
Starting out as a freelancer is not easy: no contacts, no experience, no clear idea of how the industry works. This seminar draws from first-hand experiences to help you set up a solid translation business and overcome the issues that 'newbies' of the industry commonly face.
Building Your Freelance Business: From a freelancer to an entrepreneur Madiha Hamid
Already sailing in your freelance business? It is time to move ahead and build your business. Know what helped me build my business. I still have a long way to go but it sure has been a good start.
Are you one of those translators that says “yes” to anything that falls on your plate? Are you desperate to get any projects, even if it’s a subject on which you don’t have much knowledge or experience? Are you constantly being asked to reduce rates?
Your goal should be to be an expert, a leader, and a solution-provider in your market. People don’t just want someone who can get the job done. They want persons who know what they are doing and can prove they are worth investing in. There is a lot that you have to consider in developing your brand statement and identity, but being an expert will ensure that people see you as a force worth having on their side when they need translation and language services. Anyone can sell a service, but it’s up to you to become a master in your profession.
This webinar shares 10 tips that can help you choose your translation area of expertise so you build a thriving translation business.
To listen to the full webcast, visit http://translatorsmarketingclub.com
[Web Starter 2016] Keyword Research e Keyword Analysis - Paolo Dello Vicariobytekmarketing
Le slide dell'evento Web Starter, organizzato da ByTek Marketing e Unitus a Viterbo. In queste slide Paolo Dello Vicario introduce alle principali tematiche intorno alla Keyword Research e Keyword Analysis per il Search Marketing e la SEO.
Chi più spende meno spende? Slide di accompagnamento del laboratorio di introduzione alla traduzione assistita tenuto da Marco Cevoli di Qabiria.com per la Giornata del Traduttore 2016, Pisa 14-15 ottobre 2016.
HOW TO CREATE THE ULTIMATE ONLINE EXPERIENCE FOR YOUR AUDIENCE With SEMrush w...Doyle Buehler
HOW TO CREATE THE ULTIMATE ONLINE EXPERIENCE FOR YOUR AUDIENCE
This webinar is designed to help you understand what your audience is looking for, and how to improve and create the ultimate online experience to drive sales and leads. Every business online is different, yet there are some key fundamentals and tools that will assist you in creating a digital ecosystem that keeps your audience educated and entertained and more importantly, interested in what you do and how you do it. If you can’t deliver a valuable user experience, you’re only 1 click away from them leaving you forever.
No longer is your website the only thing that your audience will see; you need to be able to manage and utilise all of the different aspects of your value and your brand online. Every thing that you do online, and every channel that you engage in, exposes you to potential customers, as well as exposing why people are not clicking on what you have to offer.
Put simply, Every Body sees Every Thing online. And, if you are not prepared with a solid user experience, you will be left with no one buying and no business. You need to be prepared to deliver an amazing experience to every one you encounter online, at every step along the way to purchasing what you have to offer, whether it is a product or a service.
Are you able to provide proper value through all stages of your buying process within your digital ecosystem? This means being ready for people who want to buy from you right now, but also for 67% of your market that are just not ready to buy… yet. Find out now how to deliver your unique value to your entire audience, consistently, to grow your Return on Investment (ROI), drive more sales and more leads for your business.
This is the webinar that you have been waiting for, to get clarity and get control of everything that you do online.
In this Webinar on Thursday May 21th at 8:00 pm Sydney time, you will learn:
The 3 key strategies to de-clutter your web presence
What 3 tools are critical to building the ultimate user experience
How to coordinate your digital ecosystem so it is not confusing
How to manage your online presence to create raving fans and more importantly, qualified leads
What it takes to entertain and educate your audience
How to tune your website to meet the demanding needs of your audience
The 5 things you need to do to cut through the clutter and noise of online, and breakthrough with your own brand
Second webinar in the 3 webinar master class, Secrets of a WordPress Web Designer Revealed. One of the reasons aspiring web designers stay swirling around feeling less than competent is that they never stay with a theme and learn to customize it. Of course, they do need to start with the right theme framework for their skills.
Moving the first steps in the translation industryMartina Eco
Starting out as a freelancer is not easy: no contacts, no experience, no clear idea of how the industry works. This seminar draws from first-hand experiences to help you set up a solid translation business and overcome the issues that 'newbies' of the industry commonly face.
Building Your Freelance Business: From a freelancer to an entrepreneur Madiha Hamid
Already sailing in your freelance business? It is time to move ahead and build your business. Know what helped me build my business. I still have a long way to go but it sure has been a good start.
Are you one of those translators that says “yes” to anything that falls on your plate? Are you desperate to get any projects, even if it’s a subject on which you don’t have much knowledge or experience? Are you constantly being asked to reduce rates?
Your goal should be to be an expert, a leader, and a solution-provider in your market. People don’t just want someone who can get the job done. They want persons who know what they are doing and can prove they are worth investing in. There is a lot that you have to consider in developing your brand statement and identity, but being an expert will ensure that people see you as a force worth having on their side when they need translation and language services. Anyone can sell a service, but it’s up to you to become a master in your profession.
This webinar shares 10 tips that can help you choose your translation area of expertise so you build a thriving translation business.
To listen to the full webcast, visit http://translatorsmarketingclub.com
[Web Starter 2016] Keyword Research e Keyword Analysis - Paolo Dello Vicariobytekmarketing
Le slide dell'evento Web Starter, organizzato da ByTek Marketing e Unitus a Viterbo. In queste slide Paolo Dello Vicario introduce alle principali tematiche intorno alla Keyword Research e Keyword Analysis per il Search Marketing e la SEO.
Chi più spende meno spende? Slide di accompagnamento del laboratorio di introduzione alla traduzione assistita tenuto da Marco Cevoli di Qabiria.com per la Giornata del Traduttore 2016, Pisa 14-15 ottobre 2016.
HOW TO CREATE THE ULTIMATE ONLINE EXPERIENCE FOR YOUR AUDIENCE With SEMrush w...Doyle Buehler
HOW TO CREATE THE ULTIMATE ONLINE EXPERIENCE FOR YOUR AUDIENCE
This webinar is designed to help you understand what your audience is looking for, and how to improve and create the ultimate online experience to drive sales and leads. Every business online is different, yet there are some key fundamentals and tools that will assist you in creating a digital ecosystem that keeps your audience educated and entertained and more importantly, interested in what you do and how you do it. If you can’t deliver a valuable user experience, you’re only 1 click away from them leaving you forever.
No longer is your website the only thing that your audience will see; you need to be able to manage and utilise all of the different aspects of your value and your brand online. Every thing that you do online, and every channel that you engage in, exposes you to potential customers, as well as exposing why people are not clicking on what you have to offer.
Put simply, Every Body sees Every Thing online. And, if you are not prepared with a solid user experience, you will be left with no one buying and no business. You need to be prepared to deliver an amazing experience to every one you encounter online, at every step along the way to purchasing what you have to offer, whether it is a product or a service.
Are you able to provide proper value through all stages of your buying process within your digital ecosystem? This means being ready for people who want to buy from you right now, but also for 67% of your market that are just not ready to buy… yet. Find out now how to deliver your unique value to your entire audience, consistently, to grow your Return on Investment (ROI), drive more sales and more leads for your business.
This is the webinar that you have been waiting for, to get clarity and get control of everything that you do online.
In this Webinar on Thursday May 21th at 8:00 pm Sydney time, you will learn:
The 3 key strategies to de-clutter your web presence
What 3 tools are critical to building the ultimate user experience
How to coordinate your digital ecosystem so it is not confusing
How to manage your online presence to create raving fans and more importantly, qualified leads
What it takes to entertain and educate your audience
How to tune your website to meet the demanding needs of your audience
The 5 things you need to do to cut through the clutter and noise of online, and breakthrough with your own brand
Second webinar in the 3 webinar master class, Secrets of a WordPress Web Designer Revealed. One of the reasons aspiring web designers stay swirling around feeling less than competent is that they never stay with a theme and learn to customize it. Of course, they do need to start with the right theme framework for their skills.
We are developing communication identities combining unique names with clear and consistent visual language. Find out more about our work and creative process in the presentation.
How To Kick Ass Online With Digital Leadership - Part 2: Social Media, Brandi...Doyle Buehler
Want to build and maintain a compelling competitive online presence with your business? Based upon Doyle Buehler's award winning digital strategy framework, this webinar series will show you how to construct a comprehensive, integrated digital ecosystem that has all your online assets working together (strategy, social media, website, sales funnel, branding, content, advertising, SEO etc).
Webinar 2 - Squeezing Social Media Through Your Brand Story
Tuesday, 19 May 2015 9:00pm
How to utilise social media and sharing concepts across your online platform.
Learn how to measure social media ROI for more effective marketing.
How to enhance your brand story through videos and visuals.
Personas are a hot topic. Marketers either love them or doubt their value. With customers and marketers alike becoming more demanding for content that's relevant to them, personas are the fuel that powers a marketer's ability to make meaningful connections.
Why your Content Marketing is Failing (and how to fix it) Gary DeAsi
View this SlideShare to learn 45+ costly mistakes for why content marketing fails, and actionable tips, resources and examples for how to correct them.
In a digital world where customers have all the power and everyone is a publisher, increasingly high competition and standards are pressuring marketing teams into a race to produce higher quality content, in greater volumes, and at a faster rate than ever before, often with the same amount of resources. But while content is the fuel for every digital marketing engine, not everyone gets the same mileage out of it. A 2016 report from Content Marketing Institute found that while 88% of B2B organizations are using content marketing, only 30% rated their content efforts as being effective for reaching their goals.
This presentation delivers an insightful overview of common costly mistakes that can be killing your content marketing results, and a deep dive on how to maximize content marketing ROI with actionable tips and steps to amplify the impact of every content initiative, including:
The 7 Step Content Marketing Process
1) Personas and Customers: Understanding target customer personas and how to attract and convert them with the right content topics
2) Content Planning and Strategy. Creating monthly and quarterly content plans aligned with each stage of the customer journey, and key business goals, metrics and objectives.
3) Content Production and Design. Digital content creation approaches optimized for search, engagement and conversion.
4) Content Publishing and Promotion. Integrated multi-channel content distribution tactics to reach both larger—and more qualified—target audiences across platforms, and the utilization of data, automation and marketing technology to test, measure and enhance targeting to optimize results.
5) Content Performance and Metrics. Understanding what metrics to track to measure the impact of your content marketing
6) Re-purposing and refining. Smart ways to get more out of your content and increase it lifespan through designing content for re-purposing.
7) People and Process. Building a team with the right skills, knowledge and roles, and implementing an efficient, repeatable content process.
This is the scene: you’ve launched a beautiful new site that is modern, fresh, and amazing... and no one knows how to use it. Your customers are calling (often!) because they can’t find the information on the website. They’re frustrated, mad even. You’ve already poured money and time into designing and building a beautiful site, but you left out one crucial aspect: User Experience (UX) design.
Designing a solution without considering the user experience can be disastrous. That’s why high-performing companies and organizations always ensure that creative design and UX are working in concert, ensuring that your audiences have delightful experiences all around.
During our webinar we’ll discuss:
- the differences and overlaps between Creative and UX
- how both rely on a clearly-defined brand experience
- how to collaborate effectively to find solutions that get results
We’ll talk about how beauty and usability can be best friends. By the end you’ll have some clear next steps to take back to your team and begin designing for user journeys that are both beautiful and usable.
Webinar: How to Improve Your Social Presence in 30 Minutes a DayFalcon.io
You know the struggle: so many posts to put out, so little time. So how can you use your time wisely while achieving the social media impact you desire? In this webinar, we discussed how to maximize your efforts with a 30-minute daily plan of action.
Natalie Henley and the Volume Nine team spoke at Denver Startup Week 2015 about "How to Actually Rank for Your #1 Keyword". Learn more through our slides today!
Language service providers consider themselves "localization experts." However, when attempting to expand into the US market, they often lack a strong, US-friendly marketing and branding strategy that allows them to meet the distinctive needs and wants of this unique market. LSPs from many parts of the world that want to expand into the US market need specific goals and a unique selling proposition in order to reach their "American dream." This presentation will discuss the top ten marketing elements that are critical when expanding into the U.S. market.
Presentation delivered at GALA 2014 in Istanbul on March 25, 2014. http://www.gala-global.org/
Marcela Reyes' Seminar on Creating Your Digital Portfolio at #ata54.
The competitive translation market continues to change, as does the way translators prospect for work. Since most are trying to eliminate the paper trail, translators must re-learn how to effectively and professionally showcase their work. Online portfolios are not limited to artists. An online portfolio will increase your visibility and digital identity and offer you a unique opportunity to stand out from the crowd. This hands-on workshop, using five tools, will explore the essential elements of your portfolio, offer a step-by-step process to build your own e-portfolio, and provide tips for branding and marketing.
In the Translation and localization industry, players tend to focus their attention on benchmarking the competition, implementing technology innovations or simply extending service offerings. The more they benchmark their competition, the more they look like them. When markets are reconstructed and value breakthroughs are created for buyers and the organization, the new demand is unlocked, giving place to value innovation. There is no longer a need for new technologies or pricing strategies. The conventional assumptions about how to compete are simply challenged.
By looking at other industries, the presentation showed how Starbucks, Cirque de Soleil and Southwest Airlines came up with a value curve based on differentiation and the right price strategy by implementing the Blue Ocean Strategy. By changing the service offering and finding new customers, it is possible for LSPs to create a new customer value proposition and a new market space. That is called “Value Innovation.”
By providing an overview of how these three companies were able to reach uncontested markets, the attendees will walk away with a framework that can be considered for creating a new way of creating value innovation in their service offerings.
William Arruda, Personal Branding Guru, predicts each December the personal branding trends that will be of value to career-minded professionals like translators. Explore what trends translators should incorporate in their marketing strategy to increase their influence, name recognition and success!
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify ManagementSunTec India
SunTec India's expertise in Shopify store management has been a game-changer for a luxury furniture e-commerce business. Through meticulous optimization of product listings, strategic SEO practices, and an enhanced user experience, this case study details the successful outcomes of their collaboration, including increased traffic, higher conversion rates, and stronger brand presence.
Read more- https://shorturl.at/yl3MU
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Digital Marketing Training In BangaloreHoney385968
https://nidmindia.com/
Landing page optimization is the strategic process of methodically enhancing the various elements and components of a web page with the primary goal of increasing its effectiveness at converting visitors into leads or customers.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
1. The 10 Essential Principles
to Growing your
Language Business
Marcela Reyes, MBA
Chief Branding Officer
Latitudes Training, Coaching and Consulting
www.latitudescoach.com
1
Latitudescoach.com
2. A bit about me
•
•
•
•
•
•
•
•
•
•
•
•
@marcelajenney
#ATA54
20+ years industry experience
MBA in Marketing
12+ years as a ATA certified Eng>SP translator
Business Translation and Marketing for Translators Instructor at
University of California, San Diego Extension
Certified Localization Project Manager
Blue Ocean Strategy Certified Practitioner
Professional business, marketing coach and branding coach
Reach Certified Personal Branding Strategist
Reach Certified Online Identity Strategist
Certified 360Reach™ Brand Assessment Analyst
2010-2012 ATA’s Spanish Language Division Administrator
Columnist
Latitudescoach.com
19. @marcelajenney
#ATA54
TRUST
It is a PROMISE of something to consumers.
Establishes consumers’ EXPECTATIONS.
MEETS those expectations in each interaction
and experience with clients.
Latitudescoach.com
20. You cannot build a brand if you
don’t have…
Consistency– message, image, unique promise of
value, etc., must be consistent to clients. Otherwise,
they may get confused and move to a different
brand (aka “competitor”).
Constancy – brands are not build overnight
Clarity– do not promise what you cannot deliver
Latitudescoach.com
26. 4. Define your “Unique
Value Proposition”
Latitudescoach.com
27. @marcelajenney
#ATA54
Without a strong value
proposition…
• You can’t create an effective overall
marketing strategy.
• You can’t craft strong marketing messages.
• You can’t get consistent results.
Latitudescoach.com
28. @marcelajenney
#ATA54
• What makes you different from other
translators that are working on the same
language pairs as yours and offer similar
services.
• The key to your success as an entrepreneur.
• Gives you the chance to prove to clients that
your business is better than anyone else’s.
Latitudescoach.com
29. What’s in it for
me?
Latitudescoach.com
Do your services help your
clients make money, save
them time or money, make
their lives easier or more
convenient, improve their
self-esteem, or make them
feel better?
31. @marcelajenney
#ATA54
• Price won’t be the deciding factor.
• Helps you get the attention of the people who are
willing to pay your fees.
• Forget adding new features to your services. Or
handing out more freebies.
• You don’t need to pile features on top of features.
• You are sought out by your clients not for the
number of features (languages, processes,
dictionaries, how big your TM is) your services have
but for the true value you know they’ll get from you!
Latitudescoach.com
34. Benefits
@marcelajenney
#ATA54
Your initial learning curve is less steep since you
are focusing on learning about a single area.
Your projects are likely to be similar and it will be
easier for you to apply what you learned in one
project to the next one.
You can charge $$$ for your services.
Help others
Become a trusted resource
Gain access (via conference/speaking invites,
etc.)
Convert followers to sales
Latitudescoach.com
35. Market Outlook
@marcelajenney
#ATA54
• Number of translators/interpreters has
increased significantly
• Too many “legal, medical, financial,
software” translators
• Too many E>S translators
• Anyone with internet access can get work
• Lack of translators in numerous specialized
fields
Latitudescoach.com
36. @marcelajenney
#ATA54
How to Become an Expert
• Pick something that already interests you
• Look into back experience
• Formal education
• Read blogs, magazines and books
• Take classes
• Create a blog
• Give speeches
Latitudescoach.com
37. 6. Create Your Virtual ID
& Reputation
Latitudescoach.com
43. Your Total Online ID
• Volume?
• Diversity?
• Relevancy?
• Purity?
Latitudescoach.com
@marcelajenney
#ATA54
44. Name Confusion
@marcelajenney
#ATA54
• Get your domain name
• Reserve ALL vanity names
– “LinkedIn: www.linkedin.com/in/
marcelareyes”
• Google ad words
• YouTube video
• Know and use “keywords” consistently
• Vizibility.com
Latitudescoach.com
52. 9. Add Value to
Your Services
Latitudescoach.com
53. @marcelajenney
#ATA54
Make Yourself More Valuable
You are more valuable if:
Your target market is very focused
You add solid value to their bottom line
You can solve a very costly problem
You give them something no one else
can or make them feel as though you
can
• Offer guarantees unconditionally
• Your are backed up by testimonials and
success stories
•
•
•
•
Latitudescoach.com
54. Pricing
• Charge correctly for VALUE
• Be a problem SOLVER
• Guarantee your work (with
limitations)
• Get paid what your worth
Latitudescoach.com
@marcelajenney
#ATA54
55. Keep Your Clients
• Do what it take to sustain
long term relationships
• Don’t nickel and dime
• Educate your clients
• Client care
Latitudescoach.com
@marcelajenney
#ATA54
56. @marcelajenney
#ATA54
Focus on “Critical Value Drivers”
• Innovate
• Specified quality standards
• Establish loyalty programs
• Sharpen your knowledge and skills
• Enhance your technology
• Raise your brand equity among main
competitors
• Excel in service delivery
Latitudescoach.com