At the Intersection of DAM and WCM

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Irina Guseva

At the Intersection of DAM and WCM, Henry Stewart DAM conference, LA 2011

Technology Business

At the Intersection of DAM and WCM!

RSG provides research and advisory services to help you
make the right technology and strategy decisions.!
Speciﬁc advice. Best-practice approaches. The Real Story.!

Irina Guseva
Real Story Group
@irina_guseva

The Real Story Group

Research and advisory services to help you make the right
technology and strategy decisions.

Copyright © 2011 Real Story Group www.realstorygroup.com

DAM and WCM: the early days

Copyright © 2011 Real Story Group 3 www.realstorygroup.com

DAM in the Information Management stack

Integration / Dashboards

Enterprise Search

Role and Group Management

Collab /
DAM ERP BI CRM WCM Social

Copyright © 2011 Real Story Group 4 www.realstorygroup.com

DAM and WCM: the divide

•  Siloed approach
•  Loss of data
•  Time and money
•  DAM *is* more than storage
•  WCM’s function is *not* DAM

Copyright © 2011 Real Story Group Source: http://www.flickr.com/photos/100n30th/11440471/
5 www.realstorygroup.com

DAM and WCM: the now

Copyright © 2011 Real Story Group 6 www.realstorygroup.com

DAM and WCM: Integration

•  Complexity in integration
•  Organizational adoption
•  Budget and aspirin
•  Acquisition hysteria

Copyright © 2011 Real Story Group Source: http://www.flickr.com/photos/takomabibelot/4158989156/
7 www.realstorygroup.com

Example | HP/Autonomy/Interwoven: Virage
Mediabin (Integration)

Copyright © 2011 Real Story Group 8 www.realstorygroup.com

Example | OpenText: Vignette and ??? (Integration)

Copyright © 2011 Real Story Group 9 www.realstorygroup.com

Example | Adobe CQ DAM (Separate products)

Copyright © 2011 Real Story Group www.realstorygroup.com

Example | Elvis DAM (WCM editor)

Copyright © 2011 Real Story Group www.realstorygroup.com

Example | Sitefinity Web CMS (Image Widget)

Copyright © 2011 Real Story Group www.realstorygroup.com

DAM/WCM: Challenges

•  WCM can do DAM, too
•  Workflow doesn’t flow
•  UGC, social media, mobile
•  Video and YouTube
•  Don’t take DAM Lite lightly

Copyright © 2011 Real Story Group Source: http://www.flickr.com/photos/horiavarlan/4271972865/
13 www.realstorygroup.com

DAM and WCM: the future

Copyright © 2011 Real Story Group www.realstorygroup.com

AGENDA

Conclusion and
Q&A

Copyright © 2011 Real Story Group 15 www.realstorygroup.com

Let’s Continue the Conversation... 
(...and Contact Me for Sample Evaluations)!
@irina_guseva!
iguseva@realstorygroup.com!
!

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At the Intersection of DAM and WCM

1. At the Intersection of DAM and WCM! RSG provides research and advisory services to help you make the right technology and strategy decisions.! Speciﬁc advice. Best-practice approaches. The Real Story.! Irina Guseva Real Story Group @irina_guseva

4. DAM in the Information Management stack Integration / Dashboards Enterprise Search Role and Group Management Collab / DAM ERP BI CRM WCM Social Copyright © 2011 Real Story Group 4 www.realstorygroup.com

5. DAM and WCM: the divide •  Siloed approach •  Loss of data •  Time and money •  DAM *is* more than storage •  WCM’s function is *not* DAM Copyright © 2011 Real Story Group Source: http://www.flickr.com/photos/100n30th/11440471/ 5 www.realstorygroup.com

7. DAM and WCM: Integration •  Complexity in integration •  Organizational adoption •  Budget and aspirin •  Acquisition hysteria Copyright © 2011 Real Story Group Source: http://www.flickr.com/photos/takomabibelot/4158989156/ 7 www.realstorygroup.com

13. DAM/WCM: Challenges •  WCM can do DAM, too •  Workflow doesn’t flow •  UGC, social media, mobile •  Video and YouTube •  Don’t take DAM Lite lightly Copyright © 2011 Real Story Group Source: http://www.flickr.com/photos/horiavarlan/4271972865/ 13 www.realstorygroup.com

16. Let’s Continue the Conversation...  (...and Contact Me for Sample Evaluations)! @irina_guseva! iguseva@realstorygroup.com! !

At the Intersection of DAM and WCM

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