This document outlines sponsorship opportunities and benefits for the Astana Expo 2017 being held in Astana, Kazakhstan. There are four sponsorship categories ranging from Global Sponsor for 8 million euros to Friends for 175,000 euros. Partnership benefits include use of the Expo logo in marketing, event space at the Expo site, VIP access and benefits, online and digital marketing exposure, and pre-Expo promotional activities. The Expo aims to attract over 5 million visitors from Kazakhstan and abroad.

12. Preliminary scheme of the pavilions

22. ASTANA EXPO B2C OPPORTUNITIES
LARGEST REGIONAL
MARKET
Marketing activities
Target marketing
during EXPO
Pre-expo activities
Create a customized campaigntoboost yourbrandawareness
Create your own branded zones at the territory of Astana
EXPO or its partners. Host your special event at Astana EXPO.
Become a part of Astana EXPO PR&Marketing
ampaign in Kazakhstan and abroad.
Get access to 5,6 mln potential customers
from a various target groups

23. Global
Sponsor
8 000 000 euro
Official
sponsor
3 500 000 euro
Partner
1 750 000 euro
Friends
175 000 euro
SPONSORSHIP CATEGORIES

24. ASTANA EXPO PARTNERSHIP BENEFITS - LOGO USE
Using EXPO logo for Partner’s marketing campaign
Using Astana EXPO photobank
Using denomination “Astana EXPO-2017 partner”
Creating co-branded products
1
2

25. ASTANA EXPO PARTNERSHIP BENEFITS - EXPO SITE MARKETING
Light boxes /LED Displays
EXPO site branded entrance
Flags /banners on EXPO-site
Branded buses /cars
1
2
Information on EXPO-office LED display
Branded bus-seagway stops
5
6

26. ASTANA EXPO PARTNERSHIP BENEFITS - EVENTS
Partners Events at Auditorium
Partners Events at Energy Hall
Opening /closing ceremony
Joint pre-expo events
1
2
Partners Events at expo site
open territory “Partner’s day”
5
ENERGY HALL AUDITORIUM
EXPO PLAZA

27. ASTANA EXPO PARTNERSHIP BENEFITS - EVENTS
Partners Events at Auditorium
Partners Events at Energy Hall
Opening /closing ceremony
Joint pre-expo events
1
2
Partners Events at expo site
open territory “Partner’s day”
5

28. ASTANA EXPO PARTNERSHIP BENEFITS - VIP BENEFITS
VIP dinners with government officials and official participantsBranded VIP Zones
VIP Tickets
1
2

29. ASTANA EXPO PARTNERSHIP BENEFITS - E-BENEFITS
Partner’s web-page on expo-site Astana expo e-campaign
Online TV (you-tube)
1
2

30. ASTANA EXPO PARTNERSHIP BENEFITS - PRE-EXPO MARKETING
Outdoor marketing Magazines
TV
1
2 Pre-expo events4