Justyna Ziolkowska's portfolio summarizes several marketing projects she led for Volkswagen Poland, including sponsoring the 2015 WRC Rally Poland, a motorsports success campaign promoting multiple championship wins, and the Think Blue Challenge eco-driving competition. For the Rally Poland event, her responsibilities involved executing the sponsorship agreement and delivering promotional materials. She planned and created advertising for the motorsports campaign across digital, print and outdoor media. For Think Blue Challenge, she organized the national competition and promotional campaign through agencies and delivered the final event.

1. JUSTYNA ZIOLKOWSKAemail: j.n.ziolkowska@gmail.com
phone: +48-794-424-460
Marketing Projects’ Portfolio

2. VOLKSWAGEN SPONSORSHIP OF WRC RALLY POLAND
2015
Project description
Volkswagen was one of the main sponsors of WRC Rally Poland 2015. In order to promote the
brand at the event company rented about 40 branded cars, delivered few hundreds of flags
and banners, prepared a promotional setup and few fun zones on the race route.
My responsibilities
• executing the sponsorship agreement including all promotional activities,
• creation, production and delivery of promotional materials (with a local event agency),
• delivering a brand experience on promotional setup (cooperation with VW headquarters and
international marketing agency),
• renting branded cars (cooperation with international and national production department as
well as national dealerships).
JUSTYNA ZIOLKOWSKA - MARKETING PROJECTS' PORTFOLIO

3. VW PROMOTIONAL SETUP ON RALLY POLAND
2015
JUSTYNA ZIOLKOWSKA - MARKETING PROJECTS' PORTFOLIO

4. FUN ZONE ON THE RACE
ROUTE
Volkswagen as a sponsor branded a „longest jump
contest” – a point on a race route where the funs
gathered to see the racing cars flying few meters in
the air.
JUSTYNA ZIOLKOWSKA - MARKETING PROJECTS' PORTFOLIO

5. VOLKSWAGEN MOTORSPORT SUCCESS CAMPAIGN
2015
Project description
After winning the WRC Championships few years in a row Volkswagen decided to
promote the brand basing on the achievements of Polo R WRC and the Volkswagen
Motorsport team, putting an emphasis on reliability of the cars. Advertising campaign
covered digital, press and DOOH.
My responsibilities
• campaign planning as well as creation, production and delivery of advertising
materials (in cooperation with VW headquarters and local marketing and media
planning agencies)
JUSTYNA ZIOLKOWSKA - MARKETING PROJECTS' PORTFOLIO

6. VOLKSWAGEN MOTORSPORT SUCCESS – VIDEOS
Internet video DOOH video – long version
https://www.youtube.com/watch?v=ho-5DqhDw7M&t=1s https://www.youtube.com/watch?v=kgqI-wabHX0
JUSTYNA ZIOLKOWSKA - MARKETING PROJECTS' PORTFOLIO

7. VOLKSWAGEN
MOTORSPORT SUCCESS -
PRESS AND ONLINE ADS
All advertising materials were based on the same
idea – dynamic photo or graphics, catchy title and
a short copy. Digital banners were directing to
www.rallytheworld.com website.
JUSTYNA ZIOLKOWSKA - MARKETING PROJECTS' PORTFOLIO

8. THINK BLUE. CHALLENGE. 2015
Project description
Think Blue is Volkswagen’s global CSR initiative which aims to educate customers
about innovative and eco-friendly solutions offered in VW cars as well as to promote
fuel-saving driving habits. Think Blue. Challenge. is an international contest organized
by the brand to find the best fuel-saving driver.
My responsibilities
• organization of a national level of the contest in Poland – tender for media and
event agencies, promotional campaign, event organization.
• campaign planning as well as creation, production and delivery of advertising
materials (in cooperation with local marketing and media planning agencies).
• organization of the event.
JUSTYNA ZIOLKOWSKA - MARKETING PROJECTS' PORTFOLIO

9. THINK BLUE. CHALLENGE.
PROMOTION
Due to limited budget campaign was focused on
owned media – the VW website, social media,
dealerships etc. We created a landing page for the
campaign on the volkwagen.pl domain. We
introduced a brand hero for this campaign – Szermi
(presented on the left), which was educating VW FB
fans about eco-driving in a clever and funny way.
JUSTYNA ZIOLKOWSKA - MARKETING PROJECTS' PORTFOLIO

10. THINK BLUE. CHALLENGE.
PROMOTION
The internet banners for the campaign were based
on the Think Blue. presentation guidelines (blue
colors, special kind of drawings) combined with the
idea of „chill out in a car to become the eco-driving
champion.”
Unfortunately, due to copyrights video used in the
social media campaign is no longer available,
however you can find screens of the main designs
on the next slide.
JUSTYNA ZIOLKOWSKA - MARKETING PROJECTS' PORTFOLIO

11. JUSTYNA ZIOLKOWSKA - MARKETING PROJECTS' PORTFOLIO

12. THINK BLUE. CHALLENGE.
EVENT
There were 10 teams (2 people each) taking part
in the national final in Kolobrzeg and about 10
special guests and VIPs. I was responsible for
delivering the event, including cars registration and
branding of the whole venue.
Press release:
http://www.motofakty.pl/artykul/think-blue-
challenge-2015-polski-final-rozstrzygniety-
1.html?dsc_4268&zdjecie=9
JUSTYNA ZIOLKOWSKA - MARKETING PROJECTS' PORTFOLIO

13. THINK BLUE. CHALLENGE. EVENT
Delivering opening presentation on
the Think Blue. Challenge. 2015.
Photo from the closing meeting with
the participants and special guests.
JUSTYNA ZIOLKOWSKA - MARKETING PROJECTS' PORTFOLIO

14. VW PASSAT B7 SELLOUT
2014
Project description
In 2015 Volkswagen brand introduced a new version of Volkswagen Passat (B8). Due
to this fact in 2014 company organized a sellout of the previous model (B7). There
was a national campaign in press, OOH and internet which was supported with local
activities of dealerships in Poland.
My responsibilities
• creation of internet ads (in cooperation with local digital marketing agency).
JUSTYNA ZIOLKOWSKA - MARKETING PROJECTS' PORTFOLIO

15. VW PASSAT B7 SELLOUT – DIGITAL ADS
JUSTYNA ZIOLKOWSKA - MARKETING PROJECTS' PORTFOLIO

16. THANK YOU FOR YOUR ATTENTION
I encourage you to check my LinkedIn profile where you can find more examples of my work
achievements. Please contact me in case on any questions.
Justyna Ziolkowska
Contact details:
www.linkedin.com/in/jnziolkowska
j.n.ziolkowska@gmail.com
+48-794-424-460
JUSTYNA ZIOLKOWSKA - MARKETING PROJECTS' PORTFOLIO