The following presentation is a presentation designed for our business communications class to give the audience an insight into the Dubai Expo 2020

2. That’s right.
The motto of Dubai Expo 2020 is
“Connecting minds..
Creating the future…”

3. So...
What’s Expo 2020 ??

4. But before that …
What’s a World Expo ??

5. World Expo, known by several names
(such as world fair, world exposition or universal exposition)
is a large exhibition open for the world
which are carried in various parts of the world,
across diverse themes.
It is the perfect platform for
showcasing new ideas and innovations to the public.

6. The first
World Expo 1851
Crystal Palace, London

7. Expo 1889
Eiffel Tower, Paris

8. Expo 1958,
Atomium, Belgium

9. Expo 2010,
Shanghai

10. Coming back to
Dubai Expo 2020

11. Expo 2020 is a Universal scale Registered Exposition time slot
sanctioned by the Bureau of International Expositions (BIE), Paris
on 27 November 2013.
Dubai in the United Arab Emirates
won the right to hold Expo 2020.
According to Wikipedia,

12. Premiere partners

13. Official partners

14. What World Expos Aim For ??
Strengthen
Connections
Technological
Wonders
Opportunities
Celebrate
Cultural
Diversity

15. New Routes to a
Better World-
Health for All The Global Mind
The Power of
Diversity,
Harmony for
Growth
Connecting Minds,
Connecting Future
Redefine Globalisation-
Balanced Life,
Sustainable Living
Candidate Cities for Expo 2020
a n d t h e i r M o t t o s

16. The Alchemy of
Dubai Expo 2020
campaign

18. I D E A
i s t h e
K E Y

19. • Inspirational theme with global priorities in an era of shared value creation
and purposefulness
• Serves as a platform to collaborate and bring ideas and solutions together
with new and revolutionary innovations
“ G i v e p e o p l e w h a t t h e y n e e d . ”

20. MOBILITY
Smart Logistics and
Transportation
Systems OPPORTUNITY
New paths to
Economic
Development SUSTAINABILITY
Lasting sources of
energy and water

21. Opportunity
Mobility
Sustainability

22. A logo is worth million words
• Unique and easily recognizable
• Intertwined and connected lines resonating
with the central theme of the logo
• Can be seen almost anywhere and
everywhere

23. Result of strong foundation
and consistent efforts

24. B
U
I
L
D
I
N
G
S
M E T R O
Institutions
Malls
Hoardings
Buses
Offices
Airlines
Landmarks
Banners
Roads
Houses

25. Getting on top of the mind

28. Sailing plays a proud part of
Dubai’s heritage.
A Volvo Open 70 was
re- branded from its
original “green dragon”. Young
Sailors are given opportunities
experience sailing on this
awesome yacht.

29. Creating awareness around the globe
DP World promoting Dubai Expo 2020 at
SeaAsia Exhibition, Singapore during 09- 11 April, 2013

30. Creating awareness in travel market
Dubai Expo promotion at the Arabian Travel Market

31. Enough of awareness…
What about engagement…

32. W e l l . . .

33. Dubai has not left
any stone unturned

34. The “Be Part of It”
campaign

35. Winning entries of
“Be Part of It” campaign
Muhammad is an architect
and spare time Photographer
Khawla Darwish

36. Winners of
“Be Part of it” campaign

37. “Give a Ghaf”
Tree plantation program
”Be Part of it” campaign winners George Zacharia and Maathangi along with other
volunteers from all over UAE participated in “Give a Ghaf” program, wherein they
collected the seeds of this national tree of UAE

38. Creating euphoria amongst masses
UAE school children forming the
Dubai Expo 2020 logo

39. Nothing happens at such massive scale
Without a sense of

40. HH Mohammed Bin Rashid
Al Maktoum, Vice President
And Prime Minister of UAE and
Emir of Dubai, attended the
BIE general assembly with 10
Federal ministers showing highest
Level of political commitment.

41. Tweets
6,938
Followers
426k
1,353,401 likes
914,566 views
4,430 followers
564,926 views

43. has not only won the bid for Expo 2020,
but has made an impression in Dubai and across the world.
And they have done it, by commitment and having the
attitude..

44. That’s how you do it…
Because

45. ‫شكرا‬
T h a n k Y o u