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1 of 6
Frankly,I must admit that I didn’t went to 6
                    stores.
                 I’m sorry :(
However,I still found something interesting.
Well,the first thing I found is that
almost all the shopping malls are in a shape of hollow
                         cylinder.

Li k e t hi s :                 Or    i l l us t r a t e
• Why this shape?
• From my point of view,the hollow part makes the mall
  more bright and spacious,building a relaxed
  atmosphere.So that customers can shop at ease.
• In addition,the escalators which go in the same direction
  are usually arranged in opposite side.Customers should
  walk half a circle to get there.It can increase the potential
  opportunity of buying more stuff.
Another interesting thing is that
the first floors are always full of cosmetics and jewelry!
Why?




      I guess it’s for the benefit of girls.

You know,girls always like cosmetics and jewelry.

And ,to some extent ,shopping mall is a place made
For girls. (well,it’s a joke!)
In fact:
 People usually go to shopping mall to buy clothes.
 If the first floor is arranged for women’s costume,it is
easy to forsee that it would be too crowded.And that’s
not a good shopping experience for customers.

 People don’t need cosmetics and jewelry that much.So,
selling in first floor is a good measure to disperse the
stream of people,building a more comfortable
atmosphere for shopping.

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Assignment2

  • 1. Frankly,I must admit that I didn’t went to 6 stores. I’m sorry :( However,I still found something interesting.
  • 2. Well,the first thing I found is that almost all the shopping malls are in a shape of hollow cylinder. Li k e t hi s : Or i l l us t r a t e
  • 3. • Why this shape? • From my point of view,the hollow part makes the mall more bright and spacious,building a relaxed atmosphere.So that customers can shop at ease. • In addition,the escalators which go in the same direction are usually arranged in opposite side.Customers should walk half a circle to get there.It can increase the potential opportunity of buying more stuff.
  • 4. Another interesting thing is that the first floors are always full of cosmetics and jewelry!
  • 5. Why? I guess it’s for the benefit of girls. You know,girls always like cosmetics and jewelry. And ,to some extent ,shopping mall is a place made For girls. (well,it’s a joke!)
  • 6. In fact: People usually go to shopping mall to buy clothes. If the first floor is arranged for women’s costume,it is easy to forsee that it would be too crowded.And that’s not a good shopping experience for customers. People don’t need cosmetics and jewelry that much.So, selling in first floor is a good measure to disperse the stream of people,building a more comfortable atmosphere for shopping.