This document discusses observations made while visiting 6 stores in a shopping mall. It notes the different styles, qualities, tastes, clientele, offerings, locations, and services between the stores. It also makes observations about product and store displays in different areas of the stores and mall, including more attractive displays being located near exits and on higher floors while services are situated near the back. The document suggests opportunities stores have to better utilize space, such as installing art cafes or pop-up exhibits, to generate additional revenue and value.

1. By Sylvie Gelinas

2.  6 stores from Place Laurier Shopping Mall
 Different styles, qualities, tastes, clients,
offering, location, convenience, services
From bazar to ‘simple chic’: there is always something
to discover you haven’t seen before – objects, space,
arrangement, movement, etc. Opportunies are closer
than they appear !

4. I am noisy
I am
colorful I am
bright
I am I am in
cold Please your
buy me! way

6. Fun, Wow, Good, Beautiful, Oh ! Nice, Cool !

7. Comfortable, young, design, chic, natural

8.  Get closer to ‘it’
 Touch it, feel the texture, see the
refinement of its design
 Look for a mirror : where is it – haven’t
seen it yet !
 Look at you ‘with it’: will it fit ?
 Try it – discover the ‘back stage’
 Consider its price – only for a moment !
 Will you or not… see the cash register
behind the display

9. Going back, notice more
Near the exit (outside, parking lot)
-Services (rapid)
- Display not as attractive
- Convenience
Near the exit (inside shopping mall)
- Luxury goods
- Display highly attractive and refined
Near the back of the store and 2nd floor
- Services (hairdresser, travel agent,
etc.)
- Display not as attractive and refined
No prime place for children wear !
- but doesn’t mean cheap !
-And never too far !

10. •Never let an empty space – even if store is empty.
Space is money and … an opportunity
•So good looking that you look and anticipate its
opening !

11. No place to sit at the Photo
Store:
Opportunity: Having an
‘artistic’ café to enjoy the
place and create other
opportunities to sell fun
photos with costumes ?
Empty Main Mail during the
week days:
Opportunities: filling that too
empty area AND offering an
added value to renters less
conveniently located, by
allowing them to have a
movable display and create
a 4-day exhibition.

12. From what first
appeared a simple task
• Realized that I use more
some senses than others
• Realized that taking time
is key in grabbing
information – and
seeing opportunities
• Accessing other ones
required deliberate
thinking !
• 3 online stores: a totally
inspiring new
perspective on stores –
ex. exhibitions stores !