This document summarizes observations from various stores. It notes that books at a bookstore may be hard to read if placed above eye level. A towel store had too many goods, making it difficult for customers to find what they wanted, but the store may survive through low prices and promotions. A cafe was noted to overlook sale items. A market had obvious sale spots and imported goods, making it interesting to customers. However, many stores do not allow photography.

1. Observation Lab
the Crash Course on Creativity

2. Kinokuniya Bookstore
Recommended Book
- Above eye level...
- hard to read
The best-seller books are around here

3. So...
Do they really
recommend books?

4. There is a towel store
but...
Too many goods cause
customers cannot
seek on what they
want. This store may
survive on this
situation with low
price and promotions.

5. Whittard of Chelsea Café
I always overlook the sale
corner and the cereal shelf.
They are like the decoration.

6. Villa Market

7. I’m impressed with their really
OBVIOUS sale spots.
They have many goods,
some are imported so it is
interesting to the customers.

8. Unfortunately, many stores
do NOT allow photography.

9. and this is all of my presentation
Thank You