Assignment On Marketing Management

Assignment
On
Marketing Management
Subject: Smart Fabric Care

Recommendations for
Smart Fabric Care
Prepared For:
Sayed Alamgir
Course Instructor
South East University
Banani
Prepared By:
MD. RIADH HASAN
ID: 2015010001008
Section: 4
Date: August 23, 2015

Letter of Preface
Date: 20/08/2015
Sayed Alamgir
Department Of Business Administration
Southeast University
Subject: Submission of ResearchReport.
Sir,
It is a great pleasure and privilege to present the report titled “Smart Fabric Care”. This was assigned to me
as a partial requirement for the assignment.
It is my great pleasure to work for a private organization and gain an in-depth knowledge on leading process
and monitoring techniques. Throughout the study I have tried with the best of my capacity to accommodate
as much information and relevant issues as possible and tried to follow the instructions as you have
suggested. I tried my best to make this report as much informative as possible.
I am grateful to you for your guidance and kind cooperation at every step of my endeavor on this report. I
shall remain deeply grateful if you kindly take some pen to go through the report and evaluate my
performance.
……………………………….
Md. Riadh Hasan
ID: 2015010001008
Batch: 39
Section-4
Masters of Business Administration (MBA)
Southeast University

Acknowledgement
I am really grateful because I managed to
complete my Marketing Management
assignment within the time given by our
lecturer Mr. Sayed Alamgir. In addition I
remain grateful to the few companies
during the term paper providing various
data, information.

Executive Summary
This report title “Smart Fabric Care” covers the elementary concepts of Market Research. It begins from
“Definition” and ends till “Recommendation” through some of its real life applications. The definition part is
enriched with Smart Fabric Care which will make the readers concept clearer than before on this topic. There
is a visual display of the definition as well to make it better understand.
This report is based on an analysis of the lessons learned from technological design based fabric care, each
tackling a different market plan for the fabric. In this report, I spotlight each of those businesses, sharing’s
their focus and their accomplishments to date.

Table of Contents
SL Details Page Number
1
Introduction
1i) Problem Of The Statement
ii) Objective Of The Statement
2 What Is Fabric? 2
3 Common Fabrics & Their Care 2
4
Findings 3-13
i)
Introduction to Digital Fabric
Printing
3
ii) Some helpful things to remember
when designing for fabric:
4
iii)
Smart Fabrics Market to 2020,
Smart Textiles Growth (18%
CAGR) Forecasts in New Research
Reports
5-7
iv) Fabric Care Technique
8-10
5
Recommendation 11-15
i) Spring-clean Your Laundry Room 13
ii) Quick Guide: Demystifying
Laundry Care Symbols
13
iii) 5 Ways to Keep Clothes Looking
Great—Wherever You Go
14-15
6 Appendix 16

Introduction
Clothes are as important as food and shelter. You use them for covering, protecting and even decorating
yourself. Clothes are made from fabrics and today many types of fabrics are available in the market. Do you
know what these fabrics are and how they are made? How do they come in so many different varieties?
Why do some fabrics shine more than the others? Why are some fabrics light in weight whereas others are
heavy? In this lesson you will find answers to these and many other related questions.
1.1 Problem of the Statement
The purpose of the problem statement is to show why the proposed program is needed to convince the
reviewer, through supportive evidence and persuasive argument that a compelling problem exists in our
community that can be addressed by our program.
1.2 Objective of the Statement
After studying this lesson you will be able to:
a) State the meaning and establish the scope of fabric science;
b) State the innovation about the new fabric technology
c) Define the research based report
Page: 1

2. What is Fabric?
Fabric is what something is made from, especially clothing. Silk is a
common fabric, but you can also talk about "the fabric of society."
The most common use of fabric is for clothes: for example, denim is
the fabric used to make jeans. All clothes are made of some type or
combination of fabrics. The basic structure of a building or a vehicle
can also be called fabric, and non-physical things can be represented as
fabric too. Metaphorically, you could say honesty is part of the fabric
of friendship, or love is part of the fabric of family. Fabric is always
the foundation or essence of something.
3. Common Fabrics & Their Care
Acrylic knit: Most acrylic knit garments can be machine-washed. Read the label, and check for the proper
drying option. Some knits retain their shapes best if reshaped and dried flat.
Cotton: Cotton holds up well to home laundering. Remove the garment from the dryer promptly to reduce
wrinkling. Press using spray starch for the crispness of a laundered shirt.
Linen: Most linen garments need to be dry-cleaned or hand-washed. Follow the instructions on the care
label. To touch up or press, use a steam iron on a linen setting for a crisp look.
Nylon: Machine-wash nylon garments in warm water. Use a low-temperature setting when tumble-drying,
and include a dryer sheet to reduce static electricity. Use a warm iron to press, if necessary.
Polyester: Read the label. Usually polyester items can be machine-washed (cool) and dried (low). Check the
label to see if air-drying is recommended. Touch up with a cool -- never hot -- iron, if necessary.
Rayon: Make sure to read the care label for rayon clothing. Launder in cool water and a mild detergent.
When machine-washing, use the gentle cycle and promptly remove garments after washing. When hand-
washing, do not wring or twist the garment. To dry, roll the item in a towel to squeeze out excess water. Lay
flat to dry. Iron when still damp and with the garment inside out to prevent the fabric from becoming shiny.
Use a pressing cloth when ironing the right side of the garment. Pressing cloths can be purchased, or use
something as simple as a piece of white cotton fabric.
Silk: Dry cleaning may be required. Some silks are hand- or machine-washable. Do not dry silk in a clothes
dryer. Garments usually look best when professionally dry-cleaned.
Wool knit: Typically wool knits need to be dry-cleaned, but check the label. If hand-washable, use cool
water and a detergent for fine washables. Squeeze out excess water, then reshape and dry flat.
Page: 2

Findings
Introduction to Digital Fabric Printing:
Most commercially available fabric is rotary screen
printed; each print run is typically several thousand
yards. The high minimums are due to the cost and
time required to prepare a unique set of screens,
with each color in a design requiring a separate
screen. The main advantage of digital printing is the
ability to do very small runs of each design (even
less than 1 yard) because there are no screens to
prepare. The inkjet printing technology used in
digital printing was first patented in 1968. In the
1990s, inkjet printers became widely available for paper printing applications – you might even have
one on your desk right now! The technology has continued to develop and there are now specialized
wide-format printers which can handle a variety of substrates – everything from paper to canvas to
vinyl, and of course, fabric.
The inks used in digital printing are formulated
specifically for each type of fiber (cotton, silk,
polyester, nylon, etc). During the printing process, the
fabric is fed through the printer using rollers and ink
is applied to the surface in the form of thousands of
tiny droplets. The fabric is then finished using heat
and/or steam to cure the ink (some inks also require
washing and drying). Digitally printed fabric will
wash and wear the same as any other fabric, although
with some types of ink you may see some initial
fading in the first wash.
Page: 3

Some helpful things to remember when designing for fabric:
Make color easy. Find out what color model your
printer uses (most often CYMK or Lab) and choose
your colors accordingly. You should expect colors to
appear differently on the fabric than on your
computer screen. Some colors such as deep, rich reds
may be hard to reproduce. Large areas of solid color
may come out with bands of lighter and darker tones.
Setting up your design so that the colors can easily be
changed (using layers or vector artwork) will save
you a lot of headaches.
Focus on the finish. It’s easy to get caught up in the artistic aspect of creating a beautiful design
and lose sight of the fact that fabric is never the end product – it’s always a part of something else.
Make a habit of picturing the print as part of the finished product,
especially concerning the size of the print. I have a ruler next to my
computer – whenever I can’t quite decide if the scale is correct, I’ll
hold the ruler up to the screen and zoom in or out until the size
matches up. Sounds silly, but it works!
Print swatches. The color and texture of the fabric can have a
noticeable effect on the print. Shiny fabrics like silk reflect light
and can make the print seem lighter – thin fabric can be translucent
and this will make print look washed out. Most digital printing
services offer affordable swatches – even if they only sell by the yard, you can gang up a couple of
designs onto a single yard.
Stay original. It may seem like a good idea to use digital printing to make a copy of a popular
commercial print that is no longer available, but unlike clothing designs, print designs can be (and
usually are) copyrighted by the artist or the manufacturer. It’s best to stick with your own unique
designs – if you’re not artistically inclined, you can always hire a designer to make the perfect print
for you.
Page: 4

Smart Fabrics Market to 2020, Smart Textiles Growth (18% CAGR)
Forecasts in New Research Reports
Starting with a brief introduction of smart fabrics market, the 2015 Smart Fabrics Industry Report - Global
and Chinese Market provides information on development, status as well as manufacturing technology of the
industry. 2010-2015 historical data and information is provided for global and China capacity, production
and production value of smart fabrics market, cost and profit of smart fabrics, market comparison of global
and China smart fabrics industry, supply and consumption of smart fabrics as well as China import and
export of smart fabrics.
Status and competition of smart fabrics market
by company, by country (Europe,
U.S., Japan, China, etc) and market analysis of
smart fabrics industry by application is
covered in this research. Industry chain
structure, upstream raw materials and
downstream industry is analyzed for the
readers. Analysis of global and Chinese
economy and trends as well as their impact
and effect on the smart fabrics market is
discussed. News, development challenges and
opportunities for the overall smart fabrics
industry has been covered. Market entry
strategies, countermeasures of economic
impact, marketing channels and feasibility
studies of new project investment for smart
fabrics market are provided for prospective entrants as well as current players of the industry.
2020 forecasts for the smart fabrics market are provided in this research for global and China capacity,
production, and production value, cost and profit estimation, market share, supply and consumption of as
well as China import and export of smart fabrics.
The second research on smart textiles
market forecasts an 18.2% CAGR for the
smart textiles industry to 2019. The Global
Smart Textiles Market 2015-2019 research
report identifies and discusses major
companies like Infineon Technologies,
Ohmatex ApS and Texas Instruments. Other
prominent players simply mentioned in this
research include Caps Cases, Creative
Corrugated Designs, ETT
Verpackungstechnik, i2i Europe, Industrial
Packaging, Linpac Packaging, Mayr-Melnhof
Karton, Model Management, Polymer
Page: 5

Logistics, RFC Container Company and Robert Bosch, Adidas, Auxetic, Clothing+, Eleksen, Exmovere
Holdings, Exo2, Fibretronic, Gentherm, Globe Manufacturing, Interactive Wear, International Fashion
Machines, Kimberly-Clark Health Care, Koninklijke Ten Cate nv, Marktek, Mide Technology, Milliken,
Nike, Noble Biomaterials, Outlast Technologies, Peratech, Performance Fibers, Philips, QinetiQ North
America, Schoeller Textil, Sensium Healthcare, Smartex s.r.l, Textronics, Toray Industries, Vivo Metrics
and Weartech.
Commenting on the report, an analyst from Technavio's
team aid: "Smart textiles are lightweight, flexible, and
strong, and are hence used in a wide range of
applications. Textiles are integrated with electronics to
produce revolutionary new products to meet the ongoing
demand for better equipped materials. These materials
are used in the military sector as they replace the use of
bulky batteries in garments worn by soldiers."
According to the Global Smart Textiles Market 2015-
2019 (http://www.reportsnreports.com/reports/384565-
global-smart-textiles-market-2015-2019.html ) report,
smart garment medical devices are manufactured to
monitor the physiological condition of patients. Smart garments such as t-shirts, socks, stockings, and insoles
help in monitoring heart rate, temperature, movement and respiration, motion details, and muscle activity.
Also, multi-sensors garments are now commercially available. In addition, telemedicine monitoring devices
have recently started to be used for patients with congestive heart failure or pre-eclampsia in pregnancy.
Further, the report states that providing efficient power sources is one of the major challenges for this
market.
This report covers the present scenario and the growth prospects of the global smart textiles market for the
period 2015-2019. The report provides data on the following segments of the market:
Application (military and protection, fashion and entertainment, transportation, architecture, sports, fitness,
medical, and other applications)
Geography (APAC, Europe, North America, and ROW)
Smart Textiles Market in US 2015-2019: Analysts
forecast the US smart textiles market to grow at 18.32%
CAGR to 2019. The smart textiles market in the US can be
segmented into seven based on end-use: military and
protection, architecture, sports and fitness, transportation,
fashion and entertainment, and others. It is widely used in
the military sector for protection and safety. Companies like
DuPont, TE Connectivity, Texas Instruments, Almac
American Knits, Apex Mills, Cone Mills, Creative
Materials, Edley Associates, Fabric Trends International,
FiberLok, FiberWeb,
Page: 6

Smart Clothing Markets: Opportunities for Sensors and Smart Materials: This report focuses on the
opportunities in the smart clothing space that are available to suppliers of sensors and smart materials; the
two critical enabling technologies for smart clothing. The report begins by examining the relevant
developments in these product categories as they pertain to smart clothing including the latest research
trends. It then continues by examining where the money will be made for suppliers of materials, sensors and
other components in a number of smart clothing markets and industry sectors. This report includes eight-year
forecasts of relevant component and material shipments both in volume and value terms, with breakouts by
type of materials/components and application sector. We also examine the product/market and technology
strategies of firms that we believe will shape the smart clothing materials and components space as it
evolves.
The Smart Fabrics Conference: Much More than Textiles
Over the past ten years, the development of
products which combine technology with
wearables has evolved from academic
research and early start-ups to brand roll-outs
and a fully-developed supply chain that
encompasses sensors, electronics, platforms,
and apps. The wearable electronics market,
valued at $2.7 billion in 2012, is expected to
reach $8.3 billion by 2018, primarily across
the health, fitness, military and industrial
sectors.
The 2014 Smart Fabrics and Wearable
Technology Conference, held April 23—25
in San Francisco, demonstrated how far the
industry has come, and how far it has to go.
Sponsored by Smithers Apex, the conference presented a new generation of wearable technologies that
incorporate better design, integration, and user experience to an eager audience of some 300 attendees.
Speakers included thought-leaders from the electronics and medical industries, academia, active sportswear
manufacturers, and independent designers. Topics ranged from developing and marketing wearable
technologies to digital health care, head gear for concussion monitoring, communicating with working dogs,
developments in smart and flexible lighting systems, and the use of 3D printing to create apparel.
SparkFun Electronics, a company specializing in electronic parts, knowledge, and inspiration for the
hobbyist, sponsored a pre-conference E-Textiles Hack-a-Thon, as well as a networking activity to open the
conference. Participants were able to experiment with e-textile products and create their own designs.
Snap Watch uses a similar display technology combined with a bi-stable steel snap band to create a multi-
functional wrist-worn device. Potential applications include ticketing for concerts or theme parks, texting and
display, or functioning as a reader device.
Page: 7

Fabric Care Techniques:
Solvent purity should be taken into consideration
before use. Solvent must be distilled to remove greases,
oils, waxes and dyes. Poor solvent purity or quality can
result in an objectionable odor in the garment and a
“graying” of white clothing.
Pressing after cleaning should also be considered.
Most anyone can press wool pants but it takes a skilled
professional presser to do a quality job on linen and silk
items. If the dry cleaner cannot explain the difference in
pressing linen and silk versus wool directly and
authoritatively, it is doubtful that these garments will be
handled with the care they require. Linen can withstand
higher heat when ironed, and should be pressed when damp. Silk requires a lower temperature iron and
should be steam ironed, preferably with a press cloth. Wool should be pressed with steam and a moderate
temperature.
Packaging of the cleaned garment is also important. A garment can be cleaned and pressed well but if it is
jammed into a small bag, it can become a wrinkled mess. Jamming too many finished and bagged garments
into the dry cleaners rack can also wrinkle finished garments.
Finally, develop a dialogue with your dry cleaner. Note the type of stains that you have on your garment and
list it for the dry cleaner. Their pre-spotting will help eliminate stains that could otherwise be heat set after
the garment is cleaned.
Be an informed and fair consumer. Not all spots can be removed especially if you, the consumer, have
pressed the stain into the fabric. Many stains can be heat set. Garment care is the responsibility of both you
and your dry cleaner.
Wet Cleaning is described as a new process by some cleaning establishments. They advertise that their
process will replace dry cleaning and the environmentally dangerous solvents they use. However, until this
process is perfected and proven to effectively replace dry cleaning, caution should be used by the consumer.
Wet cleaning is accomplished by using water based chemicals. Some cleaning establishments actually claim
to have this service but just hand wash the garment and then professionally press the garment. This process
works well with some fabrics which have manufacturers labels stating “hand wash”. Garments with labe ls
printed “dry clean only” may shrink, fade, or wrinkle so badly that pressing does not restore then original
look of the fabric.
New “wet cleaning” stores are available in some areas. The “wet cleaning” process involves computer
controlled machines, soap, conditioners and finishers. This new process is supposed to replace dry cleaning.
However, until the wet cleaning process has been thoroughly tested, care should be taken before taking your
favorite “dry clean only” garments to the new establishments. Outer fabric, interfacings, linings, shoulder
pads, and finishes all react differently when washed. Some fabrics shrink or change shape when washed.
Page: 8

Some shoulder pads are designed for dry cleaning only and may fall apart when washed. Here’s your guide
to keeping your fabrics in the best shape for a long lifespan.
Professional laundering is offered by most dry cleaners. Washable garments are professionally washed and
pressed. Men’s and women’s shirts are often bleached and starched according to the manufacturers label.
Some of the laundering is done with very hot water which may shrink the interfacing or stiffening used in
collars and cuffs. Less expensive garments may use interfacing that either shrinks or comes loose with very
hot water. These garments cannot be fixed.
Starching shirts and other cotton or cotton/polyester garments is common. The basic function of starch is to
stiffen the garment. Incidental use is to prevent stains from penetrating the fiber. However, starch leaves
minute crystals in the fiber and can often wear the garment out faster than a garment that has not been
starched. The choice is then appearance versus
longer life for your garment.
Home Laundering is not only easier to control
but can add life to your garments. Choosing a
detergent for home laundering is a daunting task!
Detergents are chemical compounds that contain
wetting agents and emulsifiers. Technically
detergents are called “Synthetic Detergents” as
they are not made from fats and lye from which
soap is made. Generally the labels on the detergent
inform you, the consumer, and make the choice
easier.
General purpose laundry detergents work well
on most washable fabrics. Some detergents take more product for each wash as fillers are used by the
detergent manufacture. Recently, detergent companies have started to reduce the amount of fillers in their
products, thus the amount of detergent required per load of laundry is less. Read the label to determine
various additives. Added bleach may gradually remove the dyes or color unless the garment is colorfast to
bleach. Most all detergents have “surfactants”. This is nothing new. Whiteners can be either bleach or bluing
agents. More expensive is not always better.
Soap is not the same as detergents. All detergents are soaps but not all soaps are detergents. Confused? Soap
was first used in 600 B.C. Soap was first made by boiling goat fat, water, and ash high in potassium
carbonate. Although soap has been improved over the years, it still leaves a deposit we call “soap scum” in
the shower and bath. This scum is difficult to remove from fabrics if soap is used in the laundry.
Chlorine bleaches can safely be used on cotton, cotton/polyester and some man made fabrics. Consult the
garment care label or properties of individual fibers listed in this web site.
Hand washing detergents can be used for home laundry when cleaning fine fabrics. These products are
often effective when using cold water. However, not all hand washing detergents are milder than regular
laundry products although they are often more expensive. Properties to look for when using hand washing
Page: 9

detergents include use in cold water, quick dissolving in cold water, and complete rinsing of the detergent
after the wash.
To test hand washing detergents or any detergent, dissolve recommended amount of detergent in a quart of
cold water. Allow the detergent and water to sit for 24 hours. Note the residue, if any, in the bottom of the
quart jar. This residue may be difficult to rinse out of your garment.
Fabric Care – Shampoos can also be used for hand washing garments. Use a good shampoo, not one
containing “creme rinse”. If your shampoo cleans your hair and leaves it shiny with no residues, it usually
cleans your garment too.
Some helpful things to remember when designing for fabric:
Make color easy. Find out what color model your printer uses (most often CYMK or Lab) and
choose your colors accordingly. You should expect colors to appear differently on the fabric than on
your computer screen. Some colors such as deep, rich reds may be hard to reproduce. Large areas of
solid color may come out with bands of lighter and darker tones. Setting up your design so that the
colors can easily be changed (using layers or vector artwork) will save you a lot of headaches.
Focus on the finish. It’s easy to get caught
up in the artistic aspect of creating a
beautiful design and lose sight of the fact
that fabric is never the end product – it’s
always a part of something else. Make a
habit of picturing the print as part of the
finished product, especially concerning the
size of the print. I have a ruler next to my
computer – whenever I can’t quite decide if
the scale is correct, I’ll hold the ruler up to
the screen and zoom in or out until the size
matches up. Sounds silly, but it works!
Print swatches. The color and texture of the fabric can have a noticeable effect on the print. Shiny
fabrics like silk reflect light and can make the print seem lighter – thin fabric can be translucent and
Page: 10

this will make print look washed out. Most digital printing services offer affordable swatches – even
if they only sell by the yard, you can gang up a couple of designs onto a single yard.
Stay original. It may seem like a good idea to use digital printing to make a copy of a popular
commercial print that is no longer available, but unlike clothing designs, print designs can be (and
usually are) copyrighted by the artist or the manufacturer. It’s best to stick with your own unique
designs – if you’re not artistically inclined, you can always hire a designer to make the perfect print
for you.
Possibilities:
Personalization. Every yard you print can
be completely customized and
personalized. Print fabric with names and
dates, for use as quilt blocks, t-shirts,
doggy raincoats, pillowcases, etc. Every
item in your line can come in a different
color. You can also do more practical
kinds of customization, like creating
sequentially numbered labels.
Lean and Just in Time (JIT) manufacturing. Small runs of fabric can easily be printed for
sampling purposes. No more hunting high and low for the perfect print, only to find that it’s no
longer available when you need more. No such thing as fabric inventory – with an on-site printer,
it’s possible to print fabric on the same day that it will be cut. You can even have a pattern printed
directly on the fabric.
Trends and fast fashion. Traditional screen printed fabrics usually appear on the market about a
year after they are designed. With digital printing, it’s possible to go from the design stage to
finished fabric in a matter of weeks (or days, with an on-site printer). This allows you to take
advantage of current trends, and even change prints or colors mid-season.
Page: 11

Costs
The major downside to digital printing is the cost. As with any
new technology, the costs are always high when it first
becomes available. As time goes on and the technology
continues to develop it will undoubtedly become more
affordable.
When dealing with printing services, expect to pay around $20
to $40 per yard of finished fabric. Most services have no
minimums and allow you to purchase 1 yard at a time. Some
have minimums and set-up fees but the cost per yard may be
lower. The typical turn-around time is 3-4 weeks, but may be
more if the base fabric is out of stock.
If you’re considering having your printing done in-house,
digital printers typically sell for $10,000 to $70,000. Keep in mind that you’ll also need to purchase
equipment for curing the ink and a dedicated computer to run the printing software.
If you would like more information about digital textile design and printing, I would encourage you
to check out the links below and ask questions in the forum. Several of the digital printing service
providers are active members and can help with some of the more technical questions.
Page: 12

Recommendation:
Spring-clean Your Laundry Room
Tidy the surface (and take a mental vacation while you’re at it).
Revive your machine’s surface luster with a dryer sheet—tiny
particles such as dust, lint, and pet hair will cling to it. Try using
Downy April Fresh sheets. Their floral, breezy-fresh scent is a
reminder that spring is in the air.
Schedule a deep-cleaning cycle.
The inner workings of the washer can get sluggish. You can run a cup of white vinegar or bleach
through an empty cycle (use the hottest setting), or purchase a product, such as Tid e® Washing
Machine Cleaner, specifically designed to zap residue and odors from washing machines. Consult
your owner’s manual for manufacturer recommendations.
De-lint your dryer.
No matter how diligent you are with the lint trap, the fuzzy stuff still
works its way inside the vent, where it collects and makes the dryer
less efficient. (Buildup creates a fire hazard, too.) A dryer duct cleaner
has a long, skinny brush that’s perfect for the task. Stick it in, twirl it
around, and you’re done! For safety, unplug the unit first.
Quick Guide: Demystifying Laundry Care Symbols
Trying to sort out what your laundry care labels are telling you? The system of symbols—dots,
dashes, and icons—can be a little hard to decipher. But you’ll get the best possible cleaning results,
wash after wash—or dry-cleaning after dry-cleaning—when you follow the manufacturer’s
guidelines. And it can mean the difference between a long life for a garment, or replacing that
garment long before its time.
Page: 13

Machine Wash, Normal
The item can be laundered in up to the hottest water possible, using any type of detergent or soap,
with the regular agitation and spin speed. (When this symbol includes a hand, it indicates hand wash
only.) Numerals inside the icon indicate the highest recommended water temperature.
Bleach When Needed
The item can be treated with any commercially available bleach product.
Tumble Dry, Normal
You can dry the item in a machine dryer at up to the hottest setting. A system of dots indicates the
recommended temperature range, from low to high.
Line Dry
Hang the item or garment from a line or bar, indoors or out. Tumbling dry could damage this item.
Iron, Any Temperature
The item or garment may need ironing, and you can iron it at any available temperature, with or
without steam. An iron symbol with an X through it means the fabric should not be ironed at all. A
system of dots indicates the recommended temperature range, from low to high.
Dry-clean
This means dry-clean the garment only—do not machine wash or dry. A letter inside the circle
indicates the type of chemical that can be used.
5 Ways to Keep Clothes Looking Great—Wherever You Go
Travel can be great for your psyche, but extremely tough on your clothes. Whether you’re heading
off to a rural retreat or an urban jungle, follow our packing and clothing-care tips for a vacation
that’ll help you unwind rather than unravel.
Page: 14

Tip 1: Roll your clothes.
Rolling instead of folding your clothes not only prevents wrinkles, but it also saves space. And you
know what that means—more room to bring home souvenirs! Tuck a Downy® Clean Breeze® dryer
sheet into each suitcase to keep clothes smelling fresh on the road.
Tip 2: Double-bag your liquids.
No matter how tightly you think the top of that shampoo bottle is screwed on, it’s better to be safe
than sorry. While packing, separate your liquids from your clothes by putting liquids in double-lined
plastic bags.
Tip 3: Pack an uh-oh tee.
Traveling with kids? Carry an extra T-shirt for each of them as you take in the sights. Why? Because
stains happen, and changing is the quickest fix. Be sure to launder their spares in a liquid fabric
softener such as Ultra Downy April Fresh liquid to keep the mood of the day bright.
Tip 4: When you don’t have an iron, take a hot shower.
You don’t need an iron to stay wrinkle-free. Simply hang your clothes up in your bathroom while
you take a hot shower, and let the steam get rid of unwanted wrinkles. Or try a fabric smoother such
as How to Use Wrinkle Releaser Plus, which works quickly and leaves a light, fresh scent behind.
Tip 5: Use dry-cleaning bags.
Dry-cleaning bags can be useful tools when traveling. Pack small stacks of clothes inside a single
bag to help prevent friction and, therefore, wrinkles. As you near the end of your trip, tie a knot at
one end of a bag to use it as a dirty clothes hamper.
Page: 15

Appendix
1. http://downy.com/en-us/fabric-care/all-about-fabric-softener#facets:/category:all-about-
fabric-softener/page:1/sortby:most-
popular/tilescount:0/displayedarticlescount:5/cwidth:/displayedpromocount:0/promotilesenab
led:false:ascroll:398
2. http://www.footfallsandheartbeats.com/index.cfm/about-us/profile/
3. http://www.bhg.com/homekeeping/laundry-linens/clothes/fabric-care/
4. http://info.fabrics.net/fabric-facts/fabric-care/
5. http://fashion-incubator.com/introduction-to-digital-fabric-printing/
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