The magazine reviewed provides listings of events in London including restaurants, clubs, venues, films, music, and shopping. The target audience is socially active people aged 21-35 who live in London. The magazine is organised with entertainment at the front, then ads, and event listings at the back. Most pages advertise upcoming events and shows. Ads can feature anything from airlines and tech companies to concerts. The magazine is available worldwide and a double page spread costs £8,400.